Director of Go-to-Market Strategy – St. Petersburg, FL | New Product Launch

Are you an experienced strategist with a passion for launching new products and driving market growth? We are seeking a Director of Go-to-Market Strategy to lead and oversee the go-to-market plans for an exciting new product launch in St. Petersburg, FL. This pivotal role will involve working cross-functionally to develop innovative strategies that create impact and maximize the product’s success in the marketplace. If you have a proven track record in product marketing, strategic planning, and execution, this is your opportunity to make a significant mark on a high-stakes product launch.

Drive Market Leadership with Strategic Expertise

A forward-thinking company in St. Petersburg, FL, is looking for a Director of Go-to-Market Strategy to manage the launch of their latest product. This role requires a visionary leader with expertise in driving go-to-market strategies, market research, competitive analysis, and sales enablement. The ideal candidate will have experience in creating compelling marketing campaigns and working collaboratively with cross-functional teams to ensure a smooth product introduction. If you’re passionate about shaping product success and leading innovative market entry strategies, this role offers a unique and exciting opportunity.

Key Responsibilities of the Director of Go-to-Market Strategy – St. Petersburg, FL | New Product Launch

Go-to-Market Strategy Development: Lead the creation and execution of the comprehensive go-to-market strategy for new product launches. Work cross-functionally with product, sales, marketing, and operations teams to ensure alignment and successful execution of the strategy that maximizes market impact.

Market Research & Analysis: Conduct in-depth market research to identify consumer insights, trends, and competitive landscape. Use data-driven analysis to shape the positioning, messaging, and differentiation of the product in the marketplace.

Product Positioning & Messaging: Define and communicate the value proposition of the new product to target audiences. Develop clear, compelling messaging and positioning that resonates with customers, stakeholders, and partners, ensuring market readiness and clarity.

Sales Enablement & Support: Collaborate with the sales team to create tools, resources, and training that drive product adoption and revenue growth. Equip sales teams with the knowledge and materials they need to effectively sell the product and support its launch.

Cross-Functional Collaboration: Work closely with product development, marketing, sales, and operations teams to ensure seamless coordination and timely execution of the go-to-market plan. Facilitate effective communication across departments to align on priorities, goals, and timelines.

Campaign & Launch Execution: Oversee the development and execution of marketing campaigns, promotional activities, and product launch events. Ensure all channels are optimized to drive awareness, demand, and sales during the product introduction phase.

Performance Tracking & Optimization: Monitor the performance of the product launch and track key metrics, including sales, market penetration, and customer feedback. Continuously optimize the strategy based on performance data and market insights to achieve product goals.

Brand Alignment & Consistency: Ensure that the product launch aligns with the company’s overall brand strategy and values. Maintain consistent brand messaging across all touchpoints and ensure the product is positioned effectively within the brand portfolio.

Customer & Consumer Engagement: Leverage consumer insights and feedback to drive engagement and create an ongoing connection with the target audience. Implement strategies to build customer loyalty and long-term relationships with key segments.

Budget & Resource Management: Develop and manage the budget for the product launch, ensuring efficient allocation of resources. Work within budgetary constraints while delivering impactful go-to-market initiatives that drive results.

What the Client is Looking for in You

As the Director of Go-to-Market Strategy for a new product launch, the client is seeking an experienced, strategic, and results-oriented leader who excels in creating and executing comprehensive go-to-market strategies. The ideal candidate will have a proven ability to drive product success, navigate competitive markets, and collaborate effectively across multiple teams.

Proven Experience in Product Launches and Market Strategy

The client is looking for a seasoned professional with extensive experience in launching new products, particularly within fast-moving industries. You should have a strong track record of managing successful go-to-market strategies, from market research and positioning to execution and post-launch performance tracking. Experience in driving product adoption and expanding market share is highly valued.

Strategic Vision and Execution

You must possess the ability to develop long-term, forward-thinking strategies that align with company goals while adapting to ever-evolving market conditions. The client values a leader who can combine analytical insights with creative solutions, anticipating market trends and ensuring the product’s success from day one.

Strong Collaboration and Cross-Functional Leadership

As Director of Go-to-Market Strategy, you’ll work closely with various departments, including product development, marketing, sales, and operations. The client seeks a leader who can inspire cross-functional teams, foster collaboration, and ensure alignment with the overarching business objectives. Strong communication and project management skills are essential.

Data-Driven Decision Making and Performance Optimization

The client is looking for someone who is highly analytical and comfortable using data to inform decisions. You should be adept at measuring the effectiveness of marketing campaigns, tracking product performance, and continuously optimizing strategies based on insights. The ability to adjust tactics in real-time to meet market demands is crucial for this role.

Consumer-Focused Mindset

A deep understanding of consumer behavior, market needs, and emerging trends is essential. The ideal candidate will be able to translate consumer insights into actionable go-to-market strategies that drive brand engagement, customer loyalty, and sales growth. The client values a strategic mindset that prioritizes the customer at every step of the product launch journey.

Exceptional Leadership and Team Building

The client seeks a leader who excels in motivating teams and fostering a high-performance culture. You should have the ability to manage, mentor, and inspire a diverse team to achieve shared goals while maintaining a focus on performance and innovation. Building strong relationships with internal teams and external partners is key to the role’s success.

Adaptability and Agile Execution

The client values a candidate who can operate effectively in a dynamic environment and adjust strategies quickly based on shifting market conditions or consumer preferences. A flexible, proactive approach to challenges and the ability to think creatively under pressure will set you apart in this role.

Results-Oriented with a Focus on Impact

Finally, the client is looking for a go-getter who is focused on delivering measurable results. You should have a strong track record of driving successful product launches and achieving key performance indicators (KPIs), demonstrating your ability to make an immediate impact on the company’s bottom line.

FAQs About the Role – Director of Go-to-Market Strategy – St. Petersburg, FL | New Product Launch

What are the key responsibilities of the Director of Go-to-Market Strategy in this role?

As the Director of Go-to-Market Strategy, you will be responsible for developing and executing the go-to-market strategy for new product launches. This includes conducting market research, defining product positioning, leading cross-functional teams, and managing the execution of marketing campaigns. You will also track performance metrics, optimize strategies, and ensure alignment across departments to drive product success in the marketplace.

What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in product marketing, go-to-market strategy, and product launches, preferably in fast-paced or consumer-focused industries. A strong background in market research, data analysis, and cross-functional team leadership is essential. Experience in developing successful marketing campaigns, driving product adoption, and working with sales teams is highly valued. A Bachelor’s degree in Business, Marketing, or a related field is required, and an MBA or equivalent advanced degree is preferred.

What leadership qualities are essential for this role?

The client is looking for a strategic thinker with excellent leadership and communication skills. You should be able to collaborate across departments, influence decision-makers, and lead teams to execute complex strategies. Strong project management skills, an ability to think critically and analytically, and the ability to motivate and guide teams through the product launch process are essential. A consumer-focused mindset, with the ability to adapt quickly to market changes, is also highly valued.

What challenges can I expect in this role?

In this role, you may face challenges such as managing tight timelines, adapting to changing market conditions, and aligning various teams on a shared strategy. Additionally, balancing competing priorities across product, sales, and marketing teams while driving performance metrics can be demanding. Overcoming market competition, ensuring product adoption, and optimizing marketing spend for maximum impact are common challenges you can expect.

What is the expected impact of the Director of Go-to-Market Strategy on the company’s success?

The Director of Go-to-Market Strategy is expected to have a direct and significant impact on the company’s new product success. Your role in defining and executing a successful go-to-market strategy will directly influence product adoption, market penetration, brand awareness, and revenue growth. The strategic direction you provide will shape the company’s competitive positioning and long-term market success.

What is the company’s culture and work environment like?

The company prides itself on a dynamic, innovative, and collaborative work culture. Teams work closely to drive strategic objectives, and the company values individuals who thrive in a fast-paced, entrepreneurial environment. You will be part of a team that encourages creativity, continuous improvement, and data-driven decision-making. The company supports personal development and professional growth, with a strong focus on team success and achievement.

What Remuneration Can You Expect from This Job?

As the Director of Go-to-Market Strategy for a new product launch, you can expect a competitive compensation package that reflects your expertise, leadership, and the strategic impact of your role. The remuneration typically includes the following components:

Base Salary

The base salary for a Director of Go-to-Market Strategy varies based on the size and industry of the company. In this role, you can expect an annual base salary ranging from $150,000 to $250,000, depending on your experience and the specific company’s financial position. Larger companies or those with a broader market presence may offer higher salaries.

Performance-Based Bonuses

In addition to the base salary, you will likely be eligible for performance-based bonuses. These bonuses are typically tied to the successful execution of the product launch, revenue growth, market share expansion, and meeting key performance indicators (KPIs). The bonus can range from 20% to 50% of the base salary, depending on both individual and company performance.

Equity & Stock Options

For senior roles such as this, equity-based incentives such as stock options or restricted stock units (RSUs) may be included in the compensation package. These incentives align your interests with the company’s long-term performance and provide the potential for substantial financial rewards as the company grows and succeeds in the market.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies offer long-term incentive plans (LTIPs) or profit-sharing arrangements as part of their executive compensation structure. These plans reward sustained performance over multiple years, ensuring that the Director of Go-to-Market Strategy is incentivized to drive long-term growth and market success. These incentives can be a significant addition to your total compensation.

Executive Benefits & Perks

As a senior executive, you will be entitled to a comprehensive benefits package that includes:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided vehicles or travel allowances
Executive wellness programs
Expense accounts for business development and networking

Signing Bonuses & Relocation Assistance

For highly experienced candidates, companies may offer signing bonuses or relocation packages to attract top talent. Signing bonuses typically range from $10,000 to $50,000, depending on the complexity of the role and the location of the company. Additionally, relocation assistance may be provided if the position requires moving to St. Petersburg, FL.

Total Compensation Potential

When factoring in base salary, performance-based bonuses, stock options, and other incentives, the total compensation for the Director of Go-to-Market Strategy can range from $200,000 to $400,000 annually, with the potential for significant financial rewards through long-term incentives. High-growth companies or those with significant market potential may offer even more lucrative compensation packages.

How to Apply

If you are a results-driven leader with a proven track record in go-to-market strategy and product launches, we invite you to apply for the Director of Go-to-Market Strategy role for a new product launch in St. Petersburg, FL. This is a unique opportunity to shape and execute the strategy for a high-impact product, drive market penetration, and lead cross-functional teams to success.

To apply, please submit your resume along with a cover letter outlining your experience in strategic planning, product launches, market expansion, and cross-functional leadership. Be sure to highlight your success in driving go-to-market initiatives, identifying new growth opportunities, and managing product strategies in competitive markets.

This role offers a high-level career opportunity to influence the company’s future trajectory, innovate within the market, and lead transformative projects. Apply today to take the next step in your career as Director of Go-to-Market Strategy for a new product launch in St. Petersburg, FL!

For more information or to explore similar opportunities, please visit our Go-to-Market Strategy Careers page.

Job Category: New Product Launch

Job Type: Full Time

Job Location: St. Petersburg

Director of Go-to-Market Strategy – St. Petersburg, FL | New Product Launch