Executive Search Success Story: Recruiting a CMO for a PE-Backed Healthcare Services Organization

How JRG Partners ran a confidential search for a Chief Marketing Officer at a PE-backed healthcare services organization expanding through acquisitions.

The Challenge

A private equity-backed healthcare services organization was preparing for significant expansion through acquisitions, new service offerings, and geographic growth. It needed a marketing leader to drive patient acquisition and integrate acquired brands. Leadership identified several pressures:

• Expanding into highly competitive healthcare markets
• Increasing patient-acquisition costs
• Limited brand visibility across target regions
• A need for stronger digital marketing capabilities
• Integration of multiple acquired brands
• Demand for measurable marketing ROI

The board and sponsor set out to recruit a Chief Marketing Officer (CMO) — a leader spanning patient acquisition, digital marketing, and multi-brand integration. It needed a partner with deep healthcare marketing and value-creation expertise.

Why They Chose JRG Partners

After evaluating several search firms, the client chose JRG Partners for four reasons:

Deep Healthcare Marketing & Value-Creation Specialization

Our dedicated practices span healthcare marketing, patient acquisition, digital, and PE-backed value creation.

Real Access to Passive Talent

Many of the strongest healthcare marketing leaders are not actively looking. We drew on long-standing relationships and proprietary market intelligence to reach leaders invisible through conventional channels.

Confidential Search Execution

With acquisitions underway, we ran a discreet process that protected continuity and investor confidence.

Nationwide Reach

The search targeted leaders from healthcare services, digital health, and multi-site provider organizations.

The Search Strategy

Phase 1 — Leadership Assessment

We worked directly with the CEO, board, and executive team to map organizational gaps, succession risks, growth objectives, and the competencies the business would need as it scaled. Profiles were built against the company’s long-term strategy rather than legacy job descriptions.

Phase 2 — Market Mapping

Our market map spanned healthcare services organizations, digital health companies, multi-site healthcare providers, healthcare technology businesses, and PE-backed healthcare companies.

Phase 3 — Engagement

Our consultants discreetly engaged marketing leaders with proven records in healthcare patient acquisition and brand integration. Only candidates with measurable impact advanced.

Phase 4 — Assessment & Selection

Each finalist went through extensive evaluation covering strategic and functional capability, leadership and team-building, cultural alignment, and long-term retention.