VP of Product Strategy – Port St. Lucie, FL | Health Tech Startups

Are you a strategic product leader passionate about revolutionizing healthcare through technology? We are seeking a Vice President of Product Strategy to join a high-growth health tech startup in Port St. Lucie, FL. This is a unique opportunity to define product vision, align business objectives, and lead product innovation in a fast-paced and mission-driven environment. If you excel in building transformative digital health products and thrive on bringing structure to ambiguity, this role is tailor-made for you.

Lead Product Vision for a Pioneering Health Tech Startup

A forward-thinking health tech startup in Port St. Lucie, FL is searching for an experienced VP of Product Strategy to shape and execute its product roadmap. The ideal candidate will have deep expertise in healthcare technology, a customer-first mindset, and a strong background in leading cross-functional product teams. If you’re looking to influence the next wave of digital health solutions and play a critical role in a company’s strategic growth, this is your chance to lead from the front.

Key Responsibilities of the VP of Product Strategy – Health Tech Startups

Product Vision & Strategy:
Define and drive a compelling long-term product vision aligned with the company’s mission to innovate in digital health. Translate strategic goals into actionable roadmaps, balancing innovation with market viability.

Cross-Functional Leadership:
Collaborate closely with engineering, design, clinical, operations, and marketing teams to deliver scalable and compliant health tech solutions. Champion cross-functional alignment and foster a culture of continuous product iteration and improvement.

Market Research & Competitive Intelligence:
Leverage industry insights, user feedback, and competitive analysis to identify product opportunities and gaps. Stay ahead of market trends in digital health, telemedicine, and patient engagement to inform strategic direction.

Go-to-Market Strategy:
Lead the development and execution of go-to-market plans for new product launches and feature enhancements. Work in tandem with marketing and sales to ensure product-market fit and effective user adoption strategies.

User-Centric Product Development:
Ensure that all product initiatives are deeply informed by patient, provider, and payer needs. Prioritize usability, accessibility, and engagement across the user journey to drive retention and satisfaction.

Data-Driven Decision Making:
Use analytics, KPIs, and user behavior data to guide product decisions and measure success. Implement feedback loops and experimentation to validate assumptions and optimize performance.

Team Building & Talent Development:
Build and lead a high-performing product team with strong domain expertise. Mentor product managers, foster a culture of innovation, and promote agile methodologies and best practices in product management.

Strategic Partnerships & Stakeholder Alignment:
Work with executive leadership, investors, and external partners to align product strategies with broader business goals. Represent product priorities in board-level discussions and contribute to strategic growth initiatives.

Compliance & Health Tech Standards:
Ensure product strategy complies with healthcare regulations including HIPAA, FDA, and other relevant standards. Integrate security, privacy, and interoperability requirements from the outset of product development.

Scalability & Platform Thinking:
Architect product roadmaps that support scalable, modular, and interoperable health platforms. Plan for long-term growth and adaptability within a complex and evolving healthcare ecosystem.

What the Client is Looking for in You

As the Vice President of Product Strategy in a fast-scaling health tech startup, the client is looking for a strategic leader who can blend visionary thinking with operational execution. You should have a passion for healthcare innovation, a deep understanding of digital health products, and the ability to build and scale products that improve patient outcomes and experiences.

Proven Expertise in Health Tech Product Leadership

The client seeks a seasoned product executive with a strong background in health tech or digital health solutions. You should bring a successful track record of owning and scaling end-to-end product strategies—from discovery to delivery—within regulatory-heavy and user-sensitive environments. Experience with SaaS platforms, EHR integration, telehealth, or patient engagement solutions is highly preferred.

Strategic Visionary with Executional Rigor

You should have the ability to craft bold product strategies that align with company goals and market needs while ensuring timely execution. The ideal candidate will be skilled at identifying new opportunities, navigating ambiguity, and bringing structure to complex product ecosystems. Your strategic thinking should be matched by a hands-on approach to delivering measurable outcomes.

Data-Driven and Outcome-Oriented

Strong analytical and quantitative skills are essential. You should be comfortable using metrics to define success, analyze performance, and make data-backed decisions. The client values product leaders who can leverage behavioral data, A/B testing, and customer feedback loops to continuously improve product performance and user satisfaction.

Collaborative Leader & Team Builder

You’ll be expected to inspire and lead a high-performing product team while collaborating cross-functionally with engineering, design, operations, and clinical teams. The client values leaders who promote transparency, accountability, and a growth mindset while nurturing talent and supporting career development within their teams.

Customer-Centric Product Thinking

You must demonstrate a strong empathy for users—including patients, providers, and health system partners. The ideal candidate will know how to translate user needs into intuitive, scalable, and compliant digital experiences. Prior experience conducting user research, customer discovery, and clinical stakeholder engagement is highly regarded.

Compliance-Oriented with Health Industry Insight

A solid understanding of HIPAA, data privacy laws, and other healthcare regulations is crucial. You should be experienced in balancing innovation with compliance, ensuring that product development meets all relevant industry standards without sacrificing usability or speed to market.

Excellent Communication & Stakeholder Alignment

You should have experience presenting product roadmaps, vision, and results to C-suite executives, investors, and board members. The ability to translate complex ideas into clear strategies and secure buy-in from both technical and non-technical stakeholders is critical to success in this role.

FAQs About the Role – VP of Product Strategy – Health Tech Startups

1. What are the key responsibilities of the VP of Product Strategy in this role?
As the VP of Product Strategy, you will be responsible for defining and driving the overall product vision, developing comprehensive product roadmaps, and ensuring the delivery of innovative health tech solutions. You will lead cross-functional teams, including product management, design, engineering, and clinical operations, while aligning product strategies with company goals. Additionally, you will work closely with the leadership team to scale products that improve patient care, ensure regulatory compliance, and engage with stakeholders to secure support for product initiatives.

2. What qualifications and experience are required for this position?
The ideal candidate should have significant experience in product management within the health tech or digital health industry. You should have a track record of leading product strategies from ideation to execution, preferably in a SaaS, EHR, or telemedicine environment. A strong understanding of healthcare regulations such as HIPAA is essential. Leadership experience in a fast-paced startup or scaling company is highly valued. An MBA, MSc in health tech, or related advanced degree is preferred but not mandatory.

3. What leadership qualities are essential for this role?
The client is seeking a strategic, visionary leader with the ability to think long-term while ensuring effective execution. You should be a collaborative leader who thrives in cross-functional environments and excels at driving alignment across teams. Strong communication skills, the ability to prioritize based on user and business needs, and a customer-first mindset are essential. The role also requires someone who can mentor and inspire teams to innovate and continuously deliver value to users.

4. What challenges can I expect in this role?
As a VP of Product Strategy in a health tech startup, you will face challenges such as navigating the complexities of healthcare regulations, balancing innovation with compliance, and managing the rapid pace of product iteration. You will need to ensure that products not only meet market needs but are scalable and adaptable. Managing cross-functional teams, securing buy-in from stakeholders, and continuously refining product strategies based on user feedback are also key challenges you will encounter.

5. What is the expected impact of the VP of Product Strategy on the company’s growth?
The VP of Product Strategy is expected to have a significant impact on the company’s ability to innovate and grow in the digital health space. Your ability to craft and execute a clear product vision will directly influence product-market fit, user adoption, and the company’s reputation in the healthcare industry. Your leadership will contribute to expanding the company’s product offerings, increasing user engagement, and supporting overall business growth.

6. What is the company’s culture and work environment like?
The company fosters a fast-paced, collaborative, and innovative culture. They are committed to creating products that improve patient care and are focused on creating an inclusive and agile working environment. You will have the opportunity to work with passionate teams who are motivated by solving complex healthcare challenges. The client values transparency, creativity, and a focus on continuous learning and improvement, making it an exciting place to drive meaningful change in the healthcare industry.

What Remuneration Can You Expect from This Job?

As the VP of Product Strategy in a Health Tech Startup in Port St. Lucie, FL, you can expect a highly competitive and performance-driven compensation package. The remuneration for this role is designed to attract top-tier talent and is aligned with the company’s success and growth. The typical components of the compensation package include:

1. Base Salary
The base salary for a VP of Product Strategy in the health tech industry can range from $180,000 to $300,000 annually, depending on the candidate’s experience, expertise, and the company’s size and market position. Startups in high-growth stages may offer higher salaries to attract experienced leaders.

2. Performance-Based Bonuses
In addition to the base salary, you can expect performance-based bonuses that are tied to key performance indicators (KPIs), such as product milestones, revenue growth, market adoption, and customer engagement. These bonuses typically range from 20% to 40% of the base salary, depending on company and individual performance.

3. Equity & Stock Options
Many health tech startups offer equity-based incentives as part of their compensation package. These can include stock options or restricted stock units (RSUs) that provide long-term financial rewards tied to the company’s growth and success. Equity grants are typically a key component of compensation in a startup environment, aligning your interests with the company’s performance and growth.

4. Profit-Sharing & Long-Term Incentives (LTIPs)
Some startups offer profit-sharing or long-term incentive plans (LTIPs) that reward executives for sustained, long-term performance. These programs can include additional financial incentives based on product success, company growth, and overall market impact, motivating leadership to focus on building scalable and sustainable solutions.

5. Executive Benefits & Perks
The role typically includes a comprehensive benefits package, including:

Health, dental, and vision insurance
401(k) or retirement savings plans with company contributions
Executive wellness programs
Flexible work arrangements and paid time off
Travel allowances for business-related activities

6. Signing Bonuses & Relocation Assistance
For highly sought-after candidates, the company may offer signing bonuses or relocation packages to help transition to the role. These incentives can vary and may range from $20,000 to $100,000 or more, depending on the candidate’s experience and the needs of the company.

Total Compensation Potential

When factoring in base salary, bonuses, equity, and benefits, total compensation for the VP of Product Strategy in a Health Tech Startup can range from $250,000 to $500,000 or more annually, with the potential for significant growth in compensation tied to company performance and product success.

How to Apply

If you are a dynamic and visionary product leader with a proven track record in the Health Tech industry, we invite you to apply for the VP of Product Strategy position in Port St. Lucie, FL. This is an exciting opportunity to lead the development of groundbreaking health tech products, drive innovation, and shape the product strategy of a high-growth startup that is revolutionizing healthcare.

To apply, please submit the following:

Your resume, highlighting your leadership experience, product strategy expertise, and accomplishments in the health tech space.
A cover letter detailing your experience in leading product teams, defining and executing product strategies, managing cross-functional teams, and driving growth and adoption of health tech products.
Portfolio (optional): If applicable, include examples of successful products you have brought to market or strategic initiatives you have led.

In your cover letter, please focus on your ability to drive innovation, work cross-functionally, and lead product development in the ever-evolving health tech space. Highlight your experience with market analysis, customer-centric design, and achieving measurable results in product growth and user engagement.

This is your chance to make a significant impact in the health tech industry and lead the next wave of innovative products. Apply today to take the next step in your executive career as the VP of Product Strategy in a fast-growing Health Tech Startup in Port St. Lucie, FL!

For more information or to explore similar opportunities, visit our Health Tech Executive Careers Page.

Job Category: Health Tech Startups

Job Type: Full Time

Job Location: Port St. Lucie

VP of Product Strategy – Port St. Lucie, FL | Health Tech Startups