Executive Search Success Story: Home & Lifestyle Retail Marketing Growth — Retail CMO Search

How JRG Partners executed a confidential search for senior retail marketing leadership for a growing home and lifestyle retailer connecting consumer insights, brand strategy, performance marketing, and e-commerce.

The Challenge

A growing home and lifestyle retailer was expanding across physical store locations, e-commerce, online marketplaces, and digital channels. Its marketing organization had evolved through multiple growth stages and needed unified senior leadership capable of connecting consumer insights, brand strategy, performance marketing, e-commerce, customer acquisition, and commercial strategy.

Why They Chose JRG Partners

Consumer & Retail Marketing Expertise

JRG Partners provided specialized expertise across home and lifestyle retail, consumer goods, and multi-channel marketing operations.

Growth-Oriented Leadership Focus

The search emphasized executives with proven experience scaling marketing operations across multi-channel retail environments.

Access to Passive Senior Candidates

Targeted market mapping and discreet engagement provided access to top-tier passive executives who were not actively on the job market.

Cross-Functional Leadership Capability

JRG Partners identified leaders capable of driving collaboration across merchandising, finance, e-commerce, and executive management.

The Search Strategy

Phase 1 — Leadership Assessment

JRG Partners conducted an in-depth evaluation of the organization’s current marketing capabilities and future leadership requirements, focusing on:

• Customer acquisition and lifetime value metrics
• E-commerce growth and marketplace performance
• Brand positioning, CRM, and loyalty programs
• Digital performance marketing, customer segmentation, and analytics
• Marketing technology, budget allocation, organizational structure, and succession planning

Phase 2 — Market Mapping

The search team conducted extensive market mapping across home and lifestyle retailers, specialty retail, consumer brands, e-commerce platforms, direct-to-consumer (DTC) brands, omnichannel businesses, online marketplaces, retail technology providers, and PE-backed high-growth consumer companies—assessing more than 400 senior marketing and commercial executives.

Phase 3 — Executive Engagement

Consultants discreetly engaged candidates with expertise in consumer and retail marketing, digital acquisition, e-commerce, CRM, customer loyalty, analytics, brand strategy, performance marketing, growth strategy, marketing technology, and commercial leadership.

Phase 4 — Assessment & Selection

Finalists were evaluated across marketing vision, consumer insights, retail experience, digital commerce, customer acquisition and retention, brand strategy, commercial orientation, analytics, team leadership, executive influence, cultural alignment, and long-term leadership potential.