Vice President of Customer Insights – Consumer Goods – Tampa, FL

Are you a strategic leader with a deep understanding of consumer behavior and a passion for driving insights that fuel growth in the Consumer Goods (CG) sector? We are seeking a Vice President of Customer Insights to join a leading CPG company in Tampa, FL. In this critical role, you will lead efforts to develop and implement innovative customer insights strategies, leveraging data and analytics to influence business decisions and shape the company’s future. If you’re ready to drive impactful strategies and elevate customer-centric initiatives, this is your opportunity to make a difference.

Drive Innovation and Customer-Centric Strategies in Tampa, FL

A well-established and dynamic Consumer Goods company in Tampa, FL is looking for a Vice President of Customer Insights to join their leadership team. This role offers an exciting opportunity to shape the company’s approach to understanding customer needs, preferences, and trends. The ideal candidate will possess deep expertise in market research, customer experience, and data-driven decision-making, as well as the ability to collaborate across functions to deliver impactful, consumer-focused strategies. If you’re ready to make an impact in the rapidly evolving CPG landscape, this is the perfect role for you.

Key Responsibilities of the Vice President of Customer Insights – Consumer Goods

Strategic Leadership in Customer Insights

Develop and implement a customer insights strategy that aligns with company goals and market trends. Drive a vision to enhance the company’s understanding of consumer behavior, preferences, and emerging trends. Lead efforts to influence decision-making through actionable insights that support strategic business initiatives and innovation.

Data-Driven Decision Making & Analytics

Oversee the collection, analysis, and interpretation of customer data to identify key insights that will guide product development, marketing strategies, and customer engagement initiatives. Utilize advanced analytics tools and methodologies to deliver accurate, actionable, and timely customer intelligence to senior leadership and cross-functional teams.

Consumer Research & Market Trends

Lead consumer research programs, including qualitative and quantitative studies, surveys, focus groups, and social listening. Identify emerging trends, unmet consumer needs, and opportunities for innovation. Guide the development of new products or enhancements based on these insights to drive competitive advantage.

Cross-Functional Collaboration

Collaborate closely with marketing, product development, and sales teams to ensure customer insights are integrated into all aspects of the business. Work with the leadership team to influence strategic initiatives, improve customer satisfaction, and enhance brand loyalty. Foster strong relationships across departments to promote a consumer-centric approach in decision-making.

Customer Engagement & Experience Optimization

Drive initiatives to enhance customer experience through deep insights into consumer behavior. Leverage feedback and data to optimize the customer journey, from awareness to post-purchase engagement. Ensure that insights are used to personalize marketing, improve product offerings, and strengthen customer loyalty.

Leadership & Team Development

Lead and mentor a high-performing team of customer insights professionals. Foster a culture of continuous learning and innovation while ensuring the team is equipped with the necessary tools and resources to succeed. Attract, retain, and develop top talent in the field of customer insights and analytics.

Financial & Operational Impact

Work closely with the executive leadership team to align customer insights efforts with business goals, driving profitability and growth. Identify cost-effective research methodologies and strategies that maximize return on investment while delivering actionable insights to influence business outcomes.

Stakeholder Communication & Reporting

Provide clear, data-driven insights and recommendations to senior leadership, board members, and key stakeholders. Prepare and present regular reports on customer insights, market trends, and opportunities for growth, ensuring that leadership is well-informed to make strategic decisions.

Innovation & Product Development

Champion consumer-centric innovation by using customer insights to inform product development and improve existing offerings. Work alongside product teams to ensure that new products or services are aligned with customer needs and market demands, enhancing the company’s competitive positioning.

Regulatory Compliance & Ethical Practices

Ensure that all customer insights research complies with industry regulations and ethical standards. Uphold the highest levels of integrity in consumer research practices, protecting customer privacy and data security in line with applicable laws and regulations.

What the Client is Looking for in You

As the Vice President of Customer Insights – Consumer Goods, the client is looking for a dynamic, results-oriented leader who can drive customer insights strategies and leverage data to fuel business growth. You should be a visionary with the ability to inspire cross-functional teams, translate customer behavior into actionable insights, and help shape the future of the company in a highly competitive market.

Proven Leadership in Customer Insights

The client seeks an experienced professional with a strong track record in customer insights, preferably within the consumer goods or CPG sector. You should have a proven ability to lead teams in gathering, analyzing, and interpreting consumer data to inform business decisions. Experience in implementing innovative market research strategies, enhancing customer experience, and delivering impactful insights will be essential.

Strategic Thinker with a Consumer-Centric Focus

As Vice President, you will need to demonstrate a deep understanding of consumer behavior, emerging trends, and market dynamics. The ideal candidate will be a strategic thinker capable of developing and executing data-driven strategies that align with business goals, enhance the customer journey, and optimize product offerings. The client values leaders who can think long-term while remaining agile in adapting to shifting consumer preferences.

Strong Analytical & Data-Driven Expertise

The client is seeking a leader with exceptional analytical skills who can turn complex customer data into clear, actionable insights. You should be highly proficient in leveraging advanced analytics, market research tools, and data visualization techniques to generate meaningful consumer intelligence. The ability to deliver concise and impactful reports to senior leadership will be crucial to success in this role.

Ability to Drive Cross-Functional Collaboration

Collaboration is key to this role. The client is looking for a Vice President who can work effectively with senior leadership, marketing, product development, and sales teams to ensure customer insights are integrated into all business functions. You should have a demonstrated ability to influence decision-making and ensure that customer insights guide every stage of product development, marketing, and customer engagement.

Strong Communication & Stakeholder Management

The ideal candidate will be able to effectively communicate customer insights to both internal and external stakeholders, including senior management, investors, and other key partners. Your ability to build strong relationships, present data-driven recommendations, and provide clear direction will be critical in aligning the organization with customer-focused strategies.

Commitment to Continuous Improvement and Innovation

The client is looking for a leader who is passionate about innovation and continuously improving processes. You should have a strong commitment to staying at the forefront of industry trends, emerging technologies, and customer research methodologies. The ideal candidate will foster a culture of continuous learning and ensure the insights team is equipped with the latest tools and techniques to drive success.

High Emotional Intelligence and Leadership Skills

Leadership is at the heart of this role, and the client seeks a leader who is emotionally intelligent, with the ability to motivate, inspire, and develop high-performing teams. Your leadership should create an environment of collaboration, accountability, and growth. The ability to manage, mentor, and nurture talent while fostering a consumer-first mindset will be essential.

FAQs About the Role – Vice President of Customer Insights – Consumer Goods

What are the key responsibilities of the Vice President of Customer Insights in this role?

As the Vice President of Customer Insights, you will be responsible for leading the development and execution of customer insights strategies that support the company’s growth. You will oversee the collection and analysis of customer data to provide actionable insights that inform business decisions. Your role will involve collaborating with cross-functional teams, optimizing the customer experience, identifying market trends, and ensuring that insights drive product development, marketing, and sales strategies. Additionally, you will be responsible for managing and mentoring a high-performing team of customer insights professionals.

What qualifications and experience are required for this position?

The ideal candidate should have significant experience in customer insights, market research, or consumer analytics, preferably within the consumer goods or CPG industry. A strong background in data analysis, consumer behavior, and strategic decision-making is essential. Experience in leading teams and collaborating with cross-functional departments is highly valued. A degree in marketing, business, or a related field is typically required, and an advanced degree (MBA or similar) is preferred. The role also requires expertise in utilizing data analytics tools and methodologies to drive strategic initiatives.

What leadership qualities are essential for this role?

The client seeks a visionary leader who excels in data-driven decision-making and can inspire and motivate teams. Strong strategic thinking, problem-solving skills, and the ability to influence business outcomes are key qualities. You should also possess excellent communication and interpersonal skills to engage with internal and external stakeholders effectively. An innovative mindset, with the ability to adapt to changing market dynamics, is crucial. Strong leadership in building a collaborative, customer-focused culture within the organization is also important.

What challenges can I expect in this role?

In this role, you will face challenges such as managing large volumes of consumer data, translating insights into actionable business strategies, and ensuring that customer-centric initiatives are effectively implemented across various departments. The rapidly changing landscape of consumer preferences, emerging market trends, and new technologies will also require continuous adaptation and innovation. Additionally, ensuring that customer insights are effectively integrated into product development, marketing, and sales strategies can be challenging but also highly rewarding.

What is the expected impact of the Vice President of Customer Insights on the company’s growth?

The Vice President of Customer Insights will play a critical role in driving the company’s growth by ensuring that consumer insights are at the heart of decision-making. By effectively leveraging data to optimize the customer experience, inform product development, and enhance marketing strategies, you will directly influence brand positioning, customer loyalty, and revenue growth. Your leadership will help the company remain competitive and agile in the evolving consumer goods market.

What is the company’s culture and work environment like?

The company promotes a dynamic and collaborative work environment where innovation and customer-centricity are at the core of everything they do. They value leaders who foster teamwork, encourage open communication, and drive results. The culture is fast-paced and results-oriented, with a strong emphasis on professional growth and continuous improvement. You will be part of a supportive and high-performing team that works together to achieve common goals while focusing on delivering exceptional consumer insights and strategies.

What Remuneration Can You Expect from This Job?

As the Vice President of Customer Insights – Consumer Goods in Tampa, FL, you can expect a highly competitive and comprehensive compensation package that reflects your leadership role and the significant impact you will have on the company’s success. The remuneration for this position typically includes the following components:

Base Salary

The base salary for a Vice President in Customer Insights in the consumer goods sector generally ranges from $150,000 to $250,000 annually, depending on the company’s size, market position, and the candidate’s experience. Larger and more established firms may offer salaries at the higher end of this range, especially for those with extensive experience in consumer insights or the CPG industry.

Performance-Based Bonuses

In addition to the base salary, most executive-level compensation packages include annual performance-based bonuses. These bonuses are linked to key business metrics, including customer satisfaction, insights-driven business growth, and market expansion. Bonus potential typically ranges from 20% to 50% of the base salary, depending on individual and company performance.

Equity & Stock Options

To further align your success with the company’s long-term goals, many companies offer equity-based incentives, such as stock options, restricted stock units (RSUs), or performance-based stock grants. These incentives are designed to reward your contributions to the company’s growth and ensure your financial success as the company performs well in the market.

Long-Term Incentives

Some companies offer additional long-term incentives (LTIPs), which may include profit-sharing plans or other performance-based rewards that vest over several years. These incentives aim to retain top executives by rewarding sustained performance and aligning your efforts with the company’s long-term growth objectives.

Executive Benefits & Perks

In addition to the financial compensation, you can expect a comprehensive benefits package that may include:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided vehicle or travel allowances
Executive wellness programs
Expense accounts for business development and networking

Signing Bonuses & Relocation Assistance

For top-tier candidates, companies may offer signing bonuses or relocation assistance to facilitate a smooth transition into the role. These one-time payments can range from $25,000 to $150,000, depending on the role’s seniority and the candidate’s experience.

Total Compensation Potential

When considering the base salary, performance bonuses, equity grants, long-term incentives, and other benefits, the total compensation for the Vice President of Customer Insights – Consumer Goods role can range from $200,000 to $450,000 annually. For high-performing candidates at leading firms, the compensation package could exceed this range, especially with performance-related incentives and equity rewards.

How to Apply

If you are a visionary leader with a proven track record in customer insights and the Consumer Goods (CPG) industry, we encourage you to apply for the Vice President of Customer Insights – Consumer Goods role in Tampa, FL. This is a unique opportunity to drive customer-centric strategies, influence key business decisions, and lead a dynamic team to shape the future of the company’s consumer engagement efforts.

To apply, please submit your resume and a cover letter that outlines your experience in customer insights leadership, data-driven decision-making, and consumer behavior analysis. In your application, emphasize your ability to transform data into actionable insights, collaborate across departments, and lead high-performing teams to deliver measurable business results. Highlight your expertise in market research, customer experience optimization, and driving innovation in the consumer goods space.

This role offers an exciting career opportunity to make a significant impact in a competitive and evolving market. As Vice President of Customer Insights, you will play a key role in shaping the company’s strategic direction and customer engagement strategies. Take the next step in your career and apply today to be part of a forward-thinking company in Tampa, FL!

For more information or to explore similar opportunities, visit our Customer Insights Executive Recruiters Page.

Job Category: Consumer Goods

Job Type: Full Time

Job Location: Tampa

Vice President of Customer Insights – Consumer Goods – Tampa, FL