Vice President of Direct-to-Consumer (DTC) Strategy – CPG Industry

Are you a strategic leader with a passion for Direct-to-Consumer (DTC) growth in the Consumer Packaged Goods (CPG) industry? We are seeking a Vice President of DTC Strategy to drive digital transformation, enhance customer engagement, and scale e-commerce operations for a leading CPG company in St. Louis, MO. If you have a proven track record of building and executing DTC strategies, this is a unique opportunity to shape the future of a growing brand.

Drive DTC Excellence in a Leading CPG Company

A top-tier Consumer Packaged Goods (CPG) company in St. Louis, MO is looking for a Vice President of Direct-to-Consumer (DTC) Strategy to lead its digital expansion. The ideal candidate will have deep expertise in e-commerce, omnichannel marketing, and customer data analytics to drive revenue and brand loyalty. If you excel at crafting innovative digital strategies and optimizing DTC performance, this role offers the platform to make a significant industry impact.

Key Responsibilities of the Vice President of Direct-to-Consumer (DTC) Strategy – CPG Industry

DTC Strategy & Execution: Develop and execute a comprehensive Direct-to-Consumer (DTC) strategy that drives revenue growth, enhances brand engagement, and expands customer reach. Leverage digital marketing, e-commerce, and data analytics to optimize the online consumer journey.

E-Commerce & Omnichannel Growth: Lead the development of a seamless omnichannel experience across owned websites, marketplaces, and retail partnerships. Optimize online sales channels, drive conversion rates, and enhance customer retention strategies.

Customer Acquisition & Retention: Utilize customer data, segmentation, and personalization strategies to improve customer lifetime value (LTV). Design and implement loyalty programs, subscription models, and targeted marketing campaigns to boost engagement.

Digital Marketing & Brand Positioning: Oversee paid media, SEO, social media, influencer partnerships, and content marketing to increase brand awareness and drive online sales. Ensure a consistent and compelling brand presence across all digital touchpoints.

Data-Driven Decision Making: Leverage consumer insights, market trends, and analytics to inform business decisions. Utilize A/B testing, predictive modeling, and performance tracking to optimize marketing spend and enhance customer experience.

Technology & Platform Innovation: Stay ahead of emerging e-commerce technologies, AI-driven personalization, and digital trends to enhance the DTC ecosystem. Work closely with IT teams to integrate cutting-edge solutions that improve website performance and UX/UI.

Cross-Functional Collaboration: Partner with supply chain, finance, product development, and customer service teams to ensure seamless end-to-end DTC operations. Drive alignment between digital strategy and overall business objectives.

Financial & P&L Management: Oversee DTC revenue targets, profitability, and budget allocation. Implement cost-effective strategies to drive ROI while maintaining high levels of customer satisfaction and operational efficiency.

Regulatory Compliance & Risk Management: Ensure compliance with data privacy laws, consumer protection regulations, and industry standards. Mitigate risks related to cybersecurity, fraud prevention, and online transactions.

What the Client is Looking for in You

As the Vice President of Direct-to-Consumer (DTC) Strategy – Consumer Packaged Goods (CPG), the client is seeking a visionary leader who can drive digital transformation, accelerate e-commerce growth, and optimize customer engagement strategies. You should be a data-driven, results-oriented executive with a strong understanding of DTC operations, omnichannel marketing, and e-commerce scalability.

Proven Expertise in DTC and E-Commerce

The client is looking for a leader with extensive experience in Direct-to-Consumer (DTC) strategy within the CPG industry. You should have a successful track record of building and scaling DTC business models, driving online revenue, and enhancing digital brand presence. Experience in launching new digital sales channels, optimizing customer acquisition, and maximizing lifetime value is highly valued.

Strategic Vision for Digital Growth

As Vice President, you must demonstrate the ability to craft and execute long-term strategies that position the company for sustained growth in the DTC space. The ideal candidate will have expertise in identifying market trends, leveraging customer insights, and implementing innovative digital solutions to increase brand engagement and sales.

Strong Analytical and Financial Acumen

The ability to manage budgets, track key performance metrics, and optimize return on investment (ROI) is critical. The client seeks a leader who can analyze customer data, forecast sales performance, and implement cost-effective growth strategies. Experience in managing P&L, improving profitability, and making data-backed decisions is key to this role.

Ability to Build and Lead High-Performing Teams

Leadership is at the core of this role, and the client is looking for an executive who can develop and inspire cross-functional teams. You should foster a culture of collaboration, innovation, and accountability. Experience in leading digital marketing, e-commerce, product, and technology teams to drive business results is essential.

Consumer-Centric Approach and Digital Innovation

A deep understanding of digital consumer behavior, UX/UI optimization, and personalized marketing strategies is crucial. The ideal candidate will have experience in leveraging data analytics, AI-driven personalization, and loyalty programs to enhance the customer journey and drive repeat purchases.

Strong Stakeholder and Executive Collaboration

The client seeks a VP who can effectively communicate with executive leadership, investors, and key stakeholders. Your ability to present strategic insights, align DTC initiatives with overall business goals, and influence decision-making will be essential in this role.

Commitment to Operational Excellence and Compliance

Finally, the client values a leader who prioritizes efficiency, compliance, and risk management in DTC operations. You should have expertise in digital infrastructure, data privacy regulations, and cybersecurity to ensure seamless and secure online transactions.

FAQs About the Role – Vice President of Direct-to-Consumer (DTC) Strategy – Consumer Packaged Goods

1. What are the key responsibilities of the Vice President of DTC Strategy?

As the Vice President of Direct-to-Consumer (DTC) Strategy, you will be responsible for developing and executing the company’s DTC growth strategy, driving e-commerce sales, and enhancing customer engagement. Your role includes optimizing digital marketing, improving customer acquisition and retention, and leveraging data analytics to enhance the consumer experience. You will also collaborate with cross-functional teams to align digital initiatives with business goals while ensuring operational efficiency and profitability.

2. What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in Direct-to-Consumer (DTC) strategy, e-commerce, and digital marketing within the Consumer Packaged Goods (CPG) industry. A proven track record in scaling online businesses, driving omnichannel growth, and leading high-performing teams is essential. Strong analytical skills, financial acumen, and expertise in leveraging customer insights to improve digital performance are highly valued. An MBA or a relevant advanced degree is preferred but not required.

3. What leadership qualities are essential for this role?

The company is looking for a data-driven, innovative, and results-oriented leader with a strategic mindset. Strong decision-making, problem-solving, and cross-functional collaboration skills are critical. The ideal candidate should be able to lead digital transformation, optimize DTC operations, and inspire teams to drive customer loyalty and revenue growth.

4. What challenges can I expect in this role?

As VP of DTC Strategy, you will face challenges such as increasing competition in the digital marketplace, evolving consumer behaviors, changing privacy regulations, and supply chain complexities. The role requires agility in responding to digital trends, optimizing marketing spend, and improving conversion rates while ensuring a seamless omnichannel customer experience.

5. What impact will this role have on the company’s success?

The Vice President of DTC Strategy will play a crucial role in expanding the company’s direct-to-consumer presence, increasing online revenue, and strengthening brand loyalty. Your ability to execute a scalable and profitable DTC strategy will have a direct impact on customer growth, market share, and overall business performance.

6. What is the company’s culture and work environment like?

The company fosters a fast-paced, customer-focused, and innovation-driven work environment. They value leaders who embrace collaboration, digital innovation, and data-driven decision-making. You will have the opportunity to shape the future of the company’s digital strategy while working alongside a passionate and forward-thinking team.

What Remuneration Can You Expect from This Job?

As the Vice President of Direct-to-Consumer (DTC) Strategy – Consumer Packaged Goods (CPG) in St. Louis, MO, you can expect a competitive compensation package tailored to attract top-tier digital and e-commerce executives. The remuneration for this role typically includes:

1. Base Salary

The base salary for a Vice President of DTC Strategy in the CPG industry varies based on company size, revenue, and digital business scale. Typically, the annual base salary falls between $200,000 and $350,000, with higher salaries offered in larger corporations or high-growth digital-first brands.

2. Performance-Based Bonuses

In addition to a base salary, most VP-level compensation packages include annual performance-based bonuses. These bonuses are tied to key business metrics such as:

E-commerce revenue growth
Customer acquisition & retention rates
Profitability and ROI of digital initiatives
Market expansion & brand engagement

Bonuses typically range from 25% to 75% of the base salary, depending on individual and company performance.

3. Equity & Stock Options

Many CPG companies with strong DTC channels offer equity-based incentives such as:

Stock options
Restricted stock units (RSUs)
Performance shares

These incentives align executive compensation with shareholder value and provide long-term financial rewards. Equity grants can be a significant portion of the total compensation package, especially in high-growth or publicly traded companies.

Some companies offer LTIPs or profit-sharing programs, rewarding VP-level executives for sustained business growth over multiple years. These plans ensure a focus on long-term strategic execution and profitability.

5. Executive Benefits & Perks

Executives in this role often receive a comprehensive benefits package, which may include:

Health, dental, and vision insurance
401(k) plans with company contributions
Executive wellness programs
Annual travel and expense allowances
Home office stipends for remote flexibility
Company-paid conferences and professional development opportunities

6. Signing Bonuses & Relocation Assistance

For highly sought-after candidates, companies may offer signing bonuses or relocation assistance. These one-time incentives typically range from $25,000 to $150,000, depending on company policies and candidate experience.

Total Compensation Potential

When factoring in base salary, bonuses, stock options, and incentives, total compensation for a Vice President of DTC Strategy in the CPG industry can range from $300,000 to $1 million+ annually, depending on company performance and equity offerings.

How to Apply

If you are an innovative and results-driven leader with a strong background in Direct-to-Consumer (DTC) strategy and Consumer Packaged Goods (CPG), we invite you to apply for the Vice President of DTC Strategy – Consumer Packaged Goods role in St. Louis, MO. This is a high-impact opportunity to lead e-commerce expansion, digital transformation, and customer engagement initiatives for a growing CPG brand.

To apply, please submit:
✅ Your resume outlining your leadership experience in DTC, e-commerce, and digital marketing
✅ A cover letter highlighting your expertise in scaling online revenue, customer acquisition and retention, omnichannel growth, and digital innovation

In your application, demonstrate your ability to develop and execute DTC strategies, optimize online performance, leverage data-driven insights, and drive profitable growth in the CPG industry.

This role offers an exciting opportunity to make a significant impact on brand growth, digital success, and market positioning. Apply today to take the next step in your executive career as a Vice President of DTC Strategy – Consumer Packaged Goods in St. Louis, MO!

For more information or to explore similar opportunities, visit our CPG Executive Recruiters Page.

Job Category: CPG Industry

Job Type: Full Time

Job Location: St. Louis

Vice President of Direct-to-Consumer (DTC) Strategy – CPG Industry – St. Louis, MO