Director of Trade Marketing – St. Petersburg, FL | Mass Retail CPG

We are looking for a dynamic and experienced Director of Trade Marketing to join a leading Consumer Packaged Goods (CPG) company in St. Petersburg, FL. This pivotal role will be responsible for developing and executing trade marketing strategies that enhance brand presence, drive sales growth, and strengthen retailer relationships. The ideal candidate will be a results-driven professional with a proven ability to lead cross-functional teams and develop innovative strategies that align with the company’s broader business goals.

Drive Brand Growth in the Mass Retail Sector

As the Director of Trade Marketing, you will play a key role in advancing the company’s position in the mass retail sector. With a focus on executing strategic marketing campaigns, you will be instrumental in increasing brand visibility, optimizing retail partnerships, and ensuring the company’s products stand out in a highly competitive market. This is a unique opportunity for a marketing leader with strong analytical skills and deep knowledge of the CPG industry to drive impactful results for a respected brand.

Key Responsibilities of the Director of Trade Marketing – St. Petersburg, FL | Mass Retail CPG

Trade Marketing Strategy Development: Lead the creation and execution of comprehensive trade marketing strategies that support business goals and enhance product visibility in mass retail channels. Tailor marketing plans to meet retailer needs, boost sales, and ensure brand consistency across all trade touchpoints.

Retailer Relationship Management: Build and maintain strong, collaborative relationships with key retail partners to maximize product placement, promotional opportunities, and in-store visibility. Serve as the main point of contact between the company and its retail partners to ensure seamless execution of trade marketing initiatives.

Promotional Campaigns: Develop, execute, and monitor trade promotions and retail initiatives designed to drive sales, increase market share, and enhance brand presence. Work with sales teams to identify promotional opportunities, track performance, and adjust strategies as needed.

Market & Consumer Insights: Conduct market analysis and consumer research to identify trends, shopper behaviors, and competitor activities. Use these insights to inform trade marketing strategies, product positioning, and sales forecasting.

Cross-Functional Collaboration: Collaborate with internal teams, including sales, marketing, and supply chain, to ensure alignment of trade marketing strategies with broader business objectives. Work closely with product teams to ensure timely availability of products and promotional materials for retail partners.

Sales Forecasting & Budgeting: Oversee the budgeting and forecasting for trade marketing initiatives, ensuring all programs align with financial targets. Manage resources effectively to maximize return on investment for trade marketing activities.

Brand Positioning & Execution: Ensure that trade marketing efforts are aligned with the company’s overall brand strategy. Champion the execution of brand positioning at the retail level to strengthen the brand’s presence and consumer loyalty.

Competitive Analysis: Monitor competitor activities, including promotional campaigns, pricing strategies, and product launches. Use this information to adjust trade marketing tactics and maintain a competitive edge in the marketplace.

Performance Metrics & Reporting: Track, analyze, and report on the performance of trade marketing campaigns. Use key performance indicators (KPIs) to measure effectiveness and optimize future initiatives for maximum impact.

Team Leadership & Development: Lead and mentor a team of trade marketing professionals. Foster a culture of collaboration, creativity, and accountability, and provide guidance and development opportunities to enhance team capabilities.

What the Client is Looking for in You

As the Director of Trade Marketing for a leading Consumer Packaged Goods (CPG) company, the client is seeking a highly skilled, strategic, and results-oriented professional with proven expertise in trade marketing within the CPG industry. You should be a dynamic leader who can drive brand growth, develop innovative trade strategies, and execute them effectively across key retail channels. Your experience in managing cross-functional teams and collaborating with stakeholders at all levels will be critical to the success of the role.

Proven Expertise in Trade Marketing

The ideal candidate should have extensive experience in trade marketing, preferably within the CPG or mass retail sector. You should be familiar with the intricacies of creating and executing trade marketing campaigns, managing retailer relationships, and optimizing in-store brand visibility. A track record of success in driving sales, brand awareness, and retail execution is essential.

Strategic Vision for Brand Growth

The client is looking for someone who can develop and execute comprehensive trade marketing strategies that align with the company’s overall business objectives. You should have the ability to anticipate market trends, identify new opportunities, and strategically position the company’s products for success in the retail space. A deep understanding of the CPG industry, retail channels, and consumer behaviors will be key to driving sustained growth.

Strong Analytical and Financial Acumen

A key component of this role is the ability to analyze market data, promotional performance, and financial outcomes to optimize trade marketing strategies. You should be comfortable using data-driven insights to make decisions, manage budgets, and demonstrate a strong understanding of financial performance metrics. The ability to assess and manage ROI on trade marketing initiatives is essential.

Collaborative Leadership and Team Management

The client seeks a leader who can foster a culture of collaboration and accountability. You should be skilled at leading cross-functional teams, aligning efforts across marketing, sales, and operations, and ensuring the smooth execution of trade campaigns. Experience in mentoring and developing talent is also highly valued as you will play a critical role in developing the trade marketing team.

Retailer Relationship Expertise

Building and maintaining strong relationships with key retail partners is critical. You should have the ability to influence, negotiate, and work closely with retail customers to maximize brand visibility and promotional opportunities. A deep understanding of the retail environment and the ability to drive successful in-store activations will set you apart.

Consumer-First Mindset

A strong focus on consumer needs and behaviors is essential in this role. The client is looking for someone who can develop trade marketing strategies that not only resonate with retailers but also address consumer preferences and purchasing behaviors. You should have experience in tailoring marketing efforts to drive consumer engagement and loyalty.

Results-Driven Approach

The client values leaders who are results-driven and focused on achieving measurable outcomes. You should have a track record of setting ambitious goals, executing trade marketing initiatives, and consistently exceeding performance expectations. Your ability to lead with a sense of urgency and drive continuous improvement will be key to success in this role.

Commitment to Operational Excellence

Finally, the client is looking for a Director of Trade Marketing who emphasizes operational efficiency and effectiveness. You should have a strong understanding of supply chain dynamics, promotional logistics, and trade marketing execution, ensuring that all initiatives are implemented seamlessly and within budget. The ability to manage multiple projects simultaneously, while ensuring compliance with company standards and industry regulations, is a key requirement.

FAQs About the Role – Director of Trade Marketing – St. Petersburg, FL | Mass Retail CPG

What are the key responsibilities of the Director of Trade Marketing in this role?

As the Director of Trade Marketing, you will be responsible for developing and executing strategic trade marketing plans that enhance brand visibility and drive sales growth within the mass retail sector. You will oversee promotional campaigns, manage relationships with retail partners, and ensure the successful execution of marketing strategies across multiple channels. Additionally, you will collaborate with cross-functional teams, analyze market trends, and monitor the performance of trade initiatives to ensure alignment with business objectives.

What qualifications and experience are required for this position?

The ideal candidate should have significant experience in trade marketing within the Consumer Packaged Goods (CPG) industry, specifically in mass retail or similar retail environments. A proven track record of driving successful trade marketing campaigns, managing retailer relationships, and optimizing brand positioning is essential. The client is looking for a strategic thinker with strong analytical skills, financial acumen, and a deep understanding of consumer behavior and market trends. A Bachelor’s degree in Marketing, Business, or a related field is required, and an MBA is a plus.

What leadership qualities are essential for this role?

The client seeks a results-oriented leader with the ability to inspire and motivate cross-functional teams, while ensuring effective execution of trade marketing strategies. Strong communication, negotiation, and relationship-building skills are crucial for success in managing retail partnerships. The ideal candidate will also demonstrate excellent problem-solving abilities, adaptability in a fast-paced environment, and a focus on delivering measurable results.

What challenges can I expect in this role?

As the Director of Trade Marketing, you will face challenges such as managing multiple trade initiatives across diverse retail channels, adapting to evolving consumer preferences, and responding to market competition. Additionally, maintaining strong retailer relationships and ensuring the effectiveness of promotional campaigns will be key challenges. You will need to balance strategic thinking with hands-on execution and remain agile in a rapidly changing market.

What is the expected impact of the Director of Trade Marketing on the company’s growth?

The Director of Trade Marketing is expected to play a key role in increasing brand visibility, driving sales growth, and strengthening retailer partnerships. By executing successful trade marketing campaigns and aligning them with the company’s broader business objectives, you will directly contribute to the company’s overall success in the mass retail space.

What is the company’s culture and work environment like?

The company promotes a collaborative, high-energy work environment where innovation and strategic thinking are encouraged. They value leaders who are proactive, results-driven, and focused on continuous improvement. You will be joining a dynamic team that thrives on teamwork, accountability, and creativity, with an emphasis on achieving both short-term and long-term goals.

What Remuneration Can You Expect from This Job?

As the Director of Trade Marketing in St. Petersburg, FL, working for a Mass Retail CPG company, you can expect a highly competitive and attractive compensation package designed to reward your expertise and success in the role. The remuneration for this position typically includes:

Base Salary

The base salary for the Director of Trade Marketing role varies based on the company’s size, market positioning, and industry standards. For a Mass Retail CPG company, the annual base salary typically ranges from $120,000 to $180,000, with potential for higher earnings in large-scale companies or for candidates with exceptional experience and qualifications.

Performance-Based Bonuses

In addition to the base salary, a significant portion of the total compensation package comes from performance-based bonuses. These bonuses are tied to key metrics such as trade marketing success, revenue growth, sales performance, and successful brand activations. Bonuses can range from 15% to 30% of the base salary, depending on company performance and individual contributions.

Equity & Stock Options

Some companies may offer equity-based incentives, such as stock options or restricted stock units (RSUs), as part of the compensation package. These equity incentives align your performance with the company’s long-term growth and shareholder value, providing an opportunity for significant financial upside over time.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Certain companies offer profit-sharing programs or LTIPs to incentivize long-term business success. These plans provide additional rewards based on the company’s sustained performance and growth, helping to align the director’s interests with the overall business strategy.

Executive Benefits & Perks

Directors in high-level roles typically enjoy comprehensive benefits, which may include:

Health, dental, and vision insurance
401(k) retirement plans with company contributions
Executive retirement plans
Car allowances or transportation benefits
Wellness programs
Expense accounts for business-related travel and networking

Signing Bonuses & Relocation Assistance

For top-tier candidates, the company may offer signing bonuses or relocation assistance to make the transition to the role seamless. These one-time incentives can range from $10,000 to $50,000, depending on the experience level and location requirements.

Total Compensation Potential

When factoring in base salary, bonuses, stock options, and benefits, the total compensation for the Director of Trade Marketing role can range from $150,000 to $250,000 or more annually. In larger companies or high-growth sectors, total compensation could exceed this range, offering substantial earning potential based on performance and business success.

How to Apply

If you are a results-driven marketing professional with deep expertise in trade marketing and a strong background in the Consumer Packaged Goods (CPG) industry, we encourage you to apply for the Director of Trade Marketing position based in St. Petersburg, FL. This is a prime opportunity to join a forward-thinking mass retail CPG company and make a meaningful impact on national brand visibility and sales performance.

To apply, please submit your resume and a cover letter outlining your experience in trade marketing strategy, retail activation, channel development, and campaign execution. Highlight your success in leading cross-functional teams, managing key retailer relationships, and driving growth through data-driven marketing initiatives.

This role offers a high-visibility platform to influence commercial success, collaborate with top-tier retailers, and lead strategic marketing efforts in a dynamic industry. Apply today to elevate your career as the Director of Trade Marketing in a company committed to excellence and innovation.

For more information or to explore similar roles, visit our CPG Marketing Leadership Opportunities Page.

Job Category: Mass Retail CPG

Job Type: Full Time

Job Location: St. Petersburg

Director of Trade Marketing – St. Petersburg, FL | Mass Retail CPG