Vice President of Digital Strategy – Personal Care Products – Los Angeles, CA

Are you an innovative digital strategist with a passion for the personal care industry? We are looking for a Vice President of Digital Strategy to drive growth, enhance digital presence, and build cutting-edge strategies for a leading personal care products company in Los Angeles, CA. This is an exciting opportunity to shape the future of the digital landscape in a rapidly evolving sector.

Shape the Future of Personal Care Through Digital Innovation

As the Vice President of Digital Strategy, you will lead the development and execution of transformative digital strategies for a top personal care brand in Los Angeles. The ideal candidate will bring a blend of strategic thinking, creativity, and technical expertise to drive the brand’s digital marketing, e-commerce, and customer experience initiatives. If you have a strong background in digital strategy, a deep understanding of the personal care market, and the ability to innovate in a competitive landscape, this role is your chance to leave a lasting mark.

Key Responsibilities of the Vice President of Digital Strategy – Personal Care Products

Strategic Digital Leadership: Lead the development and execution of innovative digital strategies that align with the personal care brand’s vision and objectives. Drive digital transformation initiatives that leverage emerging trends, technology, and market demands to maintain a competitive edge in the personal care industry.

Digital Marketing & E-commerce Growth: Oversee the design and implementation of comprehensive digital marketing campaigns across various platforms to drive customer engagement, brand awareness, and revenue. Develop and optimize e-commerce strategies to enhance online sales, user experience, and customer satisfaction.

Brand Development & Market Positioning: Lead the digital branding efforts to establish and enhance the personal care brand’s presence in both domestic and international markets. Develop targeted campaigns to position the brand as a leader in the personal care industry, ensuring alignment with consumer needs and preferences.

Data-Driven Decision Making: Utilize data analytics, consumer insights, and digital performance metrics to evaluate the effectiveness of digital strategies. Continuously refine and optimize digital initiatives based on performance data to drive sustained growth and customer loyalty.

Innovation & Digital Trends: Stay at the forefront of digital innovation by identifying new technologies, platforms, and tools that can drive growth. Explore new channels for engagement and revenue, such as social media, mobile apps, and influencer partnerships, to enhance the customer experience.

Team Leadership & Collaboration: Build, mentor, and lead a high-performing digital team. Foster a culture of collaboration across departments, working closely with marketing, IT, and product teams to align digital strategies with overall business objectives.

Digital Experience & Customer Journey Optimization: Ensure a seamless, personalized digital experience across all touchpoints, from website interactions to social media engagement. Continuously optimize the customer journey to increase conversions, retention, and overall satisfaction.

Budgeting & Resource Allocation: Manage the digital strategy budget, ensuring resources are allocated efficiently to high-impact initiatives. Prioritize digital projects based on ROI, and adjust strategies as needed to meet business goals.

Stakeholder & Executive Communication: Regularly report on the progress of digital strategy initiatives to key stakeholders, including senior leadership and external partners. Provide data-driven insights and recommendations to ensure continued alignment with the company’s strategic objectives.

Risk Management & Compliance: Oversee digital risk management, ensuring all digital strategies comply with industry regulations, data protection laws, and best practices. Manage online reputation and address potential reputational risks effectively.

What the Client is Looking for in You

As the Vice President of Digital Strategy – Personal Care Products, the client is seeking a visionary leader who can drive digital transformation, innovate in digital marketing, and optimize the online customer experience within the personal care industry. You should be a results-driven executive who thrives in dynamic, fast-paced environments and is capable of delivering strategic vision while executing complex digital initiatives.

Proven Leadership in Digital Strategy for Personal Care Products

The client is looking for an experienced leader with a strong background in digital strategy within the personal care or consumer products sector. You should have a proven track record of developing and executing high-impact digital strategies that drive growth, improve customer engagement, and position the brand as an industry leader. Previous experience in digital marketing, e-commerce, and product development is highly valued.

Strategic Vision and Innovation in Digital Landscape

As the Vice President of Digital Strategy, you must demonstrate the ability to craft and execute long-term digital strategies that align with the company’s overall vision. The ideal candidate will have experience identifying emerging trends in digital marketing and e-commerce, developing data-driven strategies, and leading innovation in digital channels. The client values leaders who can anticipate consumer behavior and quickly adapt to the changing digital landscape.

Data-Driven Decision Maker

The client is seeking a leader who is adept at utilizing data analytics to inform digital strategy decisions. You should be comfortable leveraging consumer insights, market data, and digital performance metrics to optimize campaigns and customer experiences. The ability to drive results through data-driven decision-making, optimizing ROI, and enhancing the brand’s digital presence is essential.

E-Commerce and Digital Marketing Expertise

A deep understanding of e-commerce, digital marketing, and customer acquisition strategies is critical to success in this role. The client values a candidate with hands-on experience in developing digital marketing campaigns across various channels, such as social media, SEO, paid media, and content marketing. Additionally, a strong background in e-commerce growth and user experience optimization will be highly beneficial.

Ability to Lead Cross-Functional Teams

Leadership is key in this role, and the client is looking for a Vice President who can effectively manage and inspire cross-functional teams. You should have experience in leading high-performing digital marketing teams, working closely with product, IT, and creative teams to deliver cohesive strategies. The ability to foster collaboration, mentorship, and accountability within your team is essential.

Consumer-Centric Approach

A deep understanding of consumer behavior, particularly in the personal care industry, is a must. The ideal candidate will have experience developing customer-centric strategies that enhance the user journey, foster brand loyalty, and drive conversions. You should have the ability to translate consumer insights into actionable business and digital strategies that resonate with target audiences.

Strong Stakeholder and Executive Communication

The client seeks a leader who can effectively communicate digital strategy initiatives to senior leadership, investors, and key stakeholders. Your ability to present data-driven insights, justify strategic decisions, and maintain transparent communication will be crucial to gaining ongoing support and resources for digital initiatives.

Commitment to Digital Excellence and Compliance

The client values a leader who prioritizes digital excellence, operational efficiency, and compliance with industry regulations. You should have a strong understanding of digital security, data privacy laws, and consumer protection practices to ensure that digital initiatives are executed ethically and in line with legal requirements.

FAQs About the Role – Vice President of Digital Strategy – Personal Care Products

What are the key responsibilities of the Vice President of Digital Strategy in this role?

As the Vice President of Digital Strategy, you will be responsible for driving the development and execution of innovative digital strategies to enhance the company’s digital presence and grow its market share in the personal care sector. Key responsibilities include overseeing digital marketing, e-commerce strategies, customer experience optimization, and data-driven decision-making. You will lead a high-performing team, collaborate across departments, and ensure alignment of digital initiatives with overall business objectives.

What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in digital strategy, particularly within the personal care or related consumer goods industry. Proven experience in digital marketing, e-commerce growth, and brand positioning is essential. A background in data analytics and consumer insights, along with a strong understanding of digital trends and technology, is critical. An advanced degree in marketing, business, or a related field is preferred, but not mandatory.

What leadership qualities are essential for this role?

The client is looking for a strategic, results-driven leader with excellent decision-making abilities, creativity, and the capability to inspire and lead teams. Strong communication and interpersonal skills are essential, along with a deep understanding of digital marketing, customer engagement, and brand building. You should be adaptable, innovative, and comfortable navigating a rapidly evolving digital landscape while maintaining a consumer-first approach.

What challenges can I expect in this role?

You will face challenges such as staying ahead of digital trends, managing a growing e-commerce business, and continuously optimizing digital strategies for better performance. Ensuring alignment between digital initiatives and broader business goals, optimizing customer experience across multiple channels, and overcoming competition in a fast-paced industry will be key challenges. You will also need to manage stakeholder expectations and continuously demonstrate the ROI of digital investments.

What is the expected impact of the Vice President of Digital Strategy on the company’s growth?

As the Vice President of Digital Strategy, your work will directly influence the company’s digital growth, revenue, and market positioning. Your ability to develop and implement cutting-edge digital strategies will drive customer engagement, enhance e-commerce sales, and contribute to the brand’s long-term success. You will play a vital role in ensuring that the brand remains competitive in the digital space, expanding its presence and customer base.

What is the company’s culture and work environment like?

The company promotes a dynamic, innovative, and collaborative work environment. They value creative thinkers who can drive change and encourage digital transformation. The culture is fast-paced, results-oriented, and focused on continuous improvement. As a senior leader, you will have the opportunity to influence the culture by fostering innovation, teamwork, and a strong digital-first mindset across the organization.

What Remuneration Can You Expect from This Job?

As the Vice President of Digital Strategy – Personal Care Products in Los Angeles, CA, you can expect a highly competitive compensation package that reflects the seniority and strategic importance of this role. The remuneration for this position typically includes:

Base Salary

The base salary for the Vice President of Digital Strategy in the personal care products industry varies depending on the size, revenue, and market position of the company. For this role, the annual base salary can range from $200,000 to $400,000, with larger or well-established companies offering higher compensation.

Performance-Based Bonuses

In addition to the base salary, most compensation packages include annual performance-based bonuses. These bonuses are typically tied to key digital and business metrics, including digital growth, e-commerce performance, and market expansion. Performance bonuses can range from 20% to 50% of the base salary, based on individual and company performance.

Equity & Stock Options

Many companies offer equity-based incentives such as stock options, restricted stock units (RSUs), or performance shares to align the Vice President’s interests with the long-term success of the business. These incentives can make up a significant portion of the overall compensation, offering financial rewards as the company grows and its value increases.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies also provide profit-sharing or LTIPs that reward sustained performance over several years. These plans focus on long-term growth and leadership contributions, offering additional financial rewards based on the company’s success and profitability.

Executive Benefits & Perks

In addition to base salary and performance-based incentives, the Vice President of Digital Strategy typically receives a comprehensive benefits package, which may include:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided vehicles or travel allowances
Wellness programs
Business development and networking expense accounts

Signing Bonuses & Relocation Assistance

For top-tier candidates, companies may offer signing bonuses or relocation assistance to attract executive talent. These one-time bonuses can range from $25,000 to $100,000 or more, depending on the level of expertise and the specific needs of the company.

Total Compensation Potential

When factoring in base salary, performance bonuses, equity incentives, and benefits, total compensation for the Vice President of Digital Strategy in the personal care industry can range from $300,000 to $800,000 annually. High-growth companies or those with strong digital operations may offer even more lucrative compensation packages, particularly in larger markets such as Los Angeles.

How to Apply

If you are a visionary leader with a proven track record of digital strategy and innovation in the personal care products industry, we invite you to apply for the Vice President of Digital Strategy – Personal Care Products role in Los Angeles, CA. This is a unique opportunity to shape and execute digital strategies, lead a high-performing team, and drive the growth of a leading brand in the personal care sector.

To apply, please submit your resume and a cover letter detailing your experience in digital strategy, e-commerce, digital marketing, and consumer engagement within the personal care or CPG industry. Highlight your ability to lead cross-functional teams, develop data-driven strategies, and achieve measurable results in a competitive digital landscape.

This role offers an exciting career opportunity where you will have the chance to make a significant impact on the brand’s digital transformation, customer experience, and market growth. Apply today to take the next step in your executive career as the Vice President of Digital Strategy – Personal Care Products in Los Angeles, CA!

For more information or to explore similar opportunities, visit our Digital Strategy Executive Jobs Page.

Job Category: Personal Care Products

Job Type: Full Time

Job Location: Los Angeles

Vice President of Digital Strategy – Personal Care Products – Los Angeles, CA