Vice President of Digital Commerce – CPG Industry – Charlotte, NC

Are you an experienced and innovative leader with a passion for driving digital transformation in the Consumer Packaged Goods (CPG) industry? We are looking for a Vice President of Digital Commerce to lead the digital commerce strategy and execution for a top-tier CPG company in Charlotte, NC. This is an exciting opportunity to play a pivotal role in shaping the company’s digital future, expanding its online presence, and delivering superior customer experiences in a competitive market.

Lead Digital Transformation in CPG

A leading Consumer Packaged Goods (CPG) company based in Charlotte, NC is seeking a Vice President of Digital Commerce to drive the company’s digital strategy and enhance its e-commerce capabilities. The ideal candidate will bring strong leadership in digital commerce, a deep understanding of the CPG market, and a proven track record of delivering exceptional results in the digital space. If you are passionate about innovation, driving growth through e-commerce platforms, and leading high-performance teams, this is the role for you.

Key Responsibilities of the Vice President of Digital Commerce – CPG Industry

Strategic Digital Leadership: Lead the development and execution of a comprehensive digital commerce strategy that aligns with the company’s overall business objectives. Drive digital transformation across e-commerce platforms and ensure a seamless customer experience. Keep pace with industry trends, consumer behavior shifts, and emerging technologies to ensure the company remains at the forefront of digital innovation in the CPG space.

E-commerce Growth & Optimization: Oversee the optimization and growth of online sales channels. Implement data-driven strategies to drive traffic, improve conversion rates, and increase customer retention. Develop and execute strategies for online marketplaces, brand websites, and direct-to-consumer channels to maximize digital sales and profitability.

Digital Marketing & Brand Strategy: Work closely with the marketing team to create and implement digital marketing campaigns that drive brand awareness and engagement. Optimize digital channels including SEO, SEM, email, social media, and paid advertising to expand the brand’s digital presence and connect with consumers on a deeper level.

Revenue & Profitability Enhancement: Identify new opportunities for digital revenue streams while maintaining cost efficiency. Develop strategies for pricing, promotions, and bundling to drive sales and increase profitability across digital platforms. Leverage analytics to measure and optimize financial performance.

Innovation & Digital Product Development: Collaborate with product teams to integrate digital-first solutions into the development and marketing of new CPG products. Lead the digital innovation process to create new offerings that resonate with consumers and align with market needs. Ensure products are optimized for the digital marketplace, driving both sales and customer satisfaction.

Cross-functional Collaboration: Work with various departments, including IT, sales, marketing, and supply chain, to ensure alignment and smooth execution of digital commerce strategies. Ensure the integration of digital solutions into the broader business operations to enhance efficiency, productivity, and customer experience.

Team Leadership & Development: Build and lead a high-performing digital commerce team. Provide mentorship, guidance, and support to team members, fostering a culture of collaboration, innovation, and continuous learning. Attract and retain top talent in the digital commerce field.

Customer Experience & Engagement: Prioritize delivering a seamless and engaging customer experience across all digital touchpoints. Leverage consumer insights and feedback to enhance user experience, personalize offerings, and improve customer loyalty. Drive continuous improvements to digital interfaces, functionality, and user journeys.

Technology & Data Management: Manage the implementation and ongoing optimization of digital tools, platforms, and technologies. Ensure robust data analytics capabilities are in place to track key performance indicators (KPIs), analyze customer behavior, and provide actionable insights that inform strategic decisions.

Stakeholder Engagement & Reporting: Regularly report to the executive team, investors, and other stakeholders on the progress of digital commerce initiatives. Provide data-driven insights and updates on revenue performance, digital marketing effectiveness, and e-commerce growth to ensure alignment with company goals.

Compliance & Risk Management: Ensure that all digital commerce activities are fully compliant with legal, regulatory, and industry standards. Work closely with the legal team to mitigate digital risks, including cybersecurity threats, privacy concerns, and compliance issues related to online commerce.

What the Client is Looking for in You

As the Vice President of Digital Commerce in the CPG industry, the client is seeking an accomplished leader with a proven ability to drive digital transformation, optimize e-commerce strategies, and deliver exceptional results in a fast-evolving marketplace. You should be an innovative, results-oriented executive who can develop and execute digital strategies while ensuring alignment with the company’s broader business objectives.

Proven Leadership in Digital Commerce & CPG Industry

The client is looking for a highly experienced executive with a strong background in leading digital commerce initiatives within the CPG sector. You should have a track record of successfully launching and scaling e-commerce platforms, optimizing digital customer journeys, and driving significant revenue growth through digital channels. Experience with digital marketing, e-commerce operations, and data-driven decision-making is essential.

Strategic Thinker with a Vision for Digital Growth

As the Vice President of Digital Commerce, you will be responsible for shaping and executing the digital strategy for the business. The ideal candidate will have a proven ability to identify new digital opportunities, enhance customer experiences, and drive online revenue growth. The client seeks a leader who can think strategically, adapt to industry changes, and capitalize on digital trends to ensure long-term success in an increasingly competitive digital landscape.

Strong Analytical & Financial Acumen

The client is looking for someone who can effectively manage digital budgets, optimize spending, and drive profitability. A key aspect of this role is making data-driven decisions, analyzing digital performance metrics, and continuously refining strategies to maximize ROI. You should have strong financial acumen and a deep understanding of e-commerce performance metrics, customer acquisition costs, and conversion rates.

Ability to Lead Cross-Functional Digital Teams

Leadership is at the heart of this role, and the client seeks a VP who can build and inspire high-performing, cross-functional teams. You should be skilled in managing diverse teams that span digital marketing, e-commerce, IT, product development, and customer service. The ability to create a collaborative, high-energy work environment while driving results will be crucial to your success in this role.

Deep Understanding of Consumer Behavior & Digital Trends

The ideal candidate will have a deep understanding of consumer behavior, digital marketing trends, and how to drive customer engagement in the online space. You should be able to translate consumer insights into actionable digital strategies that boost brand awareness, improve customer retention, and enhance the overall consumer experience across digital touchpoints.

Strong Stakeholder & Investor Engagement

The client seeks a VP of Digital Commerce who can build strong relationships with key stakeholders, including senior leadership, investors, and external partners. Your ability to present data-driven insights, communicate effectively, and manage expectations across various groups will be critical in ensuring continued buy-in for digital initiatives and securing investment for future growth.

Commitment to Operational Excellence & Innovation

Finally, the client values a leader who is committed to operational excellence, innovation, and continuous improvement. You should be adept at managing the integration of new technologies, optimizing digital tools, and ensuring that digital operations are both efficient and scalable. A focus on maintaining high standards for quality, data security, and compliance in the digital environment is essential.

FAQs About the Role – Vice President of Digital Commerce – CPG Industry

What are the key responsibilities of the Vice President of Digital Commerce in this role?As the Vice President of Digital Commerce, you will be responsible for developing and executing the company’s digital commerce strategy, optimizing e-commerce channels, and driving growth through online platforms. Your role includes overseeing digital marketing efforts, improving customer engagement, and enhancing the digital customer experience. You will also manage cross-functional teams, lead digital transformation initiatives, and collaborate with key stakeholders to align digital goals with overall business objectives.
What qualifications and experience are required for this position?The ideal candidate should have significant leadership experience in the Consumer Packaged Goods (CPG) industry, with a strong focus on digital commerce, e-commerce strategy, and digital marketing. You should have a proven track record of successfully leading digital initiatives that drive revenue growth and enhance customer experience. Expertise in data analysis, online marketplaces, and digital technologies is essential. An MBA or a relevant advanced degree is preferred but not mandatory.
What leadership qualities are essential for this role?The company is seeking a visionary leader with strong strategic thinking and excellent decision-making skills. The ideal candidate should possess exceptional interpersonal skills, be results-driven, and demonstrate the ability to inspire and lead cross-functional teams. You should have a deep understanding of consumer behavior, digital marketing trends, and e-commerce performance metrics. Your ability to adapt to a fast-changing digital landscape and foster innovation is key.
What challenges can I expect in this role?In this role, you will face challenges such as staying ahead of rapidly evolving digital trends, managing competition in the online marketplace, and optimizing the performance of multiple digital platforms. Additionally, you will need to address operational challenges, such as ensuring seamless integration of digital initiatives with supply chain and logistics. Managing stakeholder expectations and aligning digital strategies with business objectives will also be critical for success.
What is the expected impact of the Vice President of Digital Commerce on the company’s growth?The Vice President of Digital Commerce will play a key role in driving revenue growth through the company’s digital channels. Your efforts will directly impact the company’s ability to reach new customers, increase online sales, and enhance customer loyalty. You will have the opportunity to shape the digital landscape of the company, positioning it for long-term success in a competitive market and ensuring a seamless customer experience across digital touchpoints.
What is the company’s culture and work environment like?The company maintains a collaborative and dynamic work environment, where innovation, agility, and continuous improvement are highly valued. The culture is fast-paced and forward-thinking, with a focus on teamwork and accountability. As Vice President of Digital Commerce, you will be encouraged to drive digital transformation while fostering a culture that supports creativity, experimentation, and cross-functional collaboration. You will play a crucial role in shaping and growing the company’s digital culture.

What Remuneration Can You Expect from This Job?

As the Vice President of Digital Commerce – CPG Industry in Charlotte, NC, you can expect a highly competitive compensation package tailored to attract top-tier executive talent. The remuneration for this role typically includes:

Base SalaryThe base salary for a Vice President of Digital Commerce in the CPG industry can vary depending on the company’s size, market position, and revenue. For mid-to-large-sized CPG companies, the annual base salary generally ranges from $200,000 to $400,000. Larger or high-growth companies may offer even higher salaries based on their financial standing and industry standing.
Performance-Based BonusesIn addition to the base salary, most compensation packages include performance-based bonuses that are tied to specific business goals and key performance indicators (KPIs). These KPIs can include digital revenue growth, e-commerce platform optimization, customer engagement, and overall business profitability. Bonuses typically range from 20% to 50% of the base salary, depending on individual and company performance.
Equity & Stock OptionsMany CPG companies offer equity-based incentives, such as stock options, restricted stock units (RSUs), or performance shares, to align the VP’s compensation with the company’s long-term goals. These incentives provide an opportunity for long-term financial gain and are structured to reward executives for the company’s sustained growth and performance. Depending on company valuation and market position, equity grants can be a significant portion of the overall compensation package.
Profit-Sharing & Long-Term Incentive Plans (LTIPs)Some companies also offer profit-sharing programs or long-term incentive plans (LTIPs). These plans reward executives for consistent performance and long-term company growth. LTIPs are designed to focus leadership on creating sustained business success, with financial rewards based on achieving company-wide growth metrics over multiple years.
Executive Benefits & PerksAs a senior executive, you will receive a comprehensive benefits package, including:
- Health, dental, and vision insurance
- 401(k) plans with company contributions
- Executive retirement plans
- Company-provided vehicles or travel allowances
- Wellness programs and access to executive health services
- Expense accounts for business development, networking, and client meetings
Signing Bonuses & Relocation AssistanceFor highly qualified candidates, companies may offer signing bonuses or relocation assistance. These one-time incentives are designed to attract top-tier talent and can range from $30,000 to $200,000, depending on the candidate’s experience and the specific needs of the company.

Total Compensation Potential

When factoring in the base salary, bonuses, stock options, incentives, and additional perks, the total annual compensation for the Vice President of Digital Commerce in a leading CPG company can range from $400,000 to over $1 million. Companies experiencing rapid growth or those listed publicly may offer even more lucrative compensation packages.

How to Apply

If you are a visionary and results-driven leader with a proven record of driving digital transformation and growth in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the Vice President of Digital Commerce – CPG Industry role in Charlotte, NC. This is a unique opportunity to shape the digital future of a leading CPG company, optimize e-commerce platforms, and drive exceptional online revenue growth.

To apply, please submit your resume and a cover letter outlining your experience in digital commerce, e-commerce strategy, and CPG leadership. Be sure to highlight your ability to lead cross-functional teams, execute digital transformation initiatives, and leverage data-driven decision-making to enhance customer experience and drive profitability. Your cover letter should reflect your expertise in digital marketing, online customer engagement, and optimizing digital operations for maximum efficiency and growth.

This role offers a high-impact opportunity where you will have the chance to shape the company’s digital strategy, drive online revenue, and lead a team committed to excellence in the digital space. Apply today to take the next step in your career as the Vice President of Digital Commerce – CPG Industry in Charlotte, NC!

For more information or to explore similar opportunities, visit our Digital Commerce Executive Careers page.

Job Category: CPG Industry

Job Type: Full Time

Job Location: Charlotte

Vice President of Digital Commerce – CPG Industry – Charlotte, NC