Digital Marketing Manager – CPG Industry – Detroit, MI

Are you an experienced digital marketing professional with a deep understanding of the Consumer Packaged Goods (CPG) industry? A leading CPG company in Detroit, MI is seeking a Digital Marketing Manager to develop and execute cutting-edge strategies that drive brand awareness, customer engagement, and market growth. If you have a proven track record of leveraging digital channels to achieve business objectives and thrive in a fast-paced, innovative environment, this role is the perfect opportunity for you to make an impact.

Lead Innovative Digital Campaigns for a CPG Brand

Join a dynamic CPG organization in Detroit, MI, and take charge of driving its digital marketing efforts. As a Digital Marketing Manager, you will be responsible for crafting and implementing integrated digital campaigns across multiple platforms to enhance brand presence and boost consumer engagement. The ideal candidate will bring expertise in digital marketing strategy, analytics, content development, and cross-functional collaboration to help accelerate the brand’s growth in a competitive market. This is a chance to elevate your career and lead a high-performing team in a rapidly evolving industry.

Key Responsibilities of the Digital Marketing Manager – CPG Industry

Digital Strategy Development: Lead the creation and execution of innovative digital marketing strategies that align with the company’s overall business objectives. Leverage data and market insights to craft campaigns that enhance brand visibility, consumer engagement, and market penetration in the competitive CPG sector.

Campaign Management & Optimization: Oversee the planning, execution, and optimization of multi-channel digital campaigns. Use A/B testing, performance analytics, and market data to refine strategies, improve ROI, and maximize reach across digital platforms such as social media, email, search engines, and display networks.

Brand Awareness & Consumer Engagement: Drive brand recognition by developing targeted digital content and interactive campaigns that resonate with consumers. Utilize social media, SEO, SEM, and email marketing to build lasting relationships with the target audience and enhance overall customer loyalty.

Cross-Functional Collaboration: Work closely with internal teams including sales, product development, and creative to ensure digital marketing efforts align with product launches, promotional activities, and business objectives. Foster collaboration and knowledge sharing to ensure cohesive brand messaging across all channels.

Data-Driven Decision Making: Utilize analytics tools and data to monitor the effectiveness of digital marketing campaigns. Provide regular performance reports, insights, and recommendations to key stakeholders to drive informed decision-making and refine future strategies.

Market Research & Trend Analysis: Stay ahead of digital marketing trends, technologies, and best practices. Conduct competitive analysis and consumer research to identify new opportunities and optimize the company’s digital marketing approach.

Lead Generation & Conversion Optimization: Develop and implement strategies to drive qualified leads through digital channels. Optimize landing pages, calls to action, and user flows to enhance conversion rates and achieve business targets.

Customer Insights & Personalization: Leverage customer data to create personalized experiences that increase engagement and customer satisfaction. Implement strategies to improve customer journey mapping, segment audiences, and drive retention through targeted marketing efforts.

Budget Management & ROI Analysis: Oversee the digital marketing budget, ensuring optimal allocation of resources across channels. Track spend and performance to ensure cost efficiency and maximize return on investment (ROI).

Team Leadership & Mentorship: Manage and mentor a team of digital marketing professionals, fostering a collaborative and innovative environment. Provide guidance, training, and performance feedback to ensure continuous professional growth and achievement of team goals.

What the Client is Looking for in You

As the Digital Marketing Manager – CPG Industry, the client is seeking a highly skilled and results-driven digital marketing expert with a deep understanding of the Consumer Packaged Goods (CPG) sector. You should be an innovative, strategic thinker with a strong passion for driving brand growth and engaging consumers through digital channels. This role demands a proactive leader who can develop cutting-edge marketing strategies and deliver measurable results.

Proven Experience in Digital Marketing within CPG

The client is looking for a digital marketing professional with significant experience in the CPG industry. You should have a strong portfolio of successful digital campaigns that increased brand awareness, consumer engagement, and market share. Your expertise in utilizing digital platforms such as social media, SEO, SEM, email marketing, and content creation is highly valued. The ability to translate complex data into actionable insights and optimize digital campaigns will be key to success.

Strategic Mindset with a Passion for Innovation

As Digital Marketing Manager, you must possess a forward-thinking approach to digital marketing. The ideal candidate will demonstrate the ability to craft innovative digital marketing strategies that align with the company’s business objectives. You should be adept at spotting emerging trends in digital marketing and consumer behavior, ensuring that the company stays ahead of the competition by continually evolving its digital approach.

Strong Analytical and Data-Driven Decision Making

A key aspect of the role is your ability to leverage analytics tools to drive decisions and optimize campaigns. The client is looking for someone who can measure, analyze, and report on the success of digital initiatives and use data to refine strategies. A solid understanding of performance metrics, conversion rates, and ROI analysis is essential for making data-driven decisions and improving marketing outcomes.

Proven Leadership and Collaboration Skills

The client values a leader who can effectively manage a team while collaborating across multiple departments, such as product development, sales, and creative. You should have experience leading cross-functional teams, managing digital projects, and fostering a culture of collaboration and innovation. The ability to communicate and inspire your team to achieve digital marketing goals will be crucial to your success.

Consumer-Centric Approach

With the CPG industry being highly competitive, the client is seeking someone who can develop and implement consumer-first digital marketing strategies. A strong understanding of consumer behavior, preferences, and market trends will allow you to create compelling campaigns that resonate with target audiences and drive meaningful engagement and loyalty.

Strong Communication and Stakeholder Management

You will be required to effectively communicate digital marketing strategies and performance to senior leadership and other key stakeholders. The client values a Digital Marketing Manager who can present clear, data-backed insights and foster alignment on strategy and objectives. Your ability to manage expectations and deliver results in line with business goals is critical to your role.

Commitment to Results and Continuous Improvement

Finally, the client seeks a Digital Marketing Manager who is committed to continuous improvement. This involves staying updated with the latest trends in digital marketing, constantly refining strategies, and delivering superior results. A passion for growth, both for the brand and your personal development, will set you apart as a top candidate for this role.

FAQs About the Role – Digital Marketing Manager – CPG Industry

What are the key responsibilities of the Digital Marketing Manager in this role?

As the Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to enhance brand visibility, consumer engagement, and market share in the CPG industry. Your duties will include managing multi-channel campaigns, analyzing performance data, leading content creation efforts, and optimizing digital platforms such as social media, email, SEO, and SEM. You will also collaborate with internal teams and stakeholders to align digital marketing initiatives with business goals and drive customer acquisition and retention.

What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in digital marketing, preferably in the Consumer Packaged Goods (CPG) sector. A strong background in campaign management, data analysis, content strategy, and cross-channel marketing is essential. Experience with digital marketing tools such as Google Analytics, SEO/SEM platforms, and social media advertising is crucial. A bachelor’s degree in Marketing, Communications, or a related field is required, and a master’s degree or certification in digital marketing would be a plus.

What key skills are essential for success in this role?

Success in this role requires a strong understanding of digital marketing strategies, data analysis, and consumer behavior in the CPG industry. You should have excellent communication skills, both written and verbal, with the ability to lead digital initiatives, collaborate across teams, and present results to senior leadership. A creative mindset, adaptability to emerging technologies, and strong project management skills are also essential to ensure effective execution of digital campaigns.

What challenges can I expect in this role?

As a Digital Marketing Manager in the CPG sector, you will face challenges such as managing competing priorities, staying ahead of rapidly evolving digital trends, and achieving measurable results in a competitive market. You will need to continuously optimize campaigns based on data insights while keeping up with changing consumer behaviors and market demands. Budget constraints and tight deadlines may also require you to balance resources effectively to deliver successful outcomes.

What is the expected impact of the Digital Marketing Manager on the company’s growth?

The Digital Marketing Manager will have a significant impact on the company’s growth by increasing brand awareness, driving consumer engagement, and enhancing the company’s digital presence. Your ability to execute successful campaigns that resonate with target audiences will directly contribute to customer acquisition, retention, and overall business performance. Additionally, you will play a key role in adapting digital strategies to align with the company’s long-term growth objectives.

What is the company’s culture and work environment like?

The company fosters a collaborative, innovative, and fast-paced work environment. You will work in a dynamic, team-oriented culture that values creativity, accountability, and continuous learning. The company encourages employees to take initiative and is dedicated to providing opportunities for professional development and growth. As a Digital Marketing Manager, you will be empowered to drive meaningful results while contributing to a positive and forward-thinking company culture.

What Remuneration Can You Expect from This Job?

As the Digital Marketing Manager – CPG Industry in Detroit, MI, you can expect a competitive and comprehensive compensation package tailored to attract top talent in the digital marketing field. The remuneration for this role typically includes:

1. Base Salary
The base salary for a Digital Marketing Manager in the CPG industry depends on the company’s size, market position, and location. In Detroit, MI, the annual base salary for this role typically ranges from $80,000 to $120,000, with larger or more established CPG companies potentially offering higher salaries.

2. Performance-Based Bonuses
In addition to the base salary, performance-based bonuses are a common part of the compensation package. These bonuses are usually tied to key metrics such as campaign performance, revenue growth, customer acquisition, and overall digital marketing success. Bonuses can range from 10% to 30% of the base salary, depending on both individual and company performance.

3. Equity & Stock Options
Some CPG companies offer equity incentives as part of their compensation package, including stock options or restricted stock units (RSUs). These incentives help align the interests of digital marketing leaders with the company’s long-term growth and profitability. Depending on company valuation, stock-based compensation can add a substantial amount to the total remuneration.

4. Benefits & Perks
Digital Marketing Managers often enjoy a comprehensive benefits package, including:

Health, dental, and vision insurance
401(k) plans with company contributions
Paid time off (PTO) and holidays
Employee wellness programs
Flexible work arrangements (remote work or hybrid options)
Paid parental leave

5. Professional Development & Growth Opportunities
Many CPG companies offer support for ongoing professional development. This could include access to industry conferences, digital marketing certifications, workshops, and courses. Companies may also provide mentorship opportunities or career advancement programs to help you grow in your role and within the organization.

6. Signing Bonuses & Relocation Assistance
For highly qualified candidates, companies may offer signing bonuses or relocation assistance to make the transition easier. These one-time incentives can range from $5,000 to $20,000 depending on the level of the position and the candidate’s experience.

Total Compensation Potential

When factoring in base salary, performance bonuses, stock options, and benefits, the total compensation for a Digital Marketing Manager in the CPG industry can range from $90,000 to $150,000 annually. Larger companies with extensive digital marketing teams may offer even more lucrative compensation packages.

How to Apply

If you are an experienced and results-driven digital marketing professional with a passion for the Consumer Packaged Goods (CPG) industry, we encourage you to apply for the Digital Marketing Manager – CPG Industry role in Detroit, MI. This is a fantastic opportunity to lead digital marketing initiatives for a fast-growing CPG company, driving brand awareness, customer engagement, and business growth through innovative strategies.

To apply, please submit your updated resume and a cover letter that highlights your experience in digital marketing, particularly within the CPG industry. In your cover letter, emphasize your success in managing digital campaigns, optimizing performance across multiple channels, and utilizing data-driven insights to improve marketing effectiveness. Be sure to showcase your leadership abilities, collaboration with cross-functional teams, and your ability to drive results in a competitive digital landscape.

This role offers a unique opportunity to contribute to a high-impact digital marketing strategy and further your career in the CPG sector. If you’re ready to make a meaningful impact and thrive in a fast-paced environment, we’d love to hear from you.

Apply now to join a dynamic team and take the next step in your digital marketing career!

For more information or to explore similar opportunities, visit our CPG Digital Marketing Careers Page.

Job Category: CPG Industry

Job Type: Full Time

Job Location: Detroit

Digital Marketing Manager – CPG Industry – Detroit, MI