Vice President of E-commerce Growth – Direct-to-Consumer (DTC) Strategy – Seattle, WA

 

Vice President of E-commerce Growth – Direct-to-Consumer (DTC) Strategy

Are you a strategic leader with a passion for driving e-commerce growth in the Direct-to-Consumer (DTC) space? We are seeking a Vice President of E-commerce Growth to lead and execute cutting-edge DTC strategies for a fast-growing brand in Seattle, WA. This is a rare opportunity to scale digital revenue, enhance customer experience, and optimize omnichannel strategies in a dynamic, high-growth environment. If you excel at digital marketing, conversion optimization, and data-driven decision-making, this role is for you.

Lead DTC E-commerce Growth for a Fast-Paced Brand in Seattle

A rapidly growing consumer brand in Seattle, WA is looking for a Vice President of E-commerce Growth to spearhead its Direct-to-Consumer (DTC) expansion. The ideal candidate will have extensive experience in e-commerce leadership, a strong track record in revenue growth, and deep expertise in performance marketing, customer acquisition, and retention strategies. If you thrive in a digital-first environment and are passionate about scaling DTC brands, this is your opportunity to make a significant impact.

Key Responsibilities of the Vice President of E-commerce Growth – Direct-to-Consumer (DTC) Strategy

E-commerce Strategy & Leadership

Develop and execute a comprehensive Direct-to-Consumer (DTC) e-commerce growth strategy. Identify emerging trends, digital innovations, and customer behaviors to position the brand for sustained success in the evolving online marketplace.

Revenue Growth & Conversion Optimization

Drive revenue growth through data-driven optimization of conversion rates, customer lifetime value, and average order value. Implement A/B testing, personalization strategies, and performance marketing techniques to maximize digital sales.

Customer Acquisition & Retention

Lead digital marketing efforts, including paid media, SEO, email marketing, and social commerce, to acquire new customers efficiently. Develop retention strategies such as loyalty programs, subscription models, and post-purchase engagement to increase repeat purchases.

Omnichannel & Digital Experience

Ensure a seamless and engaging shopping experience across all digital touchpoints. Optimize website UX/UI, mobile commerce, and checkout processes to enhance customer satisfaction and drive higher conversions.

Analytics & Performance Measurement

Utilize data analytics, KPIs, and customer insights to measure performance, track ROI, and inform strategic decisions. Leverage predictive analytics, cohort analysis, and segmentation to refine marketing and sales strategies.

Cross-Functional Collaboration

Work closely with product, marketing, technology, and supply chain teams to ensure smooth execution of DTC initiatives. Align e-commerce growth strategies with broader business objectives and operational capabilities.

Financial Oversight & Budget Management

Manage e-commerce P&L, optimizing spend allocation across digital marketing channels and operational investments. Ensure profitable growth by balancing customer acquisition costs with long-term revenue potential.

Technology & Platform Optimization

Lead the evaluation and implementation of e-commerce platforms, CRM tools, and automation technologies to improve efficiency, scalability, and personalization. Stay ahead of technological advancements to drive innovation.

Brand Positioning & Market Expansion

Expand market reach by identifying new customer segments, geographies, and product opportunities. Enhance brand storytelling and content strategies to build a strong emotional connection with the audience.

Regulatory Compliance & Risk Management

Ensure compliance with e-commerce regulations, data privacy laws, and cybersecurity best practices. Mitigate risks related to payment security, fraud prevention, and operational scalability.

What the Client is Looking for in You

As the Vice President of E-commerce Growth – Direct-to-Consumer (DTC) Strategy, the client seeks an innovative and results-driven leader with a deep understanding of e-commerce, digital marketing, and customer acquisition strategies. You should be a strategic thinker with a passion for scaling DTC brands, optimizing digital experiences, and driving revenue growth in a competitive landscape.

Proven Expertise in E-commerce Growth

The client is looking for a seasoned e-commerce executive with a strong track record of driving online sales, improving conversion rates, and maximizing customer lifetime value. You should have hands-on experience in executing digital-first strategies, leveraging data analytics, and utilizing performance marketing to achieve ambitious revenue goals.

Strategic Vision for DTC Expansion

The ideal candidate will have a forward-thinking approach to e-commerce and digital transformation. You should be able to develop and implement long-term strategies that position the brand for sustained growth. Experience in market expansion, omnichannel retail, and direct-to-consumer sales optimization is highly desirable.

Strong Digital Marketing & Customer Acquisition Skills

A deep understanding of paid media, SEO, email marketing, and social commerce is essential. The client values a leader who can drive efficient customer acquisition strategies while maintaining a strong focus on retention, loyalty, and brand advocacy. The ability to translate customer insights into high-impact marketing campaigns is a key requirement.

Data-Driven Decision-Maker

The ability to leverage data analytics, performance metrics, and A/B testing to inform decision-making is crucial for this role. You should be skilled in tracking key e-commerce KPIs, optimizing user journeys, and utilizing predictive analytics to drive profitable growth.

Experience in Scaling E-commerce Operations

The client seeks a leader who can build and scale e-commerce infrastructure, optimize platform performance, and integrate technology solutions that enhance the customer experience. A strong background in managing website UX/UI, checkout processes, and logistics operations is a plus.

Leadership & Cross-Functional Collaboration

This role requires a dynamic leader who can work cross-functionally with marketing, product, technology, and operations teams. You should have experience in leading high-performing teams, fostering innovation, and driving collaboration across multiple departments.

Strong Financial and P&L Management Skills

A solid understanding of e-commerce P&L, budgeting, and ROI analysis is essential. The client values a leader who can optimize digital marketing spend, manage acquisition costs, and drive sustainable profitability while scaling the DTC business.

Commitment to Innovation & Customer Experience

The ideal candidate will be passionate about creating seamless, customer-centric shopping experiences. You should have experience in implementing personalization, AI-driven recommendations, and emerging e-commerce technologies to enhance engagement and conversion rates.

FAQs About the Role – Vice President of E-commerce Growth – Direct-to-Consumer (DTC) Strategy

1. What are the key responsibilities of the Vice President of E-commerce Growth in this role?

As the Vice President of E-commerce Growth – DTC Strategy, you will be responsible for driving the company’s direct-to-consumer (DTC) e-commerce growth strategy. Your role will involve optimizing digital sales performance, increasing customer acquisition and retention, and enhancing the online shopping experience. You will also oversee performance marketing, data analytics, conversion optimization, and omnichannel strategies while collaborating with cross-functional teams to scale the business.

2. What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in e-commerce leadership, particularly within DTC brands or digital-first companies. A strong background in digital marketing, online sales optimization, and data-driven decision-making is essential. The client is looking for a proven leader with expertise in conversion rate optimization (CRO), customer retention strategies, and e-commerce operations. Experience managing e-commerce P&L and working with e-commerce platforms, CRM tools, and marketing automation is highly desirable. An MBA or a relevant degree in marketing, business, or technology is a plus but not mandatory.

3. What leadership qualities are essential for this role?

The client seeks a strategic and results-oriented leader with strong analytical skills, digital marketing expertise, and a deep understanding of consumer behavior. You should be adept at managing cross-functional teams, collaborating with marketing and technology teams, and driving innovation in the e-commerce space. The ability to balance growth initiatives with financial oversight and navigate a fast-paced, competitive landscape is critical.

4. What challenges can I expect in this role?

In this role, you may face challenges such as increasing customer acquisition efficiency, improving retention rates, managing digital advertising costs, and optimizing website performance. Staying ahead of e-commerce trends, evolving consumer expectations, and emerging technologies will be key. Additionally, balancing profitability with scaling initiatives, ensuring smooth operations across multiple sales channels, and enhancing the end-to-end customer journey are crucial aspects of this role.

5. What is the expected impact of the Vice President of E-commerce Growth on the company’s success?

The Vice President of E-commerce Growth is expected to significantly drive revenue growth, improve brand visibility, and enhance the customer experience. Your ability to implement data-driven marketing strategies, optimize conversion rates, and lead digital transformation initiatives will directly impact the company’s profitability and market positioning. Success in this role will result in stronger customer engagement, increased lifetime value, and a dominant presence in the DTC market.

6. What is the company’s culture and work environment like?

The company fosters a fast-paced, digital-first, and customer-centric culture. They value innovation, collaboration, and strategic thinking. As a key leader, you will be expected to drive high-impact initiatives, inspire teams, and contribute to a growth-oriented and performance-driven environment. You will have the opportunity to shape the future of the company’s DTC e-commerce strategy while working with passionate professionals who are committed to excellence.

What Remuneration Can You Expect from This Job?

As the Vice President of E-commerce Growth – Direct-to-Consumer (DTC) Strategy in Seattle, WA, you can expect a highly competitive compensation package tailored to attract top talent in the e-commerce industry. The remuneration typically includes:

1. Base Salary

The base salary for a VP of E-commerce Growth in the DTC sector varies based on company size, revenue, and industry presence. In mid-to-large-sized e-commerce companies, the annual base salary typically ranges from $200,000 to $350,000, with potential for higher earnings in high-growth or publicly traded firms.

2. Performance-Based Bonuses

In addition to a competitive base salary, this role includes performance-based incentives linked to key business metrics such as revenue growth, customer acquisition, retention rates, and profitability. These bonuses can range from 30% to 100% of the base salary, depending on individual and company performance.

3. Equity & Stock Options

Many DTC-focused companies offer equity incentives, including stock options, restricted stock units (RSUs), or performance shares. These incentives align leadership goals with company success and provide long-term financial rewards. Depending on the company’s valuation, equity grants can be a significant portion of the total compensation package.

4. Long-Term Incentive Plans (LTIPs) & Profit Sharing

To encourage sustained company growth, many organizations provide profit-sharing or long-term incentive plans (LTIPs). These programs reward executives for achieving multi-year performance targets, ensuring strategic leadership focuses on long-term business growth.

5. Executive Benefits & Perks

As a senior leader in the organization, you will receive a comprehensive benefits package, which typically includes:
✅ Health, dental, and vision insurance
✅ 401(k) with company contributions or executive retirement plans
✅ Company-funded executive wellness programs
✅ Travel allowances and corporate expense accounts
✅ Professional development and networking opportunities

6. Signing Bonuses & Relocation Assistance

To attract top industry professionals, some companies offer signing bonuses or relocation assistance. These one-time incentives can range from $50,000 to $250,000, depending on the company’s needs and the candidate’s experience.

Total Compensation Potential

When factoring in base salary, bonuses, stock options, and incentives, total compensation for a Vice President of E-commerce Growth can range from $400,000 to $1 million annually, with even higher earning potential in high-growth DTC companies. Those leading large-scale digital transformations or breakthrough e-commerce strategies may have access to even more lucrative packages.