VP of Market Intelligence – Jacksonville, FL | CPG

Are you an insightful and strategic leader with a deep understanding of market trends and consumer behavior? Our client, a leading Consumer Packaged Goods (CPG) company in Jacksonville, FL, is seeking a Vice President of Market Intelligence to drive data-driven decision-making and competitive advantage. This high-level role requires a forward-thinking professional who excels in leading market research teams and leveraging insights to shape company strategy. If you’re ready to influence the future of a leading CPG brand, this is the opportunity for you.

Shape the Future of Market Intelligence in a Leading CPG Organization

As the Vice President of Market Intelligence, you will be entrusted with overseeing market analysis and intelligence strategies to identify key growth opportunities for the business. Located in Jacksonville, FL, this role demands an expert in consumer insights, market trends, and data analytics who can collaborate across departments to influence product development, marketing strategies, and overall business direction. If you’re passionate about turning insights into impactful strategies and driving a company’s success in a competitive marketplace, this is your chance to lead from the front.

Key Responsibilities of the VP of Market Intelligence – Consumer Packaged Goods

Strategic Market Intelligence Leadership: Lead the market intelligence strategy, aligning it with the company’s growth objectives and overall business vision. Provide key insights that guide decision-making at all levels, influencing product development, marketing, and market expansion. Drive the development of a comprehensive market research strategy to inform and shape the company’s future direction in a competitive CPG market.

Data-Driven Decision Making: Leverage data analytics to provide actionable insights that support the company’s strategic goals. Develop and manage processes for gathering, analyzing, and distributing market data, ensuring that key stakeholders have access to the latest intelligence on market trends, consumer behavior, and competitor activity.

Consumer & Market Trends Analysis: Oversee the identification and analysis of key consumer trends and market shifts. Translate market insights into business opportunities, enabling the company to stay ahead of competitors and meet changing consumer demands. Provide leadership in the development of new products and categories based on emerging consumer needs.

Competitive Intelligence & Market Positioning: Analyze competitive landscape to understand competitor strategies, strengths, and weaknesses. Develop intelligence reports to inform executive decision-making, focusing on positioning the company as a market leader. Identify key opportunities to gain a competitive advantage, both domestically and internationally.

Cross-Functional Collaboration: Work closely with other senior leaders, including the marketing, sales, and product development teams, to ensure that market intelligence is integrated into all business functions. Provide recommendations that drive strategic initiatives across the organization, ensuring alignment with corporate goals.

Team Leadership & Development: Build and lead a high-performing market intelligence team, fostering a culture of collaboration, accountability, and continuous learning. Mentor and develop team members, ensuring that they have the tools and resources needed to succeed in a fast-paced and dynamic industry.

Financial & Business Impact: Use market intelligence data to guide revenue growth initiatives, optimizing pricing strategies, product launches, and market expansions. Identify cost-effective strategies and opportunities for financial improvement based on deep market understanding.

Consumer Insights & Brand Strategy: Provide actionable insights into consumer preferences and behavior that drive product innovation and marketing strategies. Develop consumer segmentation strategies and ensure that the company’s products resonate with target markets. Leverage data to optimize customer engagement and improve brand loyalty.

Reporting & Communication: Ensure clear communication of market intelligence findings to executives, stakeholders, and other key parties. Regularly provide comprehensive reports on market dynamics, industry trends, and competitive benchmarks, helping the company stay informed and agile in its decision-making process.

Regulatory Compliance & Ethical Standards: Ensure that all market intelligence practices adhere to relevant legal, ethical, and industry standards. Work with internal and external teams to manage risks associated with market research and intelligence activities, ensuring compliance with data protection regulations and ethical market research practices.

What the Client is Looking for in You

As the Vice President of Market Intelligence – Consumer Packaged Goods (CPG), the client seeks a visionary leader with a robust background in market research, competitive analysis, and data-driven strategy development. You should be an influential executive with the ability to translate market insights into actionable business decisions, driving the company’s growth and success in a competitive CPG landscape.

Proven Expertise in Market Intelligence and Consumer Insights

The client is looking for a seasoned leader with extensive experience in market intelligence within the CPG industry. You should possess a deep understanding of consumer behavior, market trends, and competitor strategies. The ideal candidate will have a successful track record of utilizing data analytics to shape strategic initiatives, optimize product development, and enhance brand positioning in a competitive market.

Strategic Vision and Growth Focus

As VP of Market Intelligence, you must demonstrate the ability to drive the company’s long-term vision with a strategic focus on growth. The client values leaders who can identify emerging market opportunities, implement forward-thinking strategies, and position the company for continued success. Experience in guiding product innovation and leveraging market intelligence to inform decision-making across the organization is essential.

Strong Analytical and Data-Driven Decision Maker

The ideal candidate will possess exceptional analytical skills, with the ability to interpret complex data and translate it into clear, actionable business strategies. You should have a proven ability to utilize market research tools, consumer insights, and competitor analysis to drive growth, optimize pricing, and identify new revenue streams. A strong foundation in data analysis and performance measurement is crucial for success in this role.

Leadership and Team Development

The client seeks a leader who can inspire and develop a high-performing market intelligence team. You should have experience building and leading teams that thrive in a collaborative and fast-paced environment. The ability to mentor and empower team members, fostering a culture of innovation and accountability, will be key to driving success across the organization.

Customer-Centric Mindset

A deep understanding of customer needs and preferences is vital. The client is looking for a leader who can turn consumer insights into actionable strategies that enhance customer engagement, brand loyalty, and product offerings. The ability to prioritize consumer-first strategies and adapt to changing market dynamics is essential in this role.

Exceptional Stakeholder Communication Skills

The VP of Market Intelligence will need to effectively communicate insights and recommendations to key stakeholders, including executives, investors, and cross-functional teams. The ability to present complex market data in an understandable and impactful way will be crucial to aligning business strategies and gaining buy-in from senior leadership.

Commitment to Operational Excellence

The client values a leader who can drive operational efficiency in market research processes, optimize data collection, and ensure that the market intelligence function supports the broader organizational goals. You should have a strong understanding of industry standards, regulatory requirements, and risk management to ensure that all market intelligence activities are compliant and ethical.

FAQs About the Role – VP of Market Intelligence – Consumer Packaged Goods

What are the key responsibilities of the VP of Market Intelligence in this role?

As the VP of Market Intelligence, you will be responsible for leading the development and execution of the company’s market intelligence strategy. Your role will involve overseeing market research, consumer insights, competitive analysis, and data-driven strategies to support business decision-making. You will collaborate closely with executive leadership to provide actionable insights that guide product development, brand positioning, and market expansion. Additionally, you will manage and mentor the market intelligence team, ensuring the integration of market data across all business functions.

What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in market intelligence, preferably within the Consumer Packaged Goods (CPG) industry. A strong background in data analysis, market research, consumer insights, and competitive intelligence is essential. The client is seeking a leader with a proven ability to leverage data to drive strategic decisions and business growth. Experience in team leadership, cross-functional collaboration, and strategic market positioning is also highly valued. A degree in business, marketing, or a related field is required, and an advanced degree (MBA or similar) is preferred.

What leadership qualities are essential for this role?

The client seeks a visionary leader who is strategic, data-driven, and capable of guiding a high-performing team. You should possess strong analytical thinking, decision-making skills, and the ability to influence senior leadership through clear, actionable insights. Excellent communication, interpersonal skills, and a collaborative approach to leadership are crucial. A consumer-first mindset and the ability to stay ahead of market trends will be key to driving the company’s success in the competitive CPG industry.

What challenges can I expect in this role?

As the VP of Market Intelligence, you will encounter challenges related to quickly changing consumer preferences, competitive market pressures, and the need for continuous innovation. The role requires staying on top of emerging market trends, ensuring data accuracy, and managing diverse stakeholder expectations. Additionally, you will need to effectively prioritize market opportunities and help the company adapt to industry shifts, while continuously refining data analytics strategies to meet evolving business goals.

What is the expected impact of the VP of Market Intelligence on the company’s growth?

The VP of Market Intelligence will play a crucial role in driving the company’s market share and revenue growth. By providing insights into consumer behavior, competitor strategies, and market dynamics, you will directly influence product innovation, marketing strategies, and overall business direction. Your work will help position the company as an industry leader and support the company’s expansion into new markets, ultimately boosting profitability and brand equity.

What is the company’s culture and work environment like?

The company fosters a dynamic, innovative, and collaborative work environment. The culture is centered around teamwork, data-driven decision-making, and continuous improvement. You will have the opportunity to work with cross-functional teams, including marketing, product development, and executive leadership, to ensure that market intelligence is integrated into every aspect of the business. The company values leadership that encourages innovation, drives growth, and supports personal and professional development.

What Remuneration Can You Expect from This Job?

As the VP of Market Intelligence – Consumer Packaged Goods (CPG) in Jacksonville, FL, you can expect a highly competitive compensation package that rewards leadership, performance, and long-term value creation. The remuneration for this role is designed to attract top-tier executive talent and reflects the seniority and responsibility of the position. The compensation typically includes:

Base Salary

The base salary for the VP of Market Intelligence in the CPG industry varies depending on the company’s size, market position, and geographic location. For a role of this seniority, the annual base salary typically ranges from $200,000 to $350,000, with top-tier companies potentially offering higher figures based on experience and company profile.

Performance-Based Bonuses

In addition to the base salary, performance-based bonuses are a key component of the total compensation. These bonuses are tied to key business and performance metrics such as market growth, customer insights, competitive positioning, and financial results. Bonuses typically range from 20% to 50% of the base salary, depending on both individual and company performance.

Equity & Stock Options

To align executive interests with the long-term success of the company, many CPG companies offer equity-based incentives such as stock options, restricted stock units (RSUs), or performance shares. These equity incentives provide an opportunity for significant long-term wealth creation, depending on the company’s growth and stock performance. The percentage of equity granted varies depending on company valuation and executive role.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies offer profit-sharing or LTIPs as part of the compensation package, rewarding executives for sustained performance and long-term value creation. These plans are designed to ensure that the VP of Market Intelligence remains focused on driving continuous growth, enhancing profitability, and achieving long-term success. Incentives under these plans can vary widely, depending on company performance and tenure.

Executive Benefits & Perks

VPs typically receive comprehensive executive benefits that include:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided vehicles or travel allowances
Wellness programs tailored for executives
Business expense accounts for networking and business development

Signing Bonuses & Relocation Assistance

For highly sought-after candidates, companies may offer signing bonuses or relocation assistance to ease the transition into the role. These one-time incentives can range from $25,000 to $100,000 or more, depending on the company’s needs and the candidate’s experience.

Total Compensation Potential

When considering base salary, performance bonuses, stock options, profit-sharing, and other incentives, the total annual compensation for the VP of Market Intelligence in the CPG industry can range from $300,000 to over $600,000 in leading firms. In high-growth or publicly traded companies, the total compensation package could be even more lucrative, with additional long-term financial rewards tied to company performance.

How to Apply

If you are a strategic and results-driven leader with a proven track record in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the VP of Market Intelligence – CPG role in Jacksonville, FL. This is an exceptional opportunity to lead market intelligence strategies, drive consumer insights, and enhance the company’s competitive edge in a dynamic and evolving market.

To apply, please submit your resume and a cover letter that highlights your experience in market intelligence, consumer insights, and strategic planning within the CPG sector. Focus on your expertise in driving data-driven decisions, market research, competitive analysis, and supporting business growth through actionable intelligence. Please also include your experience in leading cross-functional teams and influencing key business strategies.

This role offers a unique chance to make a significant impact on the company’s market position, consumer engagement, and long-term success. If you are ready to take on this leadership role and help shape the future of a high-growth CPG organization, apply today to take the next step in your executive career!

For more information or to explore similar opportunities, visit our CPG Executive Recruiters Page.

Job Category: CPG

Job Type: Full Time

Job Location: Jacksonville

VP of Market Intelligence – Jacksonville, FL | CPG