Engineering CMO Executive Search – Global Digital & Go-to-Market Transformation

How JRG Partners executed a confidential Chief Marketing Officer search for a global engineering technology company seeking to transform its marketing function through digital, content, analytics, account-based marketing, customer experience, and global go-to-market leadership while maintaining technical credibility.

The Challenge

A global engineering technology company was undergoing significant changes in its market and customer environment. The company had historically relied on technical sales teams, distributors, industry events, and established customer relationships. However, customers were increasingly researching technical solutions online before engaging sales teams, while competitors were investing heavily in digital content, thought leadership, online customer experiences, and account-based marketing.

The CEO and Board recognized that the company’s marketing organization needed to become more digitally sophisticated. The company required a CMO who could transform the marketing function while maintaining the technical credibility that had built the organization’s reputation.

Why They Chose JRG Partners

Engineering & Technology Executive Search Expertise

JRG Partners provided access to senior marketing executives with experience across engineering, industrial technology, technical software, automation, manufacturing, and B2B technology markets.

Digital & Omnichannel Modernization Experience

The company needed a CMO capable of modernizing marketing through digital marketing, content strategy, SEO, account-based marketing, marketing analytics, customer experience, marketing automation, demand generation, and digital customer engagement.

Global Brand & Consistency Leadership

The CMO also needed experience managing marketing across multiple markets while maintaining consistent brand positioning.

Confidential Executive Search Execution

Because the transformation was strategically important, the search was conducted confidentially to minimize disruption to existing operations.

The Search Strategy

Phase 1 — Leadership Assessment

JRG Partners worked directly with the CEO, Board, and Human Resources leadership to evaluate the existing marketing organization, digital marketing capabilities, customer journey, sales and marketing alignment, website and digital presence, content strategy, customer segmentation, account-based marketing, marketing analytics, marketing automation, product portfolio, global market structure, go-to-market strategy, competitive positioning, and future CMO competencies.

Phase 2 — Market Mapping

JRG Partners mapped senior marketing talent across engineering technology companies, industrial software organizations, automation businesses, industrial technology companies, global manufacturing organizations, B2B technology companies, technical services firms, engineering software businesses, industrial equipment manufacturers, and global technology companies.

Phase 3 — Executive Engagement

Marketing leaders were discreetly engaged across engineering marketing, industrial technology marketing, digital transformation, B2B demand generation, account-based marketing, SEO and content strategy, marketing analytics, marketing automation, customer experience, product marketing, global marketing, go-to-market strategy, thought leadership, and sales and marketing alignment.

Phase 4 — Assessment & Selection

Finalists were evaluated across strategic CMO leadership, engineering industry expertise, digital transformation, B2B marketing, demand generation, account-based marketing, customer experience, marketing analytics, product marketing, global marketing, go-to-market strategy, sales alignment, team leadership, cultural alignment, and long-term leadership potential.