Vice President of Brand Management – Personal Care Products – Nashville, TN

 

Vice President of Brand Management – Personal Care Products – Nashville, TN

Are you a strategic brand leader with a passion for innovation and a proven track record in the personal care products industry? We are seeking a dynamic Vice President of Brand Management to join a fast-growing personal care company in Nashville, TN. This is a unique opportunity to shape brand strategy, drive product innovation, and lead high-impact marketing initiatives in a competitive market. If you’re a creative visionary who excels in brand building and team leadership, this role is for you.

Lead a Thriving Personal Care Brand in Nashville

A leading personal care products company in Nashville, TN is looking for a Vice President of Brand Management to spearhead brand growth and market expansion. The ideal candidate will have extensive experience in brand strategy, product development, and consumer marketing. If you’re passionate about crafting compelling brand stories, launching innovative personal care products, and driving customer engagement, this is your chance to make a lasting impact.

As the Vice President of Brand Management, you will be entrusted with overseeing the entire lifecycle of the brand, from strategic positioning to consumer engagement, all while ensuring the brand stands out in an increasingly competitive market. You will have the opportunity to influence the company’s future success and lead a highly talented team of marketing professionals, product developers, and sales experts who are eager to bring the brand vision to life.

Key Responsibilities of the Vice President of Brand Management – Personal Care Products

1. Brand Strategy & Positioning:

   • Develop and execute a bold and compelling brand vision that aligns with the company’s overall goals, consumer needs, and market trends. This includes creating a strategic roadmap for brand growth and positioning in the market.
   • Establish and maintain clear brand guidelines to ensure consistency across all marketing channels and touchpoints, ensuring that the brand remains true to its core values while appealing to evolving consumer preferences.

2. Product Innovation & Development:

   • Collaborate closely with the R&D and product teams to identify new opportunities for product lines, category extensions, and improvements to existing products. You will guide the development process from conceptualization and formulation to packaging design, ensuring that new products resonate with target customers.
   • Oversee the entire product lifecycle management, from ideation to commercialization. This includes determining the optimal market entry strategy and ensuring smooth go-to-market execution.

3. Marketing Leadership:

   • Lead integrated, multi-channel marketing campaigns, encompassing digital, social media, influencer partnerships, and retail activations. You will oversee the creation and execution of marketing plans that drive consumer awareness, acquisition, and retention.
   • Optimize brand messaging and communication by leveraging consumer insights, trend analysis, competitive research, and market feedback. Stay ahead of emerging trends to ensure the brand remains at the forefront of the personal care industry.

4. Consumer Engagement & Experience:

   • Develop personalized customer experiences by implementing data-driven marketing strategies that connect with your target audience on a deeper level. This includes enhancing consumer engagement through loyalty programs, exclusive offers, and personalized content.
   • Elevate the brand’s presence across social media platforms, through both organic and paid content. You will work on growing the brand’s community and improving customer satisfaction by implementing innovative marketing tactics.

5. Financial & Performance Management:

   • Develop and manage brand budgets, ensuring that marketing spend is optimized for maximum ROI. You will be responsible for ensuring that all marketing activities remain cost-effective while delivering exceptional value.
   • Set KPIs to measure the effectiveness of brand initiatives, including metrics for brand awareness, market penetration, consumer satisfaction, and revenue growth. You will continuously monitor performance and adjust strategies as needed to meet business objectives.

6. Team Leadership & Collaboration:

   • Build, mentor, and inspire a high-performing brand and marketing team that thrives in a collaborative and results-oriented environment. You will ensure that all team members are motivated and aligned with the company’s vision and goals.
   • Foster cross-functional collaboration with sales, R&D, and operations teams to ensure the success of brand initiatives, ensuring that all departments work cohesively towards shared objectives.

7. Retail & Distribution Strategy:

   • Strengthen existing partnerships with retail partners and e-commerce platforms while identifying new channels and partnerships to expand the brand’s reach in both domestic and international markets.
   • Ensure that distribution strategies are aligned with the brand’s growth objectives, exploring new and emerging markets to introduce the brand to a wider audience.

8. Sustainability & Brand Ethics:

   • Align brand strategies with sustainable and ethical practices that reflect the company’s commitment to environmental responsibility and corporate social impact. This includes sourcing clean, sustainable ingredients and promoting eco-friendly packaging.
   • Communicate the brand’s commitment to sustainability and its role in improving the community, creating positive change, and driving corporate responsibility.

What the Client is Looking for in You

As the Vice President of Brand Management – Personal Care Products, the client is seeking a highly innovative and results-driven leader with a deep understanding of brand management, consumer marketing, and product innovation. You should be a strategic thinker with the ability to thrive in a fast-paced and dynamic environment, and a keen understanding of the unique demands of the personal care industry.

Proven Brand Leadership in Personal Care

The client is looking for a seasoned brand leader with at least 10 years of experience in the personal care or consumer packaged goods (CPG) sector. A successful candidate will have a strong track record of launching successful products, driving brand equity, and increasing market share. Your ability to manage and develop brands will be essential for taking the company’s personal care brand to new heights.

Creative Visionary with Strategic Expertise

To succeed in this role, you must demonstrate a blend of creativity and strategic expertise. You should be someone who can craft powerful and resonant brand narratives while ensuring alignment with long-term business goals. A strong understanding of digital and traditional marketing channels will help you design marketing campaigns that drive consumer interest and engagement.

Strong Consumer-Centric Mindset

A deep understanding of consumer needs, emerging beauty trends, and the changing dynamics of the personal care industry will be essential to success in this role. You will need to stay ahead of the curve, using consumer insights, market data, and competitor analysis to drive innovation and enhance brand appeal.

Financial Savvy & Business Acumen

As a leader, you must have financial acumen and experience managing brand budgets. You should be comfortable with analyzing marketing data and using analytics to adjust strategies and ensure that campaigns and initiatives are driving profitability. Your ability to measure campaign performance and optimize for ROI will be critical in achieving the brand’s financial objectives.

Leadership & Team Development

The client values a leader who is inspiring, collaborative, and capable of building high-performing teams. You should be a mentor who nurtures talent, fosters creativity, and promotes a culture of accountability. Experience in recruiting and developing top-tier brand management talent is essential.

FAQs About the Role – Vice President of Brand Management – Personal Care Products

1. What are the key responsibilities of this role?

The Vice President of Brand Management will oversee brand strategy, product innovation, and marketing initiatives. Key areas include brand positioning, campaign execution, consumer engagement, and collaboration with cross-functional teams to drive growth.

2. What qualifications and experience are required?

The ideal candidate should have:

• 10+ years of brand management experience in personal care products or related industries.
• A strong background in marketing strategy, product innovation, and digital marketing.
• Proven leadership skills and a track record of growing brand equity and revenue.
• A bachelor’s degree in marketing, business, or a related field (MBA preferred).

3. What leadership qualities are essential?

The client seeks a visionary leader who is strategic, creative, and consumer-focused. Strong communication, problem-solving, and team leadership skills are crucial.

4. What challenges can I expect in this role?

Challenges may include adapting to evolving consumer preferences, managing multi-channel marketing efforts, and ensuring seamless collaboration between brand, sales, and product teams.

5. What impact will I have on the company’s growth?

You will play a key role in strengthening brand identity, launching innovative products, and expanding market reach. Your leadership will directly influence revenue growth, customer engagement, and brand loyalty.

6. What is the company’s culture like?

The company fosters a collaborative and creative environment, valuing innovation, accountability, and sustainability. They encourage forward-thinking ideas and support team members’ professional growth.

What Remuneration Can You Expect?

The Vice President of Brand Management – Personal Care Products role in Nashville, TN offers a competitive compensation package, including:

1. Base Salary

• $180,000 to $250,000 annually, depending on experience and company size.

2. Performance Bonuses

• Annual bonuses tied to brand performance, revenue growth, and innovation success — typically ranging from 20% to 50% of base salary.

3. Equity & Stock Options

• Equity grants or stock options to align long-term growth with company success.

4. Comprehensive Benefits

• Health, dental, and vision insurance
• 401(k) with company contributions
• Executive wellness programs

5. Relocation Assistance

• If applicable, the company may provide relocation support to Nashville, TN.

How to Apply

If you are a creative and strategic leader with a passion for personal care products, we invite you to apply for the Vice President of Brand Management – Personal Care Products role in Nashville, TN.

Please submit your resume and a cover letter highlighting your experience in brand management, product innovation, consumer marketing, and leadership. Showcase your expertise in driving brand equity, launching successful products, and building high-performing teams.

This is an exciting opportunity to shape a leading personal care brand’s future and drive impactful growth strategies. Apply today and take the next step in your career!

For more information about executive roles in the personal care industry, visit our Brand Management Careers Page.

Tags:
Vice President of Brand Management | Personal Care Products | Brand Leadership | Consumer Marketing | Product Innovation | CPG Executive Jobs | Marketing Strategy | Brand Growth | Leadership in Personal Care | Nashville TN Jobs