Senior Trade Marketing Analyst – Snack Food Production – Houston, TX

 

Senior Trade Marketing Analyst – Snack Food Production – Houston, TX

Are you a data-driven marketer with a passion for the snack food industry? We are seeking a Senior Trade Marketing Analyst to join a fast-growing snack food production company in Houston, TX. This is an exciting opportunity to drive strategic marketing initiatives, optimize trade investments, and enhance brand visibility in the competitive snack food market. If you excel at market analysis, promotional planning, and cross-functional collaboration, this role is for you.

Lead Trade Marketing Strategies in the Snack Food Industry

A leading snack food production company in Houston, TX is looking for a Senior Trade Marketing Analyst to support sales growth and brand performance. The ideal candidate will have strong analytical skills, experience in trade marketing, and a deep understanding of the consumer packaged goods (CPG) industry — particularly in the snack food segment. If you’re passionate about using data to drive marketing decisions and boosting product visibility, this is your chance to make a tangible impact.

Key Responsibilities of the Senior Trade Marketing Analyst – Snack Food Production

Trade Marketing Strategy:

• Develop and implement trade marketing strategies that drive sales growth and brand awareness.
• Collaborate with sales and marketing teams to create effective trade promotions tailored to retail and wholesale partners.

Data-Driven Market Analysis:

• Analyze sales data, market trends, and consumer insights to identify opportunities for growth.
• Prepare reports on promotional effectiveness, market penetration, and competitive performance.

Promotion Planning & Execution:

• Plan, execute, and track trade promotions and in-store marketing activities.
• Manage promotional calendars, ensuring alignment with overall brand and sales strategies.

Retail & Customer Collaboration:

• Partner with key retailers and distributors to develop joint business plans.
• Ensure optimal product placement, pricing, and merchandising strategies across sales channels.

Budget Management:

• Monitor trade spend, ensuring promotional activities remain within budget while maximizing ROI.
• Provide regular updates on trade investment performance and recommend adjustments.

Cross-Functional Collaboration:

• Work closely with the sales team to align trade marketing initiatives with sales targets.
• Coordinate with the brand marketing team to ensure cohesive messaging and branding.

Reporting & Insights:

• Deliver actionable insights to senior management based on trade marketing performance and market analysis.
• Support the development of dashboards and reporting tools to track key metrics.

What the Client is Looking for in You

As the Senior Trade Marketing Analyst – Snack Food Production in Houston, TX, the client is searching for a data-driven marketing professional with a strategic mindset and a passion for driving brand growth. You should be a proactive, analytical thinker who excels at blending creativity with commercial strategy to enhance product visibility and boost sales.

1. Proven Expertise in Trade Marketing
   The client is seeking someone with hands-on experience in trade marketing within the snack food or consumer packaged goods (CPG) industry. You should have a solid understanding of how to develop and execute trade marketing strategies that increase brand awareness, drive in-store activations, and enhance product placement.
2. Analytical & Data-Driven Approach
   A key part of this role is analyzing market data, sales performance, and customer insights. The ideal candidate will have strong data interpretation skills to identify trends, measure campaign effectiveness, and provide actionable recommendations. Proficiency in tools like Excel, Google Analytics, and CRM platforms is highly desirable.
3. Strategic Planning & Execution
   The client values a candidate who can design and implement trade marketing plans aligned with business objectives. This includes developing promotional strategies, planning in-store displays, and collaborating with sales teams to optimize product distribution and pricing strategies.
4. Strong Collaboration & Communication Skills
   Success in this role requires seamless coordination with cross-functional teams — including sales, marketing, and supply chain. The client is looking for someone who can communicate clearly, influence key stakeholders, and build strong relationships with retail partners.
5. Creativity & Innovation
   The client seeks a creative thinker who can bring fresh ideas to trade marketing campaigns, from crafting compelling promotional materials to designing eye-catching product displays. Your ability to blend innovation with strategy will set you apart.
6. Attention to Detail & Project Management
   Managing multiple trade marketing initiatives simultaneously requires strong project management skills. The ideal candidate will excel at organizing timelines, managing budgets, and ensuring all campaigns are executed flawlessly and on schedule.
7. Knowledge of the Snack Food Industry
   Familiarity with snack food production trends — from emerging consumer preferences to competitive brand strategies — is a plus. The client values candidates who stay informed about market dynamics and can use these insights to craft impactful marketing strategies.

The Bottom Line

The client is looking for a strategic, results-oriented Senior Trade Marketing Analyst who combines data analysis, creative thinking, and strong collaboration skills to elevate their snack food brand’s market presence. If you’re passionate about driving sales through impactful trade marketing strategies, this role is the perfect fit.

FAQs About the Role – Senior Trade Marketing Analyst – Snack Food Production

1. What are the main responsibilities of this role?

The Senior Trade Marketing Analyst is responsible for developing and executing trade marketing strategies that drive brand awareness and sales growth in the snack food production industry. The role involves:

• Trade Promotion Planning: Designing and managing trade promotions that align with business objectives and drive sales at the retail level.
• Market & Consumer Analysis: Analyzing industry trends, consumer behavior, and competitive positioning to identify opportunities for brand growth.
• Retail & Distributor Collaboration: Working closely with retailers, distributors, and sales teams to enhance product visibility and shelf placement.
• Trade Spend Management: Allocating and optimizing budgets to maximize return on investment (ROI) for marketing campaigns and trade programs.

2. What experience is required?

To be successful in this role, candidates should have:

• 3–5 years of experience in trade marketing within the snack food production, consumer packaged goods (CPG), or food and beverage industries.
• A strong understanding of retail dynamics, including in-store promotions, product positioning, and shopper marketing strategies.
• Experience working with syndicated data sources like Nielsen, IRI, or SPINS to analyze market trends and develop insights.

3. How important is data analysis in this role?

Data analysis is critical to the success of a Senior Trade Marketing Analyst. This role is not just about executing trade promotions but also about making data-driven decisions to maximize their impact. Here’s why:

• Strategic Decision-Making: Data insights help shape promotional strategies, ensuring that marketing budgets are allocated effectively.
• Consumer Behavior Analysis: Understanding purchasing patterns and preferences allows for the creation of targeted marketing campaigns.
• Trade Spend Optimization: Monitoring and adjusting trade spend to prevent budget waste and improve ROI.
• Competitor Benchmarking: Analyzing market share and competitive activity to stay ahead in the snack food category.

4. What skills are key to success in this position?

A successful Senior Trade Marketing Analyst must possess a combination of analytical expertise, strategic thinking, and strong interpersonal skills. Here are the most important ones:

• Analytical & Data Interpretation Skills: The ability to assess data, identify trends, and use insights to drive decision-making.
• Strategic Planning & Execution: Developing trade marketing programs that align with broader brand and sales objectives.
• Retail & Channel Knowledge: Understanding how retail environments work and how trade promotions influence purchasing behavior.
• Budget Management: Effectively allocating trade spend to maximize marketing effectiveness.

5. What opportunities for growth exist?

The Senior Trade Marketing Analyst role offers exciting opportunities for career advancement in the snack food industry and beyond. Possible growth paths include:

• Trade Marketing Manager: Leading larger-scale trade marketing initiatives, managing bigger budgets, and overseeing a team.
• Brand Management: Transitioning into a brand marketing role focused on product positioning, advertising, and consumer engagement.
• Sales Strategy & Operations: Moving into sales planning, pricing strategy, and channel management.
• Category Management: Using data insights to shape retail category strategies and product placement decisions.

What Remuneration Can You Expect from This Job?

As the Senior Trade Marketing Analyst – Snack Food Production in Houston, TX, you can expect a competitive compensation package that reflects your expertise in trade marketing strategies and your impact on sales and brand performance. The remuneration for this role typically includes:

1. Base Salary
   The base salary for a Senior Trade Marketing Analyst in the snack food industry generally ranges between $75,000 to $95,000 per year, depending on your experience, the company’s size, and its market reach.
2. Performance-Based Bonuses
   In addition to the base salary, many companies offer annual performance bonuses tied to key business metrics such as sales growth, successful marketing campaigns, and brand visibility. These bonuses typically range from 10% to 20% of your annual salary, rewarding your contribution to the company’s success.
3. Profit-Sharing & Incentive Programs
   Some snack food companies provide profit-sharing plans or incentive programs to align your goals with the company’s financial performance. This may come in the form of quarterly bonuses or long-term incentive plans (LTIPs), offering additional financial rewards based on revenue targets or market share growth.
4. Comprehensive Benefits
   Your compensation package is likely to include a robust set of benefits, such as:
   • Health, dental, and vision insurance
   • 401(k) plans with company matching
   • Paid time off (PTO) and holidays
   • Employee discounts on company products
   • Professional development programs to enhance your marketing skills and career growth
5. Relocation Assistance (if applicable)
   If you’re relocating to Houston for this role, the company may offer relocation assistance to cover moving expenses, temporary housing, or travel allowances.

Total Compensation Potential

When combining your base salary, bonuses, profit-sharing incentives, and benefits, the total compensation for this position can range from $85,000 to $120,000 annually. High-performing analysts may earn even more, depending on company success and individual contributions.

This package not only rewards your trade marketing expertise but also supports your long-term career growth within the snack food industry.

How to Apply

If you are a results-driven and strategic marketer with a strong background in the Snack Food Production industry, we invite you to apply for the Senior Trade Marketing Analyst position in Houston, TX. This is an exciting opportunity to contribute to the growth of a leading snack food company by leveraging data-driven insights and developing impactful marketing strategies.

To apply, please submit your resume along with a cover letter that outlines your experience in trade marketing, particularly in the snack food or broader consumer packaged goods (CPG) sector. Emphasize your skills in market analysis, campaign development, customer relationship management, and your ability to drive brand growth and profitability through strategic marketing initiatives.

This role offers the opportunity to shape the future of our snack food brands, collaborate with cross-functional teams, and be a key player in delivering top-line growth. Apply today to take the next step in your career as a Senior Trade Marketing Analyst in Houston, TX!

For more information or to explore other marketing roles, visit our Trade Marketing Opportunities page.

Tags: Senior Trade Marketing Analyst | Snack Food Marketing Jobs | CPG Marketing | Brand Strategy | Market Analysis | Trade Marketing | Consumer Packaged Goods | Snack Food Production | Marketing Campaigns | Brand Growth