Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy

Are you a results-driven leader with a passion for scaling Direct-to-Consumer (DTC) e-commerce businesses? We are seeking a Vice President of E-commerce to drive digital transformation and growth for a fast-paced, innovative company in San Francisco, CA. This is a unique opportunity to shape strategy, optimize performance, and lead a high-performing team in the evolving world of online retail. If you excel in data-driven decision-making, customer experience enhancement, and revenue growth, this role is for you.

Lead the Future of DTC E-commerce in San Francisco

A leading e-commerce brand in San Francisco, CA, is looking for a Vice President of E-commerce to spearhead its Direct-to-Consumer (DTC) strategy. The ideal candidate will have deep expertise in digital marketing, conversion optimization, and omnichannel integration, with a track record of driving customer acquisition, engagement, and retention. If you are a visionary leader with a passion for innovation and e-commerce excellence, this is your chance to make a significant impact in the digital retail space.

Key Responsibilities of the Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy

E-commerce Strategy & Digital Growth

Develop and execute a comprehensive Direct-to-Consumer (DTC) e-commerce strategy to drive revenue, customer acquisition, and brand growth. Leverage data-driven insights, emerging technologies, and best practices to optimize the online shopping experience.

Customer Experience & Conversion Optimization

Enhance the end-to-end customer journey by implementing UX/UI improvements, personalization strategies, and seamless checkout processes. Drive conversion rate optimization (CRO) initiatives to maximize sales and customer retention.

Revenue & Profitability Management

Identify and implement strategies to increase revenue, improve margins, and optimize customer lifetime value (CLV). Develop and oversee pricing models, promotional strategies, and subscription-based offerings to drive sustainable profitability.

Omnichannel & Digital Marketing Integration

Collaborate with marketing teams to align paid media, SEO, email marketing, and social media strategies with e-commerce objectives. Leverage omnichannel initiatives, including brick-and-mortar integration, marketplace partnerships, and direct sales channels.

Data Analytics & Performance Measurement

Utilize analytics tools to track key performance indicators (KPIs), customer behavior, and digital campaign effectiveness. Implement A/B testing, attribution modeling, and predictive analytics to refine strategies and improve ROI.

Technology & Platform Optimization

Oversee the selection and management of e-commerce platforms, third-party integrations, and automation tools. Ensure a scalable, high-performance tech stack that supports growth, security, and operational efficiency.

Supply Chain & Fulfillment Optimization

Work closely with supply chain and logistics teams to streamline order fulfillment, inventory management, and last-mile delivery. Enhance operational efficiencies to improve shipping speed, reduce costs, and elevate customer satisfaction.

Leadership & Team Development

Build and lead a high-performing e-commerce team, fostering a culture of innovation, collaboration, and accountability. Drive professional development, mentorship, and cross-functional alignment with marketing, technology, and operations teams.

Partnerships & Vendor Management

Establish and maintain strategic partnerships with technology providers, payment processors, and third-party logistics (3PL) providers. Negotiate contracts and evaluate vendor performance to ensure best-in-class services.

Regulatory Compliance & Security

Ensure compliance with digital commerce regulations, data privacy laws (e.g., GDPR, CCPA), and cybersecurity best practices. Implement fraud prevention measures and safeguard customer data to maintain trust and credibility.

What the Client is Looking for in You

As the Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy, the client seeks an innovative and data-driven leader who can accelerate e-commerce growth, enhance digital customer experiences, and drive profitability. You should be a results-oriented executive with a deep understanding of DTC strategies, e-commerce platforms, and omnichannel integration.

Proven Expertise in E-commerce & DTC Growth

The client is looking for a seasoned e-commerce leader with a strong track record in scaling Direct-to-Consumer (DTC) businesses. You should have experience in optimizing digital marketing strategies, increasing conversion rates, and driving online revenue growth. Expertise in leveraging customer data, predictive analytics, and emerging e-commerce trends is highly valued.

Strategic Vision & Digital Innovation

As Vice President of E-commerce, you must demonstrate the ability to craft and execute long-term strategic plans that drive customer acquisition, retention, and brand loyalty. The ideal candidate will have experience in building seamless omnichannel experiences, integrating new technologies, and staying ahead of market trends to create a competitive advantage.

Strong Financial & Analytical Acumen

The ability to manage budgets, optimize customer acquisition costs (CAC), and maximize return on investment (ROI) is essential. The client seeks a leader who can analyze e-commerce performance metrics, forecast revenue growth, and implement data-driven decision-making to enhance profitability. A deep understanding of P&L management, subscription models, and pricing strategies is key to this role.

Ability to Build & Lead High-Performing Teams

Leadership is at the core of this role, and the client is looking for an executive who can attract, develop, and retain top e-commerce talent. You should foster a culture of innovation, collaboration, and accountability. Experience in managing cross-functional teams—including digital marketing, product management, UX/UI, and technology—is highly desirable.

Customer-First Mindset & Personalization Expertise

A deep understanding of consumer behavior, digital engagement, and personalized marketing is crucial. The ideal candidate will have experience in leveraging AI-driven recommendations, dynamic content strategies, and first-party data to enhance customer journeys and drive conversions. The ability to translate customer insights into actionable business strategies is a key requirement.

Partnership & Vendor Management Skills

The client seeks a Vice President of E-commerce who can establish and maintain strategic partnerships with technology providers, payment processors, fulfillment centers, and third-party logistics (3PL) providers. Your ability to negotiate contracts, optimize vendor relationships, and ensure operational excellence will be critical to success.

Commitment to Operational Excellence & Compliance

Finally, the client values a leader who prioritizes efficiency, regulatory compliance, and cybersecurity best practices. You should have a strong grasp of fraud prevention, data privacy regulations (e.g., GDPR, CCPA), and order fulfillment logistics to ensure seamless operations and a secure shopping experience.

FAQs About the Role – Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy

1. What are the key responsibilities of the Vice President of E-commerce in this role?

As the Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy, you will be responsible for developing and executing a comprehensive e-commerce strategy to drive customer acquisition, retention, and revenue growth. This includes optimizing digital marketing efforts, enhancing user experience (UX/UI), overseeing website and mobile platform performance, and integrating data-driven insights. You will also collaborate with cross-functional teams to ensure seamless operations, manage P&L, and establish strategic partnerships to optimize the DTC ecosystem.

2. What qualifications and experience are required for this position?

The ideal candidate should have extensive leadership experience in e-commerce, digital marketing, and Direct-to-Consumer (DTC) business models. A strong background in conversion rate optimization, omnichannel retail strategies, and customer data analytics is essential. Experience in managing P&L, leading digital transformation initiatives, and scaling online revenue is highly valued. A bachelor’s degree in business, marketing, or a related field is required, while an MBA or an advanced degree is preferred but not mandatory.

3. What leadership qualities are essential for this role?

The client is looking for a strategic, results-oriented leader who can drive digital innovation and foster a high-performance culture. Strong analytical skills, a deep understanding of customer behavior, and the ability to translate insights into actionable strategies are crucial. Excellent communication, stakeholder management, and the ability to lead cross-functional teams are also key attributes.

4. What challenges can I expect in this role?

As Vice President of E-commerce, you will navigate challenges such as increasing digital competition, evolving consumer preferences, supply chain complexities, and data privacy regulations (GDPR, CCPA). The role requires agility in adapting to emerging e-commerce technologies, managing digital advertising costs, and optimizing fulfillment and logistics for a seamless customer experience.

5. What is the expected impact of the Vice President of E-commerce on the company’s growth?

Your leadership will directly influence the company’s e-commerce revenue, market expansion, and brand positioning in the DTC space. By implementing data-driven marketing strategies, optimizing the customer journey, and driving operational efficiencies, you will contribute to increased conversion rates, customer lifetime value (CLV), and overall profitability.

6. What is the company’s culture and work environment like?

The company fosters a fast-paced, innovative, and customer-focused culture. They value leaders who promote collaboration, data-driven decision-making, and continuous improvement. You will have the opportunity to work with talented professionals across digital marketing, technology, and operations to shape the future of the brand’s e-commerce success.

What Remuneration Can You Expect from This Job?

As the Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy, you can expect a competitive and performance-driven compensation package designed to attract top digital commerce executives. The remuneration for this role typically includes:

1. Base Salary

The base salary for a Vice President of E-commerce varies based on the company’s size, industry, and revenue. In mid-to-large-sized e-commerce or DTC companies, the annual base salary generally ranges between $180,000 to $300,000, with higher salaries available at larger corporations or fast-growing digital-first brands.

2. Performance-Based Bonuses

Most compensation packages include annual performance bonuses linked to key business metrics such as online revenue growth, customer acquisition and retention, conversion rates, and profitability. These bonuses typically range from 20% to 50% of the base salary, with top performers earning even higher incentives.

3. Equity & Stock Options

Many companies offer equity incentives, including stock options, restricted stock units (RSUs), or performance-based equity grants. These incentives help align executive compensation with business growth and shareholder value, offering substantial long-term financial benefits.

Some companies provide profit-sharing programs or LTIPs, rewarding executives for sustained success over multiple years. These plans may include additional cash bonuses or stock awards tied to revenue milestones, customer lifetime value (CLV), and market expansion.

5. Executive Benefits & Perks

Vice Presidents of E-commerce often receive a comprehensive benefits package, which may include:

Health, dental, and vision insurance
401(k) or retirement plans with company contributions
Executive coaching and leadership development programs
Remote work flexibility and travel allowances
Company discounts and wellness programs

6. Signing Bonuses & Relocation Assistance

For highly sought-after candidates, companies may offer signing bonuses or relocation assistance, ranging from $20,000 to $100,000, depending on the organization and executive’s experience.

Total Compensation Potential

When factoring in base salary, performance bonuses, stock options, and long-term incentives, total annual compensation for a Vice President of E-commerce can range from $250,000 to $700,000 or more, with high-growth or publicly traded companies offering even more lucrative packages.

How to Apply

If you are an innovative and results-driven leader with a strong background in E-commerce and Direct-to-Consumer (DTC) strategy, we invite you to apply for the Vice President of E-commerce role. This is a high-impact opportunity to drive digital transformation, optimize customer acquisition strategies, and lead revenue growth in a fast-evolving digital marketplace.

To apply, please submit your resume and a cover letter highlighting your expertise in e-commerce growth strategies, digital marketing, conversion optimization, customer experience, and P&L management. Emphasize your ability to scale online sales, enhance customer retention, and implement data-driven strategies that drive profitability.

This role provides an exciting career opportunity to shape the future of digital commerce, lead a high-performing team, and drive innovation in the competitive e-commerce landscape. Apply today to take the next step in your executive career as Vice President of E-commerce – DTC Strategy!

For more information or to explore similar leadership opportunities, visit our E-commerce Executive Recruiters Page.

Tags:

Job Category: Direct-to-Consumer (DTC) Strategy

Job Type: Full Time

Job Location: San Francisco

Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy – San Francisco, CA