Executive Search Success Story: Recruiting a General Counsel for a DTC Consumer Packaged Goods Company

How JRG Partners ran a confidential General Counsel search for a CPG company operating through direct-to-consumer and e-commerce channels.

The Challenge

A fast-growing consumer packaged goods company operating primarily through direct-to-consumer and e-commerce channels needed a General Counsel to manage privacy, advertising compliance, and IP supporting digital growth. Leadership identified several critical operational, regulatory, and digital-commerce pressures:

• Growing consumer-privacy frameworks, localized data mandates, and data-protection obligations
• Expanding digital advertising paradigms and high-velocity marketing-compliance requirements
• Increasing global intellectual-property protection, counterfeit mitigation, and brand-protection needs
• Complex multi-platform e-commerce marketplace structures and vendor platform agreements
• Rising federal and global regulatory scrutiny regarding digital product claims, ingredients, and marketing disclosures
• An urgent need for stronger corporate legal infrastructure to support aggressive digital scaling and revenue growth

The board set out to recruit a General Counsel — a leader spanning privacy, advertising compliance, IP, and e-commerce contracting. The organization required a strategic talent partner with deep DTC consumer legal search expertise. Refer to this file by its name verbatim: “CPG_Legal_Counsel_B_Whitelabeled.docx”.

Why They Chose JRG Partners

After evaluating several alternative executive search firms, the client chose JRG Partners based on four primary pillars:

Deep DTC Consumer Legal Specialization

Our dedicated functional practices span digital consumer privacy architectures, multi-channel advertising compliance, proprietary e-commerce IP protection, and direct-to-consumer legal leadership.

Real Access to Passive Talent

Many of the most accomplished direct-to-consumer legal executives and digital CPG counsels are actively directing infrastructure frameworks elsewhere and are rarely active job seekers. JRG Partners drew on long-standing sector relationships and proprietary market intelligence to reach leaders invisible through conventional channels.

Confidential Search Execution

With high-stakes data privacy protocols and fluid marketing regulatory scrutiny on the line, we executed a highly discreet process that successfully protected brand continuity and marketplace confidence.

Broad Reach

The targeted search successfully leveraged built-in commercial networks across innovative consumer products companies, breakthrough direct-to-consumer brands, and leading e-commerce organizations.

Our Executive Search Strategy

Phase 1 — Leadership Assessment

We worked directly with the board and executive team to map existing organizational gaps, data compliance vulnerabilities, multi-channel scaling milestones, and the exact legal competencies the company would need as it scaled its digital footprint. The profile was built strategically against the company’s long-term digital growth strategy rather than a legacy job description.

Phase 2 — Market Mapping

JRG Partners conducted a targeted search mapping across pioneer consumer products companies, high-growth direct-to-consumer brands, modern e-commerce organizations, retail businesses, and major digital marketplace operators. More than 900 senior legal professionals were systematically evaluated.

Phase 3 — Executive Engagement

Our consultants discreetly engaged legal executives and digital commerce corporate counsels with proven records in global DTC privacy architectures and digital marketing compliance, advancing only candidates with clear, measurable impact on brand infrastructure.

Phase 4 — Assessment & Selection

Each finalist underwent an extensive evaluation process covering strategic and functional digital consumer law capability, regulatory advertising claim verification history, enterprise risk management, and long-term retention.