Senior E-commerce Analyst – Direct-to-Consumer (DTC) Strategy – Memphis, TN

Are you a data-driven strategist with a passion for e-commerce and Direct-to-Consumer (DTC) growth? We are seeking a Senior E-commerce Analyst to join a fast-paced, innovative team in Memphis, TN. This is an exciting opportunity to drive online sales strategies, optimize customer experiences, and leverage data analytics to fuel business growth. If you excel in e-commerce operations, digital marketing, and DTC strategies, this role is for you!

Lead E-commerce Growth and DTC Strategies in Memphis, TN

A leading company in Memphis, TN is looking for a Senior E-commerce Analyst to spearhead its Direct-to-Consumer (DTC) strategy. This role is ideal for a data-savvy professional with experience in online retail, digital marketing analytics, and customer acquisition strategies. If you’re passionate about using data to enhance online performance and drive revenue, this is your chance to make a significant impact in the e-commerce space.

Key Responsibilities of the Senior E-commerce Analyst – Direct-to-Consumer (DTC) Strategy

The Senior E-commerce Analyst plays a critical role in shaping and executing the Direct-to-Consumer (DTC) strategy to drive online sales, improve customer experience, and maximize revenue growth. This position requires a deep understanding of e-commerce trends, data analytics, and digital marketing strategies to optimize performance across multiple online channels. Below is a detailed overview of the key responsibilities associated with this role:

🔹 E-commerce Strategy Development:

Develop and implement innovative DTC sales strategies to drive customer engagement, enhance brand loyalty, and increase online revenue.
Analyze customer data, industry trends, and competitive insights to refine the company’s e-commerce roadmap.
Identify gaps and opportunities in the current online sales approach and implement solutions that improve performance and profitability.

🔹 Data Analysis & Insights:

Utilize data analytics tools such as Google Analytics, Adobe Analytics, and e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.) to track website traffic, customer journeys, and purchasing patterns.
Generate detailed reports on customer acquisition costs, conversion rates, and revenue trends to support strategic decision-making.
Identify bottlenecks and pain points in the customer buying journey and recommend solutions to improve overall sales and retention.

🔹 Customer Acquisition & Retention:

Develop targeted customer acquisition strategies using SEO, paid media, email marketing, and influencer collaborations.
Leverage A/B testing and conversion rate optimization (CRO) techniques to improve lead generation and customer engagement.
Implement personalization techniques such as AI-powered recommendations, dynamic pricing, and customer segmentation to boost retention.

🔹 Digital Marketing Optimization:

Collaborate with marketing and advertising teams to ensure that all digital campaigns align with DTC revenue goals.
Optimize search engine marketing (SEM), search engine optimization (SEO), social media advertising, and email marketing to enhance online visibility.
Monitor campaign performance and implement strategies to reduce customer acquisition costs (CAC) while maximizing return on investment (ROI).

🔹 Website Performance & UX:

Partner with web developers and UX designers to optimize site speed, responsiveness, and navigation for an improved shopping experience.
Monitor and improve mobile commerce (m-commerce) performance, ensuring seamless shopping across devices.
Optimize checkout processes by implementing one-click purchasing, multiple payment options, and cart recovery mechanisms to minimize abandoned transactions.

🔹 Sales Forecasting & Reporting:

Create comprehensive sales performance reports using real-time e-commerce analytics and forecasting models.
Identify key trends in sales volume, seasonal fluctuations, and customer demographics to optimize product offerings.
Present data-driven recommendations to senior leadership to shape e-commerce initiatives and budget allocations.

🔹 Competitive Analysis:

Conduct ongoing research to benchmark competitors’ DTC e-commerce strategies, pricing models, and digital marketing tactics.
Analyze emerging trends in consumer behavior, payment innovations, and new e-commerce technologies to stay ahead of industry shifts.
Work with product and branding teams to identify unique value propositions (UVPs) that differentiate the company from competitors.

What the Client is Looking for in You

As the Senior E-commerce Analyst – Direct-to-Consumer (DTC) Strategy in Memphis, TN, the client seeks a strategic thinker and data expert who can drive online growth and customer engagement. You should be a proactive problem-solver with strong analytical skills and a passion for digital innovation.

✅ Proven Experience in E-commerce & DTC:
The ideal candidate has 3+ years of experience in e-commerce strategy, online retail analytics, and DTC business models. Familiarity with platforms like Shopify, Magento, or WooCommerce is a plus.

✅ Strong Analytical & Data Skills:
You must have hands-on experience with Google Analytics, data visualization tools (Tableau, Power BI), and Excel. The ability to interpret complex data and translate it into actionable strategies is crucial.

✅ Digital Marketing Expertise:
A solid understanding of SEO, SEM, paid advertising, and email marketing campaigns is required. The client values professionals who can align digital strategies with revenue goals.

✅ Customer-Centric Mindset:
The client wants someone who understands customer behavior, journey mapping, and personalization techniques to enhance user experiences and drive loyalty.

✅ Technical Proficiency:
Knowledge of website performance metrics, A/B testing, and UX optimization is highly desirable. Experience with HTML, CSS, or JavaScript is a bonus.

✅ Excellent Communication & Collaboration:
Strong interpersonal skills are essential to work cross-functionally with marketing, tech, and leadership teams.

Frequently Asked Questions (FAQs)

1. What does a Senior E-commerce Analyst – Direct-to-Consumer (DTC) Strategy do?

A Senior E-commerce Analyst specializing in Direct-to-Consumer (DTC) strategy plays a vital role in driving the growth and success of an online retail business. This position involves developing and executing data-driven strategies to enhance e-commerce performance, optimize customer journeys, and improve revenue generation. The analyst is responsible for tracking key performance metrics, identifying trends, and making data-backed recommendations to refine the online shopping experience.

Key responsibilities include:

Analyzing online sales data to measure performance and identify opportunities for growth.
Developing and implementing strategies to increase website traffic and conversion rates.
Collaborating with marketing teams to optimize digital advertising campaigns, email marketing, and social media strategies.
Utilizing customer insights and behavioral analytics to improve user experience and retention.
Monitoring industry trends and competitor strategies to ensure the company remains competitive in the e-commerce space.
Working closely with UX/UI teams to enhance website design, functionality, and checkout processes.

2. What qualifications are required for this position?

To be successful in this role, candidates should have a combination of experience, technical knowledge, and analytical skills. The following qualifications are typically required:

✅ Professional Experience:

A minimum of 3+ years of experience in e-commerce, online retail, or direct-to-consumer (DTC) strategy.
Proven track record of driving e-commerce sales and improving online customer engagement.

✅ Technical Expertise:

Strong understanding of Google Analytics, data visualization tools, and key performance metrics related to e-commerce.
Hands-on experience with SEO (Search Engine Optimization), SEM (Search Engine Marketing), and paid digital advertising.
Experience working with e-commerce platforms such as Shopify, Magento, WooCommerce, or BigCommerce.
Familiarity with A/B testing methodologies to optimize online shopping experiences.

✅ Educational Background:

A bachelor’s degree in Marketing, Business, Data Analytics, or a related field is preferred but not always mandatory.
Certifications in Google Analytics, digital marketing, or e-commerce platforms are a plus.

✅ Soft Skills:

Strong problem-solving and data interpretation skills to make strategic decisions.
Excellent communication skills to collaborate with marketing, sales, and development teams.
Ability to work in a fast-paced environment and adapt to changing consumer trends.

3. What skills are crucial for success in this role?

To thrive as a Senior E-commerce Analyst – DTC Strategy, candidates should possess a strong mix of analytical, technical, and marketing skills. Below are some of the key competencies:

🛒 E-commerce Strategy & Business Growth:

Ability to analyze and optimize online shopping experiences to drive higher sales.
Knowledge of DTC business models and strategies to engage customers directly.

📊 Data Analysis & Reporting:

Expertise in Google Analytics, SQL, and BI (Business Intelligence) tools like Tableau or Power BI.
Strong proficiency in data-driven decision-making to identify growth opportunities.

📈 SEO & Digital Marketing Optimization:

Strong understanding of SEO best practices, keyword research, and content strategy.
Hands-on experience with Google Ads, Facebook Ads, and other paid media strategies.
Knowledge of email marketing, automated workflows, and CRM platforms like HubSpot or Salesforce.

🔧 Website Optimization & UX/UI Best Practices:

Experience working with developers and designers to improve website functionality.
Understanding of A/B testing, heatmaps, and customer feedback tools to enhance user experience.

🤝 Collaboration & Communication:

Ability to work across teams including marketing, product, and IT to align business goals.
Strong negotiation skills when working with external vendors or digital marketing agencies.

4. What challenges can I expect in this role?

While the role of a Senior E-commerce Analyst – DTC Strategy is exciting and dynamic, it also comes with its challenges. Here are some common obstacles you may encounter:

⚡ Keeping Up with Rapidly Changing E-commerce Trends:

The e-commerce industry is constantly evolving, with new technologies, consumer behaviors, and platforms emerging regularly.
Staying ahead requires continuous learning and the ability to quickly adapt strategies.

📊 Managing Data Complexity:

Handling large amounts of data from multiple sources can be overwhelming.
Extracting meaningful insights from complex datasets requires strong analytical and technical skills.

🛍️ Optimizing Conversion Rates & Customer Experience:

Driving traffic to an e-commerce site is one challenge; converting visitors into buyers is another.
Finding the right balance between pricing, promotions, and user experience is crucial for maximizing revenue.

📉 Dealing with Market Competition & Customer Expectations:

The online retail space is highly competitive, making differentiation a key challenge.
Consumers expect fast, seamless, and personalized shopping experiences, which requires constant optimization.

📦 Logistics & Supply Chain Coordination:

Ensuring that fulfillment, shipping, and delivery processes run smoothly is critical.
Working with operations teams to manage inventory and avoid stockouts can be challenging.

🛠 Technical Challenges & Website Performance Issues:

Website downtime, slow load times, and poor mobile optimization can impact sales.
Collaboration with IT and development teams is needed to maintain a high-performing e-commerce site.

5. What growth opportunities does this role offer?

The Senior E-commerce Analyst – DTC Strategy role opens doors to several career advancement opportunities. By gaining hands-on experience in e-commerce, digital marketing, and analytics, professionals in this role can grow into leadership positions such as:

🚀 E-commerce Manager or Director:

Lead an entire e-commerce department, overseeing website performance, digital marketing, and growth strategies.

📈 Head of Digital Marketing:

Take charge of multi-channel marketing strategies, paid advertising, SEO, and customer engagement campaigns.

📊 Data & Business Intelligence Manager:

Specialize in data analytics, market research, and business intelligence to drive revenue optimization.

💡 Customer Experience & Retention Strategist:

Focus on improving customer journeys, loyalty programs, and personalized shopping experiences.

🌍 Global E-commerce Expansion Leader:

Help companies scale their online business internationally by developing global DTC strategies.

What Remuneration Can You Expect from This Job?

As a Senior E-commerce Analyst – Direct-to-Consumer (DTC) Strategy in Memphis, TN, you can expect a competitive compensation package that reflects your expertise in e-commerce strategy, data analysis, and business growth. The remuneration for this role typically includes:

Base Salary
The base salary for a Senior E-commerce Analyst in the DTC space varies based on experience, company size, and market position. On average, you can expect an annual base salary ranging from $80,000 to $120,000.
Performance-Based Bonuses
In addition to your base salary, many companies offer performance-based bonuses tied to key metrics such as online sales growth, customer acquisition, and retention rates. These bonuses typically range from 10% to 25% of your base salary, rewarding you for driving measurable e-commerce success.
Stock Options & Equity
Depending on the company’s structure—especially for fast-growing DTC brands—you may be eligible for stock options or equity grants. This provides an opportunity to share in the company’s growth and long-term success.
Profit-Sharing & Incentive Plans
Some companies offer profit-sharing programs or long-term incentive plans (LTIPs) that reward you for achieving strategic goals and contributing to sustained revenue growth. These incentives ensure your compensation reflects the company’s ongoing success.
Benefits & Perks
A comprehensive benefits package typically includes:
- Health, dental, and vision insurance
- 401(k) plans with company matching
- Remote work flexibility or hybrid work options
- Professional development opportunities (certifications, training programs)
- Employee discounts on company products
- Paid time off (PTO) and holidays
Signing Bonuses & Relocation Assistance
For highly qualified candidates, some companies may offer signing bonuses or relocation assistance if moving to Memphis, TN, is required. Signing bonuses can range from $5,000 to $20,000 based on your experience and the company’s urgency to fill the role.

Total Compensation Potential

When combining base salary, bonuses, and potential stock options or incentives, the total compensation package for a Senior E-commerce Analyst can range from $90,000 to $150,000 annually. High-performing analysts in fast-growing DTC brands may earn even more through bonuses and equity plans.

This role offers not just financial rewards but also an opportunity to make a direct impact on the company’s digital growth strategy, making it a highly valuable and rewarding career move.

How to Apply

If you are a results-driven and strategic leader with a deep understanding of Direct-to-Consumer (DTC) E-commerce strategies, we encourage you to apply for the Senior E-commerce Analyst – Direct-to-Consumer (DTC) Strategy role in Memphis, TN. This is an exciting opportunity to leverage your expertise in DTC growth, digital marketing, and e-commerce performance optimization to influence key business decisions and drive impactful consumer strategies.

To apply, please submit your resume and a cover letter highlighting your experience in E-commerce strategy, digital analytics, customer acquisition, conversion rate optimization, and managing multi-channel DTC programs. Showcase your ability to enhance user experience, develop actionable insights from data, and collaborate with cross-functional teams to exceed business goals.

This role offers an opportunity to make a significant impact on the company’s digital presence and DTC growth, while advancing your career in a dynamic and fast-paced environment. Apply today to help shape the future of DTC strategies and elevate e-commerce performance as a Senior E-commerce Analyst in Memphis, TN!

For more information or to explore similar opportunities, visit our E-commerce Careers Page.

Job Category: Direct-to-Consumer (DTC) Strategy

Job Type: Full Time

Job Location: Memphis

Senior E-commerce Analyst – Direct-to-Consumer (DTC) Strategy – Memphis, TN