Are you a strategic marketing leader with a passion for driving innovation in the medical device industry? We are seeking a Director of Product Marketing (Medical Device) in Memphis, TN, to develop and execute go-to-market strategies, enhance brand positioning, and drive product adoption in a competitive healthcare landscape. This executive role requires a visionary professional with a proven track record in product marketing, commercialization, and cross-functional collaboration to optimize market penetration and revenue growth.
As the Director of Product Marketing (Medical Device) in Memphis, TN, you will play a key role in shaping the company’s product marketing strategy, ensuring alignment with business objectives, and fostering strong relationships with healthcare professionals, industry leaders, and key stakeholders. If you have a deep understanding of the medical device market and thrive in a fast-paced, innovation-driven environment, we want to hear from you.
About This Role
The Director of Product Marketing (Medical Device) in Memphis, TN will be responsible for defining and executing product marketing strategies that drive market share growth, product differentiation, and customer engagement. This role involves close collaboration with sales, R&D, and regulatory teams to ensure that marketing initiatives align with business goals and compliance standards. From product launches and branding strategies to customer insights and competitive analysis, this position requires a data-driven approach to decision-making and a strong ability to translate complex medical device features into compelling value propositions.
This is an exciting opportunity to lead the marketing efforts of cutting-edge medical technologies, develop high-impact campaigns, and work in an environment where innovation meets patient-centric solutions. The Director of Product Marketing (Medical Device) in Memphis, TN will have the opportunity to shape the future of medical device marketing while contributing to the company’s growth and success in the healthcare industry.
Key Responsibilities – Director of Product Marketing (Medical Device) in Memphis, TN
1. Develop and Execute Product Marketing Strategies
- Define and implement marketing strategies to drive product awareness, adoption, and revenue growth.
- Align product positioning and messaging with customer needs and market trends.
- Monitor industry developments and adjust marketing strategies accordingly.
2. Lead Product Launches and Commercialization
- Develop and execute comprehensive go-to-market strategies for new product launches.
- Work closely with cross-functional teams to ensure successful product commercialization.
- Manage product lifecycle strategies, from pre-launch to post-market expansion.
3. Drive Brand Positioning and Market Differentiation
- Enhance brand visibility through targeted messaging and marketing campaigns.
- Establish competitive differentiation through strategic product positioning.
- Develop content strategies that highlight product benefits and clinical impact.
4. Collaborate with Sales and Business Development Teams
- Partner with sales teams to develop effective sales enablement tools and materials.
- Provide training and support to sales representatives on product value propositions.
- Develop marketing strategies that align with sales goals and customer engagement.
5. Conduct Market Research and Competitive Analysis
- Analyze market trends, customer needs, and competitive positioning.
- Leverage data insights to refine marketing strategies and product offerings.
- Conduct voice-of-customer research to improve product messaging and user experience.
6. Develop Digital Marketing and Demand Generation Campaigns
- Oversee digital marketing initiatives, including SEO, content marketing, and social media.
- Implement lead generation strategies that drive customer engagement and conversions.
- Measure and optimize campaign performance through data-driven analytics.
7. Ensure Regulatory and Compliance Alignment in Marketing Efforts
- Collaborate with regulatory and legal teams to ensure marketing compliance.
- Develop promotional materials that adhere to industry regulations and standards.
- Maintain transparency and ethical marketing practices in all product communications.
8. Lead and Mentor a High-Performing Marketing Team
- Build and manage a team of product marketing professionals.
- Foster a culture of creativity, collaboration, and continuous improvement.
- Provide leadership, coaching, and career development opportunities to team members.
What The Client is Looking For in You
To excel as the Director of Product Marketing (Medical Device) in Memphis, TN, you should possess a blend of strategic vision, market expertise, and leadership capabilities. The ideal candidate will have:
- Extensive Experience in the Medical Device Industry – A strong background in medical device marketing, with proven success in go-to-market strategies, product positioning, and commercial execution.
- Proven Track Record in Product Marketing Leadership – Demonstrated experience in leading product launches, developing high-impact marketing campaigns, and driving revenue growth.
- Strategic and Analytical Thinking – The ability to interpret market trends, customer insights, and competitive landscapes to drive data-backed decision-making.
- Strong Leadership and Team Development Skills – A history of managing and mentoring high-performing marketing teams, fostering a culture of collaboration and innovation.
- Expertise in Digital and Content Marketing – Proficiency in leveraging digital marketing, social media, and SEO strategies to enhance product visibility and customer engagement.
- Customer-Centric Approach – A deep understanding of healthcare professionals’ and patients’ needs, translating them into compelling product value propositions.
- Regulatory and Compliance Knowledge – Familiarity with FDA regulations, industry compliance standards, and ethical marketing practices in the medical device sector.
- Results-Oriented Mindset – A drive to meet and exceed business goals, with experience in measuring marketing ROI, customer engagement, and product adoption metrics.
Why This Opportunity Stands Out
The Director of Product Marketing (Medical Device) in Memphis, TN role offers a unique opportunity to drive innovation, shape brand strategy, and lead impactful marketing initiatives in the healthcare sector. Here’s why this position is exceptional:
- Be at the Forefront of Medical Innovation – Work with cutting-edge medical technologies that improve patient outcomes and advance healthcare solutions.
- High-Impact Leadership Role – Directly influence the company’s marketing strategy, product positioning, and go-to-market success.
- Collaborative and Forward-Thinking Culture – Join a team that values creativity, strategic thinking, and data-driven decision-making.
- Competitive Compensation & Executive Benefits – Enjoy a lucrative salary, performance-based incentives, and comprehensive benefits.
- Professional Growth and Development – Gain exposure to emerging trends, participate in industry events, and enhance your leadership capabilities.
- Opportunity to Shape the Future of Product Marketing – Play a key role in defining how medical devices are introduced, marketed, and adopted by healthcare professionals.
FAQs About the Role
Q: What industries should I have experience in?
A: You should have a strong background in the medical device industry, particularly in product marketing, commercialization, and strategic brand positioning.
Q: Is relocation required for this position?
A: The role is based in Memphis, TN. Candidates should be open to relocation or already reside in the area.
Q: What is the reporting structure for this role?
A: The Director of Product Marketing (Medical Device) in Memphis, TN will report directly to the Vice President of Marketing and collaborate with cross-functional teams.
Q: What kind of leadership style is expected?
A: We seek a strategic, hands-on leader who can balance innovation with execution, inspire teams, and drive marketing success.
Q: What are the key responsibilities in this role?
A: The role focuses on developing product marketing strategies, leading product launches, managing brand positioning, conducting market research, and collaborating with sales teams to optimize customer engagement.
Q: What qualifications and skills are required?
A: A bachelor’s or master’s degree in marketing, business, or a related field is required. Candidates should have at least 8-10 years of experience in product marketing within the medical device sector, along with strong digital marketing and leadership skills.
Q: How does this role contribute to the company’s success?
A: The Director of Product Marketing (Medical Device) in Memphis, TN will drive brand awareness, optimize market positioning, and play a key role in revenue growth and business expansion.
Q: What is the hiring timeline for this position?
A: The company is actively seeking the right candidate and aims to complete the hiring process within the next 60–90 days. Onboarding will include strategy meetings, cross-functional collaboration, and alignment on marketing goals.
What Remuneration Can You Expect from This Job?
As the Director of Product Marketing (Medical Device) in Memphis, TN, you can expect a highly competitive compensation package that reflects your expertise, leadership, and impact on the company’s marketing success. The base salary for this role typically ranges between $160,000 – $200,000 per year, depending on experience, industry knowledge, and past achievements in driving product marketing excellence.
In addition to the base salary, this position offers performance-based bonuses and incentives tied to key marketing metrics such as product adoption, brand engagement, and revenue growth. Eligible candidates may also receive equity options or stock grants, providing an opportunity to contribute to and benefit from the company’s long-term success.
The benefits package includes comprehensive healthcare coverage (medical, dental, and vision), a 401(k) retirement plan with company matching, paid time off, executive-level perks, and professional development opportunities. Additional benefits may include relocation assistance, travel allowances, and participation in industry-leading conferences.
This role not only provides a financially rewarding package but also an opportunity to lead impactful marketing strategies in a growing medical device company, shaping the future of healthcare solutions while advancing your career.
How to Apply for This Director of Product Marketing (Medical Device) Position in Memphis, TN
If you are a strategic and results-driven marketing leader with a strong background in the medical device industry, we invite you to apply for the Director of Product Marketing (Medical Device) in Memphis, TN. This is a unique opportunity to develop and execute high-impact product marketing strategies, lead product launches, and drive brand growth in a dynamic healthcare company.
To apply, please submit your resume and a cover letter detailing your experience in product marketing, brand strategy, market research, and commercialization within the medical device industry.
This role offers a rewarding opportunity to lead a high-performing marketing team, enhance market positioning, and contribute to a company dedicated to healthcare innovation. Apply today to take the next step in your marketing leadership career as a Director of Product Marketing (Medical Device) in Memphis, TN!
For more information or to explore similar opportunities, visit our Medical Device Recruiters Page.
Tags:
Director of Product Marketing | Medical Device Marketing | Product Strategy | Go-to-Market | Healthcare Marketing | Branding
