Senior E-commerce Manager – Direct-to-Consumer (DTC) Strategy – San Francisco, CA

Are you a strategic leader with a passion for driving Direct-to-Consumer (DTC) growth in the e-commerce space? We are seeking a Senior E-commerce Manager – DTC Strategy to lead and scale a fast-growing online retail business in San Francisco, CA. This is a unique opportunity to craft data-driven strategies, optimize customer journeys, and spearhead innovative campaigns to elevate the brand’s digital presence. If you’re an expert in e-commerce trends, digital marketing, and customer acquisition strategies, this role is for you.

Lead the Future of E-commerce with a Focus on DTC Growth

A dynamic e-commerce company based in San Francisco, CA is looking for a Senior E-commerce Manager – Direct-to-Consumer (DTC) Strategy to take its online retail operations to the next level. The ideal candidate has extensive experience in building and scaling DTC strategies, leveraging data analytics, and driving revenue growth through optimized digital channels. This is a prime opportunity to lead a cutting-edge e-commerce brand and create impactful shopping experiences for customers worldwide.

Key Responsibilities of the Senior E-commerce Manager – DTC Strategy

🔹 DTC Strategy Development:

Design and execute comprehensive Direct-to-Consumer strategies to increase online sales, customer retention, and brand loyalty. Implement data-driven plans to boost conversion rates and expand the customer base.

🔹 Website Optimization & User Experience (UX):

Oversee the end-to-end customer journey by enhancing website functionality, streamlining checkout processes, and ensuring seamless mobile-first experiences. Use A/B testing and analytics tools to improve UX and maximize online conversions.

🔹 Digital Marketing & Customer Acquisition:

Develop targeted digital campaigns across paid search, social media, email marketing, and influencer partnerships. Optimize ad spend and drive customer acquisition through performance marketing strategies.

🔹 Data Analytics & Insights:

Leverage customer data and sales analytics to inform strategic decisions. Identify trends in buying behavior, monitor key performance indicators (KPIs), and generate actionable insights to drive DTC growth.

🔹 E-commerce Platform Management:

Manage platforms like Shopify, WooCommerce, or Magento, ensuring seamless product uploads, inventory management, and site performance. Collaborate with developers to enhance site speed, SEO, and overall functionality.

🔹 Customer Retention & Loyalty Programs:

Design and implement loyalty programs, referral incentives, and personalized customer experiences to increase repeat purchases and brand advocacy.

🔹 Cross-Functional Collaboration:

Partner with creative, marketing, and product teams to align DTC initiatives with brand storytelling, product launches, and seasonal campaigns. Ensure a consistent brand voice across all digital touchpoints.

🔹 Inventory & Fulfillment Optimization:

Collaborate with supply chain teams to manage stock levels, prevent out-of-stock situations, and streamline order fulfillment processes to enhance customer satisfaction.

🔹 Budget Management:

Oversee e-commerce budgets, allocate resources effectively, and ensure a strong return on investment (ROI) for all DTC initiatives.

What the Client is Looking for in You

As the Senior E-commerce Manager – DTC Strategy, the client seeks a proactive, results-oriented, and strategic leader who can drive Direct-to-Consumer (DTC) sales growth, optimize digital marketing campaigns, and elevate the overall customer experience. This role requires a forward-thinking professional who thrives in fast-paced digital environments, embraces innovation, and is passionate about scaling online businesses through data-driven decision-making and cutting-edge e-commerce strategies.

Expertise in DTC E-commerce Leadership

The ideal candidate for this role will be an e-commerce expert with a strong background in DTC strategy and execution. You should have a proven history of scaling online businesses, optimizing conversion rates, and driving substantial revenue growth.

Key qualifications the client is looking for:

✔ Extensive experience in managing and growing DTC e-commerce brands across diverse industries.
✔ Hands-on knowledge of top e-commerce platforms such as Shopify, Magento, BigCommerce, or WooCommerce.
✔ Proficiency in managing paid digital advertising campaigns (Google Ads, Facebook Ads, Instagram, TikTok, Amazon Ads).

Strategic Vision for E-commerce Growth

As a Senior E-commerce Manager, your ability to envision and execute long-term growth strategies will be crucial to the company’s success. The client is looking for a leader who can:

🔹 Develop and implement innovative e-commerce strategies that enhance the brand’s market positioning and profitability.
🔹 Identify new revenue opportunities, such as launching new product categories, expanding into international markets, or optimizing omnichannel strategies.
🔹 Craft targeted digital advertising campaigns using social media, search engine marketing (SEM), influencer marketing, and affiliate programs.

Data-Driven Decision-Making

The ability to analyze, interpret, and act on data insights is a defining factor in this role. The client seeks a data-savvy leader who can:

📊 Utilize advanced analytics tools such as Google Analytics, Shopify Analytics, Adobe Analytics, and Tableau to monitor sales performance, track user behavior, and optimize marketing campaigns.
📈 Develop and monitor key performance indicators (KPIs) to measure success and make informed business decisions.
📍 Implement predictive analytics and AI-driven recommendations to enhance personalized marketing efforts and improve customer retention rates.
🔍 Use heatmaps and session recordings (e.g., via Hotjar or Crazy Egg) to analyze customer interactions and improve UX/UI design.

Strong Leadership & Team Collaboration

This role is not just about driving e-commerce sales—it’s also about leading and inspiring teams to achieve business goals. The client is looking for a collaborative leader who can:

👥 Manage and mentor a high-performing e-commerce team, including digital marketers, content strategists, web developers, and UX designers.
💡 Encourage a culture of innovation by fostering teamwork, creative problem-solving, and open communication across departments.
🤝 Work cross-functionally with product development, logistics, and customer support teams to ensure seamless order fulfillment and excellent post-purchase experiences.
📅 Align sales and marketing efforts to create integrated campaigns that resonate with the target audience.

Consumer-First Mindset

At the heart of DTC e-commerce success is understanding the consumer. The ideal candidate will:

👤 Analyze and respond to consumer insights, leveraging data to refine the online shopping experience.
💬 Use customer feedback, reviews, and surveys to improve product offerings, website usability, and digital marketing campaigns.
🛍 Develop and implement personalized marketing strategies, such as automated email sequences, retargeting ads, and AI-driven recommendations, to enhance customer engagement and retention.
📦 Ensure seamless and frictionless checkout experiences, optimizing payment gateways, delivery options, and post-purchase communication.

FAQs About the Role – Senior E-commerce Manager – DTC Strategy

1. What are the key responsibilities of this role?

As the Senior E-commerce Manager – Direct-to-Consumer (DTC) Strategy, you will be responsible for shaping and executing the company’s online sales strategies to maximize revenue and enhance the customer experience. Your role will involve:

Developing and optimizing e-commerce strategies to scale DTC revenue and increase brand visibility.
Managing website performance to ensure seamless navigation, conversion optimization, and mobile responsiveness.
Overseeing customer acquisition and retention campaigns through paid advertising, email marketing, and influencer partnerships.

2. What qualifications and experience are required?

To excel in this role, you should have a combination of e-commerce expertise, digital marketing knowledge, and leadership experience. The ideal candidate will have:

5+ years of experience in e-commerce management, preferably in the DTC space.
Proficiency in e-commerce platforms such as Shopify, WooCommerce, Magento, or BigCommerce.
Strong digital marketing expertise, including Google Ads, Meta (Facebook/Instagram) Ads, email automation, and SEO best practices.
Experience with analytics and CRM tools, such as Google Analytics, HubSpot, Klaviyo, or Salesforce.
A track record of managing online sales growth, conversion rate optimization, and customer acquisition campaigns.
Experience in A/B testing, UX/UI improvements, and CRO (Conversion Rate Optimization).
Ability to lead and collaborate with cross-functional teams, including marketing, design, and product development.
Experience in budget management and ROI optimization for advertising and promotional strategies.

3. What challenges can I expect in this role?

E-commerce is a fast-evolving space, and as a Senior E-commerce Manager – DTC Strategy, you will encounter several challenges, such as:

Scaling DTC channels while maintaining profitability – Finding the right balance between growth and customer acquisition costs.
Optimizing digital campaigns for a high ROI – Managing paid advertising and organic channels to maximize efficiency.
Responding to rapidly changing consumer behaviors – Adapting strategies to meet new trends, customer expectations, and purchasing patterns.

4. What impact will I have on the company’s growth?

As the Senior E-commerce Manager – DTC Strategy, you will play a critical role in shaping the company’s digital success. Your contributions will include:

Increasing online revenue and profitability by implementing strategic e-commerce growth initiatives.
Expanding customer reach through data-driven acquisition and retention strategies.
Enhancing the brand’s online presence by optimizing digital marketing and website experiences.
Improving customer lifetime value (CLV) by refining loyalty programs, personalized marketing, and customer engagement efforts.

5. What is the work environment like?

The company offers a fast-paced, collaborative, and innovation-driven culture, where creativity and data-driven decision-making are highly valued. Here’s what you can expect:

Location: The company is headquartered in San Francisco, CA, with opportunities for hybrid or remote work depending on the role’s requirements.
Culture: A dynamic, entrepreneurial environment that encourages new ideas, cross-functional collaboration, and continuous learning.
Teamwork: You will work closely with marketing, design, development, and product teams to execute strategies effectively.
Growth Opportunities: The company prioritizes career development, mentorship, and professional growth, offering opportunities for leadership advancement.
Work-Life Balance: While e-commerce demands agility, the company values flexibility, innovation, and employee well-being.

What Remuneration Can You Expect from This Job?

As a Senior E-commerce Manager – DTC Strategy in San Francisco, CA, you can expect a competitive compensation package, including:

1. Base Salary:

Ranging from $120,000 to $160,000 annually, depending on experience and skills.

2. Performance-Based Bonuses:

Annual bonuses tied to revenue growth, customer acquisition metrics, and campaign success — typically ranging from 15% to 30% of the base salary.

3. Equity & Stock Options:

Opportunities for equity participation or stock options, aligning your success with the company’s long-term growth.

4. Benefits & Perks:

Comprehensive health, dental, and vision insurance
401(k) with company matching
Remote work flexibility
Professional development allowances
Generous vacation and paid time off (PTO)

How to Apply

If you are a forward-thinking e-commerce leader passionate about Direct-to-Consumer (DTC) strategy, we invite you to apply for the Senior E-commerce Manager role in San Francisco, CA.

Submit your resume and a cover letter outlining your experience in DTC growth strategies, digital marketing, website optimization, and data analytics. Showcase how you’ve successfully scaled online businesses and improved customer acquisition and retention rates.

This is a unique opportunity to shape the future of e-commerce, drive digital innovation, and lead a high-impact Direct-to-Consumer strategy. Apply today to take the next step in your e-commerce career!

For more information or similar opportunities, visit our E-commerce Leadership Careers Page.

Tags:

Job Category: Direct-to-Consumer (DTC) Strategy

Job Type: Full Time

Job Location: San Francisco

Senior E-commerce Manager – Direct-to-Consumer (DTC) Strategy – San Francisco, CA