Vice President of Global Marketing (Medical Device) in Memphis, TN

Are you a strategic marketing leader with a passion for driving global brand growth in the medical device industry? We are seeking a Vice President of Global Marketing (Medical Device) in Memphis, TN, to spearhead worldwide marketing initiatives, develop innovative go-to-market strategies, and elevate brand positioning in key markets. This executive role requires a seasoned professional with a proven track record in global marketing leadership, product commercialization, and demand generation within the medical device sector.

As the Vice President of Global Marketing (Medical Device) in Memphis, TN, you will be responsible for shaping the company’s global marketing vision, leading cross-functional teams, and driving commercial success through data-driven marketing strategies. If you excel in international market expansion, product launch excellence, and creating high-impact digital and traditional marketing campaigns, this is your opportunity to make a significant impact in a rapidly growing organization.

About This Role

The Vice President of Global Marketing (Medical Device) in Memphis, TN plays a crucial role in defining and executing the company’s global marketing strategy, ensuring alignment with business goals and revenue targets. This position requires an innovative and analytical leader who can oversee branding, digital engagement, product marketing, and market access strategies across diverse regions. The ideal candidate will have deep expertise in customer engagement, competitive positioning, and multi-channel marketing approaches tailored to the medical device landscape.

With a focus on brand leadership, thought leadership, and commercial success, the Vice President of Global Marketing (Medical Device) in Memphis, TN will work closely with internal stakeholders, including sales, product development, and regulatory teams, to ensure consistent messaging and market impact. This is an opportunity to drive transformation and create meaningful value in the healthcare industry while leading a high-performing global marketing team.

Key Responsibilities – Vice President of Global Marketing (Medical Device) in Memphis, TN

Develop and Implement Global Marketing Strategy

Design and execute a comprehensive global marketing strategy that aligns with business objectives.
Identify and prioritize key markets for growth, ensuring localized marketing effectiveness.
Collaborate with regional teams to adapt marketing initiatives to cultural and regulatory landscapes.

Lead Brand Positioning and Market Expansion

Define and enhance brand identity to establish a strong global presence.
Drive messaging strategies that differentiate the company’s medical devices in the marketplace.
Oversee brand consistency across all marketing channels and communication touchpoints.

Oversee Product Marketing and Commercialization

Lead the global launch of new medical device products, ensuring strategic positioning.
Develop go-to-market strategies that maximize product adoption and market penetration.
Work with R&D and regulatory teams to align marketing plans with product innovation cycles.

Drive Digital and Traditional Marketing Campaigns

Develop high-impact digital marketing strategies, including SEO, content marketing, and paid media.
Oversee traditional marketing efforts such as conferences, trade shows, and print advertising.
Leverage data analytics to optimize campaign effectiveness and customer engagement.

Lead Market Research and Competitive Analysis

Conduct in-depth market research to identify trends, opportunities, and customer insights.
Analyze competitive positioning to refine pricing, messaging, and product differentiation strategies.
Provide data-driven recommendations to leadership for strategic decision-making.

Develop and Manage High-Performing Teams

Build and mentor a global marketing team, fostering collaboration and innovation.
Establish key performance indicators (KPIs) to measure marketing effectiveness.
Implement training programs to enhance team capabilities in digital marketing, branding, and analytics.

Collaborate with Sales and Business Development Teams

Align marketing strategies with sales objectives to drive lead generation and revenue growth.
Develop sales enablement tools and materials to support the commercial team.
Work closely with regional sales leaders to tailor marketing approaches to specific customer needs.

Ensure Regulatory and Compliance Adherence

Oversee marketing compliance with FDA, ISO, and other international regulatory standards.
Ensure ethical marketing practices across all communication channels.
Partner with legal and regulatory teams to navigate global marketing requirements.

What The Client is Looking For in You

To succeed as the Vice President of Global Marketing (Medical Device) in Memphis, TN, you need a blend of strategic vision, leadership, and deep expertise in global marketing within the medical device industry. The ideal candidate will have:

Extensive Global Marketing Experience – A strong background in international marketing strategies, branding, and market expansion within the medical device or healthcare technology sectors.
Proven Leadership in a Commercial Environment – Demonstrated success in leading high-performing marketing teams, launching innovative campaigns, and driving revenue growth.
Expertise in Product Commercialization – Experience developing and executing go-to-market strategies for medical devices, ensuring successful product launches and market adoption.
Digital and Multi-Channel Marketing Proficiency – Strong understanding of digital marketing, content strategies, SEO, demand generation, and social media engagement.
Data-Driven Decision Making – Ability to leverage market research, analytics, and customer insights to refine marketing strategies and improve ROI.
Excellent Communication and Storytelling Skills – A compelling storyteller who can effectively communicate the brand’s vision, mission, and product value propositions.
Strong Collaboration and Cross-Functional Leadership – Proven ability to work across sales, product development, regulatory, and business development teams to align marketing strategies with overall company goals.
Regulatory and Compliance Awareness – Familiarity with FDA, ISO, and global regulatory requirements related to marketing medical devices.
Results-Oriented Mindset – A track record of achieving aggressive marketing goals, driving lead generation, and enhancing brand recognition in competitive markets.

Why This Opportunity Stands Out

This role provides an exceptional opportunity for a marketing executive looking to make a significant impact in a global medical device company. As the Vice President of Global Marketing (Medical Device) in Memphis, TN, you will:

Lead a Global Marketing Vision – Shape the future of the company’s international marketing strategies and drive industry-leading brand growth.
Work in a High-Growth Environment – Join an organization that is rapidly expanding into new markets and investing in innovative healthcare solutions.
Make a Meaningful Impact on Healthcare – Your marketing leadership will directly contribute to increasing access to life-changing medical technologies worldwide.
Competitive Compensation and Benefits – Enjoy a lucrative salary, performance-based incentives, and comprehensive benefits tailored for executive leadership roles.
Strategic Leadership Role – Work closely with the C-suite and global leadership team to influence the company’s direction and long-term success.
Innovate in Medical Device Marketing – Utilize the latest digital marketing tools, data-driven strategies, and global market intelligence to drive success.
Collaborate with Top Industry Professionals – Be part of a high-performing executive team, working with experts in sales, product innovation, and market expansion.
Shape the Future of the Brand – Lead a dynamic team in crafting impactful messaging, launching innovative products, and differentiating the company in the competitive medical device landscape.

FAQs About the Role

Q: What industries should I have experience in?
A: You should have extensive experience in medical device marketing, healthcare technology, or a related industry with a strong focus on global brand positioning and market expansion.

Q: Is relocation required for this position?
A: The role is based in Memphis, TN. Candidates must be willing to relocate or already reside in the area. A relocation package may be available for the right candidate.

Q: What is the reporting structure for this role?
A: The Vice President of Global Marketing (Medical Device) in Memphis, TN will report directly to the Chief Commercial Officer (CCO) and collaborate closely with executive leadership, regional marketing teams, and sales leadership.

Q: What kind of leadership style is expected?
A: We are looking for a strategic, innovative, and hands-on leader who can inspire teams, foster collaboration, and drive measurable marketing success.

Q: What is the expected travel requirement?
A: This role requires frequent domestic and international travel for market visits, industry conferences, product launches, and strategic planning sessions.

Q: What qualifications and skills are required?
A: Candidates should have a bachelor’s or master’s degree in marketing, business, or a related field, along with 10+ years of executive-level experience in global marketing within the medical device industry. Experience in digital marketing, product commercialization, and regulatory compliance is preferred.

Q: How does this role contribute to the company’s overall success?
A: The Vice President of Global Marketing (Medical Device) in Memphis, TN plays a crucial role in driving brand awareness, market share growth, and revenue generation through innovative and strategic marketing initiatives.

Q: What is the timeline for hiring and onboarding?
A: The company is actively seeking the right candidate and aims to complete the hiring process within the next 60–90 days. Onboarding will include strategy meetings, deep dives into current marketing operations, and alignment on commercial growth plans.

What Remuneration Can You Expect from This Job?

As the Vice President of Global Marketing (Medical Device) in Memphis, TN, you can expect a highly competitive compensation package reflective of your expertise, leadership, and impact on the company’s global success. The base salary for this role is expected to be in the range of $200,000 – $250,000 per year, depending on experience and qualifications. Additionally, this position includes performance-based incentives, such as annual bonuses and long-term equity options, ensuring that your contributions to the company’s growth are financially rewarded.

Beyond salary and bonuses, the company offers a comprehensive executive benefits package, including healthcare coverage (medical, dental, and vision), 401(k) with employer matching, executive wellness programs, and paid time off. Relocation assistance may also be available for candidates moving to Memphis, TN.

Moreover, you will have access to professional development opportunities, leadership training programs, and industry networking events to enhance your career growth. The company values work-life balance and provides flexible work arrangements, travel perks, and executive-level privileges to support your overall well-being.

This is an opportunity to not only lead global marketing efforts but also to be financially and professionally rewarded for your strategic vision and leadership.

How to Apply for This Vice President of Global Marketing (Medical Device) Position in Memphis, TN

If you are a visionary marketing executive with a proven track record in the medical device industry, we invite you to apply for the Vice President of Global Marketing (Medical Device) in Memphis, TN. This is a unique opportunity to lead global marketing strategies, drive brand growth, and shape the future of innovative medical technologies.

To apply, please submit your resume and a cover letter detailing your expertise in global marketing, brand development, and strategic commercialization within the medical device sector.

This role offers the opportunity to lead a high-performing marketing team, develop long-term growth strategies, and contribute to a company at the forefront of medical device innovation. Apply today to take the next step in your executive career as the Vice President of Global Marketing (Medical Device) in Memphis, TN!

For more information or to explore similar opportunities, visit our Medical Device Recruiters Page.