Senior Digital Marketing Manager – CPG Industry – Detroit, MI

Are you a results-driven digital marketing expert with a passion for the Consumer Packaged Goods (CPG) industry? We are seeking a Senior Digital Marketing Manager to join a dynamic CPG company in Detroit, MI. This is an exciting opportunity to lead innovative marketing strategies, enhance brand visibility, and drive customer engagement in a competitive market. If you excel at crafting data-driven campaigns and building strong online brand presence, this role is perfect for you.

Lead Digital Transformation in the CPG Industry

A leading Consumer Packaged Goods (CPG) company in Detroit, MI is looking for a Senior Digital Marketing Manager to spearhead their digital strategy and elevate brand performance. The ideal candidate will have extensive experience in digital marketing, a deep understanding of consumer behavior, and a proven ability to optimize online channels to increase sales and brand loyalty. If you have a passion for marketing innovation and analytics, this is your chance to make a significant impact in the CPG industry.

Key Responsibilities of the Senior Digital Marketing Manager – Consumer Packaged Goods

The Senior Digital Marketing Manager will play a pivotal role in shaping the company’s online presence, driving brand awareness, and optimizing digital campaigns to enhance customer engagement and revenue growth. Below is an expanded overview of the core responsibilities:

Strategic Digital Marketing Leadership

Develop and execute comprehensive digital marketing strategies specifically tailored to the Consumer Packaged Goods (CPG) industry.
Align marketing initiatives with overall business goals, ensuring a cohesive digital presence that drives brand recognition, customer acquisition, and sustained revenue growth.
Stay ahead of emerging digital trends, consumer behavior shifts, and evolving online marketing technologies to maintain a competitive edge.

Content Creation & Campaign Management

Oversee the development of high-quality, engaging content across multiple digital channels, including websites, social media, email marketing, and paid advertising.
Lead a content marketing strategy that resonates with target audiences, focusing on storytelling, brand voice, and customer pain points.
Manage multi-channel digital campaigns, from conception to execution, ensuring seamless integration across paid, owned, and earned media.

SEO & Website Optimization

Implement cutting-edge SEO strategies to enhance organic search visibility, boost traffic, and improve Google search rankings.
Optimize on-page elements such as meta titles, descriptions, internal linking, and keyword usage to enhance search engine discoverability.
Ensure the company website is user-friendly, mobile-optimized, and aligned with the brand’s visual identity to provide a seamless browsing experience.

Develop and maintain a strategic social media calendar covering major platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter (X).
Implement engagement-driven content strategies, ensuring posts are timely, relevant, and aligned with audience interests.
Leverage data analytics and social listening tools to identify trends, monitor competitor activity, and refine content strategies.

Data-Driven Marketing & Analytics

Utilize Google Analytics, SEMrush, HubSpot, and CRM software to track campaign performance, audience behavior, and customer journey mapping.
Analyze data insights to refine marketing strategies, optimize ad spend, and improve overall campaign efficiency.
Develop custom reports and dashboards to present performance metrics to key stakeholders, providing actionable insights.

Influencer & Partnership Marketing

Identify and collaborate with relevant influencers, brand ambassadors, and industry thought leaders to enhance brand credibility.
Develop co-branded marketing campaigns, ensuring alignment between influencers’ audiences and the company’s target demographic.
Manage contract negotiations, content approvals, and campaign execution for influencer partnerships.

E-Commerce & Online Sales Optimization

Implement e-commerce growth strategies to maximize online sales via direct-to-consumer (DTC) websites, Amazon, Walmart Marketplace, and Shopify.
Optimize product listings, descriptions, and visual assets to enhance conversions and attract potential buyers.
Utilize search engine marketing (SEM) and retargeting ads to drive traffic and improve customer retention.

Budget Management & ROI Analysis

Manage the digital marketing budget efficiently, ensuring optimal allocation of resources across organic growth, paid media, and influencer collaborations.
Develop ROI models to assess the effectiveness of different marketing initiatives and optimize future spending.
Forecast ad spend vs. revenue impact, ensuring maximum returns from every marketing dollar spent.

What the Client is Looking for in You

As the Senior Digital Marketing Manager – CPG Industry, the client is searching for a visionary leader with a deep understanding of digital marketing trends and consumer behavior in the Consumer Packaged Goods (CPG) industry. This role requires a strategic thinker who can develop and execute data-driven digital marketing campaigns that drive brand engagement, customer acquisition, and revenue growth. If you have a passion for innovation, analytics, and storytelling, this opportunity is designed for you.

Proven Digital Marketing Expertise in the CPG Industry

The ideal candidate should possess a strong foundation in digital marketing with hands-on experience in brand building, customer engagement, and performance-driven campaigns. You should be well-versed in omnichannel marketing strategies, leveraging digital platforms to enhance the consumer journey and boost sales.

Key Qualifications & Experience:

Minimum 5+ years of experience in digital marketing, ideally in the CPG industry.
Expertise in developing, launching, and scaling digital campaigns that increase brand awareness and sales.
Deep knowledge of consumer behavior and digital media trends, including search engines, social media, e-commerce, and influencer marketing.
Experience in leveraging programmatic advertising, AI-driven marketing tools, and automated email marketing to optimize campaigns.

Strategic Thinker with Analytical Skills

Success in this role requires data-driven decision-making and the ability to analyze market trends, consumer insights, and campaign performance. The client seeks someone who can translate raw data into actionable marketing strategies that drive measurable results.

Key Skills & Responsibilities:

Ability to develop and execute ROI-driven marketing strategies.
Proficiency with Google Analytics, SEO tools, CRM platforms (e.g., HubSpot, Salesforce), and social media analytics.
Expertise in A/B testing, conversion rate optimization (CRO), and customer segmentation to improve engagement and retention.

Creative Content & Brand Storytelling Skills

The role requires a creative marketer with a strong ability to craft compelling brand narratives that resonate with target audiences. The client is looking for someone who understands how to engage consumers through content marketing, storytelling, and multimedia campaigns.

What You Need:

Proven experience in developing engaging, high-quality content for websites, blogs, email campaigns, and social media.
Strong storytelling skills to bring brand identity to life across digital touchpoints.
Understanding of consumer psychology, emotional triggers, and persuasive messaging to influence purchasing decisions.
Ability to collaborate with graphic designers, videographers, and content creators to develop visually appealing marketing materials.

Leadership & Team Collaboration

The client values strong leadership and the ability to mentor a marketing team while working cross-functionally with sales, product, and technology teams. A successful candidate will be a team player who can balance creativity with business objectives to align marketing efforts with company goals.

Key Attributes:

Experience in leading and managing marketing teams.
Strong ability to collaborate with internal teams to drive marketing initiatives forward.
Excellent presentation and communication skills to share insights, campaign performance, and strategic recommendations with leadership teams.
Proven track record of building and maintaining relationships with external agencies, media partners, and industry influencers.

E-Commerce & Paid Media Knowledge

In today’s digital landscape, e-commerce plays a vital role in CPG brand success. The client is looking for someone with deep expertise in online sales channels, performance marketing, and advertising strategies that generate measurable revenue.

Key Areas of Expertise:

E-commerce platform management, including Amazon, Shopify, and direct-to-consumer (DTC) websites.
Experience in optimizing digital storefronts, product listings, and checkout experiences to enhance conversions.
Knowledge of paid media strategies, including Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads.
Ability to create and manage ad campaigns across PPC, retargeting, social media, and influencer collaborations.

FAQs About the Role – Senior Digital Marketing Manager – Consumer Packaged Goods

1. What are the key responsibilities of the Senior Digital Marketing Manager?

As a Senior Digital Marketing Manager in the CPG industry, you will lead digital strategy, manage online campaigns, optimize websites for SEO, and boost social media engagement. You’ll also oversee e-commerce strategies, track analytics, and foster brand partnerships to drive revenue growth and customer loyalty.

2. What qualifications and experience are required for this position?

The ideal candidate should have:

5+ years of digital marketing experience in the CPG industry.
Proficiency in SEO, SEM, social media platforms, CRM software, and data analytics tools.
Strong content creation and brand storytelling skills.
A Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).

3. What digital marketing tools should I be familiar with?

Experience with tools like:

Google Analytics, Google Ads, and SEMrush
Meta Business Suite (Facebook and Instagram Ads)
Email marketing platforms (Mailchimp, Klaviyo)
CRM software (Salesforce, HubSpot)
E-commerce platforms (Amazon Seller Central, Shopify)

4. What are the biggest challenges in this role?

Challenges may include staying ahead of digital trends, optimizing campaigns for fast-changing algorithms, and aligning online strategies with consumer behavior in the CPG industry. Managing budgets, tracking ROI, and fostering innovative marketing solutions are also key.

5. How does this role impact the company’s growth?

The Senior Digital Marketing Manager will play a crucial role in boosting online brand presence, driving e-commerce sales, and building customer loyalty. Your data-driven strategies will directly influence revenue growth, market share expansion, and long-term brand equity.

What Remuneration Can You Expect from This Job?

As a Senior Digital Marketing Manager – CPG Industry in Detroit, MI, you can expect a competitive compensation package, which typically includes:

1. Base Salary

Annual base salary ranging from $90,000 to $120,000, depending on experience and company size.

2. Performance-Based Bonuses

Additional performance bonuses tied to key metrics like online sales, campaign ROI, and brand growth. Bonuses can range from 10% to 30% of the base salary.

3. Benefits & Perks

Comprehensive health, dental, and vision insurance
401(k) plans with company match
Professional development opportunities
Remote work flexibility (hybrid model)
Employee discounts on CPG products

How to Apply

If you are a results-driven and creative marketing leader with experience in the Consumer Packaged Goods (CPG) industry, we encourage you to apply for the Senior Digital Marketing Manager role in Detroit, MI. This is an exciting opportunity to shape and drive digital marketing strategies that enhance brand presence, engage consumers, and deliver measurable results across multiple channels.

To apply, please submit your resume and a cover letter outlining your experience in digital marketing within the CPG sector. Highlight your expertise in developing and executing data-driven digital marketing campaigns, leading cross-functional teams, and leveraging insights to optimize marketing strategies. Please also include examples of your success in driving brand awareness, consumer engagement, and revenue growth through digital channels.

This role offers a dynamic work environment where you will be instrumental in enhancing the brand’s digital footprint, creating impactful campaigns, and working collaboratively to achieve business objectives. Apply today to elevate your career as a Senior Digital Marketing Manager in the CPG industry in Detroit, MI!

For more information or to explore similar opportunities, visit our CPG Marketing Careers Page.

Job Category: CPG Industry

Job Type: Full Time

Job Location: Detroit

Senior Digital Marketing Manager – CPG Industry – Detroit, MI