Chief Revenue Officer (CRO) – CPG Industry – Charlotte, NC

Are you an experienced executive with a proven ability to drive revenue growth in the Consumer Packaged Goods (CPG) industry? We are seeking a Chief Revenue Officer (CRO) to lead a forward-thinking CPG company in Charlotte, NC. In this pivotal role, you will shape revenue strategies, optimize sales channels, and oversee customer acquisition efforts while driving sustainable growth. If you are a results-oriented leader with a passion for innovation and market expansion, this role offers an exciting opportunity to make a significant impact.

Lead Revenue Growth in the CPG Industry

A leading Consumer Packaged Goods (CPG) company based in Charlotte, NC is looking for a strategic and visionary Chief Revenue Officer (CRO) to steer its growth trajectory. The ideal candidate will have a solid track record in the CPG sector, deep expertise in sales strategy, and a sharp focus on maximizing revenue across multiple channels. If you are ready to lead a dynamic team and drive significant business results in a competitive market, this is your chance to contribute to a thriving brand’s continued success.

Key Responsibilities of the Chief Revenue Officer (CRO) – Consumer Packaged Goods

Strategic Revenue Leadership: Develop and implement revenue-focused strategies that align with the company’s long-term growth objectives. Identify key market opportunities, optimize sales channels, and lead pricing strategies to maximize profitability while adapting to changing market dynamics in the CPG industry.

Revenue Growth & Market Expansion: Drive efforts to identify new revenue streams and enhance market penetration. Develop and execute plans for expanding the customer base, entering new markets, and increasing product distribution both domestically and internationally to ensure continuous growth.

Sales Strategy & Performance Management: Oversee and optimize the sales function, ensuring alignment with corporate goals. Set ambitious sales targets, monitor performance, and establish KPIs to track and improve the effectiveness of the sales team, focusing on improving sales conversion, customer acquisition, and retention rates.

Cross-Functional Collaboration: Work closely with marketing, product development, and operations teams to create integrated strategies that drive customer acquisition, product innovation, and effective go-to-market execution. Foster cross-departmental alignment to ensure smooth execution of growth initiatives.

Customer & Market Insights: Lead efforts to gather and analyze customer insights, market trends, and competitor activity to refine strategies and identify opportunities for new product offerings. Leverage data and analytics to optimize the customer experience and ensure alignment with consumer needs.

Brand Positioning & Product Strategy: Collaborate with the marketing and product teams to strengthen brand positioning, optimize product portfolios, and ensure product-market fit. Drive initiatives to enhance customer engagement and expand the company’s product offerings to meet evolving consumer preferences.

Team Leadership & Talent Development: Build and maintain a high-performing revenue team. Provide leadership, mentorship, and guidance to ensure a culture of success, accountability, and continuous improvement. Attract and develop top-tier talent to drive revenue objectives.

Financial Oversight & Reporting: Collaborate with the CFO and senior leadership to ensure accurate financial forecasting, revenue tracking, and budget allocation. Ensure that financial targets are met while maintaining focus on long-term revenue growth and profitability.

Stakeholder & Investor Relations: Foster strong relationships with key stakeholders, including investors, board members, and partners. Provide clear, data-driven insights into revenue performance, growth initiatives, and future opportunities to secure continued support and funding.

Risk Management & Compliance: Ensure the revenue generation strategy aligns with regulatory requirements and industry standards. Proactively manage risks related to revenue streams, market fluctuations, and operational challenges to maintain sustainable growth.

What the Client is Looking for in You

As the Chief Revenue Officer (CRO) – Consumer Packaged Goods (CPG), the client is seeking an accomplished leader with a proven ability to drive revenue growth, optimize sales channels, and navigate the competitive landscape of the CPG industry. You should be a strategic, results-driven executive capable of delivering on revenue targets while fostering a culture of innovation and excellence.

Proven Leadership in the CPG Industry

The client is looking for a dynamic executive with extensive experience in the CPG sector. You should have a strong track record of driving revenue growth, optimizing sales strategies, and expanding market share in highly competitive environments. A background in scaling businesses, building customer acquisition strategies, and managing complex revenue streams is highly valued.

Strategic Vision for Revenue Growth

As CRO, you must possess a sharp, forward-thinking approach to revenue generation. The ideal candidate will demonstrate the ability to identify new market opportunities, streamline sales operations, and lead data-driven strategies that fuel sustainable growth. You should be able to craft and execute long-term plans that maximize profitability while maintaining a focus on innovation and consumer satisfaction.

Strong Sales and Financial Acumen

The client seeks a leader who can analyze financial data and manage sales performance to ensure profitability. You must have a deep understanding of profit-and-loss management, revenue forecasting, and capital allocation. The ability to optimize pricing strategies, identify cost-saving opportunities, and drive financial performance is essential to this role.

Ability to Build and Lead High-Performing Revenue Teams

Leadership is at the core of this role, and the client is looking for a CRO who can build and nurture high-performing teams. You should be adept at attracting, developing, and retaining top-tier talent, while ensuring alignment with revenue objectives. Experience in leading cross-functional teams to deliver on strategic sales goals is crucial, along with a focus on fostering a collaborative, results-oriented culture.

Consumer-Centric Approach to Sales Strategy

A deep understanding of consumer behavior and market trends is essential. The ideal candidate will have experience developing customer-centric revenue strategies, enhancing customer engagement, and optimizing sales funnels. You should be able to translate consumer insights into actionable strategies that enhance brand loyalty, increase sales conversions, and improve the customer experience.

Strong Stakeholder and Investor Relations

The client seeks a CRO who can engage effectively with key stakeholders, including investors, board members, and partners. Your ability to present data-driven insights, maintain transparency, and foster trust will be essential in securing continued support and investment in the company’s growth initiatives.

Commitment to Operational Excellence and Compliance

Finally, the client values a leader who emphasizes operational efficiency, regulatory compliance, and risk management. You should have a solid understanding of the sales and revenue operations, ensuring that all processes meet industry regulations and quality standards. Your ability to manage risk, optimize supply chain logistics, and maintain cost efficiency will be critical to driving long-term success.

FAQs About the Role – Chief Revenue Officer (CRO) – Consumer Packaged Goods

1. What are the key responsibilities of the CRO in this role?
As the Chief Revenue Officer (CRO), you will be responsible for developing and executing the company’s revenue strategy, driving growth through sales channels, and overseeing market expansion initiatives. You will also be tasked with managing the overall sales performance, leading pricing strategies, and ensuring alignment between revenue targets and company goals. Additionally, you will collaborate with cross-functional teams, engage with stakeholders, and optimize operational processes to maximize profitability.

2. What qualifications and experience are required for this position?
The ideal candidate should have significant leadership experience in the Consumer Packaged Goods (CPG) industry, particularly in revenue management, sales strategy, and market expansion. A strong background in developing revenue-generating strategies, analyzing financial performance, and driving growth in competitive markets is essential. The client is looking for someone with a proven track record of scaling businesses, optimizing sales channels, and driving profitability. An MBA or a relevant advanced degree is preferred but not mandatory.

3. What leadership qualities are essential for this role?
The client seeks a results-driven, visionary leader with exceptional decision-making skills and the ability to execute a forward-thinking revenue strategy. Strong interpersonal skills, financial acumen, and the ability to build and lead high-performing teams are critical. You should also be able to foster a consumer-first approach, focusing on customer engagement and satisfaction while driving long-term revenue growth.

4. What challenges can I expect in this role?
As a CRO in the CPG industry, you will face challenges related to competition, fluctuating market conditions, evolving consumer preferences, and optimizing sales channels. You will also need to navigate the complexities of managing revenue streams, aligning sales targets with business goals, and ensuring effective collaboration across departments. Additionally, balancing short-term growth with long-term strategic objectives will be essential.

5. What is the expected impact of the CRO on the company’s growth?
The CRO is expected to have a direct and substantial impact on the company’s revenue growth by identifying new market opportunities, optimizing sales strategies, and leading pricing and promotional initiatives. Your leadership in managing and executing sales plans will directly influence the company’s profitability, market presence, and ability to expand into new regions and customer segments.

6. What is the company’s culture and work environment like?
The company promotes a dynamic and collaborative work culture where innovation, agility, and performance are highly valued. They seek a leader who can thrive in a fast-paced environment, motivate teams, and ensure a strong alignment between sales strategies and business objectives. The work environment fosters creativity, accountability, and continuous improvement, with an emphasis on delivering results and driving growth.

What Remuneration Can You Expect from This Job?

As the Chief Revenue Officer (CRO) – Consumer Packaged Goods (CPG) in Charlotte, NC, you can expect a highly competitive compensation package tailored to attract top-tier revenue leaders. The remuneration for this role typically includes:

1. Base Salary

The base salary for a CRO in the CPG industry varies depending on company size, revenue, and market positioning. In a mid-to-large-sized CPG company, the annual base salary typically ranges from $250,000 to $500,000, with larger corporations offering even higher salaries for experienced executives.

2. Performance-Based Bonuses

Most CRO compensation packages include annual performance-based bonuses, which are directly tied to key business metrics such as revenue growth, market share expansion, sales performance, and operational efficiency. These bonuses can range from 30% to 100% of the base salary, depending on individual and company performance.

3. Equity & Stock Options

To align executive compensation with company success, many CPG firms provide equity-based incentives, including stock options, restricted stock units (RSUs), or performance-based shares.** These long-term financial rewards can be a significant portion of the total compensation package, especially in high-growth companies or publicly traded firms.

Some companies offer long-term incentive plans (LTIPs) to reward sustained performance over multiple years. Profit-sharing programs may also be available, ensuring that leadership is focused on driving long-term revenue growth and business sustainability.

5. Executive Benefits & Perks

CROs often receive a comprehensive suite of executive benefits, including:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided travel allowances or vehicles
Expense accounts for business development, client engagement, and networking
Executive coaching and professional development programs

6. Signing Bonuses & Relocation Assistance

To attract top talent, some companies offer signing bonuses or relocation assistance, especially if the role requires moving to Charlotte, NC. These incentives can range from $50,000 to $300,000, depending on the candidate’s experience and the company’s urgency to fill the position.

Total Compensation Potential

When considering the base salary, performance bonuses, stock options, and long-term incentives, total compensation for a CRO in the CPG industry can range from $400,000 to over $1.5 million annually, particularly in high-growth firms or publicly traded companies.

How to Apply

If you are a results-driven revenue leader with a strong background in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the Chief Revenue Officer (CRO) – CPG Industry role in Charlotte, NC. This is a unique opportunity to drive revenue growth, market expansion, and sales strategy optimization while shaping the company’s long-term success.

To apply, please submit your resume and a cover letter detailing your experience in sales leadership, revenue optimization, business development, financial planning, and team management. Highlight your ability to increase profitability, enhance customer acquisition, and implement data-driven strategies that maximize revenue generation.

This role presents a high-impact career opportunity where you will play a key role in scaling the business, fostering innovation, and driving sustainable growth in a competitive market. Apply today to take the next step in your executive career as a Chief Revenue Officer (CRO) – CPG Industry in Charlotte, NC!

For more information or to explore similar executive opportunities, visit our CPG Executive Recruiters Page.

Tags:

Job Category: CPG Industry

Job Type: Full Time

Job Location: Charlotte

Chief Revenue Officer (CRO) – CPG Industry – Charlotte, NC