Director of Marketing – Food & Beverage – Portland, OR

Are you a strategic marketing leader with a passion for the Food & Beverage industry? We are seeking a Director of Marketing to spearhead innovative marketing strategies, drive brand growth, and elevate customer engagement for a dynamic company in Portland, OR. If you excel in crafting impactful campaigns, leading high-performance teams, and navigating the ever-evolving food and beverage landscape, this is the perfect opportunity for you!

Lead the Marketing Vision for a Thriving Food & Beverage Brand in Portland

A leading Food & Beverage company in Portland, OR is searching for a Director of Marketing to develop and execute comprehensive marketing strategies that boost brand recognition, customer loyalty, and revenue growth. The ideal candidate will have extensive experience in F&B marketing, a deep understanding of consumer behavior, and a data-driven approach to campaign management.

If you have a flair for creativity, a strategic mindset, and a track record of successful brand campaigns, step into this role and make a lasting impact in the Food & Beverage industry.

Key Responsibilities of the Director of Marketing – Food & Beverage

Marketing Strategy & Execution:

Develop and implement strategic marketing plans that increase brand awareness, customer engagement, and market share.
Leverage data insights and market trends to create targeted campaigns across digital, social media, and traditional platforms.
Align marketing strategies with business goals to drive consistent revenue growth.
Ensure brand strategies align with both short-term objectives and long-term company vision.

Brand Development & Positioning:

Define and strengthen the brand’s voice, ensuring consistency across all touchpoints.
Lead innovative branding initiatives to differentiate the company within the competitive Food & Beverage industry.
Identify emerging trends and craft compelling narratives to enhance brand storytelling.
Work with cross-functional teams to align messaging and product positioning in the marketplace.

Digital Marketing & Customer Engagement:

Oversee digital marketing efforts, including SEO, SEM, email marketing, and influencer partnerships.
Utilize customer data and analytics to personalize marketing efforts and boost customer retention.
Monitor online reputation, manage community engagement, and foster authentic connections with target audiences.
Stay ahead of emerging trends in digital marketing and adopt the latest technologies and strategies to drive results.

Campaign Management & Product Launches:

Plan and execute integrated marketing campaigns for new product launches, seasonal promotions, and special events.
Collaborate with sales and product teams to ensure cohesive go-to-market strategies.
Measure campaign performance using KPIs, providing data-driven insights to optimize future efforts.
Oversee the creative process from concept to execution, ensuring campaigns resonate with the target demographic.

Team Leadership & Collaboration:

Build and mentor a high-performing marketing team, fostering creativity, collaboration, and accountability.
Encourage cross-departmental partnerships, aligning marketing efforts with sales, operations, and product development teams.
Drive innovation by inspiring the team to explore new ideas, technologies, and creative strategies.
Provide leadership and direction, ensuring team members remain motivated and are aligned with company goals.

Market Research & Consumer Insights:

Conduct thorough market research to understand consumer preferences, industry trends, and competitive landscapes.
Use insights to refine marketing strategies, identify growth opportunities, and enhance customer experiences.
Implement feedback loops to gather customer input and tailor campaigns to evolving demands.
Regularly analyze competitor strategies to ensure the brand maintains a competitive edge.

Budget Management & ROI Optimization:

Oversee the marketing budget, ensuring cost-effective strategies with a focus on ROI.
Allocate resources efficiently across channels, balancing short-term wins with long-term brand growth.
Present financial reports and performance metrics to senior leadership, demonstrating marketing’s impact on business success.
Continuously evaluate the efficiency of marketing campaigns and make necessary adjustments for improved ROI.

What the Client is Looking for in You

The ideal Director of Marketing – Food & Beverage will bring a strategic, creative, and data-driven approach to elevate the brand’s presence and performance. You should be a results-oriented leader with a keen understanding of the Food & Beverage market, skilled in digital marketing, brand storytelling, and team leadership.

Proven Marketing Leadership in the Food & Beverage Industry

A minimum of 5–8 years of experience in a senior marketing role, preferably within the Food & Beverage sector.
Demonstrated success in building and executing strategic marketing plans that drive brand growth and customer acquisition.
Experience in launching new products, managing cross-channel campaigns, and enhancing customer experiences.
Knowledge of the regulatory environment and market conditions that impact the Food & Beverage industry.

Strategic Thinker with a Creative Edge

Strong strategic thinking skills, with the ability to translate business goals into innovative marketing strategies.
Expertise in crafting compelling brand narratives and delivering creative content that resonates with target audiences.
Ability to identify emerging trends and swiftly adapt strategies to stay ahead in the competitive Food & Beverage market.
Demonstrated success in creating cohesive, multi-channel campaigns that drive engagement and conversions.

Data-Driven Decision Maker

Proficiency in using analytics tools to track campaign performance, customer behavior, and ROI.
Skilled in SEO, SEM, email marketing, and data visualization to optimize marketing efforts.
Ability to use data insights to personalize customer experiences and refine marketing strategies.
Strong problem-solving skills with the ability to translate data into actionable marketing tactics.

Inspirational Team Leader

Experience in leading and mentoring marketing teams, fostering a culture of innovation, collaboration, and accountability.
Strong communication skills, capable of aligning cross-functional teams around shared marketing goals.
A passion for developing talent and empowering team members to achieve their best work.
Commitment to creating an inclusive environment where diverse ideas and perspectives thrive.

Consumer-Centric Approach

Deep understanding of consumer behavior in the Food & Beverage industry.
Proven ability to design and implement customer-first marketing strategies that build brand loyalty.
Expertise in gathering and utilizing customer feedback to inform campaign decisions and enhance user experiences.
A keen focus on enhancing the customer journey from awareness to conversion.

FAQs About the Role – Director of Marketing – Food & Beverage

What are the key responsibilities of the Director of Marketing in this role?
As the Director of Marketing – Food & Beverage, you will be responsible for developing and executing marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. Your role will involve overseeing digital and traditional marketing campaigns, product positioning, competitive analysis, and strategic partnerships. You will also work closely with cross-functional teams to ensure consistent brand messaging and alignment with business objectives.
What qualifications and experience are required for this position?
The ideal candidate should have extensive marketing experience in the Food & Beverage industry, with a strong background in brand management, consumer insights, digital marketing, and campaign execution. Experience in leading marketing teams, working with agencies, and driving revenue growth through innovative marketing strategies is highly preferred. A Bachelor’s or Master’s degree in Marketing, Business, or a related field is desirable.
What leadership qualities are essential for this role?
The company seeks a creative and results-driven leader with strong strategic thinking, problem-solving skills, and the ability to manage high-impact marketing initiatives. You should have excellent communication skills, the ability to inspire and lead teams, and a deep understanding of market trends and consumer behavior. Adaptability, collaboration, and a data-driven approach to decision-making are key qualities for success in this role.
What challenges can I expect in this role?
As the Director of Marketing, you may face challenges such as intense market competition, evolving consumer preferences, budget constraints, and rapidly changing digital marketing trends. You will need to continuously innovate marketing strategies, optimize advertising spend, and ensure brand differentiation to stay ahead in the competitive Food & Beverage market.
What is the expected impact of the Director of Marketing on the company’s growth?
The Director of Marketing will play a crucial role in driving brand awareness, increasing customer acquisition and retention, and ultimately boosting revenue. By implementing effective marketing campaigns, optimizing digital strategies, and leveraging data analytics, you will help position the company as a leading brand in the Food & Beverage sector.
What is the company’s culture and work environment like?
The company fosters a collaborative, fast-paced, and innovation-driven work culture. They value teamwork, creativity, accountability, and continuous learning. You will have the opportunity to work with dynamic teams, develop impactful marketing campaigns, and contribute to the company’s long-term success in the industry.

What Remuneration Can You Expect from This Job?

As the Director of Marketing – Food & Beverage in Portland, OR, you can expect a competitive compensation package designed to attract experienced marketing professionals in the industry. The remuneration for this role typically includes:

1. Base Salary

The base salary for a Director of Marketing in the Food & Beverage industry varies based on company size, market presence, and experience level. Generally, the annual base salary ranges between $120,000 to $180,000, with higher salaries offered by well-established or high-growth companies.

2. Performance-Based Bonuses

In addition to a base salary, most marketing executives receive annual performance-based bonuses, which are tied to key business objectives such as brand growth, customer acquisition, revenue targets, and digital marketing success. These bonuses can range from 15% to 40% of the base salary, depending on individual and company performance.

3. Equity & Stock Options

Many Food & Beverage companies, especially high-growth or publicly traded firms, offer stock options, restricted stock units (RSUs), or performance shares as part of their executive compensation. This aligns marketing leadership incentives with business success and long-term company growth.

Some companies provide profit-sharing programs or long-term incentive plans (LTIPs) to reward marketing executives for sustained performance and brand-building efforts over multiple years. These programs offer additional financial benefits based on overall company success.

5. Executive Benefits & Perks

Directors of Marketing typically receive comprehensive executive benefits, including:

Health, dental, and vision insurance
401(k) with company matching
Executive development programs
Company-paid travel for industry conferences and networking events
Flexible work arrangements or remote work options
Wellness and professional development programs

6. Signing Bonuses & Relocation Assistance

For top candidates, companies may offer signing bonuses or relocation packages to attract experienced marketing professionals. These incentives typically range from $10,000 to $50,000, depending on company needs and the candidate’s expertise.

Total Compensation Potential

When factoring in base salary, bonuses, stock options, and incentives, total compensation for a Director of Marketing – Food & Beverage can range from $150,000 to over $250,000 annually in leading companies. High-growth firms or major brands may offer even more lucrative packages.

How to Apply

If you are a dynamic and strategic leader with a proven track record in the Food & Beverage industry, we invite you to apply for the Director of Marketing – Food & Beverage role in Portland, OR. This is an exciting opportunity to lead innovative marketing initiatives, drive brand growth, and enhance customer engagement in a competitive marketplace.

To apply, please submit your resume and a cover letter detailing your experience in brand strategy, digital marketing, product positioning, market analysis, and customer engagement. Highlight your ability to develop and execute data-driven marketing campaigns, optimize advertising strategies, and lead cross-functional teams to achieve business objectives.

This role offers a high-impact career opportunity where you will play a pivotal role in shaping brand identity, increasing market share, and driving revenue growth in the Food & Beverage sector. Apply today to take the next step in your marketing leadership career!

For more information or to explore similar opportunities, visit our Food & Beverage Executive Recruiters Page.

Job Category: Food & Beverage

Job Type: Full Time

Job Location: Portland

Director of Marketing – Food & Beverage – Portland, OR