Vice President of E-commerce Operations – Direct-to-Consumer (DTC) Strategy – Salt Lake City, UT

Are you an experienced e-commerce leader with a passion for driving growth through direct-to-consumer (DTC) channels? We are seeking a visionary Vice President of E-commerce Operations to lead the DTC strategy for an innovative company based in Salt Lake City, UT. This role presents an exciting opportunity to shape the future of e-commerce operations, optimize digital strategies, and deliver exceptional customer experiences. If you are a results-driven leader with a deep understanding of DTC channels, operational excellence, and team leadership, this is the role for you.

Lead E-commerce Innovation in Salt Lake City

Join a dynamic company in Salt Lake City, UT, as the Vice President of E-commerce Operations. In this critical role, you will oversee the company’s DTC strategy, driving operational excellence and leading cross-functional teams to maximize online sales growth. The ideal candidate will have a strong track record of successfully scaling e-commerce operations, building robust digital experiences, and delivering impactful business results. If you are ready to take charge of an evolving e-commerce strategy and lead the way in the DTC space, this is an exciting opportunity to make a lasting impact.

Key Responsibilities of the Vice President of E-commerce Operations – Direct-to-Consumer (DTC) Strategy

Strategic Leadership & Vision:
Develop and execute a comprehensive DTC strategy aligned with the company’s overall business goals. Set long-term vision and short-term objectives that drive online sales, enhance the customer journey, and position the company as a leader in the DTC market. Leverage industry trends to build innovative digital strategies that support growth.

E-commerce Operations Management:
Oversee the end-to-end management of e-commerce operations, including website performance, order fulfillment, customer service, and digital marketing. Optimize the online experience, ensuring seamless integration between platforms and driving operational efficiency across all touchpoints.

Revenue Growth & Profitability:
Drive DTC sales growth by identifying new opportunities, improving conversion rates, and expanding the customer base. Develop strategies to enhance profitability while maintaining a high-quality customer experience. Monitor key performance indicators (KPIs) and implement data-driven strategies to ensure the company’s financial success in the online marketplace.

Customer Experience & Engagement:
Lead initiatives to enhance the customer experience across all digital touchpoints, from online browsing to post-purchase follow-up. Focus on customer retention, personalization, and engagement strategies that build long-term brand loyalty and increase lifetime customer value.

Team Leadership & Development:
Build and manage high-performing e-commerce teams, ensuring the alignment of team goals with overall business objectives. Foster a culture of innovation, collaboration, and accountability. Attract, mentor, and develop top talent, empowering teams to reach their full potential.

Data Analytics & Reporting:
Utilize data analytics to monitor e-commerce performance, customer behavior, and market trends. Provide actionable insights to optimize digital marketing efforts, product offerings, and customer acquisition strategies. Implement advanced reporting systems to track and measure key business metrics.

Digital Marketing & Brand Awareness:
Collaborate with the marketing team to develop digital marketing strategies that drive traffic, increase conversion rates, and build brand awareness. Leverage social media, email campaigns, SEO, SEM, and content marketing to maximize online visibility and engagement.

Supply Chain & Fulfillment Efficiency:
Ensure that logistics and supply chain operations support a seamless DTC experience, including timely deliveries, efficient returns processes, and high-quality packaging. Work closely with cross-functional teams to optimize inventory management, demand forecasting, and fulfillment strategies.

Budget & Financial Management:
Oversee the budgeting and financial management of the e-commerce division, ensuring the effective allocation of resources to maximize ROI. Monitor and manage expenses while maintaining a focus on profitability, revenue growth, and cost efficiency.

Technology & Platform Optimization:
Stay ahead of emerging technologies and trends in e-commerce. Work closely with the IT and development teams to ensure the company’s digital platforms are optimized for performance, security, and scalability, providing a superior online shopping experience for customers.

Risk Management & Compliance:
Ensure the company’s e-commerce operations comply with all relevant regulations, including data protection, consumer rights, and online payment security. Implement risk management strategies to mitigate potential risks related to e-commerce operations and customer data protection.

What the Client is Looking for in You

As the Vice President of E-commerce Operations – Direct-to-Consumer (DTC) Strategy, the client is seeking a dynamic and visionary leader who can drive the company’s e-commerce operations to new heights. You should be an experienced strategist with a proven track record in DTC operations, capable of leading teams and executing innovative solutions that align with business objectives. The client is looking for someone who thrives in a fast-paced, results-driven environment and can seamlessly integrate strategy, technology, and operations to deliver exceptional customer experiences.

Proven Leadership in E-commerce Operations

The client seeks a leader with significant experience in overseeing large-scale e-commerce operations, especially within DTC models. You should have a history of success in scaling e-commerce platforms, optimizing digital channels, and driving profitable growth. A deep understanding of e-commerce logistics, technology, and digital marketing is essential, with an ability to foster cross-functional collaboration to achieve business goals. Experience managing both B2C and DTC sales models, as well as managing high-growth teams, will be highly valued.

Strategic Thinker with a Vision for Digital Growth

The ideal candidate must be a strategic thinker capable of formulating and executing a comprehensive DTC strategy. You should have experience identifying new market opportunities, optimizing customer engagement, and driving online sales growth. The client values individuals who can adapt quickly to changing consumer behaviors, leverage data insights to enhance the customer experience, and ensure the company remains competitive in an ever-evolving digital marketplace.

Strong Financial and Operational Acumen

A key aspect of this role is managing budgets and ensuring operational efficiency. The client is looking for a leader with strong financial management skills who can optimize cost structures while driving revenue growth. You should have experience in data-driven decision-making, revenue forecasting, and optimizing key performance indicators (KPIs) to measure the success of e-commerce operations. A strong understanding of cost optimization, supply chain management, and financial performance metrics will be crucial to succeed in this role.

Ability to Build and Lead High-Performing Teams

The client is looking for a leader who excels in building and leading cross-functional teams. As Vice President of E-commerce Operations, you will be responsible for attracting top talent, fostering a culture of innovation and accountability, and ensuring your team’s alignment with the company’s strategic goals. You should have experience leading digital marketing, e-commerce, logistics, and customer service teams, ensuring that all functions work collaboratively to optimize the customer journey and operational success.

Consumer-Centric Mindset with a Focus on Experience

A deep understanding of consumer behavior, online shopping trends, and digital user experience is essential. The client values candidates who can drive customer-first strategies that enhance engagement and drive repeat business. You should be able to leverage consumer insights, personalized experiences, and data analytics to create tailored online shopping experiences that foster brand loyalty and maximize lifetime customer value.

Proven Ability to Drive Digital Transformation

The client is looking for a leader with a proven ability to drive digital transformation within the e-commerce space. You should have experience implementing new technologies, optimizing digital platforms, and staying ahead of emerging trends in e-commerce. Your ability to leverage cutting-edge solutions and enhance the online experience through personalization, automation, and innovation will be key to the company’s success.

Commitment to Operational Excellence and Scalability

The client values a leader who prioritizes operational excellence and ensures that e-commerce operations can scale effectively with growth. You should have experience managing large-scale operations, optimizing supply chains, improving fulfillment processes, and maintaining operational efficiency. Your ability to lead with a focus on improving efficiency, reducing costs, and meeting customer expectations will be essential.

Strong Stakeholder and Cross-Functional Collaboration

The client seeks a leader who can effectively engage with key stakeholders, including marketing, IT, logistics, and senior leadership, to align e-commerce strategies with broader business goals. You should be able to provide clear and actionable insights, demonstrate ROI, and ensure transparent communication across the organization to drive business growth. Strong collaboration skills will be critical in building alignment and ensuring the success of e-commerce initiatives across the company.

FAQs About the Role – Vice President of E-commerce Operations – Direct-to-Consumer (DTC) Strategy

1. What are the key responsibilities of the Vice President of E-commerce Operations in this role?

As the Vice President of E-commerce Operations, you will be responsible for developing and executing the company’s Direct-to-Consumer (DTC) strategy, overseeing e-commerce operations, and ensuring seamless customer experiences across digital platforms. Your role includes driving sales growth, managing operational efficiency, optimizing digital marketing efforts, and leading cross-functional teams to execute a customer-first approach. You will also manage the performance of digital channels, data analytics, supply chain integration, and collaborate with senior leadership to achieve business objectives.

2. What qualifications and experience are required for this position?

The ideal candidate should have significant experience in e-commerce operations, particularly in a DTC model. A background in managing large-scale e-commerce platforms, digital marketing strategies, and logistics is essential. The client is looking for a leader with a proven track record of scaling online businesses, driving revenue growth, and optimizing customer journeys. Experience with data analytics, technology integration, and cross-functional team leadership is critical. A degree in Business, Marketing, or a related field is preferred, and an MBA or similar advanced degree is a plus.

3. What leadership qualities are essential for this role?

The client seeks a results-driven leader with exceptional strategic thinking, problem-solving, and decision-making skills. Strong communication, interpersonal, and team-building abilities are essential to lead cross-functional teams and engage stakeholders. You should also possess a customer-centric mindset, with the ability to drive innovation, ensure operational excellence, and motivate teams towards achieving common goals. A strong understanding of e-commerce and digital trends will help you thrive in this role.

4. What challenges can I expect in this role?

As Vice President of E-commerce Operations, you will face challenges such as adapting to fast-changing digital trends, managing the complexities of online sales platforms, optimizing supply chain logistics, and ensuring customer satisfaction. Additionally, you will need to address challenges related to data privacy, cybersecurity, and customer retention in an increasingly competitive e-commerce landscape. Balancing the demands of operational efficiency with delivering high-quality user experiences will also be a key challenge.

5. What is the expected impact of the Vice President of E-commerce Operations on the company’s growth?

The Vice President of E-commerce Operations will have a direct impact on the company’s revenue growth and digital transformation. By optimizing the DTC strategy, enhancing customer experiences, and driving digital marketing initiatives, the VP will help increase online sales, customer engagement, and brand loyalty. Your ability to streamline operations and implement innovative technologies will significantly contribute to the company’s market share and profitability.

6. What is the company’s culture and work environment like?

The company fosters a collaborative and innovative culture that values creativity, performance, and agility. You will be joining a team that is focused on driving growth through customer-first strategies, technological advancements, and operational excellence. The work environment is fast-paced and dynamic, where leaders are encouraged to make bold decisions, work cross-functionally, and continuously push the boundaries of digital commerce. The company also emphasizes professional development and offers opportunities to shape the future of e-commerce within the organization.

What Remuneration Can You Expect from This Job?

As the Vice President of E-commerce Operations – Direct-to-Consumer (DTC) Strategy, you can expect a highly competitive compensation package designed to attract top-tier executive talent. The remuneration for this role typically includes:

1. Base Salary

The base salary for a Vice President of E-commerce Operations can vary based on the company’s size, market position, and the candidate’s experience. For a mid-to-large-sized organization in the e-commerce sector, the annual base salary can range from $180,000 to $350,000. Larger companies or those in high-growth stages may offer even higher salaries based on the candidate’s expertise and impact.

2. Performance-Based Bonuses

In addition to a base salary, compensation packages for this role typically include annual performance-based bonuses. These bonuses are tied to key metrics such as e-commerce revenue growth, customer acquisition, operational efficiency, and overall business performance. Bonuses can range from 25% to 60% of the base salary, depending on individual and company performance.

3. Equity & Stock Options

Many companies offer equity-based incentives, including stock options, restricted stock units (RSUs), or performance shares. These long-term incentives align executive compensation with the company’s overall success and provide substantial financial rewards. Equity grants can constitute a significant portion of the total compensation, especially in high-growth e-commerce companies or those seeking to incentivize leadership to drive long-term value.

4. Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies provide profit-sharing or LTIPs, offering additional financial incentives based on the company’s sustained performance over multiple years. These programs encourage a focus on long-term growth and stability, rewarding leadership for maintaining strong financial results and operational success.

5. Executive Benefits & Perks

As a Vice President of E-commerce Operations, you will likely receive a comprehensive executive benefits package, which may include:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided vehicle or travel allowances
Executive wellness programs
Expense accounts for business development and networking

6. Signing Bonuses & Relocation Assistance

For highly sought-after candidates, companies may offer signing bonuses or relocation assistance to attract top talent. These one-time incentives can range from $30,000 to $100,000, depending on the company, location, and the candidate’s qualifications and experience.

Total Compensation Potential

When factoring in base salary, performance-based bonuses, equity incentives, and additional benefits, the total compensation for a Vice President of E-commerce Operations can range from $250,000 to over $700,000 annually in leading firms. High-growth companies, particularly those in tech and e-commerce, may offer even more lucrative packages based on the candidate’s ability to drive business success and innovation.

How to Apply

If you are a visionary leader with extensive experience in e-commerce operations and a proven track record of driving growth in a Direct-to-Consumer (DTC) model, we invite you to apply for the Vice President of E-commerce Operations – Direct-to-Consumer (DTC) Strategy role in Salt Lake City, UT. This is an exceptional opportunity to lead a high-growth company, shape digital strategies, and oversee the operational success of e-commerce channels.

To apply, please submit your resume and a cover letter that highlights your experience in e-commerce leadership, DTC strategy development, revenue growth, digital marketing, and team management. Be sure to emphasize your ability to optimize online operations, manage cross-functional teams, and leverage data to drive customer engagement and business growth.

This role provides a high-impact career opportunity, where you will play a key role in shaping the company’s future, driving innovation, and leading the execution of a customer-centric e-commerce strategy. If you’re ready to make a transformative impact on the company’s digital operations, we encourage you to apply today!

For more information or to explore similar opportunities, visit our E-commerce Leadership Recruitment Page.

Job Category: Direct-to-Consumer (DTC) Strategy

Job Type: Full Time

Job Location: Salt Lake City

Vice President of E-commerce Operations – Direct-to-Consumer (DTC) Strategy – Salt Lake City, UT