Are you a seasoned marketing leader with a passion for driving global brand growth in the medical device industry? We are seeking a Director of Global Marketing (Med Device) in Nashville, TN, to develop and execute high-impact marketing strategies that enhance brand visibility, expand market share, and drive revenue growth. This executive role demands a results-driven professional with a proven track record in international marketing, digital strategy, product positioning, and cross-functional collaboration within the medical device sector.
As the Director of Global Marketing (Med Device) in Nashville, TN, you will lead the global marketing strategy, ensuring alignment with corporate objectives while spearheading product launches, digital marketing initiatives, and market expansion efforts. If you excel at strategic marketing, thrive in a dynamic, fast-paced environment, and have a deep understanding of the healthcare industry, we invite you to apply for this exciting opportunity.
About This Role
The Director of Global Marketing (Med Device) in Nashville, TN plays a pivotal role in shaping the company’s global marketing direction. This role requires a high-caliber executive with expertise in brand strategy, international market penetration, competitive analysis, and customer engagement. The ideal candidate will have a strong background in medical device marketing, overseeing digital campaigns, trade shows, thought leadership initiatives, and sales enablement programs.
This position demands a strategic thinker who can navigate complex regulatory landscapes while maximizing the company’s presence in key global markets. As the Director of Global Marketing (Med Device) in Nashville, TN, you will drive marketing efforts that enhance brand recognition, accelerate commercial success, and position the company as a market leader in cutting-edge medical device solutions.
Key Responsibilities – Director of Global Marketing (Med Device) in Nashville, TN
Develop and Implement Global Marketing Strategy
- Create and execute a comprehensive global marketing plan to support business growth and revenue objectives.
- Align marketing initiatives with company goals, ensuring a cohesive brand message across all regions.
- Conduct market research to identify trends, opportunities, and competitive positioning.
Lead Product Launch and Commercialization Efforts
- Develop go-to-market strategies for new medical device products and solutions.
- Collaborate with R&D, sales, and regulatory teams to ensure successful product positioning.
- Drive global commercialization plans, ensuring market adoption and customer engagement.
Enhance Digital Marketing and Brand Presence
- Oversee digital marketing initiatives, including SEO, PPC, content marketing, and social media campaigns.
- Develop strategies to optimize online presence, lead generation, and customer engagement.
- Leverage data analytics and performance metrics to enhance marketing effectiveness.
Manage International Market Expansion
- Identify and prioritize global markets for entry and expansion.
- Adapt marketing strategies to regional needs, ensuring compliance with regulatory requirements.
- Build relationships with local distributors, healthcare providers, and industry partners.
Execute Thought Leadership and Industry Engagement
- Position the company as a thought leader through whitepapers, webinars, and conference participation.
- Develop key messaging for PR campaigns, media outreach, and executive communications.
- Establish strategic partnerships to enhance brand credibility and industry influence.
Support Sales Enablement and Customer Engagement
- Develop sales tools, presentations, and training materials to support the commercial team.
- Align marketing efforts with sales objectives, ensuring effective lead generation.
- Implement customer education programs to enhance brand loyalty and product adoption.
Oversee Marketing Budget and ROI Optimization
- Manage global marketing budgets, ensuring cost-effective execution of campaigns.
- Analyze ROI and key performance indicators to refine marketing strategies.
- Implement data-driven decision-making to optimize marketing investments.
Lead and Mentor High-Performing Marketing Teams
- Recruit, train, and develop a global marketing team.
- Foster a culture of creativity, collaboration, and high performance.
- Implement professional development programs to enhance team expertise and execution.
What The Client is Looking For in You
To excel as the Director of Global Marketing (Med Device) in Nashville, TN, you should bring a combination of strategic leadership, marketing expertise, and a global mindset. The ideal candidate will possess:
- Extensive Experience in Medical Device Marketing – A strong track record in marketing leadership within the medical device industry, including experience with product launches, market expansion, and branding strategies.
- Global Market Expertise – Ability to navigate international markets, including an understanding of regional regulations, customer behavior, and competitive landscapes.
- Data-Driven Decision Making – Expertise in using analytics, performance metrics, and consumer insights to optimize marketing strategies and drive ROI.
- Digital Marketing and Branding Knowledge – Proven experience with digital marketing strategies, SEO, PPC, social media, and content marketing to enhance brand visibility and customer engagement.
- Strategic and Analytical Thinking – The ability to assess market trends, identify business opportunities, and develop long-term marketing roadmaps.
- Strong Leadership and Team Development Skills – Experience managing global marketing teams, fostering collaboration, and driving performance excellence.
- Customer-Centric Approach – Ability to create compelling marketing campaigns that resonate with healthcare providers, patients, and key stakeholders.
- Cross-Functional Collaboration – A history of working closely with sales, R&D, regulatory, and executive teams to align marketing efforts with corporate goals.
Why This Opportunity Stands Out
This role presents an exciting opportunity to make a significant impact in the medical device industry. As the Director of Global Marketing (Med Device) in Nashville, TN, you will:
- Lead a Global Marketing Strategy – Take charge of marketing initiatives that drive international business growth and strengthen the company’s position in the healthcare market.
- Be at the Forefront of Innovation – Work with cutting-edge medical device technologies that improve patient care and transform healthcare delivery.
- Competitive Compensation & Benefits – Enjoy a highly competitive salary, performance-based incentives, and executive-level perks.
- High-Impact Leadership Role – Influence key business decisions, collaborate with senior leadership, and shape the company’s marketing vision.
- Career Growth & Professional Development – Join a forward-thinking organization that values innovation, leadership, and career advancement.
- Global Expansion & Market Penetration – Play a crucial role in launching products in new international markets and establishing a strong global presence.
- Collaborative & Fast-Paced Environment – Thrive in a company culture that fosters teamwork, creativity, and strategic growth.
FAQs About the Role
Q: What industries should I have experience in?
A: You should have extensive experience in medical device marketing, including expertise in product commercialization, digital marketing, and international market expansion.
Q: Is relocation required for this position?
A: The role is based in Nashville, TN. Candidates must be open to relocation or already reside in the area.
Q: What is the reporting structure for this role?
A: The Director of Global Marketing (Med Device) in Nashville, TN will report directly to the Chief Marketing Officer (CMO) and collaborate closely with sales, product development, and executive leadership teams.
Q: What kind of leadership style is expected?
A: We are looking for a strategic, results-driven, and innovative leader who can inspire teams, foster collaboration, and drive marketing success on a global scale.
Q: What is the expected travel requirement?
A: This role requires periodic domestic and international travel, particularly for trade shows, product launches, and market expansion initiatives.
Q: What qualifications and skills are required?
A: Candidates should have a bachelor’s or master’s degree in marketing, business, or a related field, along with 10+ years of marketing leadership experience in the medical device industry. Strong digital marketing, brand strategy, and market expansion expertise are essential.
Q: How does this role contribute to the company’s success?
A: The Director of Global Marketing (Med Device) in Nashville, TN plays a critical role in driving brand growth, enhancing customer engagement, and accelerating revenue generation through innovative and targeted marketing strategies.
Q: What is the timeline for hiring and onboarding?
A: The company is actively searching for the right candidate and aims to complete the hiring process within the next 60–90 days. The onboarding process will include strategy meetings with leadership, deep dives into current marketing initiatives, and alignment on global expansion goals.
What Remuneration Can You Expect from This Job?
As the Director of Global Marketing (Med Device) in Nashville, TN, you can expect a highly competitive compensation package that reflects your leadership role and expertise in global marketing within the medical device industry. The base salary for this position typically falls within the range of $180,000 – $230,000 per year, depending on your experience, strategic impact, and ability to drive revenue growth.
In addition to the base salary, this role offers performance-based bonuses and incentives tied to key marketing metrics such as market expansion, brand growth, and lead generation success. Equity options or stock grants may also be available for the right candidate, providing long-term financial benefits and alignment with company success.
The benefits package includes comprehensive healthcare coverage (medical, dental, and vision), 401(k) retirement plan with company matching, executive-level perks, paid time off, and professional development opportunities. Additional perks may include relocation assistance, travel allowances, and participation in global industry conferences.
This opportunity not only offers a lucrative compensation package but also the chance to play a pivotal role in shaping global marketing strategies for an innovative medical device company.
How to Apply for This Director of Global Marketing (Med Device) Position in Nashville, TN
If you are a strategic and results-driven marketing leader with extensive experience in the medical device industry, we invite you to apply for the Director of Global Marketing (Med Device) in Nashville, TN. This is a rare opportunity to lead global marketing initiatives, drive brand expansion, and make a lasting impact on the company’s growth.
To apply, please submit your resume and a cover letter detailing your expertise in global marketing strategies, product commercialization, brand development, and digital marketing within the medical device industry.
This role offers an exciting opportunity to work with cutting-edge medical technologies, build high-performing marketing teams, and develop innovative campaigns that shape the future of healthcare solutions. Apply today to take the next step in your executive marketing career!
For more information or to explore similar opportunities, visit our Medical Device Recruiters Page.
Tags:
Director of Global Marketing | Medical Device Marketing | Global Brand Strategy | Healthcare Marketing Executive | Product Commercialization | Digital Marketing
