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# VP, Sales & Marketing with a Logistics Software Firm – Indianapolis, IN


Role Overview for VP, Sales & Marketing with a Logistics Software Firm – Indianapolis, IN
JRG Partners is proud to partner with a trailblazing logistics software company in Indianapolis, IN, in their search for a visionary Vice President of Sales & Marketing. Our client is a rapidly scaling, venture-backed SaaS provider revolutionizing the supply chain industry with its next-generation Transportation Management System (TMS) and visibility platform. As a key member of the executive leadership team, you will be the architect of the company’s commercial strategy, responsible for driving exponential revenue growth, capturing significant market share, and establishing the brand as an undisputed industry leader.
This is a transformative opportunity for a data-driven, results-oriented leader who thrives in a high-growth environment. You will own the entire customer acquisition journey, from top-of-funnel brand awareness to closing enterprise deals. You will build, mentor, and lead world-class sales and marketing teams, fostering a culture of collaboration, innovation, and relentless execution.
Reporting directly to the CEO, you will be a strategic partner in shaping the company’s future, translating ambitious business goals into actionable plans that deliver predictable and scalable revenue streams. If you are a strategic thinker with a roll-up-your-sleeves mentality and a proven track record of scaling a B2B SaaS company, we invite you to apply for this career-defining role.
Key Responsibilities of VP, Sales & Marketing with a Logistics Software Firm – Indianapolis, IN
As the VP of Sales & Marketing, you will be entrusted with the full scope of the company’s commercial operations. Your responsibilities will be broad and impactful, encompassing strategic planning, team leadership, and tactical execution.
Strategic Leadership & Planning

Develop and execute a cohesive, data-informed sales and marketing strategy that aligns with the company’s overall objectives for growth and market penetration.
Collaborate with the executive team to define and refine the company’s go-to-market strategy, ideal customer profile (ICP), and value proposition.
Conduct in-depth market analysis and competitive intelligence to identify new opportunities, emerging trends, and potential threats. Leverage insights to inform strategic pivots and maintain a competitive edge.
Establish, monitor, and report on key performance indicators (KPIs) across both sales and marketing functions, including ARR, LTV:CAC, pipeline velocity, conversion rates, and marketing ROI.
Own the annual revenue forecast and departmental budget, ensuring efficient allocation of resources to maximize growth and profitability.

Sales Leadership & Revenue Generation

Build, lead, and mentor a high-performance sales organization, including Account Executives, Sales Development Representatives (SDRs), and Sales Operations.
Architect and implement a scalable, repeatable sales process from lead generation to close, optimizing each stage of the sales funnel for efficiency and effectiveness.
Personally engage in key enterprise-level deals, building relationships with C-level executives and acting as an executive sponsor for strategic accounts.
Develop and manage accurate sales forecasting, pipeline management, and performance metrics using CRM data to drive predictability in the revenue model.
Design and implement a competitive sales compensation plan that motivates the team and aligns their incentives with company goals.

Marketing & Brand Strategy

Oversee all aspects of the marketing function, including demand generation, digital marketing (SEO, SEM, social), content strategy, product marketing, public relations, and brand management.
Develop and execute a comprehensive demand generation strategy that creates a robust and qualified lead pipeline to support sales targets.
Define and amplify the company’s brand narrative and positioning, ensuring consistent and compelling messaging across all channels.
Champion a content marketing engine that establishes the company as a thought leader in the logistics technology space, producing valuable assets such as whitepapers, case studies, webinars, and blog posts.
Leverage marketing automation and analytics tools to track campaign performance, measure ROI, and continuously optimize marketing spend and tactics. Stay informed by leading industry reports, such as Gartner’s analysis of the Transportation Management Systems market, to inform strategy.

Team & Cross-Functional Collaboration

Recruit, hire, and develop top-tier talent for both the sales and marketing teams, creating a culture of excellence, accountability, and continuous learning.
Foster seamless alignment and communication between sales and marketing to ensure a smooth lead handoff process and a unified approach to customer acquisition.
Work closely with the Product and Engineering teams to provide market feedback and customer insights that inform the product roadmap and development priorities.
Collaborate with the Customer Success team to ensure a positive customer onboarding experience and identify opportunities for expansion and upsell revenue.

Requirements for the VP, Sales & Marketing with a Logistics Software Firm – Indianapolis, IN
We are seeking an exceptional leader with a deep understanding of the B2B SaaS landscape and a passion for building great companies. The ideal candidate will possess a unique blend of strategic acumen, operational expertise, and inspirational leadership.
Required Qualifications

Bachelor’s degree in Business, Marketing, or a related field.
A minimum of 12-15 years of progressive experience in sales and marketing, with at least 5-7 years in a senior leadership role (Director, VP, or equivalent).
Demonstrable experience within a B2B SaaS or enterprise software company is mandatory.
Proven, quantifiable track record of success in scaling revenue for a growth-stage company (e.g., from $10M to $50M+ ARR).
Direct experience in the logistics, supply chain, or transportation technology industry is strongly required.
Expertise in building and managing multi-channel go-to-market strategies, including inbound, outbound, and channel sales.
Exceptional leadership skills with a history of recruiting, developing, and retaining high-performing, diverse teams.
Strong analytical skills and a data-driven mindset, with proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo) to drive decisions.
Outstanding communication, presentation, and interpersonal skills, with the ability to influence and build consensus at all levels of the organization.

Preferred Qualifications

Master of Business Administration (MBA) is highly preferred.
Experience in a private equity or venture capital-backed environment.
Experience expanding a company’s presence into new geographic or vertical markets.
A strong personal brand and network within the supply chain and logistics industry.

Benefits & Perks Offered
Our client believes in investing in their people and offers a highly competitive compensation and benefits package designed to attract and retain the best talent in the industry.

A competitive executive salary and a significant performance-based bonus structure.
Meaningful equity participation with the potential for substantial wealth creation.
Comprehensive benefits package, including top-tier medical, dental, and vision insurance for you and your dependents.
401(k) retirement plan with a generous company match.
Unlimited Paid Time Off (PTO) policy to promote work-life balance.
Company-paid holidays and floating holidays.
A dedicated budget for professional development, including conferences, certifications, and continued education.
State-of-the-art office located in the vibrant tech scene of Indianapolis.
A dynamic, inclusive, and collaborative company culture with regular team-building events and activities.

How to Apply
This is a retained search being conducted exclusively by JRG Partners. If you are a transformative leader ready to drive the next chapter of growth for an innovative logistics technology company, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position.
JRG Partners is a leader in executive recruitment, connecting exceptional talent with game-changing companies. To learn more about our expertise in this sector, please visit our Technology Executive Search practice page. We look forward to reviewing your application.