Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy – Detroit, MI

Are you a strategic leader with a proven track record of scaling E-commerce operations and driving Direct-to-Consumer (DTC) growth? Do you possess the vision to transform digital retail landscapes while creating exceptional customer experiences? We are seeking a visionary Vice President of E-commerce to lead and innovate the DTC strategy for a dynamic retail company based in Detroit, MI. This is a unique opportunity to not only shape the digital roadmap but also optimize online sales channels, elevate customer experiences, and drive revenue growth to new heights. If you thrive on data-driven decision-making and are passionate about leveraging technology to fuel digital growth, this role could be the perfect next step in your career.

Lead the Future of E-commerce in Detroit

A leading retail company in Detroit, MI, is looking for a Vice President of E-commerce to spearhead its Direct-to-Consumer (DTC) strategy. The ideal candidate will have extensive experience in E-commerce leadership, with a strong focus on digital marketing, conversion optimization, and customer retention strategies. This is a senior leadership role that demands strategic thinking, creativity, and the ability to act decisively. If you have a deep understanding of online sales funnels, user experience (UX) design, emerging technology trends, and a passion for shaping the future of retail, this is your chance to make a significant impact on the company’s digital evolution and customer engagement strategies.

Key Responsibilities of the Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy

Strategic Leadership:

Develop and execute a forward-thinking, long-term DTC E-commerce strategy that aligns with the company’s broader growth objectives and vision for the future.
Identify new and innovative digital opportunities, including partnerships, marketplaces, and emerging platforms, to expand brand reach and build strong customer relationships.
Constantly stay ahead of market trends and competitor strategies to ensure that the company remains at the forefront of E-commerce innovation in its industry.

Revenue Growth & Online Sales Optimization:

Drive online sales and profitability through continuous optimization of conversion rates, reducing cart abandonment, and enhancing customer acquisition strategies.
Implement A/B testing, data analysis, and performance tracking tools to measure success and iteratively improve online revenue streams and overall performance.
Work closely with other departments, including marketing and operations, to execute on cross-functional initiatives that drive sales and customer satisfaction.

Customer Experience & Retention:

Elevate the DTC customer journey by creating seamless, personalized shopping experiences that foster loyalty and increase customer satisfaction.
Develop customer loyalty programs, email marketing campaigns, targeted promotions, and other initiatives to increase customer lifetime value (CLV) and retention.
Lead efforts to leverage customer insights to create tailored experiences that address customer pain points and meet their evolving needs.

Digital Marketing & Brand Strategy:

Oversee digital advertising efforts across multiple channels including Google Ads, Facebook, Instagram, and TikTok to ensure that campaigns resonate with target audiences and contribute to revenue growth.
Ensure brand consistency across all online platforms and oversee the development of compelling content strategies that enhance customer engagement and brand perception.
Innovate new strategies to engage customers and build strong brand advocacy, increasing the company’s digital footprint and enhancing brand recognition in the market.

Technology & Platform Management:

Lead the selection and optimization of E-commerce platforms (Shopify, Magento, etc.) to support scalability and the evolving needs of the business.
Implement cutting-edge tools for data analytics, CRM, and AI-driven personalization to enhance site performance and drive better business insights.
Manage and evaluate new technologies that can improve E-commerce processes, enhance user experiences, and increase revenue.

Team Leadership & Collaboration:

Build and manage a high-performing E-commerce team, fostering a culture of innovation, collaboration, and accountability.
Work closely with cross-functional teams—marketing, operations, product development, and customer service—to ensure that digital strategies are aligned with overall business goals.
Inspire and motivate the E-commerce team, encouraging their personal growth while ensuring the overall success of digital initiatives.

Inventory & Fulfillment Integration:

Collaborate with supply chain and logistics teams to ensure smooth order fulfillment processes, accurate inventory management, and timely deliveries.
Work to streamline warehouse operations, improve shipping processes, and optimize the post-purchase experience to enhance customer satisfaction and minimize returns.
Implement best practices in supply chain management that ensure a consistent and reliable customer experience from purchase to delivery.

What the Client is Looking for in You

The ideal Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy in Detroit, MI, is a highly skilled, data-savvy, and customer-focused leader who is passionate about digital innovation. You should possess a proven track record of scaling E-commerce revenue, optimizing user experiences, and driving digital transformation. Your leadership style should foster creativity and collaboration, and you should be comfortable making data-driven decisions that guide the company’s digital evolution.

Proven E-commerce Leadership:

Extensive experience in leading DTC E-commerce operations, with a strong focus on revenue growth, customer acquisition, and online sales optimization.
Demonstrated success in scaling E-commerce channels, launching impactful digital campaigns, and leveraging data analytics to inform strategy and measure performance.
Ability to anticipate market shifts and lead the company through periods of digital transformation, ensuring long-term success and stability.

Strategic and Data-Driven Mindset:

Strong analytical skills and experience interpreting complex data sets, identifying trends, and making informed business decisions that drive growth.
Proficiency in using tools such as Google Analytics, Shopify Analytics, and CRM software for data-driven insights and ongoing performance optimization.
Ability to turn data insights into actionable strategies and execute those strategies with precision.

Customer-Centric Approach:

Expertise in crafting personalized customer experiences through targeted marketing campaigns, loyalty programs, and seamless website navigation.
Deep understanding of consumer behavior and how to leverage that insight to drive customer retention, engagement, and long-term loyalty.
Proven ability to create marketing initiatives that resonate with a variety of customer segments, increasing both engagement and retention.

Technology & Platform Expertise:

Hands-on experience with major E-commerce platforms (Shopify, Magento, WooCommerce) and expertise in integrating third-party tools (Klaviyo, Yotpo, etc.).
Deep knowledge of emerging digital trends like Artificial Intelligence (AI), Augmented Reality (AR) shopping, voice search, and mobile-first design, and how to incorporate them into a DTC strategy.
Proven experience with platform management, ensuring seamless customer experiences and backend operations that drive growth.

Collaborative Leadership:

Strong leadership skills with the ability to build, inspire, and manage cross-functional teams.
Experience working closely with marketing, technology, and operations teams to ensure that E-commerce strategies are aligned with broader company objectives.
Ability to work in a fast-paced, collaborative environment, inspiring team members to deliver high-impact results.

FAQs About the Role – Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy

1. What are the key responsibilities of the Vice President of E-commerce?

As the Vice President of E-commerce, you will develop and execute a comprehensive DTC E-commerce strategy, focusing on driving online sales growth, enhancing customer experiences, and implementing cutting-edge digital marketing campaigns. You will also oversee platform optimization, team leadership, and the integration of new technologies to improve performance.

2. What experience is required for this role?

The ideal candidate should have extensive experience in leading E-commerce and DTC strategies, with a strong background in digital marketing, data analytics, platform management (Shopify, Magento), and customer retention. Proven experience in scaling E-commerce operations and managing cross-functional teams is essential.

3. How will I impact the company’s growth?

As Vice President of E-commerce, your strategies will directly influence the company’s online revenue streams, brand visibility, and customer satisfaction. Your leadership will drive sustained E-commerce growth, increase customer retention, and solidify the company’s digital presence in a competitive market.

4. What challenges will I face in this position?

You will face challenges such as navigating a competitive digital landscape, reducing cart abandonment rates, improving customer retention, and scaling E-commerce platforms. Overcoming these challenges requires agility, creativity, and a data-driven approach.

5. What’s the company’s work environment like?

The company fosters a collaborative and fast-paced work environment, where innovation and strategic thinking are encouraged. You’ll be part of a team that works together to push digital boundaries and achieve business goals, all while maintaining a focus on customer satisfaction and growth.

What Remuneration Can You Expect from This Job?

As the Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy in Detroit, MI, you can expect a competitive compensation package that includes:

1. Base Salary:

$180,000 – $250,000 annually, based on experience and company size.

2. Performance Bonuses:

Up to 30–50% of base salary, tied to online revenue growth, customer retention, and key performance indicators (KPIs).

3. Equity & Stock Options:

Potential for stock options or equity grants aligned with the company’s growth and digital success.

4. Executive Benefits:

Health insurance, 401(k) contributions, and professional development opportunities.

5. Signing Bonuses & Relocation Assistance:

Negotiable based on candidate expertise and relocation needs.

How to Apply

If you are a results-driven and strategic leader with a strong background in Direct-to-Consumer (DTC) e-commerce, we invite you to apply for the Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy role in Detroit, MI. This is an exciting opportunity to drive digital transformation, optimize customer acquisition strategies, and scale online revenue in a dynamic and competitive market.

To apply, please submit your resume and a cover letter detailing your expertise in DTC e-commerce strategy, digital marketing, revenue optimization, customer experience enhancement, and team leadership. Highlight your ability to leverage data-driven insights, manage omnichannel strategies, enhance customer retention, and lead high-performing teams to drive growth in the e-commerce landscape.

This role offers a high-impact career opportunity where you will shape the future of the company’s online presence, spearhead digital innovation, and implement strategies to maximize revenue and customer engagement. Apply today to take the next step in your executive career as Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy in Detroit, MI!

For more information or to explore similar opportunities, visit our E-commerce Executive Recruiters Page.

Job Category: Direct-to-Consumer (DTC) Strategy

Job Type: Full Time

Job Location: Detroit

Vice President of E-commerce – Direct-to-Consumer (DTC) Strategy – Detroit, MI