E-commerce Manager – Direct-to-Consumer (DTC) Strategy – Nashville, TN

Are you a results-driven E-commerce expert with a passion for Direct-to-Consumer (DTC) strategies? We are seeking an E-commerce Manager – Direct-to-Consumer (DTC) Strategy to lead digital growth initiatives for a dynamic consumer brand in Nashville, TN. This role offers a unique opportunity to drive online sales, optimize customer acquisition, and enhance the brand’s digital footprint. If you have a proven track record in E-commerce management, digital marketing, and DTC growth strategies, this position is for you!

Lead E-commerce Growth for a Leading DTC Brand in Nashville, TN

A fast-growing consumer brand in Nashville, TN is looking for an E-commerce Manager – Direct-to-Consumer (DTC) Strategy to spearhead its digital commerce initiatives. This role requires expertise in website management, digital marketing, conversion rate optimization, and customer experience enhancement. The ideal candidate will have a strong background in E-commerce operations, performance marketing, and data-driven decision-making to maximize revenue and customer engagement.

Key Responsibilities of the E-commerce Manager – Direct-to-Consumer (DTC) Strategy

E-commerce Strategy & Growth:

Develop and execute a Direct-to-Consumer (DTC) growth strategy to drive online sales and customer retention.
Optimize the E-commerce website for seamless user experience, improved conversion rates, and increased customer lifetime value (LTV).
Identify opportunities for revenue growth, product expansion, and customer acquisition in the DTC space.

Digital Marketing & Performance Optimization:

Oversee SEO, paid media (Google Ads, Facebook Ads, Instagram Ads), email marketing, and affiliate marketing campaigns.
Utilize data analytics, A/B testing, and performance metrics to optimize marketing spend and maximize ROI.
Implement personalization strategies to improve engagement, reduce cart abandonment, and enhance customer loyalty.

Customer Acquisition & Retention:

Develop targeted strategies to attract new customers while increasing repeat purchase rates through loyalty programs and personalized promotions.
Leverage CRM and email marketing automation to nurture leads and boost customer retention.
Monitor customer behavior, trends, and feedback to refine the E-commerce strategy.

E-commerce Platform & UX Optimization:

Manage and enhance the company’s E-commerce platform (Shopify, WooCommerce, Magento, or similar).
Ensure seamless checkout experiences, mobile responsiveness, and website performance optimization.
Work with designers and developers to improve site navigation, product pages, and merchandising.

Analytics & Data-Driven Decision Making:

Track and analyze KPIs such as conversion rates, average order value (AOV), customer acquisition cost (CAC), and return on ad spend (ROAS).
Provide weekly/monthly performance reports and recommendations for continuous improvement.
Leverage Google Analytics, heatmaps, and customer insights to optimize sales funnels.

Cross-Functional Collaboration:

Partner with supply chain, logistics, and fulfillment teams to ensure efficient order processing and delivery.
Work closely with product development and marketing teams to align E-commerce strategies with business goals.
Develop and execute promotional campaigns, flash sales, and seasonal marketing initiatives.

What the Client is Looking for in You

As an E-commerce Manager – Direct-to-Consumer (DTC) Strategy, the company is seeking a highly analytical, creative, and data-driven leader who excels in E-commerce management, digital marketing, and conversion optimization. The ideal candidate will be an expert in driving E-commerce growth, leveraging cutting-edge strategies and innovative approaches to enhance the company’s direct-to-consumer (DTC) business model. If you’re passionate about building customer-centric experiences, utilizing data to inform decision-making, and optimizing digital marketing efforts, this position will allow you to make a significant impact on the company’s growth and market positioning.

Proven Experience in Direct-to-Consumer (DTC) E-commerce

The company is looking for an E-commerce Manager with extensive experience managing and scaling DTC brands in the E-commerce space. You should have a strong background in developing and executing E-commerce strategies that lead to both top-line growth and brand development. The ideal candidate will have proven success in scaling businesses using platforms such as Shopify, WooCommerce, Magento, or other E-commerce solutions. You must be adept at crafting comprehensive plans that address everything from customer acquisition to retention, ultimately driving sustainable long-term growth. Experience in developing and scaling digital products, particularly in a DTC context, will be highly valuable in this role.

Extensive experience managing and growing DTC brands across different platforms, ensuring that each channel is leveraged to its full potential.
Expertise in developing omnichannel strategies that align with brand goals and customer expectations, providing a seamless shopping experience from online to offline.
The ability to drive e-commerce growth by identifying emerging trends in consumer behavior and capitalizing on these opportunities to expand market share.

Strong Digital Marketing Expertise

A successful E-commerce Manager at this company must have a deep understanding of digital marketing channels and strategies, with hands-on experience in SEO, SEM, PPC, paid social media advertising, email marketing, and affiliate programs. The ideal candidate will have a strong track record of optimizing digital marketing spend, identifying high-performing strategies, and maximizing customer acquisition efforts. Expertise in managing advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other performance marketing platforms is essential to drive both customer growth and brand recognition.

Strong understanding of various digital marketing tools and platforms to support end-to-end campaign execution and performance analysis.
Ability to develop and implement high-converting campaigns that engage target audiences, enhance brand visibility, and increase ROI.
Experience managing the entire lifecycle of digital campaigns, from creative development to optimization and final analysis, ensuring goals are met and exceeded.

Data-Driven Decision-Maker

In this role, the E-commerce Manager will need to be highly analytical and capable of making data-driven decisions that drive significant improvements in conversion rates and revenue generation. The ideal candidate must be comfortable working with a variety of performance metrics and tools, such as Google Analytics, A/B testing, heatmaps, and performance tracking software. A strong grasp of KPIs like Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Average Order Value (AOV) is crucial in measuring the success of different E-commerce strategies and campaigns.

A data-first approach to decision-making, using metrics and insights to optimize every facet of the E-commerce business.
Proficiency in A/B testing, segmentation, and other testing methodologies to optimize conversion funnels, improve the user journey, and maximize sales.
Ability to translate complex data into actionable insights that inform strategy and optimize performance across various digital channels.

E-commerce Platform & UX Optimization Skills

Experience with managing E-commerce platforms and optimizing user experience (UX) is critical for the role. You should have the ability to streamline the online shopping experience by improving website performance, optimizing the conversion funnel, and making the purchase journey as seamless as possible. This will include managing payment gateways, checkout processes, and leveraging UX design principles to create a smooth and engaging shopping experience across all devices. A mobile-first approach to web design and optimization will be key to staying competitive in today’s mobile-centric world.

Expertise in identifying and resolving pain points within the user journey to increase conversion rates and reduce cart abandonment.
Ability to collaborate with cross-functional teams including developers, designers, and marketing professionals to enhance site functionality and design.

Customer-Centric Mindset

A core element of this role is understanding the customer’s behavior and providing a personalized, engaging experience that drives both acquisition and retention. The ideal E-commerce Manager will have a deep understanding of the purchase journey, including how customers make decisions, what drives their loyalty, and how to implement effective retention strategies. This may include developing loyalty programs, crafting personalized marketing tactics, and using email marketing automation to engage customers. You should also be skilled in leveraging customer insights to inform product offerings, pricing strategies, and content creation.

Experience in developing customer-focused retention strategies, including personalized messaging and tailored content to engage users at various stages of the funnel.
Ability to implement loyalty programs and customer rewards initiatives that foster repeat business and increase customer lifetime value.

FAQs About the Role – E-commerce Manager – Direct-to-Consumer (DTC) Strategy

1. What are the key responsibilities of the E-commerce Manager in this role?

As the E-commerce Manager – Direct-to-Consumer (DTC) Strategy, you will play a pivotal role in shaping and executing the company’s online retail strategy. Your primary responsibility will be to enhance the digital shopping experience, optimize sales performance, and drive revenue growth. Key areas of focus include:

E-commerce Strategy Development: Creating and implementing a data-driven strategy to maximize online sales and expand the brand’s presence in the DTC market.
Website Management & Optimization: Overseeing all aspects of the company’s E-commerce website, ensuring a seamless user experience, improving site speed, and enhancing mobile responsiveness.
Digital Marketing & Customer Acquisition: Developing and executing marketing campaigns across multiple digital channels, including SEO, PPC, paid social media, influencer partnerships, and email marketing.

2. What qualifications and experience are required for this position?

To excel in this role, candidates should possess a strong background in E-commerce management, digital marketing, and data analytics. The ideal candidate will have:

Experience: At least 3+ years of experience in E-commerce management, digital marketing, or direct-to-consumer (DTC) strategy.
Platform Expertise: Hands-on experience working with Shopify, WooCommerce, Magento, BigCommerce, or other E-commerce platforms to manage online stores, update content, and integrate third-party apps.
Marketing Skills: Proficiency in SEO (Search Engine Optimization), PPC (Pay-Per-Click advertising), paid social media (Facebook, Instagram, TikTok Ads), email marketing, and content marketing.
Data-Driven Mindset: Strong analytical skills and familiarity with Google Analytics, Facebook Business Manager, A/B testing, and marketing automation tools.
UX/UI Optimization: Experience in optimizing website design, navigation, and mobile responsiveness to enhance the customer shopping experience.
Project Management: Ability to manage cross-functional teams, collaborate with developers, designers, and marketing professionals, and oversee project timelines.
Customer-Centric Approach: A passion for delivering exceptional user experiences, building brand loyalty, and implementing data-backed personalization strategies.

3. What challenges can I expect in this role?

As an E-commerce Manager, you will navigate several challenges that come with scaling a successful DTC business. Some of the key hurdles include:

Customer Acquisition vs. Profitability: Managing rising acquisition costs (CAC) while ensuring a sustainable return on ad spend (ROAS).
Keeping Up with Algorithm Changes: Digital advertising platforms frequently update their algorithms, affecting reach, targeting, and conversion rates. You will need to adapt marketing strategies accordingly.
Competitive Market Conditions: The DTC landscape is constantly evolving, with new brands entering the space. Staying ahead of competitors requires innovation, creative marketing, and strong brand positioning.

4. What is the expected impact of the E-commerce Manager on the company’s growth?

As an E-commerce Manager – DTC Strategy, your contributions will have a direct and measurable impact on the company’s growth and revenue. Your success in this role will be reflected in:

Increased Online Sales & Revenue: By implementing effective marketing strategies, optimizing website performance, and improving conversion rates, you will drive higher sales volumes and profitability.
Enhanced Brand Presence & Customer Engagement: Your expertise in digital marketing, content strategy, and customer retention programs will strengthen brand recognition and increase customer loyalty.
Data-Driven Decision-Making: Leveraging real-time analytics, A/B testing, and sales performance insights will enable continuous improvements and smarter business decisions.

What Remuneration Can You Expect from This Job?

As an E-commerce Manager – Direct-to-Consumer (DTC) Strategy in Nashville, TN, you can expect a competitive compensation package that includes:

1. Base Salary

$75,000 – $110,000 per year, depending on experience and company size.

2. Performance Bonuses

Additional 10-20% bonuses based on sales growth, conversion rates, and marketing performance.

3. Equity & Stock Options

Some companies offer equity-based incentives for long-term value creation.

4. Benefits & Perks

Health, dental, and vision insurance
401(k) matching and retirement plans
Remote work flexibility and professional development opportunities

How to Apply

If you are a results-driven E-commerce Manager with a strong background in Direct-to-Consumer (DTC) strategy, we invite you to apply for the E-commerce Manager role in Nashville, TN. This is a fantastic opportunity to lead and grow a DTC brand, drive customer acquisition, and develop innovative e-commerce strategies to enhance the customer experience and maximize revenue.

To apply, please submit your resume and a cover letter outlining your experience in e-commerce management, DTC strategy development, digital marketing, customer engagement, and sales growth. Emphasize your ability to lead cross-functional teams, optimize online channels, and drive profitable e-commerce solutions in a competitive digital landscape.

This role offers an exciting opportunity to make a significant impact on the growth and success of a forward-thinking company. Apply today and take the next step in your e-commerce career as an E-commerce Manager in Nashville, TN!

For more information or to explore similar opportunities, visit our E-commerce Careers Page.

Job Category: Direct-to-Consumer (DTC) Strategy

Job Type: Full Time

Job Location: Nashville

E-commerce Manager – Direct-to-Consumer (DTC) Strategy – Nashville, TN