Are you a strategic marketing leader with a passion for driving brand growth and market expansion in the medical device industry? We are seeking a Director of Marketing (Med Device) in Cleveland, OH, to develop and execute comprehensive marketing strategies that enhance brand positioning, increase market share, and drive product adoption. This executive role is ideal for a results-driven professional with a strong background in medical device marketing, digital campaigns, and product commercialization.

As the Director of Marketing (Med Device) in Cleveland, OH, you will be responsible for overseeing all marketing initiatives, including product launches, brand messaging, market research, and demand generation strategies. The ideal candidate will have a deep understanding of the medical device industry, competitive landscape, and regulatory environment, ensuring that all marketing efforts align with business objectives. If you have a track record of delivering impactful marketing campaigns and driving revenue growth, we encourage you to apply.

About This Role

The Director of Marketing (Med Device) in Cleveland, OH will play a key leadership role in shaping the company’s marketing vision and commercial success. This position requires an innovative marketer who can drive brand awareness, lead cross-functional teams, and develop strategic campaigns that resonate with healthcare professionals, providers, and end-users. The role involves overseeing digital and traditional marketing strategies, managing marketing budgets, and ensuring product messaging aligns with regulatory and market demands.

This is a high-impact opportunity to lead a marketing team in a fast-growing medical device company, positioning the company’s products as industry leaders. The Director of Marketing (Med Device) in Cleveland, OH will collaborate closely with the sales, R&D, and executive leadership teams to ensure that marketing efforts support business growth and revenue objectives. If you thrive in a fast-paced environment, have a strong analytical mindset, and excel in brand strategy, this role is for you.

Key Responsibilities – Director of Marketing (Med Device) in Cleveland, OH

Develop and Implement Marketing Strategy

Design and execute a comprehensive marketing strategy to increase brand awareness and market penetration.
Align marketing initiatives with business goals, revenue targets, and product commercialization strategies.
Analyze market trends and competitor positioning to refine marketing approaches.

Lead Product Marketing and Launch Initiatives

Oversee go-to-market strategies for new product launches, ensuring successful adoption.
Develop compelling messaging and positioning for medical device products.
Collaborate with product development teams to align marketing efforts with innovation.

Manage Digital Marketing and Lead Generation

Drive digital marketing strategies, including SEO, PPC, email campaigns, and content marketing.
Optimize website performance and online presence to generate high-quality leads.
Utilize data analytics to measure campaign effectiveness and improve ROI.

Enhance Brand Awareness and Market Positioning

Develop branding strategies that establish the company as a leader in the medical device industry.
Ensure consistent brand messaging across all marketing channels.
Manage PR, media relations, and thought leadership initiatives.

Collaborate with Sales and Business Development Teams

Work closely with sales leadership to support pipeline development and revenue growth.
Provide marketing materials, sales collateral, and lead-generation tools for the sales team.
Develop targeted campaigns to nurture prospects and convert leads into customers.

Conduct Market Research and Competitive Analysis

Analyze market trends, customer needs, and competitor strategies to guide marketing initiatives.
Gather insights through surveys, focus groups, and industry research.
Adapt marketing tactics based on data-driven insights.

Oversee Regulatory and Compliance-Driven Marketing

Ensure marketing materials comply with FDA regulations and industry standards.
Work with legal and regulatory teams to align promotional messaging with compliance requirements.
Develop educational content that meets industry guidelines and enhances credibility.

Manage Marketing Budget and Performance Metrics

Oversee marketing budgets, ensuring cost-effective allocation of resources.
Track KPIs to measure the success of campaigns and adjust strategies accordingly.
Report marketing performance to executive leadership with actionable insights.

What The Client is Looking For in You

To excel as the Director of Marketing (Med Device) in Cleveland, OH, you should possess a strategic mindset, a strong marketing background, and a deep understanding of the medical device industry. The ideal candidate will bring:

Extensive Experience in Medical Device Marketing – Proven track record in marketing strategy, product launches, digital marketing, and brand positioning within the medical device sector.
Strong Leadership & Team Development Skills – Ability to lead, mentor, and inspire a high-performing marketing team while fostering a collaborative and innovative culture.
Expertise in Digital & Traditional Marketing Channels – Experience in leveraging SEO, PPC, email marketing, social media, and traditional marketing methods to enhance brand presence and lead generation.
Market & Competitive Intelligence – Strong analytical skills to assess market trends, customer behavior, and competitive positioning to drive data-driven marketing strategies.
Product Commercialization & Launch Experience – Ability to develop go-to-market strategies, messaging frameworks, and demand generation plans that drive adoption and revenue growth.
Collaboration with Sales & Cross-Functional Teams – Experience working closely with sales, R&D, regulatory, and executive teams to ensure marketing efforts align with overall business objectives.
Regulatory & Compliance Knowledge – Familiarity with FDA regulations, marketing compliance guidelines, and industry best practices to ensure all marketing efforts adhere to legal standards.
Revenue & ROI Focused Approach – Strong financial acumen in managing marketing budgets, tracking KPIs, and optimizing campaigns for maximum ROI.
Exceptional Communication & Storytelling Abilities – Ability to craft compelling narratives, impactful messaging, and persuasive content that resonates with healthcare professionals and decision-makers.

If you have a passion for medical device marketing, a results-driven mindset, and a desire to make a significant impact in a growing company, this opportunity is for you!

Why This Opportunity Stands Out

This role is more than just a marketing position—it’s an opportunity to drive innovation and commercial success in the medical device industry. As the Director of Marketing (Med Device) in Cleveland, OH, you will:

Lead a High-Growth Organization – Join a company that is expanding rapidly and making a significant impact in the healthcare sector.
Shape the Future of Medical Technology – Play a crucial role in bringing innovative medical devices to market, improving patient care and outcomes.
Competitive Compensation & Benefits – Enjoy a strong base salary, performance-based bonuses, and executive-level benefits.
Direct Influence on Business Growth – Work closely with leadership to craft and implement marketing strategies that directly impact the company’s success.
Collaborative & Dynamic Work Environment – Be part of a forward-thinking, fast-paced team that values creativity, innovation, and strategic marketing execution.
Professional Growth & Development – Access ongoing training, industry conferences, and career advancement opportunities in a company that values its leadership team.

This is your chance to elevate your career, take on a leadership role, and drive marketing excellence in a cutting-edge medical device company.

FAQs About the Role

Q: What industries should I have experience in?
A: You should have significant experience in medical device marketing, including product launches, demand generation, and digital/traditional marketing strategies. Experience in healthcare, biotech, or life sciences is a plus.

Q: Is relocation required for this position?
A: The role is based in Cleveland, OH. Candidates should either be local or open to relocation, as on-site leadership and collaboration with cross-functional teams are essential.

Q: What is the reporting structure for this role?
A: The Director of Marketing (Med Device) in Cleveland, OH will report directly to the Chief Commercial Officer (CCO) and collaborate with the sales, R&D, and executive leadership teams.

Q: What type of leadership style is preferred?
A: We are looking for a strategic, data-driven, and collaborative leader who can drive results, inspire a team, and execute innovative marketing campaigns.

Q: What is the expected travel requirement?
A: This role may require occasional travel, particularly for industry conferences, trade shows, and key customer meetings.

Q: What qualifications and skills are required?
A: A bachelor’s or master’s degree in marketing, business, or a related field is required, along with 8-10+ years of marketing leadership experience in the medical device industry. Strong knowledge of digital marketing, product commercialization, and regulatory compliance is essential.

Q: How does this role contribute to the company’s overall success?
A: The Director of Marketing (Med Device) in Cleveland, OH plays a key role in brand growth, lead generation, product positioning, and market expansion, directly impacting the company’s revenue and long-term success.

Q: What is the hiring timeline for this position?
A: The company is actively seeking the right candidate and aims to complete the hiring process within the next 60–90 days. The onboarding process will involve marketing strategy sessions, team integration, and goal alignment.

What Remuneration Can You Expect from This Job?

As the Director of Marketing (Med Device) in Cleveland, OH, you can expect a highly competitive compensation package that reflects your expertise and leadership within the medical device industry. The base salary for this role typically ranges between $150,000 – $200,000 per year, depending on experience, industry knowledge, and past achievements in driving marketing success and revenue growth.

Beyond the base salary, this position includes performance-based incentives tied to key marketing metrics such as lead generation, brand growth, successful product launches, and revenue impact. Additionally, equity options or stock grants may be available, providing an opportunity to share in the company’s long-term success.

The benefits package includes comprehensive healthcare coverage (medical, dental, and vision), a 401(k) plan with company matching, generous paid time off (PTO), and executive-level perks. Additional benefits may include a relocation package, travel allowances for industry events, and participation in professional development programs.

This role offers not just a lucrative financial package, but also the opportunity to lead strategic marketing efforts in a rapidly growing medical device company, making a lasting impact on the healthcare industry.

How to Apply for This Director of Marketing (Med Device) Position in Cleveland, OH

If you are a dynamic and results-driven marketing leader with a strong background in the medical device industry, we encourage you to apply for the Director of Marketing (Med Device) in Cleveland, OH. This is an excellent opportunity to lead high-impact marketing initiatives, drive brand growth, and contribute to a company that is revolutionizing medical technology.

To apply, please submit your resume and a cover letter detailing your experience in marketing strategy, product launches, digital marketing, and brand development within the medical device sector.

This role offers a rewarding chance to shape the marketing direction of an innovative medical device company, enhance market positioning, and collaborate with top-tier professionals. Apply today to take the next step in your marketing leadership career!

For more information or to explore similar opportunities, visit our Medical Device Recruiters Page.

Job Category: Director of Marketing

Job Type: Full Time

Job Location: Cleveland

Director of Marketing (Med Device) in Cleveland, OH