Executive Search Success Story: Scaling Commercial Strategy for a High-Growth MedTech Company

How JRG Partners executed a confidential Chief Marketing Officer search for a rapidly growing medical device company transforming marketing from a product-focused function into a commercially integrated growth organization.

The Challenge

A rapidly growing medical device company had developed innovative technologies serving hospitals, physicians, and specialized healthcare providers.

It was preparing for significant U.S. commercial expansion, but its marketing organization had not yet evolved to support the next stage of growth. The CEO and Board needed a senior marketing executive to transform marketing from a product-focused function into a commercially integrated growth organization.

Why They Chose JRG Partners

Medical Device Marketing Search Expertise

JRG Partners provided deep sector specialization across medical devices, MedTech, and healthcare technology environments.

Commercial & Marketing Leadership Focus

The search targeted leaders capable of connecting technical product marketing with commercial execution, sales enablement, and revenue growth.

Access to Passive MedTech Executive Talent

Targeted market mapping and discreet outreach provided access to top-tier passive executives already leading successful commercial initiatives in healthcare.

Confidential Search Execution

Our discreet executive search methodology ensured complete confidentiality and controlled engagement management throughout the process.

The Search Strategy

Phase 1 — Leadership Assessment

JRG Partners evaluated organizational capabilities and defined future leadership requirements, focusing on:

• Current marketing capabilities and product portfolio complexity
• Target healthcare markets, customer segments, and physician stakeholders
• Competitive positioning and product-launch pipeline readiness
• Sales structure alignment, digital capabilities, and commercial expansion goals
• Marketing technology stack and leadership capability gaps

Phase 2 — Market Mapping

The search team conducted comprehensive market mapping to identify senior marketing executives across medical devices, MedTech, surgical technology, diagnostics, healthcare technology, digital health, hospital technology, specialty healthcare, PE-backed healthcare, and venture-backed MedTech organizations.

Phase 3 — Executive Engagement

Consultants discreetly engaged candidates evaluated across medical device marketing, product marketing, healthcare segmentation, physician engagement, commercial strategy, product launches, brand development, sales enablement, digital marketing, market expansion, and competitive intelligence.

Phase 4 — Assessment & Selection

Finalists were assessed across strategic marketing leadership, medical device experience, commercial understanding, product positioning, customer insight, launch experience, sales alignment, digital marketing, team development, executive communication, organizational transformation, and cultural alignment.