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# Head of Marketing Analytics – Streaming Service – Los Angeles, CA


 
Head of Marketing Analytics – Streaming Service – Los Angeles, CA
Are you a data-driven leader with a passion for transforming insights into powerful growth strategies? We are seeking a Head of Marketing Analytics to join a rapidly expanding streaming service based in Los Angeles, CA. In this influential role, you will shape analytics frameworks, optimize audience engagement, and lead marketing intelligence initiatives that define the future of digital entertainment. If you thrive in a fast-paced environment and excel in turning complex data into actionable business outcomes, this opportunity is for you.
Drive Data-Led Growth for a Leading Streaming Platform
A leading streaming service in Los Angeles, CA is searching for an experienced Head of Marketing Analytics to guide its performance marketing, customer acquisition, retention, and content engagement strategies. The ideal candidate will bring expertise in marketing measurement, consumer behavior analytics, attribution modeling, and experimentation. If you are passionate about leveraging data to fuel subscriber growth and elevate brand impact, this is your chance to make a transformative difference in one of the most competitive industries today.
Key Responsibilities of the Head of Marketing Analytics – Streaming Service
Marketing Analytics Leadership
Develop and implement a data-driven vision for marketing analytics that aligns with the streaming platform’s growth objectives. Build robust analytics frameworks, identify key performance metrics, and drive innovation in audience insights and marketing measurement.
Performance Marketing Optimization
Oversee and enhance data models, attribution strategies, and campaign performance reporting across acquisition, retention, and engagement channels. Partner with marketing teams to optimize spend, improve ROAS, and ensure measurable growth.
Subscriber Growth & Retention Insights
Analyze subscriber behavior to identify growth opportunities, churn risks, and content-driven patterns. Develop predictive models and insights that guide customer segmentation, lifecycle marketing, and personalized engagement strategies.
Cross-Functional Data Collaboration
Collaborate with product, content, engineering, and leadership teams to provide strategic insights that influence platform enhancements, content performance, and user experiences. Translate complex data into clear, actionable recommendations.
Measurement & Experimentation Frameworks
Design and lead A/B tests, media mix modeling, and experimentation strategies that validate marketing effectiveness and guide future investment. Establish guidelines for statistical rigor and experiment reliability.
Data Infrastructure & Tooling
Evaluate and optimize analytics tools, data pipelines, dashboards, and reporting systems. Work closely with data engineering teams to ensure scalable infrastructure that supports real-time insights and advanced analytics.
Team Leadership & Development
Lead and mentor a high-performing analytics team. Foster a culture of innovation, curiosity, and accountability. Ensure the team is equipped with modern methodologies, tools, and best practices in marketing analytics.
Stakeholder Communication & Strategic Influence
Present insights, forecasts, and strategic recommendations to senior leadership. Provide clear data narratives that influence marketing roadmaps, budget decisions, and growth strategies across the organization.
Compliance, Privacy & Data Governance
Ensure ethical use of data while complying with privacy laws such as GDPR, CCPA, and internal data governance standards. Mitigate risks through strong data accuracy, security, and compliance protocols.
What the Client is Looking for in You
A Visionary Leader in Marketing Analytics
The client seeks a highly analytical, strategic leader with proven success driving marketing analytics in digital, subscription-based, or streaming environments. You should excel at transforming complex data into meaningful insights that power growth and audience engagement.
Deep Expertise in Streaming, OTT, or Digital Marketing
The ideal candidate has extensive experience in performance marketing analytics, subscriber behavior analysis, attribution modeling, and media measurement. Experience working in fast-paced digital media, OTT, or entertainment platforms is highly valued.
Strategic Thinker with Data-Led Decision-Making
You should demonstrate the ability to define long-term analytics strategies that drive revenue, retention, and marketing efficiency. The client values leaders who can anticipate audience trends, forecast business outcomes, and guide cross-functional teams with data-backed clarity.
Advanced Technical & Financial Acumen
Proficiency in analytics tools, statistical modeling, SQL, experimentation frameworks, and data visualization is essential. You must be comfortable analyzing financial impacts, forecasting outcomes, and recommending investments that maximize subscriber growth and ROI.
Ability to Lead and Scale High-Performing Analytics Teams
The client is looking for a leader who can attract, mentor, and retain top analytics talent. You should foster a collaborative environment built on innovation, transparency, and continuous improvement.
Strong Storytelling & Stakeholder Management Skills
Your ability to communicate insights clearly to executives, marketers, creatives, and engineers is critical. The client values individuals who can influence decisions through compelling data narratives and transparent reporting.
Customer-Centric, Insight-Driven Mindset
You should have a deep understanding of audience behavior, content preferences, and engagement drivers. The client seeks someone who can transform consumer insights into strategies that elevate customer lifetime value and reduce churn.
Commitment to Data Integrity, Privacy & Compliance
The ideal candidate prioritizes accuracy, ethical data use, and adherence to privacy regulations. You should be adept at navigating data governance, ensuring compliance, and mitigating risk across analytics processes.
FAQs About the Role – Head of Marketing Analytics – Streaming Service
1. What are the key responsibilities of the Head of Marketing Analytics in this role?
As the Head of Marketing Analytics, you will lead the development of data-driven strategies that fuel subscriber acquisition, retention, and engagement. You will oversee marketing measurement frameworks, campaign performance analysis, audience insights, and predictive modeling. The role also involves collaborating with cross-functional teams—including marketing, product, content, and finance—to provide actionable analytics that shape decision-making and optimize marketing ROI.
2. What qualifications and experience are required for this position?
The ideal candidate should have extensive experience in marketing analytics, preferably within a streaming, digital media, OTT, or subscription-based environment. A strong background in attribution modeling, experimentation, data visualization, performance marketing, and statistical analysis is essential. Proficiency in SQL, analytics tools, and marketing platforms is highly valued. While an advanced degree in analytics, marketing, statistics, or a related field is preferred, it is not mandatory.
3. What leadership qualities are essential for this role?
The client seeks a strategic, results-focused analytics leader with the ability to mentor teams, communicate complex data clearly, and influence senior stakeholders. You should demonstrate strong problem-solving skills, technical expertise, and the ability to align analytics initiatives with business goals. Adaptability, curiosity, and a collaborative mindset are key, especially in the fast-paced streaming industry.
4. What challenges can I expect in this role?
You can expect to navigate challenges such as rapidly changing audience behavior, evolving attribution methods, and the need for real-time insights in a competitive streaming landscape. Additional challenges include integrating multiple data sources, maintaining data quality, adapting to privacy regulations, and developing scalable analytics frameworks to support growth. Driving stakeholder alignment and managing expectations around data accuracy and forecasting are also core challenges.
5. What is the expected impact of the Head of Marketing Analytics on the company’s growth?
This role directly influences subscriber growth, retention, and marketing efficiency. Your insights will shape media investment decisions, content strategy alignment, customer lifecycle planning, and performance optimization. By delivering predictive insights and actionable recommendations, you will help strengthen brand presence, reduce churn, and increase customer lifetime value.
6. What is the company’s culture and work environment like?
The streaming service fosters an innovative, data-driven, and fast-moving culture. The environment encourages experimentation, cross-team collaboration, and continuous improvement. You will work in a setting that values creative problem-solving, strategic thinking, and the ability to adapt quickly to market trends and consumer behavior.
What Remuneration Can You Expect from This Job?
As the Head of Marketing Analytics – Streaming Service – Los Angeles, CA, you can expect a competitive, high-value compensation package designed to attract top-tier marketing analytics talent. The remuneration for this role typically includes:
1. Base Salary
The base salary for a Head of Marketing Analytics in the streaming and digital media sector generally ranges from $160,000 to $240,000 annually, depending on company size, funding stage, and analytics complexity. Larger or rapidly growing platforms may offer higher base salaries for candidates with extensive experience.
2. Performance-Based Bonuses
Most compensation packages include annual bonuses tied to key outcomes such as subscriber growth, retention, marketing ROI, campaign performance, and analytics innovation. Performance bonuses typically range from 15% to 40% of the base salary.
3. Equity & Stock Options
Many streaming companies offer equity, RSUs, or stock option plans to align leaders with long-term platform success. Depending on company valuation and growth trajectory, equity grants can represent a significant portion of total compensation and long-term wealth growth.
4. Long-Term Incentive Plans (LTIPs)
Some companies provide LTIPs based on multi-year performance goals related to profitability, subscriber expansion, and operational efficiency. These incentives reward sustainable business growth and strategic leadership in analytics.
5. Executive Benefits & Perks
Head of Marketing Analytics roles typically include a comprehensive benefits package, such as:

Health, dental, and vision insurance
Paid time off and wellness benefits
401(k) plans with employer match
Professional development or education budgets
Work-from-home flexibility or hybrid arrangements
Annual tech or equipment allowances
Access to streaming service perks or entertainment industry benefits

6. Signing Bonuses & Relocation Assistance
To attract top-tier talent—especially in competitive markets like Los Angeles—companies may offer signing bonuses or relocation packages. Signing bonuses often range from $10,000 to $50,000, depending on experience and negotiation.
Total Compensation Potential
When combining base salary, bonuses, equity, and long-term incentives, the total compensation for a Head of Marketing Analytics in a leading streaming company can range from $200,000 to $400,000+ annually. High-growth or publicly traded companies may offer packages exceeding this range.
How to Apply
If you are a data-driven, strategic leader with a proven track record in marketing analytics—particularly within streaming, digital media, or subscription-based industries—we encourage you to apply for the Head of Marketing Analytics – Streaming Service position in Los Angeles, CA. This role offers a unique opportunity to influence high-impact decisions, shape marketing strategy, and drive subscriber growth in one of the most competitive markets in entertainment.
To apply, please submit your resume and a cover letter detailing your expertise in marketing analytics, performance measurement, audience insights, attribution modeling, experimentation frameworks, and team leadership. Highlight your ability to translate complex data into actionable business strategies, optimize marketing ROI, and guide cross-functional teams with clarity and influence.
This position provides an exciting opportunity to lead analytics innovation, enhance customer engagement, and play a critical role in the company’s long-term growth. Apply today to take the next step in your career as a Head of Marketing Analytics and help shape the future of a leading streaming platform.
For more information or to explore similar roles, visit our Marketing Research & Consumer Insights Executive Search Firm Page.
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Head of Marketing Analytics | Streaming Analytics Jobs | Digital Media Analytics | OTT Analytics Leadership | Subscriber Growth Strategy | Data-Driven Marketing | Performance Marketing Analytics | Audience Insights | Marketing ROI Optimization | Los Angeles Analytics Jobs