Vice President of Brand Strategy – Food & Beverage – New York City, NY

 

Vice President of Brand Strategy – Food & Beverage

Are you a strategic leader with a passion for building and elevating brands in the food and beverage industry? We are seeking a Vice President of Brand Strategy to lead brand development, positioning, and market expansion for a top-tier food and beverage company in New York City, NY. This is a unique opportunity to drive consumer engagement, shape brand narratives, and create a lasting impact in a competitive market. If you have a track record of success in brand strategy, marketing innovation, and cross-functional leadership, this role is for you.

Drive Brand Growth and Market Leadership in NYC

A leading food and beverage company in New York City, NY is searching for a Vice President of Brand Strategy to spearhead its branding and market positioning efforts. The ideal candidate will have deep experience in brand management, consumer insights, and go-to-market strategies, with a strong ability to translate vision into results. If you thrive on crafting compelling brand stories, driving revenue growth, and leading high-performance teams, this is your opportunity to shape the future of an iconic brand in the food and beverage space.

Key Responsibilities of the Vice President of Brand Strategy – Food & Beverage

Brand Strategy & Vision

Develop and execute a comprehensive brand strategy that aligns with company goals and market trends. Define brand positioning, messaging, and storytelling to strengthen brand equity and consumer engagement.

Market & Consumer Insights

Leverage market research and data analytics to understand consumer behavior, industry trends, and competitive landscapes. Use insights to drive brand innovation, optimize marketing efforts, and identify growth opportunities.

Marketing & Campaign Development

Lead the creation and execution of integrated marketing campaigns across digital, social, and traditional media channels. Ensure brand consistency and maximize impact through strategic messaging and creative storytelling.

Product Innovation & Positioning

Collaborate with cross-functional teams, including R&D and product development, to create and position innovative food and beverage offerings. Align product launches with consumer needs and brand objectives.

Revenue Growth & Market Expansion

Identify opportunities to expand brand reach and increase market share. Develop go-to-market strategies that drive brand awareness, customer acquisition, and long-term profitability.

Team Leadership & Collaboration

Build and lead a high-performing brand strategy team. Foster a culture of creativity, innovation, and data-driven decision-making while ensuring collaboration across marketing, sales, and operational teams.

Partnership & Stakeholder Engagement

Work closely with key stakeholders, including executive leadership, retail partners, and external agencies, to drive brand success. Establish and maintain strategic partnerships that enhance brand credibility and growth.

Digital & Social Media Strategy

Oversee digital marketing initiatives, including social media, influencer partnerships, and e-commerce strategies. Leverage emerging technologies and platforms to enhance brand visibility and engagement.

Financial Oversight & Budget Management

Manage brand marketing budgets effectively, ensuring optimal allocation of resources. Monitor performance metrics, assess ROI, and adjust strategies to maximize brand impact and revenue.

Regulatory Compliance & Brand Integrity

Ensure all branding and marketing efforts comply with industry regulations, legal standards, and ethical best practices. Protect brand reputation and uphold corporate values in all external communications.

What the Client is Looking for in You

As the Vice President of Brand Strategy – Food & Beverage, the client seeks a visionary brand leader with a strong ability to drive brand growth, shape consumer perceptions, and develop innovative marketing strategies. You should be a dynamic, results-oriented executive who thrives in fast-paced environments and can deliver both strategic vision and measurable business impact.

Proven Expertise in Brand Strategy & Positioning

The ideal candidate will have extensive experience in brand management, marketing strategy, and consumer engagement within the food and beverage industry. You should have a track record of successfully developing and executing brand strategies that increase market share, enhance brand loyalty, and drive revenue growth.

Strategic Thinker with a Growth Mindset

The client is looking for a forward-thinking leader who can anticipate industry trends, identify new market opportunities, and adapt brand strategies to evolving consumer preferences. Your ability to align branding efforts with business objectives and execute data-driven marketing strategies will be critical.

Deep Understanding of Consumer Behavior & Market Trends

A strong consumer-first approach is essential for this role. The client values a leader who understands consumer insights, competitive positioning, and emerging trends in the food and beverage space. Experience in leveraging data analytics to craft compelling brand stories and enhance customer engagement is a key requirement.

Experience in Leading High-Impact Marketing Campaigns

You should have a proven ability to develop and execute integrated marketing campaigns across digital, social, and traditional channels. The ideal candidate will have experience in building brand awareness, driving customer acquisition, and optimizing marketing performance.

Strong Leadership & Team Development Skills

The client is looking for a collaborative leader who can inspire and develop a high-performing brand strategy team. Your ability to foster a culture of innovation, accountability, and cross-functional collaboration will be essential in driving business success.

Financial Acumen & Budget Management

The ideal candidate should have experience in managing brand marketing budgets, optimizing ROI, and allocating resources effectively. You should be able to measure the impact of branding initiatives and adjust strategies based on performance analytics.

Expertise in Digital & Social Media Branding

A deep understanding of digital marketing, influencer partnerships, and e-commerce branding is highly valued. The client is looking for someone who can leverage emerging technologies and platforms to enhance brand visibility and customer engagement.

Strong Stakeholder & Executive Communication Skills

Your ability to communicate brand vision and strategy to key stakeholders, including executive leadership, investors, and business partners, will be crucial. Experience in presenting data-driven insights and building strong relationships across the organization is highly desirable.

FAQs About the Role – Vice President of Brand Strategy – Food & Beverage

1. What are the key responsibilities of the Vice President of Brand Strategy?

As the Vice President of Brand Strategy, you will be responsible for developing and executing a comprehensive brand strategy that aligns with business objectives. Your role includes brand positioning, market expansion, consumer engagement, and leading high-impact marketing campaigns. You will collaborate with cross-functional teams to drive product innovation, digital branding, and revenue growth while ensuring brand consistency across all channels.

2. What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in brand management, marketing strategy, and consumer insights within the food and beverage industry. A strong background in developing brand narratives, launching products, and managing go-to-market strategies is essential. The client seeks a visionary leader with expertise in digital marketing, social media branding, and customer acquisition. A Bachelor’s degree in Marketing, Business, or a related field is required, while an MBA is preferred.

3. What leadership qualities are essential for this role?

The client is looking for a strategic and results-driven leader who excels in innovation, storytelling, and consumer engagement. You should have strong analytical skills, creative thinking, and a passion for driving brand growth. Exceptional communication, stakeholder management, and team leadership abilities are crucial, along with a data-driven approach to brand decision-making.

4. What challenges can I expect in this role?

As the Vice President of Brand Strategy, you will navigate challenges such as market competition, shifting consumer preferences, and evolving digital landscapes. The role requires agility in responding to industry trends, optimizing brand messaging, and balancing short-term sales growth with long-term brand equity. Managing multiple brand portfolios and ensuring consistent consumer engagement across platforms will also be key challenges.

5. What impact will this role have on the company’s growth?

This role plays a critical part in defining the company’s brand identity and market position. Your ability to craft compelling brand stories, drive customer loyalty, and execute impactful marketing strategies will directly influence brand awareness, revenue growth, and customer retention. The Vice President of Brand Strategy will be a key driver of long-term business success and competitive differentiation in the food and beverage sector.

6. What is the company’s culture and work environment like?

The company fosters a collaborative, fast-paced, and innovation-driven environment. They value leaders who encourage creativity, embrace data-driven decision-making, and promote cross-functional collaboration. This is an exciting opportunity for a brand visionary to make a significant impact on a high-growth company while working with a team of passionate industry professionals.

What Remuneration Can You Expect from This Job?

As the Vice President of Brand Strategy – Food & Beverage in New York City, NY, you can expect a highly competitive compensation package tailored to attract top-tier marketing and brand strategy leaders. The remuneration for this role typically includes:

1. Base Salary

The base salary for a Vice President of Brand Strategy in the food and beverage industry depends on factors such as company size, brand portfolio, and revenue. Generally, salaries range from $180,000 to $300,000 per year, with larger corporations and high-growth brands offering salaries on the higher end of the spectrum.

2. Performance-Based Bonuses

In addition to the base salary, most VP-level compensation packages include performance-based bonuses tied to key business metrics such as brand growth, revenue increase, market expansion, and campaign success. These bonuses can range from 20% to 50% of the base salary, depending on individual and company performance.

3. Equity & Stock Options

Many food and beverage companies offer equity-based incentives, including stock options, restricted stock units (RSUs), or performance shares. These incentives align executive compensation with company performance and provide long-term financial benefits. Depending on company valuation and seniority, equity grants can significantly enhance total earnings.

4. Long-Term Incentive Plans (LTIPs)

Companies may provide long-term incentive plans (LTIPs), offering financial rewards for sustained brand growth and profitability over multiple years. These plans ensure that executives remain committed to the long-term success of the company and its brand portfolio.

5. Executive Benefits & Perks

As a VP-level executive, you can expect a comprehensive benefits package, which may include:

• Health, dental, and vision insurance

• 401(k) or pension plans with company contributions

• Executive wellness programs

• Expense accounts for business development and networking

• Company-sponsored travel and lodging for industry events

• Flexible work arrangements and professional development opportunities

6. Signing Bonuses & Relocation Assistance

For top-tier candidates, companies may offer signing bonuses or relocation assistance to attract industry leaders. These one-time incentives can range from $25,000 to $150,000, depending on company size and candidate experience.

Total Compensation Potential

When factoring in base salary, bonuses, stock options, and additional incentives, total compensation for a Vice President of Brand Strategy – Food & Beverage can range from $250,000 to over $600,000 annually, with higher potential earnings in publicly traded or high-growth companies.