Director of Digital Marketing (Medical Device) in New York, NY

Are you an innovative digital marketing leader with a passion for transforming brand presence in the healthcare industry? We are seeking a Director of Digital Marketing (Medical Device) in New York, NY to drive digital strategy, enhance online engagement, and optimize digital marketing efforts for a cutting-edge medical device company. This role requires a forward-thinking professional with expertise in SEO, content marketing, paid media, and marketing automation to expand brand awareness and generate high-quality leads in the healthcare sector.

As the Director of Digital Marketing (Medical Device) in New York, NY, you will play a pivotal role in shaping the company’s online presence, leveraging data-driven insights to refine digital campaigns, and ensuring alignment with the company’s growth objectives. If you thrive in a fast-paced environment, excel at executing multi-channel digital strategies, and have a deep understanding of healthcare marketing compliance, this is the opportunity for you!

About This Role

The Director of Digital Marketing (Medical Device) in New York, NY will lead the company’s digital marketing initiatives, overseeing content strategy, paid advertising, SEO, and lead generation efforts. This role demands a results-oriented leader who can drive measurable outcomes, enhance customer engagement, and optimize conversion rates through a strategic blend of digital channels.

Working closely with cross-functional teams, the Director of Digital Marketing (Medical Device) in New York, NY will develop and execute data-driven marketing strategies that position the company as a leader in the medical device space. From managing high-impact campaigns to leveraging advanced analytics, this role is essential in driving revenue growth, expanding market share, and enhancing digital brand authority.

Key Responsibilities – Director of Digital Marketing (Medical Device) in New York, NY

Develop and Execute Digital Marketing Strategy

Create and implement a comprehensive digital marketing strategy aligned with business goals.
Optimize the company’s online presence through SEO, content marketing, and paid advertising.
Ensure all digital campaigns align with brand messaging and compliance regulations in the healthcare sector.

Lead SEO and Content Marketing Initiatives

Develop and execute SEO strategies to improve organic search rankings and website traffic.
Oversee content marketing efforts, including blogs, whitepapers, case studies, and thought leadership content.
Collaborate with internal and external content creators to ensure high-quality, engaging content.

Manage Paid Media and Advertising Campaigns

Oversee PPC, display, social media advertising, and other paid digital campaigns.
Optimize ad spend to maximize ROI, conversion rates, and lead generation.
Monitor campaign performance, adjusting strategies based on data insights.

Drive Lead Generation and Conversion Optimization

Implement lead generation strategies to drive high-quality traffic and increase conversion rates.
Optimize landing pages, email marketing campaigns, and call-to-actions for better engagement.
Work closely with sales teams to ensure digital efforts align with lead nurturing processes.

Enhance Social Media and Digital Engagement

Develop a social media strategy to boost brand awareness and audience engagement.
Manage company presence on LinkedIn, Twitter, Facebook, and industry-specific platforms.
Leverage analytics to improve engagement, audience targeting, and campaign effectiveness.

Utilize Data Analytics and Marketing Automation

Leverage analytics tools to measure campaign performance and optimize digital efforts.
Use marketing automation platforms (HubSpot, Marketo, or similar) to streamline marketing workflows.
Monitor KPIs such as website traffic, conversion rates, and customer acquisition cost.

Ensure Compliance with Healthcare Marketing Regulations

Adhere to FDA, HIPAA, and industry regulations when executing digital marketing initiatives.
Ensure accuracy and compliance in digital advertising, email marketing, and content distribution.
Work with legal and regulatory teams to maintain compliance across all digital channels.

Collaborate with Cross-Functional Teams

Work closely with product marketing, sales, and executive teams to align marketing strategies.
Partner with IT and development teams to enhance website functionality and user experience.
Manage relationships with external agencies and vendors to execute marketing campaigns effectively.

What The Client is Looking For in You

To thrive as the Director of Digital Marketing (Medical Device) in New York, NY, you should be a data-driven marketing leader with a proven ability to craft and execute high-impact digital strategies. The ideal candidate will possess:

Extensive Experience in Digital Marketing – A minimum of 8–10 years in digital marketing, preferably in the medical device, healthcare, or life sciences industries, with expertise in SEO, content marketing, PPC, and marketing automation.
Proven Track Record in Lead Generation & Growth – Demonstrated ability to drive digital campaigns that generate qualified leads, increase conversion rates, and contribute to revenue growth.
Expertise in SEO and Content Marketing – Strong background in developing high-ranking SEO strategies and managing content-driven campaigns that establish thought leadership.
Strong Paid Media & Advertising Skills – Experience managing multi-channel paid campaigns across platforms like Google Ads, LinkedIn, and social media, optimizing budgets for maximum ROI.
Data-Driven Decision-Making – Proficiency in marketing analytics tools (Google Analytics, HubSpot, Marketo, etc.) to measure campaign performance and refine digital strategies.
Compliance & Regulatory Knowledge – Familiarity with FDA, HIPAA, and healthcare marketing regulations to ensure ethical and compliant digital marketing efforts.
Strategic Vision & Leadership – Ability to lead cross-functional teams, collaborate with sales and product teams, and align marketing efforts with business objectives.
Exceptional Communication & Creativity – Strong written and verbal communication skills, along with the ability to craft compelling messaging and creative marketing campaigns.

Why This Opportunity Stands Out

This role provides an unparalleled opportunity to make a meaningful impact in the medical device industry. As the Director of Digital Marketing (Medical Device) in New York, NY, you will:

Drive Digital Innovation in Healthcare – Lead cutting-edge digital strategies that enhance brand visibility and patient engagement in the fast-evolving medical device sector.
Work with a Market Leader – Join a company at the forefront of medical technology, driving innovative solutions that improve patient outcomes.
Competitive Compensation & Benefits – Enjoy a competitive salary, performance-based bonuses, and a comprehensive benefits package.
High-Level Strategic Role – Work directly with executive leadership to influence the company’s digital presence and market growth.
Opportunities for Career Growth – Gain leadership experience in a rapidly growing organization with a clear path for advancement.
Collaborative & Innovative Environment – Be part of a dynamic team that values creativity, innovation, and data-driven decision-making.

FAQs About the Role

Q: What industries should I have experience in?
A: Candidates with experience in medical devices, healthcare, pharmaceuticals, or life sciences are preferred. Strong digital marketing experience in other regulated industries will also be considered.

Q: Is this a remote or in-office role?
A: This role is based in New York, NY, and requires candidates to work on-site or in a hybrid capacity, depending on company policies.

Q: What digital marketing tools should I be proficient in?
A: Candidates should have experience with Google Analytics, HubSpot, Marketo, Salesforce, SEO tools (SEMrush, Ahrefs, Moz), Google Ads, and social media management platforms.

Q: What is the expected reporting structure for this position?
A: The Director of Digital Marketing (Medical Device) in New York, NY will report directly to the Chief Marketing Officer (CMO) and collaborate closely with sales, product, and executive teams.

Q: What are the key performance metrics for this role?
A: Success in this role will be measured by lead generation performance, website traffic growth, digital campaign ROI, conversion rates, and brand engagement.

Q: What is the travel requirement for this position?
A: Some travel may be required for industry events, conferences, and meetings with key stakeholders.

Q: What is the ideal background for this role?
A: A bachelor’s or master’s degree in marketing, digital media, communications, or a related field is required. Candidates should have at least 8–10 years of digital marketing experience, preferably in the medical device industry.

Q: How soon is the company looking to hire?
A: The company is actively recruiting and aims to fill this position within the next 60–90 days.

What Remuneration Can You Expect from This Job?

As the Director of Digital Marketing (Medical Device) in New York, NY, you can expect a highly competitive compensation package that reflects your expertise in digital strategy, lead generation, and market growth within the medical device industry. The base salary for this position ranges between $140,000 – $180,000 per year, depending on your experience, industry knowledge, and past achievements in driving digital marketing success.

In addition to the base salary, this role offers performance-based bonuses and incentives tied to key metrics such as lead conversion rates, website traffic growth, paid media ROI, and brand engagement. Equity options or stock grants may also be available for highly qualified candidates, offering an opportunity to share in the company’s long-term success.

The benefits package includes comprehensive healthcare coverage (medical, dental, and vision), 401(k) retirement plan with company matching, generous paid time off, and professional development opportunities. Additional perks may include a hybrid work model, travel allowances for industry conferences, and access to advanced marketing tools and resources.

This role offers not only a lucrative financial package but also the opportunity to shape the digital marketing strategy of an innovative medical device company while driving measurable impact in the healthcare industry.

How to Apply for This Director of Digital Marketing (Medical Device) Position in New York, NY

If you are a strategic and results-driven digital marketing professional with a strong background in the medical device industry, we encourage you to apply for the Director of Digital Marketing (Medical Device) in New York, NY. This is a unique opportunity to lead high-impact digital initiatives, drive brand growth, and expand the company’s online presence in a competitive market.

To apply, please submit your resume and a cover letter detailing your experience in SEO, content marketing, paid media, lead generation, and digital strategy within the medical device or healthcare sector.

This role offers an exciting opportunity to work with an innovative team, shape the future of digital marketing in medical technology, and drive substantial business growth. Apply today to take the next step in your marketing leadership career!

For more information or to explore similar opportunities, visit our Medical Device Recruiters Page.

Tags:

Job Category: Director of Digital Marketing

Job Type: Full Time

Job Location: New York