Director of Market Research (Med Device) in Newark, NJ

Are you an analytical and strategic thinker with a passion for uncovering market insights that drive business success? We are seeking a Director of Market Research (Med Device) in Newark, NJ to lead data-driven decision-making, shape market strategies, and provide key insights into industry trends, customer behaviors, and competitive landscapes. This executive role requires an experienced market research professional with deep expertise in the medical device industry, a strong background in quantitative and qualitative research, and the ability to translate data into actionable strategies.

As the Director of Market Research (Med Device) in Newark, NJ, you will be responsible for leading research initiatives that influence business strategies, product development, and market positioning. This role demands an expert in data analytics, competitive intelligence, and forecasting who can work cross-functionally with marketing, sales, and product development teams to drive informed decision-making. If you have a keen ability to analyze market dynamics, predict industry trends, and provide insights that support business growth, we encourage you to apply.

About This Role

The Director of Market Research (Med Device) in Newark, NJ plays a critical role in guiding strategic business decisions through comprehensive research and data analysis. This position requires an individual who can assess industry trends, customer needs, and competitor strategies while leveraging data to identify growth opportunities and market risks. The ideal candidate will design and implement research frameworks, manage external research vendors, and oversee the collection and interpretation of market intelligence.

In this role, you will be expected to develop and maintain a deep understanding of the medical device sector, including emerging technologies, regulatory changes, and evolving customer demands. You will work closely with executive leadership to provide insights that enhance business development, sales strategies, and product innovation. As the Director of Market Research (Med Device) in Newark, NJ, you will have the opportunity to make a significant impact on the company’s commercial strategy by ensuring data-driven decisions that drive sustainable growth and competitive advantage.

Key Responsibilities – Director of Market Research (Med Device) in Newark, NJ

Develop and Lead Market Research Strategies

Design and execute comprehensive market research plans that align with business goals.
Utilize both primary and secondary research methods to gather actionable insights.
Analyze industry trends, customer behaviors, and competitive positioning to support decision-making.

Conduct Competitive Intelligence and Industry Analysis

Monitor competitor activities, market shifts, and technological advancements in the medical device industry.
Provide insights on market dynamics, pricing strategies, and key industry players.
Develop benchmarking reports and competitive assessments to inform business strategies.

Support Product Development and Innovation

Gather insights on customer needs and market gaps to drive product innovation.
Collaborate with R&D and product development teams to validate product-market fit.
Conduct usability studies and post-launch performance evaluations to optimize product offerings.

Analyze Customer Segmentation and Buying Behavior

Identify and segment target audiences based on demographics, purchasing patterns, and clinical needs.
Develop customer personas and journey maps to refine marketing and sales strategies.
Use data analytics to predict customer preferences and emerging demand trends.

Oversee Data Collection, Interpretation, and Reporting

Manage research methodologies, including surveys, focus groups, and in-depth interviews.
Synthesize large data sets into clear, concise reports with actionable recommendations.
Present research findings to executive teams, sales leaders, and product managers.

Forecast Market Trends and Business Opportunities

Utilize predictive analytics and statistical modeling to forecast market shifts.
Assess opportunities for business expansion, partnerships, and geographic growth.
Identify risks and potential barriers to market entry for new product launches.

Collaborate with Cross-Functional Teams

Work closely with sales, marketing, finance, and product development teams to ensure alignment.
Provide insights that inform pricing strategies, go-to-market plans, and brand positioning.
Develop and refine messaging strategies based on research-backed market insights.

Manage Research Vendors and External Partnerships

Oversee relationships with third-party research firms and data providers.
Ensure cost-effective and high-quality execution of external research projects.
Stay updated on best practices and emerging methodologies in market research.

What The Client is Looking For in You

To excel as the Director of Market Research (Med Device) in Newark, NJ, you should be a data-driven, strategic thinker with a deep understanding of the medical device industry. The ideal candidate will have strong analytical skills, expertise in market intelligence, and the ability to turn complex data into actionable insights that drive business growth. The following qualities are essential for success in this role:

Extensive Experience in Market Research – A proven track record in conducting and leading market research initiatives, preferably within the medical device sector. You should be highly skilled in both qualitative and quantitative research methodologies.
Strategic and Analytical Thinking – The ability to interpret complex data, identify trends, and provide recommendations that influence executive decision-making. Experience with forecasting models, competitor analysis, and predictive analytics is a strong plus.
Expertise in Competitive Intelligence – A deep understanding of the competitive landscape in medical devices, including key market players, pricing strategies, and technological advancements.
Data-Driven Decision-Making – Strong experience with statistical analysis, data visualization tools, and business intelligence platforms to transform raw data into meaningful insights.
Strong Communication and Presentation Skills – The ability to translate complex research findings into clear, concise reports and presentations for executive leadership, sales teams, and product developers.
Collaboration and Leadership Abilities – A proactive and adaptable professional who can work cross-functionally with multiple departments, including marketing, sales, R&D, and product development.
Knowledge of Regulatory and Market Compliance – Familiarity with regulatory frameworks that impact medical devices, including FDA requirements, ISO standards, and international market entry considerations.
Problem-Solving and Innovation – A forward-thinking approach to market research, leveraging new methodologies, technologies, and data sources to stay ahead of industry trends.

Why This Opportunity Stands Out

This is a unique opportunity to join a leading company in the medical device industry and take on a high-impact role that directly influences business strategy. As the Director of Market Research (Med Device) in Newark, NJ, you will:

Shape the Future of Market Strategy – Your insights will directly impact business decisions, product launches, and growth initiatives.
Work in a High-Growth Industry – The medical device sector is rapidly evolving, presenting continuous opportunities for innovation and expansion.
Engage in Cutting-Edge Market Research – Lead advanced research initiatives using the latest data analytics, AI-driven insights, and global market intelligence.
Collaborate with Executive Leadership – Work closely with the C-suite, sales, and product teams to drive strategic decision-making.
Competitive Compensation & Benefits – Enjoy an attractive salary, performance-based incentives, and a comprehensive benefits package.
Be a Key Player in Product Innovation – Your research will contribute to the development and commercialization of groundbreaking medical technologies.
Opportunity for Professional Growth – Join a company that values continuous learning and provides access to industry conferences, certifications, and leadership development programs.

FAQs About the Role

Q: What industries should I have experience in?
A: You should have extensive experience in market research within the medical device, healthcare, or life sciences industries. A background in B2B research, competitive intelligence, and industry trend analysis is highly preferred.

Q: What are the key skills required for this role?
A: Strong analytical skills, expertise in market intelligence, knowledge of competitive analysis, experience with data analytics tools, and excellent communication and presentation abilities.

Q: What is the reporting structure for this role?
A: The Director of Market Research (Med Device) in Newark, NJ will report directly to the Chief Marketing Officer (CMO) and work closely with the sales, product development, and executive leadership teams.

Q: Is relocation required for this position?
A: This role is based in Newark, NJ, and candidates should be open to relocation or already reside in the area. Some remote flexibility may be available.

Q: What is the expected travel requirement?
A: This position may require occasional travel for industry events, client meetings, and internal strategy sessions. Most research activities can be conducted remotely or in-office.

Q: What research methodologies should I be familiar with?
A: You should have expertise in both qualitative and quantitative research methods, including surveys, focus groups, customer segmentation, competitive benchmarking, and predictive analytics.

Q: What opportunities for growth does this role offer?
A: As a strategic leader in market research, you will have opportunities for career advancement into executive roles, participation in global strategy discussions, and influence over major business decisions.

Q: What is the timeline for hiring and onboarding?
A: The company is looking to fill this role within the next 60–90 days. Onboarding will include meetings with key stakeholders, a review of current market research frameworks, and alignment on strategic business goals.

What Remuneration Can You Expect from This Job?

As the Director of Market Research (Med Device) in Newark, NJ, you can expect a competitive salary ranging from $150,000 to $190,000 per year, depending on experience, industry expertise, and previous contributions to market intelligence and strategic growth.

In addition to the base salary, this role offers performance-based bonuses tied to key business outcomes, such as market expansion, competitive insights, and revenue growth. These incentives typically range from 15% to 25% of the base salary annually.

The compensation package also includes comprehensive healthcare benefits (medical, dental, and vision), a 401(k) with company matching, paid time off (PTO), stock options, and professional development support. Additional perks may include relocation assistance and travel allowances for industry events and conferences.

This opportunity offers not only strong financial rewards but also the chance to lead market research strategies, influence executive decision-making, and shape the competitive direction of a growing medical device company.

How to Apply for This Director of Market Research (Med Device) Position in Newark, NJ

If you are a strategic and data-driven leader with extensive experience in market research within the medical device sector, we invite you to apply for the Director of Market Research (Med Device) in Newark, NJ. This is an exceptional opportunity to drive business intelligence, market strategy, and competitive positioning for a leading company in the medical device industry.

To apply, please submit your resume and a cover letter detailing your expertise in market analysis, competitive intelligence, and strategic insights that have influenced business growth.

This role provides a rewarding opportunity to lead a high-performing market research team, develop forward-thinking strategies, and contribute to a company at the forefront of medical innovation. Apply today to advance your executive career as a Director of Market Research (Med Device) in Newark, NJ!

For more information or to explore similar opportunities, visit our Medical Device Recruiters Page.

Tags:

Job Category: Director of Market Research

Job Type: Full Time

Job Location: Newark