Are you a strategic marketing leader with a passion for innovation in the medical technology field? We are looking for a Senior Director of Marketing to join a leading Surgical Navigation Systems company in Tallahassee, FL. This pivotal role offers an exciting opportunity to shape the marketing strategy for cutting-edge products and drive growth in a rapidly evolving healthcare industry. If you have a strong track record of creating high-impact marketing campaigns and a deep understanding of the healthcare sector, this role is the perfect next step in your career.

Lead the Marketing Strategy for a Market-Leading Medical Technology Company

A top-tier Surgical Navigation Systems company in Tallahassee, FL is searching for a Senior Director of Marketing to drive brand growth and market expansion. The ideal candidate will possess a blend of creative vision and analytical expertise, with a proven ability to lead teams, manage multi-channel marketing initiatives, and enhance brand visibility in the competitive medical technology market. If you are eager to make a tangible impact and help lead the future of surgical navigation technology, this opportunity is your chance to lead from the front.

Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy that aligns with the company’s vision and objectives. Lead the creation of long-term plans to position the company’s surgical navigation systems as a leader in the healthcare industry, ensuring alignment with market trends, customer needs, and technological advancements.

Market Expansion & Brand Development: Drive efforts to expand market share and increase brand visibility. Lead market research to uncover new opportunities for growth and develop targeted strategies for new product introductions, market penetration, and geographical expansion.

Cross-Functional Collaboration: Work closely with R&D, sales, and product teams to align marketing initiatives with product development and sales strategies. Ensure that marketing efforts support business goals and are effectively communicated across the organization, optimizing internal collaboration and enhancing the customer experience.

Revenue & Market Share Growth: Identify key market segments and develop strategies to drive revenue growth. Oversee the execution of campaigns that elevate brand awareness and market share within the surgical navigation systems sector while ensuring a focus on ROI.

Digital & Traditional Marketing Channels: Lead the development and execution of integrated marketing campaigns across digital and traditional channels. Leverage digital marketing tools, including SEO, content marketing, social media, and PPC, while also maintaining strong presence in offline and medical industry-specific events.

Team Leadership & Talent Development: Build, mentor, and lead a high-performing marketing team. Foster a culture of creativity, innovation, and accountability within the team while ensuring alignment with the company’s overall objectives and values.

Customer & Market Insights: Utilize data-driven insights to understand market needs and customer pain points. Conduct market analysis to inform marketing decisions and product innovation, ensuring that the company’s offerings resonate with target audiences.

Budget & Financial Oversight: Manage the marketing department’s budget and allocate resources effectively to support high-impact initiatives. Ensure that marketing spending delivers measurable outcomes and aligns with overall financial goals.

Sales & Marketing Alignment: Ensure close alignment between the marketing and sales teams, driving collaboration and ensuring that marketing efforts support lead generation and sales targets. Establish metrics to evaluate campaign performance and improve lead conversion rates.

Regulatory & Compliance Awareness: Ensure that all marketing activities comply with relevant regulations and industry standards, particularly in the healthcare and medical technology sectors. Maintain ethical marketing practices and transparency with consumers and stakeholders.

What the Client is Looking for in You

As the Senior Director of Marketing for Surgical Navigation Systems, the client is seeking a visionary and results-oriented marketing leader with a deep understanding of the healthcare and medical technology industry. You should possess a blend of creative and analytical expertise, with a proven ability to drive brand growth, lead high-impact campaigns, and adapt to a rapidly evolving market. Your ability to foster collaboration and innovation across teams while ensuring strategic alignment with the company’s goals will be key to your success in this role.

Proven Leadership in Healthcare and Medical Technology

The client is looking for an experienced marketing executive who has successfully led marketing teams in the healthcare or medical technology sectors. You should have a strong track record of executing innovative marketing strategies that drive revenue, market expansion, and customer engagement. Your experience in navigating the complexities of healthcare regulations, product development cycles, and medical device marketing will be highly valued.

Strategic Vision and Market Insight

As the Senior Director of Marketing, you must be a strategic thinker capable of developing and executing long-term marketing plans that align with business objectives. The ideal candidate will have a deep understanding of market dynamics in the medical technology field, along with the ability to anticipate and respond to emerging trends. You should demonstrate a strong ability to adapt marketing strategies to meet changing consumer demands and market conditions.

Strong Digital Marketing Expertise

The client is seeking a leader with deep experience in digital marketing and a strong understanding of how digital channels, including social media, SEO, and content marketing, can be leveraged to drive growth. You should be adept at using data and analytics to refine strategies and improve campaign performance. The ability to integrate both traditional and digital marketing efforts to create a cohesive strategy is essential.

Exceptional Team Leadership and Development

You should possess strong leadership skills, with the ability to inspire, motivate, and develop high-performing teams. The ideal candidate will have experience in leading cross-functional teams and building a collaborative environment that drives creativity, accountability, and high performance. Your ability to foster a culture of innovation and continuous improvement will be critical to the success of the marketing department.

Consumer-Centric Approach

A consumer-first mindset is crucial in this role. The client is looking for a Senior Director of Marketing who can use consumer insights to develop customer-centric strategies that drive brand loyalty and enhance the customer experience. You should be able to effectively translate market research and data into actionable marketing campaigns that resonate with target audiences.

Strong Collaboration with Sales and Product Teams

Collaboration is essential, and the client is looking for someone who can work effectively with sales, product development, and other key departments. Your ability to align marketing initiatives with sales objectives and product strategies will be important in driving business growth and market penetration.

Commitment to Regulatory Compliance and Ethical Marketing

Given the nature of the medical technology industry, the client values a leader who understands the importance of regulatory compliance and ethical marketing practices. You should have experience ensuring that all marketing initiatives adhere to industry standards and regulations while maintaining transparency and integrity in all communications.

1. What are the key responsibilities of the Senior Director of Marketing in this role?

As the Senior Director of Marketing, you will be responsible for leading the development and execution of marketing strategies for the company’s surgical navigation systems. Key responsibilities include driving brand growth, expanding market share, leading cross-functional teams, and managing digital and traditional marketing campaigns. You will work closely with product, sales, and R&D teams to align marketing efforts with business goals, while also ensuring regulatory compliance in all marketing initiatives. Additionally, you will oversee budget management and use data-driven insights to optimize marketing performance.

2. What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in marketing leadership roles, preferably in the healthcare or medical technology sector. A proven track record of developing and executing successful marketing strategies, driving brand awareness, and increasing market share is essential. The client is looking for someone with strong experience in both digital and traditional marketing channels, as well as a deep understanding of the healthcare industry and relevant regulations. A degree in marketing, business, or a related field is required, with an MBA or advanced degree being a plus.

3. What leadership qualities are essential for this role?

The client seeks a visionary and results-oriented leader with the ability to inspire and motivate teams while fostering a collaborative and innovative environment. Strong communication skills, strategic thinking, and the ability to make data-driven decisions are essential. You should have a deep understanding of market dynamics and consumer behavior, combined with the ability to align marketing strategies with business goals. A consumer-first mindset, adaptability, and the ability to manage stakeholder relationships are key leadership qualities.

4. What challenges can I expect in this role?

As the Senior Director of Marketing, you will face challenges such as navigating the complexities of healthcare regulations, responding to changes in market dynamics, and ensuring the effective integration of digital and traditional marketing efforts. Staying ahead of emerging trends in medical technology, managing cross-functional collaboration, and maintaining brand consistency across various channels will also present challenges. Additionally, balancing innovation with regulatory compliance will be critical.

5. What is the expected impact of the Senior Director of Marketing on the company’s growth?

The Senior Director of Marketing is expected to have a significant impact on the company’s growth by driving brand recognition, expanding market share, and creating high-impact marketing campaigns. Your ability to strategically position the company’s surgical navigation systems in the market and develop targeted marketing strategies will directly contribute to revenue growth and strengthen the company’s competitive position in the healthcare industry.

6. What is the company’s culture and work environment like?

The company fosters a collaborative and innovation-driven culture, where teamwork, creativity, and accountability are highly valued. The work environment is dynamic, fast-paced, and focused on achieving business objectives while maintaining a strong commitment to compliance and ethical standards. You will have the opportunity to contribute to shaping the company’s culture and work alongside passionate professionals dedicated to advancing medical technology and improving patient outcomes.

What Remuneration Can You Expect from This Job?

As the Senior Director of Marketing for Surgical Navigation Systems in Tallahassee, FL, you can expect a highly competitive and comprehensive compensation package designed to attract top executive talent in the medical technology sector. The remuneration for this role typically includes:

1. Base Salary

The base salary for the Senior Director of Marketing role can vary based on experience, company size, and industry standards. In this position, the annual base salary generally ranges from $150,000 to $250,000, with the potential for higher salaries depending on qualifications and the company’s market position.

2. Performance-Based Bonuses

In addition to a base salary, you will likely be eligible for performance-based bonuses tied to key marketing metrics such as revenue growth, market share expansion, brand awareness, and overall business performance. These bonuses typically range from 20% to 40% of your base salary, depending on individual and company performance.

3. Equity & Stock Options

Equity-based incentives, including stock options or performance shares, may also be included as part of your compensation package. These incentives are designed to align your interests with the long-term success of the company, offering financial rewards tied to company growth and shareholder value. The value of these equity grants varies depending on company performance and valuation.

4. Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies may offer long-term incentive plans (LTIPs) or profit-sharing opportunities that reward sustained performance over time. These programs are designed to incentivize long-term growth and leadership, offering additional financial rewards based on achieving strategic goals and company success.

5. Executive Benefits & Perks

As a Senior Director, you can expect a range of executive-level benefits, including:

Health, dental, and vision insurance
401(k) or retirement plans with company contributions
Paid time off and sick leave
Company-provided travel allowances
Wellness programs
Expense accounts for business development, marketing campaigns, and client engagements

6. Signing Bonuses & Relocation Assistance

For top-tier candidates, companies may offer signing bonuses or relocation packages to help facilitate the transition. These one-time incentives can range from $25,000 to $75,000, depending on the candidate’s qualifications and the company’s relocation policies.

Total Compensation Potential

When factoring in base salary, bonuses, equity incentives, and executive benefits, total compensation for the Senior Director of Marketing role can range from $200,000 to $400,000 annually, with high-performing candidates potentially earning more in bonuses and long-term incentives. Leading firms in the medical technology sector may offer even more lucrative compensation packages depending on the company’s growth trajectory and market success.

How to Apply

If you are a dynamic and strategic leader with extensive experience in the medical technology industry, we invite you to apply for the Senior Director of Marketing – Surgical Navigation Systems role in Tallahassee, FL. This is an exciting opportunity to drive innovation, lead marketing efforts, and play a pivotal role in shaping the future of surgical navigation technologies.

To apply, please submit your updated resume and a cover letter outlining your marketing leadership experience in medical devices or healthcare technologies, your approach to driving brand growth, and your expertise in leading cross-functional teams. Highlight your success in developing marketing strategies, expanding market presence, and your ability to leverage consumer insights to drive business growth.

This role offers a unique chance to contribute to cutting-edge technologies and make a significant impact on the company’s growth trajectory. Apply now to take the next step in your executive marketing career as the Senior Director of Marketing – Surgical Navigation Systems!

For more information or to explore similar opportunities, please visit our Medical Technology Executive Careers page.

Job Category: Surgical Navigation Systems

Job Type: Full Time

Job Location: Tallahassee

Senior Director of Marketing – Tallahassee, FL | Surgical Navigation Systems