Chief Marketing Officer (CMO) – Digital Health Branding | New York, NY

Are you a strategic marketing leader passionate about transforming the digital health landscape? We are searching for a visionary Chief Marketing Officer (CMO) to lead brand strategy and elevate market presence for a cutting-edge digital health company based in New York, NY. This is a unique opportunity to drive innovative marketing initiatives, build a compelling brand, and shape the future of health technology in a rapidly evolving industry. If you excel at navigating complex markets and inspiring high-performing teams, this role is crafted for you.

Drive Brand Excellence in Digital Health

Our forward-thinking digital health company in New York, NY is looking for a Chief Marketing Officer (CMO) to spearhead marketing strategy and brand growth. The ideal candidate will bring deep expertise in digital health marketing, a keen understanding of healthcare ecosystems, and a proven record of elevating brands through data-driven campaigns and storytelling. If you are passionate about leveraging technology to improve health outcomes and thrive in a fast-paced, innovation-driven environment, this is your opportunity to make a transformative impact.

Key Responsibilities of the Chief Marketing Officer (CMO) – Digital Health Branding

Strategic Brand Leadership: Develop and execute a compelling brand vision that aligns with emerging trends in digital health and patient-centered technology. Define clear marketing objectives to position the company as a leader in digital health innovation and drive sustainable brand growth.

Marketing Strategy & Execution: Lead the creation and deployment of integrated marketing campaigns across digital, social, content, and traditional channels. Utilize data analytics and market insights to optimize campaign performance, enhance customer acquisition, and deepen engagement.

Market Expansion & Thought Leadership: Identify new market opportunities and partnerships within the healthcare ecosystem. Strengthen brand presence by driving thought leadership initiatives, industry collaborations, and participation in key healthcare forums and conferences.

Customer & Stakeholder Engagement: Develop a deep understanding of healthcare providers, patients, and payers to tailor messaging and product positioning. Foster strong relationships with key stakeholders to amplify brand credibility and trust.

Digital Innovation & Analytics: Leverage cutting-edge digital marketing tools and platforms to innovate in customer targeting and personalization. Drive continuous improvement through rigorous data analysis, A/B testing, and marketing ROI measurement.

Team Development & Cross-Functional Leadership: Build, mentor, and inspire a high-performing marketing team. Collaborate closely with product, sales, and executive leadership to ensure brand alignment and integrated go-to-market strategies.

Budget Management & Resource Allocation: Oversee marketing budgets with a focus on maximizing impact and efficiency. Allocate resources effectively to high-value projects and initiatives that support overall business objectives.

Regulatory & Compliance Oversight: Ensure all marketing materials and communications adhere to healthcare regulations, privacy standards, and industry best practices to maintain corporate integrity and mitigate risk.

What the Client is Looking for in You

As the Chief Marketing Officer (CMO) – Digital Health Branding, the client seeks a visionary marketing leader with a proven track record of driving brand growth and innovation within the digital health or healthcare technology space. You should be a strategic, results-oriented executive who thrives in a fast-evolving industry and excels at delivering impactful marketing strategies that resonate with diverse healthcare audiences.

Proven Leadership in Digital Health Marketing

The ideal candidate will bring extensive experience in digital health or healthcare marketing, with a demonstrated ability to develop and execute successful brand strategies. You should have a strong history of elevating brand presence, driving customer engagement, and launching innovative campaigns that differentiate products in a competitive market.

Strategic Visionary with a Growth Mindset

You must be a forward-thinking strategist capable of crafting and implementing long-term marketing plans that fuel growth and strengthen market position. The client values leaders who can anticipate industry shifts, leverage emerging technologies, and adapt quickly to changing healthcare landscapes.

Data-Driven Decision Maker

Strong analytical skills and comfort with marketing performance metrics are essential. The client seeks a CMO who uses data insights to optimize campaigns, improve ROI, and inform strategic decisions. Experience with digital analytics tools and customer segmentation will be critical for success.

Inspirational Team Builder and Cross-Functional Collaborator

Leadership and team development are central to this role. You should be adept at building, mentoring, and motivating a high-performing marketing team. Collaboration across product, sales, and executive teams is key to ensuring brand consistency and successful market execution.

Customer-Centric and Market-Savvy

A deep understanding of healthcare providers, patients, payers, and regulators is important. The client wants a CMO who can translate complex healthcare needs and consumer behaviors into clear, compelling messaging and brand positioning that drives loyalty and trust.

Excellent Communicator and Stakeholder Partner

You must be skilled at engaging and influencing internal and external stakeholders, including senior leadership, partners, and industry influencers. Clear, transparent communication and the ability to build trusted relationships will help advance the brand and company objectives.

Commitment to Ethical Marketing and Compliance

Given the regulated nature of digital health, the client requires a marketing leader who ensures all initiatives adhere to healthcare regulations and privacy standards. You should prioritize ethical marketing practices and risk management to safeguard the company’s reputation.

FAQs About the Role – Chief Marketing Officer (CMO) – Digital Health Branding

What are the key responsibilities of the CMO in this role?

As the Chief Marketing Officer (CMO), you will be responsible for developing and executing the brand’s strategic marketing vision, driving customer acquisition and engagement, overseeing multi-channel marketing campaigns, and elevating the company’s presence in the digital health market. You will lead the marketing team, collaborate with product and sales leaders, and ensure compliance with healthcare regulations. Building strong stakeholder relationships and leveraging data-driven insights to optimize performance are also critical.

What qualifications and experience are required for this position?

The ideal candidate should have extensive marketing leadership experience in digital health, healthcare technology, or related industries. Strong expertise in brand strategy, digital marketing, and healthcare market dynamics is essential. Experience in leading cross-functional teams, managing marketing budgets, and using data analytics to drive growth is highly valued. A degree in marketing, business, healthcare, or a related field is preferred.

What leadership qualities are essential for this role?

The client seeks a strategic, innovative leader with excellent communication and team-building skills. You should be able to inspire and motivate teams, collaborate effectively across departments, and adapt quickly to industry changes. Strong analytical abilities, customer-centric thinking, and a passion for healthcare innovation are also key.

What challenges can I expect in this role?

As a CMO in the digital health sector, you will face challenges such as navigating complex regulatory environments, rapidly evolving technology trends, and diverse customer needs. Balancing creativity with compliance, maintaining brand consistency, and demonstrating measurable marketing ROI in a competitive landscape will be ongoing priorities.

What is the expected impact of the CMO on the company’s growth?

The CMO is expected to significantly enhance brand awareness, increase customer engagement, and accelerate market adoption of the company’s digital health solutions. Your strategic marketing leadership will directly contribute to revenue growth, customer loyalty, and the company’s reputation as an industry innovator.

What is the company’s culture and work environment like?

The company promotes a collaborative, mission-driven culture focused on innovation, agility, and patient-centered solutions. You will be part of a fast-paced, supportive environment where creativity and data-driven decision-making are encouraged, and where marketing plays a vital role in transforming healthcare.

What Remuneration Can You Expect from This Job?

As the Chief Marketing Officer (CMO) – Digital Health Branding in New York, NY, you can expect a competitive and comprehensive compensation package designed to attract and reward experienced executive leaders. The remuneration for this role typically includes:

Base Salary

The base salary for a CMO in the digital health sector depends on the company’s size, stage, and market footprint. Typically, for a mid-to-large digital health company, the annual base salary ranges from $250,000 to $500,000, with larger or publicly traded companies potentially offering higher figures.

Performance-Based Bonuses

In addition to the base salary, most compensation packages include performance-based bonuses tied to marketing KPIs such as customer acquisition, brand growth, revenue impact, and campaign ROI. These bonuses can range from 25% to 75% of the base salary depending on individual and company performance.

Equity & Stock Options

Many digital health companies offer equity incentives such as stock options, restricted stock units (RSUs), or performance shares to align leadership incentives with company growth. Equity grants can form a substantial part of the total package, especially in high-growth startups.

Long-Term Incentive Plans (LTIPs)

Some organizations provide LTIPs or profit-sharing plans that reward sustained leadership performance and long-term company success, offering additional financial rewards beyond annual compensation.

Executive Benefits & Perks

CMOs typically receive a full suite of executive benefits, including:

Health, dental, and vision insurance
Retirement plans with company contributions (401(k) or similar)
Wellness and professional development programs
Flexible work arrangements and remote work options
Travel allowances and business expense accounts

Signing Bonuses & Relocation Assistance

For top-tier candidates, signing bonuses or relocation assistance packages may be offered. These incentives vary widely depending on company policy and candidate experience, typically ranging from $20,000 to $150,000.

Total Compensation Potential

Taking all components into account—base salary, bonuses, equity, and benefits—the total annual compensation for a CMO in digital health can range from $350,000 to over $1 million, particularly in fast-growing or publicly traded companies.

How to Apply

If you are a visionary marketing leader with a strong track record in brand strategy, digital transformation, and health tech innovation, we invite you to apply for the Chief Marketing Officer (CMO) – Digital Health Branding role based in New York, NY. This is a high-impact opportunity to lead brand development and digital engagement for a mission-driven company at the forefront of healthcare innovation.

To apply, please submit your updated resume and a personalized cover letter that outlines your experience in:

Building and scaling digital health or technology brands
Driving multi-channel marketing strategies and measurable ROI
Leading high-performing marketing teams
Executing brand storytelling and patient engagement campaigns
Navigating the intersection of marketing, technology, and healthcare

Be sure to highlight any accomplishments related to digital growth, consumer insight-driven strategy, go-to-market execution, and brand repositioning in regulated industries.

This is a transformative leadership role offering the opportunity to shape how healthcare brands connect with consumers in a digital-first world. Take the next step in your executive career and apply today for the position of Chief Marketing Officer (CMO) – Digital Health Branding in New York, NY!

For more information or to explore similar executive opportunities, visit our Medical Device Marketing Executive Search Firm Page.

Job Category: Digital Health Branding

Job Type: Full Time

Job Location: New York

Chief Marketing Officer (CMO) – Digital Health Branding | New York, NY