E-commerce Manager – Direct-to-Consumer (DTC) Strategy – San Francisco, CA

A leading company in the E-commerce sector is seeking an experienced and strategic E-commerce Manager to drive their Direct-to-Consumer (DTC) initiatives. Based in San Francisco, CA, this role offers the opportunity to lead and scale innovative e-commerce strategies, focusing on delivering exceptional customer experiences and increasing profitability. If you are a dynamic leader with a strong track record in e-commerce growth and DTC strategies, this is your chance to leave a significant impact on the industry.

Lead Cutting-Edge DTC Strategies and Growth

As the E-commerce Manager for DTC Strategy, you will play a pivotal role in shaping the company’s online presence and growth strategy. You will be responsible for enhancing the customer journey, optimizing sales channels, and driving online revenue streams through data-driven decisions and innovative marketing campaigns. The ideal candidate will have a strong background in e-commerce, a deep understanding of consumer behavior, and the ability to lead teams toward achieving company goals in a highly competitive market. If you are ready to take on a key leadership role in a fast-paced, growth-focused environment, this opportunity is for you.

Key Responsibilities of the E-commerce Manager – Direct-to-Consumer (DTC) Strategy

Strategic E-commerce Leadership: Develop and execute comprehensive DTC strategies that align with the company’s goals and market trends. Work cross-functionally to set clear business objectives, drive digital innovation, and create competitive advantages within the e-commerce space.

Customer Experience Optimization: Continuously enhance the online customer journey through personalization, seamless website navigation, and customer engagement strategies. Implement improvements based on customer feedback, usability testing, and data analysis to increase satisfaction and retention.

Revenue Growth & Conversion Optimization: Identify opportunities for expanding revenue streams through DTC channels, driving customer acquisition, and increasing conversion rates. Oversee pricing strategies, promotional campaigns, and merchandising tactics to boost online sales while ensuring brand consistency.

E-commerce Platform Management: Manage the DTC e-commerce platform, ensuring it remains up-to-date, functional, and user-friendly. Collaborate with the IT and design teams to optimize the site’s performance, security, and mobile responsiveness for an exceptional customer experience.

Digital Marketing & Campaign Management: Lead the development and execution of data-driven digital marketing strategies to drive traffic, engagement, and sales. Oversee paid media, SEO/SEM, social media, email marketing, and content strategies to maximize DTC channel effectiveness.

Team Collaboration & Leadership: Collaborate with product, sales, and marketing teams to ensure that DTC strategies are aligned with the broader business objectives. Foster a collaborative, innovative environment that encourages team development and goal achievement.

Performance Analytics & Reporting: Analyze and track key performance indicators (KPIs) to measure the effectiveness of DTC strategies and campaigns. Use data to identify trends, inform decisions, and drive improvements in site performance, customer engagement, and overall profitability.

Brand Positioning & Market Expansion: Oversee the positioning and messaging of the brand on DTC platforms to ensure alignment with the company’s overall branding strategy. Identify new opportunities for expanding the company’s presence in existing and emerging markets through DTC channels.

Vendor & Supplier Relationships: Manage relationships with third-party vendors, suppliers, and fulfillment partners to ensure efficient and cost-effective operations. Optimize supply chain processes to meet DTC demand while maintaining product availability and customer satisfaction.

Compliance & Risk Management: Ensure adherence to all relevant legal and regulatory requirements within the e-commerce space, including data privacy, consumer protection laws, and online transactions. Proactively manage risks to minimize disruptions and ensure a safe and secure online shopping environment.

What the Client is Looking for in You

As the E-commerce Manager – Direct-to-Consumer (DTC) Strategy, the client is seeking a dynamic, results-oriented leader who is passionate about driving growth through innovative e-commerce strategies. You should have a deep understanding of the DTC landscape, excellent analytical skills, and a proven ability to execute successful digital campaigns and optimize online sales channels.

Proven Experience in E-commerce & DTC Strategies

The ideal candidate will have a strong background in managing and growing direct-to-consumer e-commerce platforms. Experience in scaling digital businesses, increasing online sales, and leveraging data to inform decision-making is essential. A proven track record of leading DTC strategies, managing e-commerce platforms, and implementing customer acquisition tactics is highly valued.

Strategic Vision with a Focus on Customer Experience

The client is looking for an e-commerce leader who can create and execute strategies that not only drive traffic and sales but also enhance the overall customer experience. You should have experience in optimizing customer journeys, personalizing interactions, and using data-driven insights to improve conversion rates and customer retention.

Strong Analytical & Data-Driven Decision-Making Skills

A key part of this role is the ability to analyze e-commerce performance metrics and use that data to optimize strategies. The client values candidates who can leverage analytics to drive decision-making, refine marketing campaigns, and enhance user experiences. You should be comfortable with tools like Google Analytics, A/B testing, and reporting dashboards.

Leadership in Cross-Functional Collaboration

The client seeks a collaborative leader who can work seamlessly with teams across marketing, IT, product, and operations. The ideal candidate will have experience leading cross-functional teams to execute integrated strategies that align with business goals. You should excel in a fast-paced environment and be able to guide teams towards achieving shared objectives.

Innovation & Market Expansion Mindset

You should have the ability to identify new trends and market opportunities to drive DTC growth. Whether it’s through expanding product offerings, exploring new market segments, or enhancing digital marketing efforts, the client is looking for someone who can think outside the box and help the brand stay competitive in a rapidly evolving digital landscape.

Strong Brand & Consumer Focus

A deep understanding of consumer behavior, digital marketing, and brand positioning is critical for success in this role. The ideal candidate will have experience in creating customer-centric strategies that enhance brand loyalty and improve customer satisfaction. You should be able to translate consumer insights into actionable business strategies.

Effective Communication & Stakeholder Engagement

The client values strong communicators who can engage with key stakeholders, including senior management, marketing teams, and external partners. The ability to present data-driven insights, track e-commerce performance, and effectively communicate strategy to internal teams and stakeholders is a crucial aspect of this role.

Commitment to Operational Excellence

Operational efficiency is vital in ensuring the success of DTC channels. The client seeks someone with experience in optimizing e-commerce platform performance, improving logistics and supply chain operations, and ensuring the customer experience is seamless from browsing to delivery. Additionally, a strong understanding of industry regulations, security standards, and compliance is required to ensure ethical and smooth operations.

FAQs About the Role – E-commerce Manager – Direct-to-Consumer (DTC) Strategy

What are the key responsibilities of the E-commerce Manager in this role?

As the E-commerce Manager – Direct-to-Consumer (DTC) Strategy, you will be responsible for developing and executing strategies to grow the company’s online presence and revenue. You will manage the e-commerce platform, optimize user experience, implement digital marketing campaigns, and analyze key performance metrics. Additionally, you will work cross-functionally with teams like marketing, operations, and IT to ensure the smooth execution of DTC strategies and enhance customer satisfaction.

What qualifications and experience are required for this position?

The ideal candidate should have a proven track record in e-commerce management, particularly in direct-to-consumer (DTC) strategies. Experience with e-commerce platforms, digital marketing, and analytics tools is essential. The candidate should be comfortable managing e-commerce operations and driving revenue growth. A background in marketing, business administration, or a related field is highly preferred, and advanced degrees or certifications in digital marketing or e-commerce are a plus.

What leadership qualities are essential for this role?

The client is seeking a proactive, results-oriented leader who is able to drive strategic vision and inspire cross-functional teams. Strong communication skills, a deep understanding of consumer behavior, and the ability to innovate in a fast-paced digital landscape are essential. You should also be data-driven, able to analyze metrics, and make informed decisions to drive continuous growth and optimization.

What challenges can I expect in this role?

In this role, you will face challenges such as evolving consumer expectations, optimizing customer experience across multiple platforms, and managing digital marketing efforts. You will also need to balance short-term goals with long-term strategic initiatives. Navigating the complexities of DTC e-commerce, such as logistics, customer acquisition, and retention, will require agile thinking and problem-solving.

What is the expected impact of the E-commerce Manager on the company’s growth?

The E-commerce Manager is expected to have a significant impact on the company’s online growth and revenue by optimizing the DTC strategy. By improving user experiences, driving conversions, and developing successful marketing campaigns, you will directly contribute to increasing online sales, enhancing brand loyalty, and expanding the company’s digital presence in the market.

What is the company’s culture and work environment like?

The company has a dynamic, collaborative, and innovative culture. They value individuals who are entrepreneurial, adaptable, and focused on delivering results. As part of a fast-growing digital team, you will have the opportunity to influence strategy, innovate, and work with like-minded professionals committed to driving the success of the DTC business.

What Remuneration Can You Expect from This Job?

As the E-commerce Manager – Direct-to-Consumer (DTC) Strategy in San Francisco, CA, you can expect a competitive and attractive compensation package that reflects your expertise and experience. The remuneration for this role typically includes:

Base Salary

The base salary for an E-commerce Manager in the DTC industry can vary depending on the size and success of the company, as well as your experience and qualifications. For this role, the annual base salary typically ranges from $100,000 to $150,000, with top-tier companies offering higher salaries for exceptional candidates.

Performance-Based Bonuses

Along with the base salary, you may be eligible for annual performance-based bonuses. These bonuses are typically tied to key performance metrics, such as revenue growth, customer acquisition and retention, website performance, and the overall success of DTC strategies. These bonuses can range from 10% to 30% of the base salary, depending on individual and company performance.

Equity & Stock Options

Some companies offer equity-based compensation to align the interests of key employees with company performance. This may include stock options, restricted stock units (RSUs), or performance shares. Equity incentives provide an opportunity for long-term financial rewards, particularly if the company experiences significant growth or successful public offerings.

Health & Wellness Benefits

The role typically includes comprehensive health and wellness benefits, such as:

Health, dental, and vision insurance
Employee assistance programs (EAP)
Mental health support
Access to wellness programs or gym memberships

Retirement Plans & Financial Benefits

You may be offered a 401(k) or similar retirement plan, with company contributions that help you plan for the future. Some companies also offer additional retirement benefits, including executive retirement plans or pension options.

Additional Perks & Benefits

To support work-life balance and job satisfaction, the company may provide additional perks such as:

Flexible working hours or remote work options
Paid time off (PTO) and holidays
Professional development opportunities
Technology and home office stipends

Signing Bonuses & Relocation Assistance

For candidates relocating or those with highly specialized expertise, companies may offer signing bonuses or relocation assistance. These one-time incentives can range from $5,000 to $25,000, depending on the level of the role and location.

Total Compensation Potential

When factoring in the base salary, bonuses, stock options, and benefits, the total compensation for an E-commerce Manager in a DTC role can range from $120,000 to $200,000 or more annually, with the potential for additional equity rewards and long-term financial incentives.

How to Apply

If you are a results-driven and strategic leader with experience in e-commerce and direct-to-consumer (DTC) strategy, we encourage you to apply for the E-commerce Manager – Direct-to-Consumer (DTC) Strategy role in San Francisco, CA. This is a great opportunity to shape and drive a dynamic, customer-focused e-commerce strategy that will help expand market presence and enhance the consumer experience.

To apply, please submit your resume along with a cover letter outlining your experience in e-commerce management, DTC strategy, brand development, and team leadership. We are particularly interested in hearing about your experience driving online sales growth, optimizing digital marketing strategies, and leveraging data to enhance customer acquisition and retention.

This role offers an exciting chance to work in a fast-paced, growth-oriented environment where you will have the opportunity to influence and lead key initiatives in shaping the future of e-commerce for the company.

Apply today to advance your career and make a significant impact as the E-commerce Manager – Direct-to-Consumer (DTC) Strategy in San Francisco, CA!

For additional details or to explore similar opportunities, visit our E-commerce Careers Page.

Job Category: Direct-to-Consumer (DTC) Strategy

Job Type: Full Time

Job Location: San Francisco

E-commerce Manager – Direct-to-Consumer (DTC) Strategy – San Francisco, CA