Director of E-commerce – Direct-to-Consumer (DTC) Strategy – Memphis, TN

Are you a strategic leader with a passion for driving online sales and crafting exceptional customer experiences? We are seeking a Director of E-commerce – Direct-to-Consumer (DTC) Strategy to lead a high-growth organization in Memphis, TN. This is a unique opportunity to build and execute innovative digital strategies, optimize online channels, and expand brand presence in the competitive e-commerce landscape. If you’re a data-driven leader with a proven track record in scaling DTC businesses, this role is for you!

Lead a Thriving DTC E-commerce Business in Memphis

A dynamic and rapidly growing company in Memphis, TN is searching for an experienced Director of E-commerce – Direct-to-Consumer (DTC) Strategy to spearhead its online growth. The ideal candidate will have expertise in e-commerce platforms, digital marketing, customer acquisition, and retention strategies. If you thrive on creating seamless customer journeys, boosting online sales, and driving brand loyalty, this is your chance to make a powerful impact in the DTC space.

✅ Key Responsibilities of the Director of E-commerce – Direct-to-Consumer (DTC) Strategy

The Director of E-commerce – Direct-to-Consumer (DTC) Strategy plays a pivotal role in shaping the company’s online retail presence, ensuring seamless digital customer experiences, and driving revenue growth through innovative e-commerce strategies. This role requires a blend of strategic thinking, data-driven decision-making, and leadership capabilities to optimize digital marketing, user experience, and online sales channels. Below is a detailed breakdown of the key responsibilities expected from this leadership position.

📈 E-commerce Strategy & Execution

Develop and implement a comprehensive, results-driven DTC e-commerce strategy that aligns with the company’s broader business objectives, ensuring revenue and market share growth.
Stay ahead of emerging e-commerce trends, customer shopping behaviors, and digital technologies, leveraging innovations like AI-driven recommendations, AR/VR shopping experiences, and blockchain security for transactions.
Establish clear performance metrics and KPIs, continuously evaluating the effectiveness of digital initiatives to ensure long-term success and sustainability.
Work closely with supply chain, inventory, and logistics teams to ensure smooth order fulfillment, enhance shipping strategies, and minimize disruptions in the customer purchase journey.

💡 Digital Marketing & Customer Acquisition

Oversee and execute multi-channel digital marketing campaigns across paid and organic channels, including:
- Search Engine Optimization (SEO): Drive organic traffic growth by optimizing site content, keywords, and link-building strategies.
- Search Engine Marketing (SEM): Manage Google Ads and Bing Ads campaigns to target high-intent customers.
- Social Media Advertising: Develop targeted paid ad campaigns on Facebook, Instagram, LinkedIn, TikTok, and emerging social platforms.
- Email Marketing & Automation: Leverage personalized email sequences to engage customers, recover abandoned carts, and drive repeat purchases.
- Affiliate & Influencer Marketing: Partner with influencers and affiliate networks to expand brand reach and credibility.
Utilize advanced data analytics and machine learning algorithms to personalize marketing efforts, ensuring that customers receive relevant product recommendations and tailored promotions.
Implement A/B testing and Conversion Rate Optimization (CRO) techniques to fine-tune website performance, optimize marketing funnels, and maximize return on investment (ROI).
Develop innovative loyalty programs and retention strategies that encourage repeat purchases and improve customer lifetime value (LTV).

📊 Online Sales & Revenue Growth

Establish ambitious yet achievable monthly, quarterly, and annual revenue goals, implementing strategies that drive consistent online sales growth.
Develop and refine pricing models, promotional strategies, and product bundling techniques that create a competitive edge in the e-commerce market.
Identify and launch new online sales channels, including partnerships with third-party marketplaces (e.g., Amazon, Walmart, eBay) and direct-to-consumer subscription models.
Monitor competitors’ pricing, promotions, and product offerings to make informed strategic adjustments and maintain a competitive positioning.

🚀 Website Optimization & User Experience (UX)

Lead the development and enhancement of the company’s e-commerce website, ensuring it meets the latest UI/UX design trends and customer expectations.
Implement a mobile-first strategy, optimizing the website for responsiveness, fast-loading speeds, and seamless navigation across all devices and screen sizes.
Enhance website accessibility, ensuring compliance with ADA (Americans with Disabilities Act) and WCAG (Web Content Accessibility Guidelines) to create an inclusive shopping experience for all users.
Optimize product pages with high-quality images, detailed descriptions, customer reviews, and video demonstrations to boost conversion rates.

🔍 Data-Driven Decision Making

Utilize data analytics tools such as Google Analytics, Shopify, Adobe Analytics, and heat mapping software to track customer behavior, measure sales performance, and optimize e-commerce strategies.
Implement real-time data tracking dashboards to monitor sales funnels, website traffic, and digital marketing effectiveness, making data-backed decisions for ongoing improvements.
Leverage artificial intelligence (AI) and machine learning for predictive analytics, allowing for personalized customer experiences, dynamic pricing, and automated product recommendations.
Conduct regular customer feedback surveys, Net Promoter Score (NPS) assessments, and sentiment analysis to gain insights into customer preferences and pain points.

👥 Team Leadership & Collaboration

Build, mentor, and lead a high-performing e-commerce team, consisting of digital marketers, UI/UX designers, web developers, and customer service specialists.
Foster strong collaboration with cross-functional departments (marketing, IT, product development, finance, and supply chain) to align e-commerce strategies with overall business goals.
Cultivate a culture of innovation and continuous learning, encouraging experimentation with new technologies, tools, and growth strategies.
Develop training programs and workshops to upskill the e-commerce team, ensuring they stay up to date with the latest industry advancements.

🎯 What the Client is Looking for in You

As the Director of E-commerce – Direct-to-Consumer (DTC) Strategy, the client seeks a strategic and results-oriented leader who understands the ever-evolving digital commerce landscape. The ideal candidate will have a strong background in DTC e-commerce, customer acquisition, and revenue optimization, with the ability to craft engaging online shopping experiences that drive business growth. This role requires a blend of creativity, data-driven decision-making, and technical expertise to shape the company’s e-commerce strategy and achieve long-term success.

✅ Proven E-commerce Leadership

Extensive experience leading and scaling DTC e-commerce brands, with a strong track record of increasing online sales and customer retention.
Expertise in managing and optimizing digital marketing campaigns, including SEO, PPC, email marketing, and social media advertising, to maximize traffic and conversions.
Deep understanding of e-commerce platforms and ecosystems, such as Shopify, Magento, WooCommerce, BigCommerce, and experience in integrating third-party tools to enhance functionality.
Ability to develop and implement end-to-end e-commerce strategies, from product positioning and pricing models to checkout optimization and post-purchase engagement.

📊 Data-Driven & Strategic Thinker

Strong analytical mindset with the ability to extract insights from data, spot market trends, and translate findings into actionable growth strategies.
Expertise in tracking and analyzing key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rates, Retention Rates, and Return on Ad Spend (ROAS).
Experience leveraging data visualization tools like Google Data Studio, Tableau, or Power BI to present insights and drive data-backed decisions.
Deep understanding of e-commerce funnels, cart abandonment rates, and customer journey mapping to optimize conversion paths.

💻 Technical & Analytical Skills

Proficiency in Google Analytics, Google Tag Manager, Google Ads, and Facebook Ads Manager to monitor site performance and campaign effectiveness.
Experience with A/B testing tools (e.g., Optimizely, VWO) and website optimization (CRO) strategies to enhance user experience and increase sales.
Hands-on experience in email marketing automation platforms such as Klaviyo, Mailchimp, HubSpot, or Salesforce Marketing Cloud to execute and refine email strategies.
Knowledge of user behavior tracking tools like Hotjar or Crazy Egg to understand how customers interact with the website and improve site navigation and usability.

🔥 Customer-First Mindset

Deep understanding of consumer behavior, personalization strategies, and customer lifecycle management to create engaging shopping experiences.
Expertise in building and executing loyalty programs, referral marketing campaigns, and personalized product recommendations to boost customer retention.
Experience developing seamless omnichannel experiences, ensuring a consistent brand presence across web, mobile, email, and social commerce.
Strong background in customer segmentation and behavioral targeting to tailor marketing efforts to different audience groups.

👥 Team Leadership & Collaboration

Proven ability to build, mentor, and lead high-performing e-commerce teams, fostering a culture of innovation and accountability.
Strong project management skills to coordinate efforts between marketing, product, operations, and customer support teams for a holistic approach to e-commerce growth.
Ability to collaborate with UX/UI designers and developers to continuously improve website performance and user experience.
Skilled in negotiating and managing relationships with external vendors, agencies, and technology partners to ensure optimal execution of e-commerce initiatives.

❓ FAQs About the Role – Director of E-commerce – Direct-to-Consumer (DTC) Strategy

1. What are the key responsibilities of this role?

The Director of E-commerce – Direct-to-Consumer (DTC) Strategy is responsible for leading the overall digital commerce strategy, ensuring seamless customer experiences, and driving online revenue growth. Key responsibilities include:

E-commerce Platform Optimization: Managing and enhancing the company’s online store to improve conversion rates, optimize user experience (UX), and ensure frictionless transactions.
Digital Marketing Leadership: Overseeing paid and organic digital marketing campaigns, including SEO, PPC, social media advertising, influencer marketing, and email marketing, to drive customer acquisition and retention.
Customer Journey & Retention Strategies: Analyzing user behavior and implementing personalized experiences, loyalty programs, and targeted promotions to boost customer lifetime value (CLV).

2. What qualifications and experience are required?

The ideal candidate should possess a strong background in e-commerce management, digital strategy, and direct-to-consumer sales growth. Key qualifications include:

Education & Experience:
- A bachelor’s degree in marketing, business, digital commerce, or a related field (an MBA or relevant certifications are a plus).
- 5+ years of experience in e-commerce leadership roles, particularly in direct-to-consumer (DTC) businesses.
E-commerce Platform Expertise:
- Hands-on experience with leading e-commerce platforms such as Shopify, Magento, WooCommerce, or Salesforce Commerce Cloud.
- Understanding of headless commerce, API integrations, and mobile commerce trends.
Digital Marketing & Analytics:
- Proficiency in Google Analytics, Meta Ads, Google Ads, and programmatic advertising.
- Experience in A/B testing, conversion rate optimization (CRO), and data-driven marketing strategies.
Technical & CRM Skills:
- Familiarity with customer relationship management (CRM) tools, such as Salesforce, HubSpot, or Klaviyo, for personalized marketing.
- Knowledge of automation tools, such as Zapier, Segment, or Retention Science, to streamline workflows.
Leadership & Strategic Thinking:
- Ability to lead and mentor cross-functional teams in a fast-paced, data-driven environment.
- A strong understanding of business KPIs and how to align e-commerce efforts with overall company goals.

3. What challenges can I expect in this role?

While this role presents exciting opportunities, you will also face a range of challenges, including:

Intense Online Competition: Navigating a crowded digital marketplace where brands are competing for the same audience and customer attention spans are limited.
Optimizing Customer Acquisition Costs (CAC): Balancing paid and organic marketing efforts to reduce CAC while increasing return on ad spend (ROAS).
Adapting to Evolving Digital Trends: Keeping up with emerging technologies, consumer shopping behaviors, and algorithm changes on major digital platforms.

4. What impact will I have on the company’s growth?

As the Director of E-commerce – DTC Strategy, you will be instrumental in shaping the company’s online business and driving sustainable revenue growth. Your contributions will directly impact:

Brand Visibility & Market Positioning: By enhancing digital presence and executing strong marketing campaigns, you will help the company reach new customers and strengthen its position in the industry.
Revenue & Profitability: Your strategies will directly affect sales growth, conversion rates, and profit margins, making e-commerce a key revenue driver for the business.
Customer Engagement & Retention: By leveraging data-driven personalization and improving the overall shopping experience, you will increase customer loyalty and lifetime value (LTV).

💰 What Remuneration Can You Expect from This Job?

The Director of E-commerce – Direct-to-Consumer (DTC) Strategy role in Memphis, TN offers a competitive compensation package designed to reward top-tier digital talent. You can expect:

1. Base Salary

Competitive base salary, typically ranging from $120,000 to $180,000 annually, depending on experience and company size.

2. Performance-Based Bonuses

Annual bonuses tied to key metrics like online revenue growth, customer acquisition, and ROI — typically 20% to 50% of base salary.

3. Equity & Incentives

Stock options or profit-sharing opportunities, aligning your success with the company’s growth.

4. Comprehensive Benefits

Health, dental, and vision insurance

401(k) with company matching

Paid time off (PTO) and flexible work arrangements

5. Professional Development

Opportunities for industry conferences, certifications, and training programs to enhance your digital expertise.

📩How to Apply

If you are a results-driven leader with expertise in E-commerce and Direct-to-Consumer (DTC) strategy within the Consumer Packaged Goods (CPG) industry, we encourage you to apply for the Director of E-commerce – Direct-to-Consumer (DTC) Strategy role in Memphis, TN. This is a strategic opportunity to lead digital commerce initiatives, enhance customer engagement, and drive revenue growth through innovative online retail strategies.

To apply, please submit your resume and a cover letter outlining your experience in E-commerce leadership, digital marketing, revenue optimization, omnichannel strategy, and customer experience enhancement. Highlight your ability to scale DTC operations, leverage data-driven insights, and implement cutting-edge technologies to maximize online sales performance.

This role provides an exciting opportunity to shape the future of E-commerce operations, develop high-impact digital strategies, and drive sustainable business growth. Apply today to take the next step in your career as a Director of E-commerce – Direct-to-Consumer (DTC) Strategy in Memphis, TN!

For more information or to explore similar opportunities, visit our E-commerce Executive Recruiters Page.

Job Category: Direct-to-Consumer (DTC) Strategy

Job Type: Full Time

Job Location: Memphis

Director of E-commerce – Direct-to-Consumer (DTC) Strategy – Memphis, TN