Trade Marketing Manager – Snack Food Production – Denver, CO

Are you ready to take your marketing expertise to the next level in the dynamic snack food industry? We are looking for an experienced Trade Marketing Manager to join a leading snack food production company in Denver, CO. In this role, you will drive the growth of the brand by developing and executing impactful trade marketing strategies. If you are passionate about working in a fast-paced environment and have a deep understanding of consumer behavior, we want you to be part of our success.

Drive Growth in a Leading Snack Food Company

A prominent snack food production company in Denver, CO, is seeking a Trade Marketing Manager to oversee the development and execution of trade marketing strategies. The ideal candidate will have a strong background in trade marketing within the consumer goods sector, a creative mindset, and a data-driven approach to achieving business objectives. This role offers an exciting opportunity to contribute to the continued success of a well-established brand and influence its positioning in the marketplace.

Key Responsibilities of the Trade Marketing Manager – Snack Food Production

Strategic Marketing Leadership: Develop and execute innovative trade marketing strategies to increase brand visibility and sales across key retail channels. Align marketing initiatives with broader business objectives to strengthen the snack food brand’s presence in the marketplace.

Retailer & Channel Management: Build and maintain strong relationships with key retailers and distributors. Collaborate with sales teams to create customized trade programs that drive product adoption, maximize shelf space, and improve product placement.

Brand Positioning & Promotions: Lead the development of promotional strategies that boost consumer engagement and drive sales. Create and manage impactful in-store campaigns, events, and product launches that resonate with target audiences and enhance brand recognition.

Market & Consumer Insights: Conduct thorough market research and leverage consumer data to identify emerging trends and consumer needs. Use insights to guide trade marketing strategies, product positioning, and pricing to align with market demands.

Cross-Functional Collaboration: Work closely with sales, product development, and supply chain teams to ensure effective execution of trade marketing programs. Ensure alignment of marketing strategies with product availability, pricing, and distribution strategies.

Performance Tracking & Analysis: Measure the effectiveness of trade marketing initiatives using key performance indicators (KPIs). Analyze sales data, ROI, and consumer feedback to optimize future marketing strategies and maximize business impact.

Budget Management & Cost Optimization: Manage trade marketing budgets effectively to ensure resources are allocated efficiently. Optimize spending on trade promotions and initiatives while delivering a high return on investment.

Customer Engagement & Loyalty: Develop programs that foster customer loyalty and strengthen relationships with retail partners. Engage customers through targeted promotions and activities that enhance their experience with the brand.

Product Launches & Market Expansion: Lead the development and execution of strategies for launching new products or entering new markets. Collaborate with the marketing team to ensure consistent messaging and effective promotional tactics to drive product success.

Compliance & Best Practices: Ensure all trade marketing initiatives adhere to industry regulations and company policies. Implement best practices in trade marketing and ensure compliance with all legal and regulatory requirements.

What the Client is Looking for in You

As the Trade Marketing Manager – Snack Food Production, the client is looking for a highly skilled and results-oriented professional who can drive brand growth, execute impactful trade marketing strategies, and maximize product visibility in retail channels. You should have a solid understanding of the snack food industry and be passionate about leveraging consumer insights to shape successful marketing campaigns that resonate with customers.

Proven Experience in Trade Marketing and Consumer Goods

The ideal candidate should have a proven track record of success in trade marketing, particularly within the consumer goods sector. You should have experience working with retail partners, executing trade programs, and managing product launches. A background in the snack food industry or a related consumer packaged goods field will be highly valued. Your expertise in brand positioning, promotional campaigns, and retail strategy will be key to driving business growth.

Data-Driven Decision Maker with Strong Analytical Skills

The client is seeking a Trade Marketing Manager who excels at using data to guide marketing strategies. You should have the ability to analyze market trends, consumer behavior, and sales data to inform your decisions. Your analytical skills will enable you to assess the effectiveness of campaigns and adjust strategies to achieve optimal results. A keen eye for identifying opportunities and optimizing marketing initiatives is essential.

Creative and Strategic Thinker

In this role, you must be able to think creatively and strategically, crafting marketing plans that stand out in a competitive market. You should be able to develop innovative campaigns that resonate with consumers while aligning with the broader goals of the company. The ability to balance creativity with a results-driven mindset is crucial to success in this position.

Strong Communication and Relationship-Building Skills

The ability to build and maintain strong relationships with key retailers, distributors, and internal teams is vital. You should be an excellent communicator who can collaborate effectively with cross-functional teams to execute trade marketing programs. Strong interpersonal skills are necessary to foster positive partnerships with stakeholders and drive alignment between marketing and sales efforts.

Consumer-Centric Approach

The ideal candidate will have a deep understanding of consumer preferences and the ability to translate these insights into actionable trade marketing strategies. You should be able to create consumer-driven campaigns that enhance brand loyalty, drive sales, and strengthen customer engagement. A consumer-first mindset will ensure that the brand remains competitive and relevant in the marketplace.

Strong Project Management Skills

The client is looking for a Trade Marketing Manager who is highly organized and capable of managing multiple projects simultaneously. You should have a strong attention to detail and the ability to oversee the end-to-end execution of trade programs. Experience in managing budgets, timelines, and resources effectively is a key asset for success in this role.

Commitment to Operational Excellence and Brand Integrity

The client values a candidate who prioritizes operational efficiency while ensuring the brand’s message is consistently communicated across all marketing channels. You should have a keen understanding of industry regulations, quality control standards, and best practices to maintain the brand’s integrity while delivering exceptional trade marketing campaigns.

FAQs About the Role – Trade Marketing Manager – Snack Food Production – Denver, CO

What are the key responsibilities of the Trade Marketing Manager in this role?

As the Trade Marketing Manager, you will be responsible for developing and executing trade marketing strategies that increase brand visibility and drive sales across retail channels. You will work closely with the sales team to create customized trade programs, manage product promotions, and optimize in-store campaigns. Additionally, you will analyze consumer behavior, market trends, and sales data to adjust strategies for maximum impact. Your role will be critical in building strong relationships with key retailers and ensuring the brand’s position in a competitive market.

What qualifications and experience are required for this position?

The ideal candidate should have significant experience in trade marketing, ideally within the consumer goods or snack food industry. A background in brand development, retail strategy, and promotional campaigns is essential. Experience in analyzing market data and implementing data-driven strategies will be highly valued. A Bachelor’s degree in Marketing, Business, or a related field is required. Additional certifications or a Master’s degree in marketing or business management will be considered a plus.

What skills are essential for success in this role?

To succeed as a Trade Marketing Manager, you should possess strong analytical skills, a creative mindset, and the ability to think strategically. You should have excellent communication skills to build relationships with retailers and internal teams. Strong project management skills, attention to detail, and the ability to manage multiple initiatives simultaneously are crucial. A deep understanding of consumer insights, retail dynamics, and market trends will help you create successful marketing campaigns.

What challenges can I expect in this role?

As a Trade Marketing Manager, you will face challenges such as keeping up with changing consumer preferences, dealing with fierce competition in the snack food market, and managing trade programs across multiple retail channels. You will also need to ensure that promotional strategies are aligned with the company’s business goals and monitor the effectiveness of campaigns to optimize future initiatives. Working under tight deadlines and managing stakeholder expectations will also be part of the role.

What is the expected impact of the Trade Marketing Manager on the company’s growth?

In this role, you will play a vital part in driving sales growth, increasing market share, and enhancing the brand’s visibility in retail environments. Your strategies will help build strong relationships with key retail partners and ensure the brand stands out in a competitive snack food market. The effectiveness of your trade marketing campaigns will directly contribute to the company’s revenue, market positioning, and overall success.

What is the company’s culture and work environment like?

The company fosters a collaborative, fast-paced, and innovative work environment. They value individuals who are proactive, results-oriented, and passionate about the snack food industry. You will have the opportunity to work with diverse teams, contribute to strategic decision-making, and continuously develop your skills in a dynamic market. The company encourages a culture of teamwork, creativity, and accountability, offering a supportive environment where your ideas and contributions are valued.

What Remuneration Can You Expect from This Job?

As the Trade Marketing Manager – Snack Food Production in Denver, CO, you can expect a competitive and rewarding compensation package designed to attract top talent. The remuneration for this role typically includes:

Base Salary

The base salary for a Trade Marketing Manager in the snack food production industry varies based on company size, market position, and experience. In a well-established company, the annual base salary for this role can range from $80,000 to $120,000, with larger corporations offering higher salaries based on the candidate’s expertise and experience.

Performance-Based Bonuses

In addition to the base salary, many compensation packages include performance-based bonuses tied to key performance indicators (KPIs), such as sales growth, campaign effectiveness, and market share expansion. These bonuses typically range from 10% to 30% of the base salary, depending on individual and company performance.

Equity & Stock Options

Some companies offer equity-based incentives, such as stock options or profit-sharing plans, aligning employee compensation with the long-term success of the company. These incentives can provide substantial financial rewards and enhance overall compensation, especially in high-growth or publicly traded firms.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Certain organizations provide profit-sharing programs or LTIPs to encourage long-term engagement and sustained performance. These plans are designed to reward employees based on the company’s growth and profitability over several years, contributing to the overall financial package.

Executive Benefits & Perks

Trade Marketing Managers often receive a range of executive benefits, including:

Health, dental, and vision insurance
401(k) or retirement plans with company contributions
Paid time off (PTO) and holidays
Employee wellness programs
Professional development allowances
Expense accounts for business travel and networking events

Signing Bonuses & Relocation Assistance

For highly qualified candidates, companies may offer signing bonuses or relocation assistance to attract top talent. These one-time incentives can range from $5,000 to $25,000, depending on the candidate’s experience and the company’s requirements.

Total Compensation Potential

When considering base salary, bonuses, stock options, and additional benefits, total compensation for a Trade Marketing Manager in the snack food production industry can range from $90,000 to $160,000 annually. Companies in the top-tier or high-growth sectors may offer even more lucrative packages, making this a highly competitive and rewarding role.

How to Apply

If you are a results-driven and strategic leader with extensive experience in trade marketing within the snack food industry, we invite you to apply for the Trade Marketing Manager – Snack Food Production role in Denver, CO. This is a fantastic opportunity to lead impactful trade marketing strategies and drive growth for a prominent brand in the snack food sector.

To apply, please submit your resume along with a cover letter outlining your experience in trade marketing, consumer insights, promotional campaigns, and retail strategy. Highlight your ability to develop and execute data-driven marketing plans, work cross-functionally with sales teams, and drive brand visibility in a competitive market. Demonstrating your understanding of the snack food industry and your success in leading impactful campaigns will be key to your application.

This role offers a unique opportunity to shape the direction of marketing initiatives and make a tangible impact on the company’s growth trajectory. Apply today to take the next step in your career as a Trade Marketing Manager – Snack Food Production in Denver, CO!

For more information or to explore similar opportunities, visit our Marketing Careers Page.

Job Category: Snack Food Production

Job Type: Full Time

Job Location: Denver

Trade Marketing Manager – Snack Food Production – Denver, CO