Digital Marketing Manager – CPG Industry – Louisville, KY

Are you a creative strategist with a passion for driving brand growth in the Consumer Packaged Goods (CPG) industry? We are seeking an experienced Digital Marketing Manager to join a leading CPG company in Louisville, KY. This is an exciting opportunity to shape digital strategies, enhance brand presence, and leverage data-driven marketing to boost customer engagement and sales. If you thrive in a fast-paced environment and have a knack for innovative digital campaigns, this role is for you.

Lead Digital Transformation for a Growing CPG Brand in Louisville

A top-tier Consumer Packaged Goods (CPG) company in Louisville, KY is looking for a talented Digital Marketing Manager to elevate its online presence and brand influence. The ideal candidate will have hands-on experience in digital marketing strategies, a strong understanding of the CPG market, and expertise in performance marketing, SEO, social media, and data analytics. If you are a results-driven marketer with a passion for storytelling and technology, this is your chance to drive impactful digital campaigns in a competitive market.

Key Responsibilities of the Digital Marketing Manager – Consumer Packaged Goods

Digital Strategy Development:

Create and implement comprehensive digital marketing strategies aligned with business goals.
Leverage SEO, content marketing, email campaigns, and social media to enhance brand visibility.

Performance Marketing & Analytics:

Manage paid media campaigns across platforms like Google Ads, Facebook, and Instagram.
Track, measure, and analyze campaign performance using tools like Google Analytics to optimize ROI.

Content Creation & Brand Storytelling:

Collaborate with creative teams to develop engaging content that resonates with target audiences.
Ensure consistent brand messaging across all digital channels.

Oversee social media strategy, manage community engagement, and grow followers.
Monitor trends to create viral campaigns and maximize brand reach.

E-commerce Growth:

Partner with sales and product teams to boost online sales through effective digital campaigns.
Optimize product listings, enhance user experience, and drive traffic to e-commerce platforms.

SEO & Website Optimization:

Implement on-page and off-page SEO strategies to increase organic traffic.
Ensure website content is search-engine optimized and user-friendly.

Customer Engagement & Retention:

Develop email marketing campaigns and loyalty programs to build lasting customer relationships.
Personalize customer experiences using data insights and CRM tools.

Data-Driven Decision Making:

Use data analytics to identify trends, track KPIs, and refine marketing strategies.
Provide regular reports to senior management, highlighting campaign success and areas for improvement.

What the Client is Looking for in You

As the Digital Marketing Manager – CPG Industry, the client seeks a results-oriented, dynamic, and digital-savvy leader who possesses the ability to balance creativity with data-driven insights. You should be an expert in leveraging various digital marketing strategies to elevate brand presence, engage consumers, and drive revenue growth. The ideal candidate will have a proven track record of executing successful marketing campaigns within the Consumer Packaged Goods (CPG) industry and is passionate about using cutting-edge digital tools to create impactful brand strategies.

Proven Expertise in CPG Digital Marketing

The client is seeking a professional with a robust background in the Consumer Packaged Goods (CPG) industry. You should have solid experience in brand building and digital growth, with a deep understanding of the unique characteristics and challenges that come with marketing in the CPG sector. This includes expertise in managing product lifecycles, understanding consumer behavior trends, and navigating e-commerce platforms to drive growth.

Strategic Thinker & Innovator

As a strategic thinker, you will be responsible for developing forward-thinking digital marketing strategies that align with the company’s goals and vision. You should have a strong sense of how digital marketing can be used to drive brand success, elevate customer experiences, and support business objectives. This involves identifying new and emerging digital opportunities that will make the brand stand out in a competitive market.

Strong Analytical Skills

In today’s data-driven marketing landscape, strong analytical skills are essential. The client seeks someone who is proficient in using advanced digital marketing tools such as Google Analytics, SEMrush, and social media analytics platforms to gain insights into marketing performance. You should be highly skilled at interpreting data to derive actionable insights that inform decision-making and optimize marketing spend.

Creative & Collaborative Leader

The ideal candidate should be a creative leader who can bring fresh ideas to the table while also being an effective collaborator within cross-functional teams. You will work closely with product managers, designers, sales teams, and other marketing professionals to develop and execute marketing strategies that resonate with target audiences.

Technical Proficiency

In this digital-first environment, the ability to leverage technology effectively is paramount. The ideal candidate will have hands-on experience with content management systems (CMS), email marketing tools, and CRM software. You should be familiar with the latest tools for campaign execution, tracking, and optimization to ensure that all digital efforts run smoothly and are delivering the desired results.

FAQs About the Role – Digital Marketing Manager – Consumer Packaged Goods

1. What are the key responsibilities of the Digital Marketing Manager in this role?
You will develop and execute digital strategies for brand growth, manage paid media and SEO campaigns, create engaging content, and leverage data analytics to optimize performance. Additionally, you’ll collaborate with cross-functional teams to boost e-commerce sales and customer retention.

2. What qualifications and experience are required for this position?
The ideal candidate should have 3–5 years of experience in digital marketing, preferably in the Consumer Packaged Goods (CPG) sector. Strong skills in SEO, paid media, content creation, and data analytics are crucial. A degree in Marketing, Communications, or a related field is preferred.

3. What tools and platforms should I be familiar with?
Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot, and CMS platforms (like WordPress or Shopify) is essential. CRM tools and basic HTML knowledge are also a plus.

4. What challenges can I expect in this role?
Expect to tackle challenges like fierce market competition, shifting consumer trends, and rapidly evolving digital platforms. Staying ahead of digital innovations and analyzing data to adapt strategies will be key to success.

5. How will my performance be measured?
Your success will be evaluated based on metrics like website traffic, engagement rates, ROI on ad spend, email open/click rates, and overall digital campaign effectiveness.

What Remuneration Can You Expect from This Job?

As the Digital Marketing Manager – CPG Industry – Louisville, KY, you can expect a competitive compensation package designed to reward your expertise and drive in shaping innovative marketing strategies. The remuneration typically includes:

1. Base Salary

The base salary for a Digital Marketing Manager in the CPG industry varies depending on the company size, scope of responsibilities, and market trends. In Louisville, KY, you can expect an annual base salary ranging from $70,000 to $100,000. More experienced candidates or those joining larger firms may command higher salaries.

2. Performance-Based Bonuses

In addition to your base salary, most companies offer performance-based bonuses tied to key marketing metrics such as campaign ROI, brand growth, customer acquisition, and digital engagement rates. These bonuses can range from 10% to 30% of your base salary and reward exceptional performance.

3. Equity & Stock Options

Some CPG companies, especially high-growth or publicly traded ones, may provide equity incentives or stock options. This allows you to share in the company’s success and align your goals with long-term business growth.

Certain companies may also offer profit-sharing or long-term incentive plans (LTIPs), rewarding you for contributing to sustained brand and revenue growth. These plans are designed to boost your total compensation as the company thrives.

5. Benefits & Perks

As a valued team member, you’ll likely receive a comprehensive benefits package, which may include:

Health, dental, and vision insurance
401(k) plans with company matching
Paid time off (PTO) and holiday allowances
Professional development stipends for marketing certifications or courses
Flexible work arrangements (remote or hybrid options, depending on company policy)

6. Signing Bonuses & Relocation Assistance

If you are relocating for this position or bring exceptional experience to the role, some companies may offer signing bonuses or relocation assistance ranging from $5,000 to $20,000.

Total Compensation Potential

When combining base salary, bonuses, and incentives, the total annual compensation for a Digital Marketing Manager in the CPG industry can range from $80,000 to $130,000 or more, depending on experience and company performance.

This role presents an exciting opportunity to elevate your marketing career while enjoying a rewarding and competitive compensation package.

How to Apply

If you are an innovative and results-driven marketing leader with experience in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the Digital Marketing Manager position in Louisville, KY. This is an excellent opportunity to make an impact by driving strategic marketing initiatives, enhancing brand visibility, and leading digital campaigns for a rapidly growing brand.

To apply, please submit your resume and a cover letter detailing your experience in digital marketing, campaign management, brand growth, and data-driven decision-making within the CPG industry. Highlight your expertise in SEO, SEM, social media strategies, and the use of analytics tools to measure and optimize marketing performance.

This role offers a unique chance to shape and execute the marketing strategy for a leading brand in the CPG space, driving growth and elevating consumer engagement. Apply today to take the next step in your marketing career as a Digital Marketing Manager in Louisville, KY!

For more information or to explore similar opportunities, visit our CPG Marketing Jobs Page.

Job Category: CPG Industry

Job Type: Full Time

Job Location: Louisville

Digital Marketing Manager – CPG Industry – Louisville, KY