Director of Sales – CPG Manufacturing – San Antonio, TX

Are you a results-driven sales leader with a passion for Consumer Packaged Goods (CPG) manufacturing? We are seeking a Director of Sales to join a thriving CPG company in San Antonio, TX. This is a strategic leadership role where you will drive revenue growth, build high-impact sales teams, and expand market share in a competitive industry. If you excel in crafting innovative sales strategies and leading dynamic teams, this opportunity is for you.

Lead Sales Growth in CPG Manufacturing

A leading Consumer Packaged Goods (CPG) manufacturing company in San Antonio, TX is looking for an experienced Director of Sales to spearhead its sales operations and business development efforts. The ideal candidate will have a proven track record of driving sales performance, building strong client relationships, and developing strategies to boost profitability and brand presence.

This is your chance to play a key role in shaping the company’s sales strategy, expanding into new markets, and contributing to its long-term success.

Key Responsibilities of the Director of Sales – CPG Manufacturing

Sales Strategy & Execution:

Develop and implement innovative sales strategies to achieve revenue and profit targets.
Identify new business opportunities, optimize sales processes, and expand the company’s client base in the CPG manufacturing sector.

Client Relationship Management:

Build and maintain strong relationships with key retail partners, distributors, and stakeholders.
Ensure customer satisfaction by delivering high-quality products and solutions tailored to client needs.

Team Leadership & Development:

Lead, mentor, and inspire a high-performing sales team.
Set clear goals, provide ongoing training, and foster a culture of collaboration, accountability, and success.

Market Expansion:

Conduct market research to identify emerging trends and consumer demands.
Drive brand visibility by expanding distribution channels and entering new markets.

Financial & Sales Performance Management:

Analyze sales data, forecast revenue, and track key performance indicators (KPIs).
Collaborate with senior leadership to develop pricing strategies and cost-saving initiatives.

Collaboration & Cross-Functional Coordination:

Work closely with marketing, product development, and supply chain teams to ensure sales strategies align with broader business objectives.
Ensure seamless coordination to meet customer demands and optimize product availability.

Reporting & Stakeholder Engagement:

Provide regular sales reports, performance insights, and strategic recommendations to executive leadership.
Engage with key stakeholders to align sales goals with the company’s growth strategy.

What the Client is Looking for in You

As the Director of Sales – CPG Manufacturing in San Antonio, TX, the client is seeking a dynamic sales leader with a strong background in the consumer packaged goods (CPG) industry. The ideal candidate will be a strategic thinker, a results-oriented professional, and an inspiring leader capable of driving sales growth and expanding market presence.

Proven Sales Leadership in the CPG Industry

The client is looking for someone with extensive experience in CPG sales—someone who has successfully built and led high-performing sales teams. You should have a track record of meeting or exceeding sales targets, securing new business partnerships, and expanding product distribution channels. Experience working with national retailers, distributors, and e-commerce platforms is highly valued.

Strategic Sales Planning and Execution

You must demonstrate the ability to develop and implement sales strategies that align with the company’s growth objectives. This includes identifying new market opportunities, optimizing sales processes, and executing go-to-market plans for new products. The client values candidates who can balance short-term wins with long-term growth strategies.

Strong Financial and Analytical Acumen

The client seeks a Director of Sales who can analyze sales data, forecast revenue, and manage budgets effectively. You should be comfortable using data-driven insights to make informed decisions, set sales targets, and measure team performance. Experience with CRM systems and sales analytics tools is a plus.

Exceptional Team Leadership and Development

Leadership is key. The client is looking for someone who can build, mentor, and motivate a results-oriented sales team. You should foster a culture of collaboration, accountability, and continuous improvement, ensuring your team is equipped to hit ambitious sales goals. Strong interpersonal skills and the ability to inspire others are essential.

Customer-Centric Mindset

A deep understanding of customer needs and market trends is crucial. The ideal candidate will have experience developing customer-centric sales strategies, nurturing key client relationships, and tailoring solutions to meet customer demands. The client values individuals who can strengthen brand loyalty while driving revenue.

Strong Communication and Stakeholder Engagement

The client seeks a sales leader who can effectively communicate with internal teams, senior leadership, and key stakeholders. Your ability to present sales strategies, report on progress, and negotiate contracts will be vital to your success. Strong presentation skills and the ability to foster client relationships are must-haves.

Commitment to Operational Excellence

Finally, the client values a candidate who prioritizes efficiency and compliance. You should have a firm grasp of sales operations, supply chain coordination, and industry regulations to ensure smooth business processes. The ability to streamline operations without compromising quality or customer satisfaction is key.

FAQs About the Role – Director of Sales – CPG Manufacturing

1. What are the main responsibilities of the Director of Sales?

The Director of Sales will develop and execute sales strategies, build client relationships, lead sales teams, and collaborate with cross-functional departments to achieve revenue growth and market expansion in the CPG manufacturing sector.

2. What experience is required for this role?

Candidates should have at least 7–10 years of sales leadership experience in the CPG manufacturing industry, with a proven ability to drive sales performance, build teams, and expand market presence.

3. What skills are crucial for success in this position?

Key skills include sales strategy development, client relationship management, team leadership, financial acumen, and market analysis. Strong communication and negotiation skills are also essential.

4. What growth opportunities does this role offer?

This position offers the chance to influence sales strategies, contribute to company growth, and advance within the CPG manufacturing leadership team. High performers will have opportunities for executive-level career progression.

5. What is the compensation package for this role?

The role offers a competitive base salary, performance-based bonuses, and comprehensive executive benefits. Details will be discussed during the interview process.

What Remuneration Can You Expect from This Job?

As the Director of Sales – CPG Manufacturing in San Antonio, TX, you can expect a competitive compensation package designed to reward leadership, strategic thinking, and sales growth in the consumer packaged goods (CPG) sector. The remuneration for this role typically includes:

1. Base Salary

The base salary for a Director of Sales in CPG manufacturing depends on company size, revenue, and market presence. Typically, annual base salaries range from $120,000 to $180,000, with larger companies or those with aggressive sales targets offering higher compensation.

2. Performance-Based Bonuses

In addition to the base salary, most compensation packages include performance-based bonuses tied to key sales metrics, such as revenue growth, new client acquisition, and market share expansion. These bonuses often range from 20% to 50% of the base salary, with top performers earning even more.

Many CPG companies offer profit-sharing or sales commission plans to incentivize revenue generation. Depending on company policy, this could mean a quarterly or annual payout based on sales targets, contributing significantly to your total earnings.

4. Equity & Stock Options

In some cases, especially for larger or fast-growing companies, Directors of Sales may be offered stock options or equity grants as part of their long-term incentive plans. This aligns leadership efforts with company performance and future growth.

5. Executive Benefits & Perks

A comprehensive benefits package typically includes:

Health, dental, and vision insurance
401(k) plans with company matching
Executive training and leadership development programs
Car allowance or mileage reimbursement for client visits
Travel and expense accounts for business development

6. Signing Bonuses & Relocation Assistance

For high-caliber candidates, companies may offer signing bonuses or relocation packages. Signing bonuses can range from $10,000 to $50,000, and relocation assistance may cover moving expenses, temporary housing, or travel costs.

Total Compensation Potential

When factoring in base salary, bonuses, profit-sharing, and other incentives, the total compensation for a Director of Sales – CPG Manufacturing in San Antonio, TX can range from $150,000 to $300,000 annually, with top performers or those in high-growth environments earning even more.

How to Apply

If you are a results-driven sales leader with a strong background in the Consumer Packaged Goods (CPG) manufacturing industry, we invite you to apply for the Director of Sales – CPG Manufacturing role in San Antonio, TX. This is an exciting opportunity to lead sales strategies, drive revenue growth, and expand market presence in a competitive industry.

To apply, please submit your resume and a cover letter outlining your experience in CPG sales leadership, business development, key account management, revenue optimization, and strategic planning. Highlight your ability to build strong client relationships, develop high-performing sales teams, and execute data-driven sales strategies that contribute to company growth.

This role offers a high-impact career opportunity where you will be instrumental in shaping sales operations, fostering innovation, and scaling business success in the CPG manufacturing space. Apply today to take the next step in your career as a Director of Sales – CPG Manufacturing in San Antonio, TX!

For more information or to explore similar opportunities, visit our CPG Executive Recruiters Page.

Job Category: CPG Manufacturing

Job Type: Full Time

Job Location: San Antonio

Director of Sales – CPG Manufacturing – San Antonio, TX