Director of Trade Marketing – Household Goods – Philadelphia, PA

Are you a strategic marketing leader with a proven track record in the Household Goods industry? We are seeking a Director of Trade Marketing to spearhead innovative marketing strategies, drive brand growth, and strengthen retail partnerships in Philadelphia, PA. This is a unique opportunity to join a fast-growing company and make a significant impact by enhancing market presence and boosting sales performance. If you have a passion for consumer insights, trade promotions, and cross-functional collaboration, this role is for you.

Lead Trade Marketing Initiatives in the Household Goods Sector

A leading Household Goods company in Philadelphia, PA is searching for a dynamic Director of Trade Marketing to develop and execute strategic marketing plans. The ideal candidate will have deep expertise in trade marketing strategies, strong retail channel knowledge, and a solid background in driving sales growth through effective consumer and trade programs. If you are results-driven, strategic, and creative, this is your chance to shape the company’s go-to-market strategies and strengthen brand visibility.

Key Responsibilities of the Director of Trade Marketing – Household Goods

Strategic Trade Marketing Leadership:

Develop and implement trade marketing strategies aligned with overall brand goals and sales targets.
Identify key growth opportunities, emerging trends, and customer insights to drive competitive advantage.
Ensure brand consistency across all trade marketing initiatives and retail channels.

Retail and Channel Partner Collaboration:

Build and maintain strong relationships with retail partners, distributors, and key stakeholders.
Negotiate promotional programs, ensuring mutually beneficial partnerships that enhance product visibility and sales.
Customize marketing strategies for specific retail channels, tailoring campaigns to resonate with target audiences.

Sales Growth & Promotion Management:

Plan and oversee trade promotions, in-store activations, and point-of-sale materials to boost product placement and shopper engagement.
Evaluate the effectiveness of promotional campaigns, leveraging data and analytics to optimize future strategies.
Collaborate with the sales team to align trade marketing efforts with revenue goals and retail execution plans.

Consumer Insights & Market Analysis:

Conduct thorough market research to understand consumer behavior, competitive landscape, and category trends.
Translate insights into actionable strategies that drive brand growth and customer loyalty.
Monitor key performance indicators (KPIs) and deliver data-driven reports to senior leadership.

Cross-Functional Collaboration:

Partner with the brand marketing, sales, and product teams to create cohesive marketing plans.
Ensure trade marketing strategies are seamlessly integrated into overall brand and business objectives.
Foster a culture of innovation, creativity, and collaboration within the marketing team.

Budget Management:

Oversee the trade marketing budget, ensuring optimal allocation of resources to achieve maximum ROI.
Track spending, measure effectiveness, and adjust strategies based on financial performance and market feedback.

What the Client is Looking for in You

As the Director of Trade Marketing – Household Goods – Philadelphia, PA, the client seeks a strategic and innovative leader with a strong background in trade marketing, brand development, and customer engagement. You should be a results-driven professional capable of driving market growth and building strong partnerships with key retail and distribution channels.

Proven Expertise in Trade Marketing

The client is looking for a candidate with a solid track record in trade marketing within the household goods or CPG industry. You should have experience designing and executing trade marketing strategies that enhance brand visibility, increase sales, and strengthen relationships with retail partners. A deep understanding of shopper behavior, retail trends, and category management is essential.

Strategic Thinker with a Focus on Growth

As Director of Trade Marketing, you must demonstrate the ability to create and implement strategic plans that drive market expansion and boost brand positioning. The ideal candidate will have experience identifying growth opportunities, launching targeted promotional campaigns, and adapting strategies based on data-driven insights.

Strong Analytical and Financial Acumen

The client seeks someone with strong analytical skills who can assess market data, track trade spend, and measure ROI for marketing initiatives. You should be comfortable managing budgets, negotiating trade terms, and aligning investments with business goals to ensure profitable growth.

Exceptional Relationship Builder

Building and maintaining strong relationships with retail partners, distributors, and internal stakeholders is key to this role. The client values someone who can foster collaborative partnerships, negotiate effectively, and align cross-functional teams to execute successful trade programs.

Consumer- and Customer-Centric Approach

A deep understanding of consumer preferences and retailer needs is crucial. The ideal candidate will leverage insights into shopper behavior and market trends to create impactful trade marketing strategies. You should be skilled at translating data into actionable plans that resonate with both customers and end consumers.

Leadership and Team Development

The client is looking for a leader who can inspire and guide a high-performing trade marketing team. Your ability to mentor, motivate, and develop team members will be instrumental in driving both individual and organizational success.

Strong Communication and Presentation Skills

Finally, the client values a professional with excellent communication skills—someone who can confidently present strategies, negotiate with retail partners, and collaborate with senior leadership to align marketing initiatives with overall business objectives.

FAQs About the Role – Director of Trade Marketing – Household Goods – Philadelphia, PA

1. What are the key responsibilities of the Director of Trade Marketing in this role?

As the Director of Trade Marketing, you will be responsible for developing and executing trade marketing strategies to enhance brand visibility, drive product sales, and strengthen relationships with retail partners. Your duties include planning promotional campaigns, managing trade spend budgets, analyzing market trends, and collaborating with sales and marketing teams to optimize in-store and online presence. You will also oversee category management, ensure consistent brand messaging across channels, and identify new growth opportunities within the household goods market.

2. What qualifications and experience are required for this position?

The ideal candidate should have significant experience in trade marketing or brand management within the household goods or CPG industry. A strong understanding of retail dynamics, shopper behavior, and category strategies is essential. You should be skilled in data analysis, budget management, and strategic planning. Prior experience in managing retail partnerships and leading trade promotions is highly valued. A Bachelor’s degree in Marketing, Business, or a related field is typically required, with an MBA being a plus.

3. What key skills are important for success in this role?

The client seeks a candidate with a mix of strategic and operational skills, including:

Strategic thinking and the ability to craft effective trade marketing plans.
Data-driven decision-making with strong analytical capabilities.
Budget management and ROI analysis for trade spends.
Relationship building with retail partners and internal teams.
Leadership skills to guide and develop a high-performing trade marketing team.
Communication skills to present ideas, negotiate trade terms, and collaborate with stakeholders.

4. What challenges can I expect in this role?

As Director of Trade Marketing, you may face challenges such as:

Navigating competitive retail environments and evolving consumer preferences.
Managing trade spend efficiently to maximize ROI.
Aligning cross-functional teams to execute promotional campaigns.
Responding quickly to market changes and retailer demands.
Ensuring consistent brand messaging across all trade channels.
The role requires flexibility, creativity, and a proactive approach to overcome these challenges.

5. How does this role impact the company’s overall growth strategy?

This role plays a critical part in expanding the company’s market presence and driving revenue growth. By building strong retail partnerships, launching effective trade programs, and leveraging consumer insights, you will directly contribute to brand positioning, customer engagement, and sales performance. Your ability to align trade marketing initiatives with the company’s broader business goals will be key to sustained growth and competitiveness in the household goods market.

6. What is the company’s culture and work environment like?

The company fosters a collaborative and fast-paced environment where innovation, accountability, and teamwork are highly valued. They encourage creative thinking and strategic problem-solving, giving you the space to implement new ideas while working alongside talented professionals. The company emphasizes strong partnerships — both internally and with retail partners — to achieve shared success.

What Remuneration Can You Expect from This Job?

As the Director of Trade Marketing – Household Goods in Philadelphia, PA, you can expect a competitive compensation package that reflects your strategic role in driving brand visibility, retail partnerships, and revenue growth. The remuneration typically includes:

1. Base Salary

The base salary for a Director of Trade Marketing in the household goods or CPG industry generally ranges from $120,000 to $160,000 per year, depending on the company’s size, market reach, and your level of experience. Larger companies or those with a strong national presence may offer salaries at the higher end of this range.

2. Performance-Based Bonuses

In addition to a base salary, most compensation packages include performance-based bonuses tied to key business metrics such as:

Sales growth and market share expansion
ROI on trade spend and promotional campaigns
Retail partner performance and collaboration
Bonuses typically range from 15% to 30% of your annual base salary, rewarding your success in executing effective trade marketing strategies.

3. Equity & Stock Options

Depending on the company, you may be offered equity-based incentives such as stock options or restricted stock units (RSUs). These incentives align your financial rewards with the company’s long-term success, especially if you’re working for a publicly traded or high-growth company.

Some companies provide profit-sharing programs or LTIPs that reward sustained success over multiple years. These plans can be tied to sales milestones, product launches, or category growth, offering additional financial benefits tied to company performance.

5. Executive Benefits & Perks

Your benefits package may also include:

Comprehensive health insurance (medical, dental, and vision)
401(k) matching or pension plans
Professional development programs
Expense accounts for trade shows, client meetings, and business travel
Company car allowances or travel reimbursements for retail visits and industry events

6. Signing Bonuses & Relocation Assistance

For top-tier candidates, companies may offer signing bonuses or relocation packages. Signing bonuses typically range from $10,000 to $30,000, while relocation assistance may cover moving expenses, temporary housing, and travel costs.

Total Compensation Potential

When you combine base salary, bonuses, and long-term incentives, the total annual compensation for a Director of Trade Marketing can range from $140,000 to $200,000 or more, depending on company size, individual performance, and market success.

How to Apply

If you are a results-driven marketing leader with a strong background in the Consumer Packaged Goods (CPG) industry, we encourage you to apply for the Director of Trade Marketing – Household Goods role in Philadelphia, PA. This is an exciting opportunity to lead trade marketing initiatives, develop strategic partnerships, and drive category growth in a competitive market.

To apply, please submit your resume and a cover letter highlighting your expertise in trade marketing, retail channel strategy, promotional planning, category management, and data-driven decision-making. Showcase your ability to enhance brand presence, optimize trade spend, and collaborate with sales teams to maximize market share and revenue growth.

This role offers a high-impact career opportunity where you will play a key role in shaping trade marketing strategies, driving consumer engagement, and fostering strong retailer relationships. Apply today to advance your career as a Director of Trade Marketing – Household Goods in Philadelphia, PA!

For more information or to explore similar opportunities, visit our CPG Executive Recruiters Page.

Job Category: Household Goods

Job Type: Full Time

Job Location: Philadelphia

Director of Trade Marketing – Household Goods – Philadelphia, PA