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# VP of Sales – St. Petersburg, FL | DTC Food Brands


 
VP of Sales – Direct-to-Consumer Food Brands
Are you a results-driven sales leader with a passion for scaling DTC food brands? We are seeking a dynamic Vice President of Sales to join a fast-growing, mission-driven food company based in St. Petersburg, FL. This is a unique opportunity to lead sales strategy, drive revenue growth, and build strong retail and eCommerce channels within the competitive consumer food space. If you thrive in entrepreneurial environments and have a track record of building and leading high-performance sales teams, this role is for you.
Drive Revenue and Growth for a Rising DTC Food Brand in Florida
A growing Direct-to-Consumer (DTC) food brand headquartered in St. Petersburg, FL is searching for a Vice President of Sales to lead its next stage of growth. The ideal candidate will bring deep experience in food & beverage sales, a strong understanding of omnichannel distribution, and a strategic approach to scaling brand presence across markets. If you’re ready to play a pivotal role in shaping the sales engine of a high-potential CPG company, this is your chance to make a measurable impact.
Key Responsibilities of the Vice President of Sales – DTC Food Brands
Sales Strategy & Execution:Develop and execute a comprehensive sales strategy across DTC and retail channels. Set aggressive yet achievable sales targets, oversee forecasting and pipeline management, and drive performance through data-driven decision-making.
Revenue Growth & Market Penetration:Identify new market opportunities and customer segments to expand brand reach and accelerate revenue growth. Leverage insights and analytics to optimize pricing, promotions, and sales tactics across regions and platforms.
Team Development & Leadership:Build, lead, and mentor a high-performing sales team. Create a culture of accountability, collaboration, and continuous improvement through clear goal-setting, training, and coaching.
Retail & eCommerce Channel Management:Establish and grow relationships with key retail partners while maximizing the effectiveness of DTC and eCommerce channels. Ensure alignment across platforms to deliver a consistent and engaging customer experience.
Cross-Functional Collaboration:Partner with marketing, product, operations, and finance teams to align sales efforts with brand goals, product launches, and supply chain capabilities. Act as a key driver of cross-functional initiatives to support unified growth.
Sales Operations & Performance Optimization:Implement sales systems, CRM tools, and reporting frameworks to monitor performance metrics and drive operational efficiency. Continuously evaluate and refine sales processes to improve conversion rates and customer retention.
Customer Insights & Market Trends:Stay abreast of consumer behavior, competitive landscape, and emerging industry trends. Use these insights to inform sales strategies, product positioning, and customer engagement initiatives.
Budgeting & Forecasting:Own sales planning, budgeting, and forecasting in collaboration with finance leadership. Ensure fiscal discipline and strategic investment in high-growth areas.
Brand Advocacy & Representation:Serve as a key ambassador of the brand in customer meetings, trade shows, and industry events. Promote the company’s mission, values, and value proposition to customers and strategic partners.
Compliance & Ethical Selling:Ensure all sales practices adhere to industry regulations and ethical standards. Maintain transparency, integrity, and compliance across all business dealings.
What the Client is Looking for in You
As the Vice President of Sales – DTC Food Brands, the client is seeking a strategic, hands-on sales leader with a proven ability to grow revenue, scale omnichannel operations, and inspire high-performing teams. You should be a results-oriented executive with a strong background in food and beverage or consumer brands, ready to take ownership of the sales engine and accelerate company growth.
Extensive Sales Leadership in DTC and CPG MarketsThe ideal candidate brings deep experience in the Direct-to-Consumer and/or Consumer Packaged Goods sectors, with a strong track record of driving topline revenue growth across digital and traditional channels. You’ve built and led sales organizations that thrive on accountability, agility, and customer obsession.
Strategic and Data-Driven Sales OperatorYou’re a sales strategist and operator who understands the nuances of omnichannel growth. The client is looking for someone who can develop comprehensive go-to-market plans, leverage analytics for smarter decisions, and align sales tactics with broader brand and business goals.
Channel Development and Expansion ExpertiseExperience managing and expanding both DTC (eCommerce, subscriptions) and B2B (wholesale, retail) channels is critical. You should be skilled at identifying new market opportunities, negotiating with retail partners, and launching initiatives that enhance channel performance.
Team Builder and Motivational LeaderThe client values leadership that inspires. You should be known for developing talent, creating a strong internal sales culture, and building cross-functional alignment with marketing, product, and customer success teams. A collaborative leadership style is key.
Strong Customer Focus and Brand AlignmentYou understand that great brands are built on great customer experiences. The ideal candidate will bring a customer-first mindset, ensuring that sales initiatives align with brand values, deliver real value, and foster long-term loyalty.
Proven Record of Meeting and Exceeding TargetsYou’ve consistently hit or exceeded aggressive sales goals in your past roles, even in competitive or emerging markets. The client seeks someone who thrives under pressure and takes ownership of outcomes.
Operational Discipline and CRM ExpertiseThe role requires someone who can bring structure to the sales process—someone who knows how to implement and optimize CRM tools, sales operations, performance dashboards, and pipeline forecasting with precision.
Adaptability and Entrepreneurial SpiritThis is a growth-stage company with big ambitions. The client is looking for someone entrepreneurial—comfortable with ambiguity, eager to innovate, and excited to help shape the next chapter of a rising DTC food brand.
FAQs About the Role – Vice President of Sales – DTC Food Brands
1. What are the key responsibilities of the VP of Sales in this role?As the Vice President of Sales, you will be responsible for developing and executing the sales strategy across both DTC and retail channels. This includes managing revenue growth, optimizing sales operations, expanding market share, and building strong customer relationships. You will lead a high-performing sales team, collaborate with cross-functional teams, and ensure alignment between sales efforts and company objectives. Additionally, you will track performance metrics, analyze sales data, and make data-driven decisions to maximize results.
2. What qualifications and experience are required for this position?The ideal candidate should have significant experience in sales leadership within the Direct-to-Consumer (DTC) and/or Consumer Packaged Goods (CPG) sectors, with a proven track record of driving revenue growth and managing large teams. A background in food and beverage or related industries is highly preferred. Experience in scaling businesses, managing both DTC and B2B channels, and optimizing sales processes is crucial. A degree in business, marketing, or a related field is required, and an MBA or similar advanced degree is a plus.
3. What leadership qualities are essential for this role?The client seeks a dynamic, results-oriented leader who can inspire and motivate teams while driving operational excellence. Strong strategic thinking, decision-making, and communication skills are essential. You should also possess a customer-first mindset, be highly adaptable, and have the ability to navigate the complexities of an evolving industry. Experience in building cross-functional collaboration, fostering a culture of accountability, and leading high-performance teams is key.
4. What challenges can I expect in this role?As the VP of Sales, you will face challenges such as competitive market pressures, changing consumer preferences, and evolving sales channels. Managing a diverse sales team across various platforms, ensuring consistent brand messaging, and driving growth in both digital and traditional channels will require strong leadership and agility. Balancing long-term strategic goals with short-term sales targets and market demands will also be key.
5. What is the expected impact of the VP of Sales on the company’s growth?The VP of Sales will play a critical role in driving the company’s revenue growth and expanding its market presence. By optimizing sales strategies, improving operational efficiency, and developing key customer relationships, you will directly contribute to the company’s long-term success. Your leadership will also be instrumental in shaping the brand’s positioning and enhancing its competitive advantage in the marketplace.
6. What is the company’s culture and work environment like?The company fosters a fast-paced, innovative, and collaborative work environment. They value leadership that drives results while nurturing talent and fostering a positive company culture. You will be encouraged to think outside the box, contribute new ideas, and lead a team dedicated to growth and excellence. The company is passionate about customer-centric strategies and maintaining a high standard of integrity and performance.
What Remuneration Can You Expect from This Job?
As the Vice President of Sales for a growing DTC food brand in St. Petersburg, FL, you can expect a highly competitive compensation package designed to reward exceptional leadership and drive. The remuneration for this role includes several key components:
1. Base SalaryThe base salary for a VP of Sales in the DTC food industry typically ranges from $180,000 to $300,000 per year, depending on the size of the company, market position, and the candidate’s experience. Larger or more established brands may offer higher salaries based on performance expectations and responsibilities.
2. Performance-Based BonusesIn addition to the base salary, the VP of Sales will be eligible for performance-based bonuses. These bonuses are typically tied to key business outcomes such as revenue growth, sales targets, customer acquisition, and market expansion. Bonuses can range from 30% to 70% of the base salary, depending on individual and company performance.
3. Equity & Stock OptionsMany DTC food brands offer stock options or equity as part of the compensation package. These equity incentives align your interests with the long-term success of the company and offer significant financial rewards as the business grows. Depending on the stage and size of the company, stock options can be a key element of total compensation.
4. Profit-Sharing & Long-Term IncentivesSome companies also offer long-term incentive plans (LTIPs) or profit-sharing programs, which are designed to reward sustained performance over several years. These incentives focus on long-term company growth and align leadership incentives with company success.
5. Executive Benefits & PerksAs a senior executive, you can expect a comprehensive benefits package, including:


Health, dental, and vision insurance


401(k) plan with company contributions


Executive retirement plans


Company-provided vehicle or travel allowances


Executive wellness programs


Expense accounts for business development and networking


6. Signing Bonuses & Relocation AssistanceFor highly qualified candidates, the company may offer signing bonuses or relocation assistance packages to make the transition easier. These one-time bonuses may range from $20,000 to $100,000, depending on the candidate’s experience and the company’s needs.
Total Compensation Potential
When factoring in base salary, bonuses, stock options, and additional benefits, total compensation for a VP of Sales in the DTC food industry can range from $250,000 to $500,000 annually, with the potential for higher earnings in companies with aggressive growth targets or lucrative stock option programs.
How to Apply
If you are a dynamic and results-driven leader with a proven track record in driving sales and growth within the DTC food industry, we invite you to apply for the Vice President of Sales position in St. Petersburg, FL. This is an exciting opportunity to lead the sales function of a high-growth, innovative company, develop strategies to expand market share, and enhance brand presence in a competitive landscape.
To apply, please submit your resume along with a cover letter detailing your experience in DTC sales leadership, revenue generation, and team development. In your cover letter, highlight your success in driving sales performance, building high-performing teams, and implementing effective sales strategies in the DTC food or related sectors.
This role offers a unique opportunity to have a direct impact on the company’s growth and success, offering you a high-impact career where you can shape the future of the brand and lead transformative sales initiatives.
Apply today to take the next step in your executive career as Vice President of Sales – DTC Food Brands in St. Petersburg, FL!
For more information or to explore similar opportunities, visit our DTC Food Executive Recruiters Page.
Tags:Vice President of Sales | DTC Food Industry Jobs | Sales Leadership | Revenue Generation | Market Expansion | Brand Growth | Sales Strategy | Team Leadership | High-Growth Companies | Food Industry Careers