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# E-commerce Manager – Direct-to-Consumer (DTC) Strategy – Memphis, TN


 
E-commerce Manager – Direct-to-Consumer (DTC) Strategy – Memphis, TN
Are you a strategic and results-driven leader with expertise in Direct-to-Consumer (DTC) e-commerce? We are seeking an E-commerce Manager to drive the growth and performance of a thriving DTC brand in Memphis, TN. This is a unique opportunity to lead digital commerce initiatives, optimize customer experiences, and scale online sales in a competitive marketplace. If you are passionate about e-commerce, data-driven decision-making, and brand growth, this role is for you.
Lead a High-Growth DTC E-commerce Strategy in Memphis
A leading Direct-to-Consumer (DTC) brand in Memphis, TN is looking for an experienced E-commerce Manager to oversee its digital strategy and drive online sales. The ideal candidate will have a strong background in e-commerce operations, digital marketing, and conversion optimization. If you excel in leveraging data analytics, enhancing customer journeys, and executing high-impact growth strategies, this is your chance to make a significant impact in the fast-paced world of digital retail.
Key Responsibilities of the E-commerce Manager – Direct-to-Consumer (DTC) Strategy
Strategic Leadership & Growth
Develop and execute a data-driven e-commerce strategy that aligns with the company’s Direct-to-Consumer (DTC) growth objectives. Identify market trends, optimize digital channels, and position the brand for long-term success in the competitive online retail space.
E-commerce Operations & Performance Optimization
Oversee all aspects of the DTC e-commerce platform, including website functionality, user experience, and performance metrics. Continuously optimize site speed, checkout processes, and mobile responsiveness to enhance conversion rates and customer satisfaction.
Revenue Growth & Customer Acquisition
Drive online sales and profitability through targeted marketing campaigns, SEO, paid media, and influencer collaborations. Leverage data analytics to refine customer acquisition strategies, enhance retention, and maximize lifetime value.
Brand & Market Expansion
Identify new market opportunities, customer segments, and emerging digital trends to expand brand reach. Develop innovative content strategies, partnerships, and promotional initiatives to strengthen the company’s online presence.
Customer Experience & Engagement
Enhance the end-to-end online shopping experience by implementing personalization, loyalty programs, and customer service improvements. Utilize AI-driven insights and automation to deliver seamless, user-friendly interactions.
Financial Planning & Budget Management
Manage e-commerce budgets, forecast sales, and analyze key performance indicators (KPIs) to drive profitability. Optimize ad spend, pricing strategies, and promotions to achieve revenue targets while maintaining cost efficiency.
Cross-Functional Collaboration
Work closely with marketing, product development, supply chain, and IT teams to ensure seamless integration between e-commerce operations and broader business objectives. Align digital strategies with overall brand messaging and corporate goals.
Technology & Platform Optimization
Leverage the latest e-commerce technologies, tools, and platforms to enhance website performance, payment processing, and security. Implement A/B testing, AI-driven recommendations, and automation for a best-in-class shopping experience.
Data Analytics & Consumer Insights
Utilize analytics tools to track customer behavior, sales trends, and campaign performance. Develop actionable insights to refine marketing strategies, improve customer engagement, and boost retention rates.
Regulatory Compliance & Security
Ensure compliance with e-commerce regulations, data privacy laws, and cybersecurity best practices. Protect customer information, payment processing, and website integrity to build trust and brand credibility.
What the Client is Looking for in You
As the E-commerce Manager – Direct-to-Consumer (DTC) Strategy, the client seeks a forward-thinking leader with a strong track record of driving online sales, optimizing digital platforms, and enhancing customer experiences. You should be a data-driven strategist who thrives in fast-paced e-commerce environments and excels at executing high-impact digital growth initiatives.
Proven Expertise in E-commerce & DTC Strategies
The client is looking for an experienced professional with a deep understanding of Direct-to-Consumer (DTC) e-commerce models. You should have a history of successfully managing online stores, increasing conversion rates, and scaling digital sales through innovative marketing and optimization strategies.
Strategic Thinker with a Digital Growth Mindset
As an E-commerce Manager, you must demonstrate the ability to craft and execute digital strategies that drive sustainable revenue growth. The ideal candidate will have experience in customer acquisition, retention marketing, and leveraging data insights to refine online sales approaches.
Strong Analytical & Performance-Driven Approach
The ability to analyze key e-commerce performance indicators (KPIs), optimize conversion funnels, and refine digital marketing efforts is essential. The client values a candidate who is skilled in using analytics tools to track user behavior, test new strategies, and make data-driven decisions that improve profitability.
Expertise in Digital Marketing & Customer Engagement
A deep understanding of online consumer behavior, personalization techniques, and customer retention strategies is crucial. The ideal candidate will have experience in SEO, paid media, content marketing, and loyalty programs to enhance brand engagement and increase lifetime value.
Experience in Platform & Technology Optimization
The client is looking for someone who is proficient in managing e-commerce platforms, such as Shopify, Magento, or WooCommerce, and has experience integrating third-party tools for automation, personalization, and operational efficiency.
Ability to Lead Cross-Functional Collaboration
Success in this role requires working closely with marketing, product development, operations, and IT teams to ensure seamless e-commerce execution. The client values candidates who can foster collaboration and align digital initiatives with overall business objectives.
Financial Acumen & Budget Management
You should have experience in managing e-commerce budgets, optimizing advertising spend, and ensuring profitability. The ability to forecast sales, track return on investment (ROI), and implement cost-effective digital strategies is a key requirement.
Commitment to Customer Experience & Innovation
The client seeks an individual who is passionate about delivering exceptional online shopping experiences. You should have a customer-first mindset and be committed to implementing best-in-class digital innovations that enhance user experience and drive engagement.
FAQs About the Role – E-commerce Manager – Direct-to-Consumer (DTC) Strategy
1. What are the key responsibilities of the E-commerce Manager in this role?
As the E-commerce Manager, you will be responsible for driving online sales growth, optimizing digital platforms, and enhancing customer engagement. Your key tasks will include managing e-commerce operations, implementing data-driven marketing strategies, improving website conversion rates, overseeing inventory and fulfillment, and leading cross-functional collaboration. Additionally, you will analyze performance metrics and identify opportunities for increasing revenue and customer retention.
2. What qualifications and experience are required for this position?
The ideal candidate should have extensive experience in e-commerce management, particularly within the Direct-to-Consumer (DTC) space. A strong background in digital marketing, conversion rate optimization (CRO), SEO, paid media, and customer experience is essential. Proficiency in using e-commerce platforms like Shopify, Magento, or WooCommerce, as well as analytics tools such as Google Analytics and A/B testing platforms, is highly desirable. A degree in Marketing, Business, or a related field is preferred but not mandatory.
3. What leadership qualities are essential for this role?
The client seeks a results-oriented leader with strong strategic thinking, problem-solving skills, and a passion for digital innovation. You should have the ability to lead cross-functional teams, collaborate effectively with stakeholders, and make data-driven decisions. A deep understanding of consumer behavior, e-commerce trends, and digital engagement strategies is also critical.
4. What challenges can I expect in this role?
As an E-commerce Manager, you will face challenges such as staying ahead of digital trends, optimizing the customer journey, increasing conversion rates, and managing fulfillment efficiency. You will need to navigate market competition, ensure seamless website performance, and continuously refine marketing strategies to maximize ROI. Additionally, balancing cost-effectiveness while scaling online operations will be a key focus.
5. What is the expected impact of the E-commerce Manager on the company’s growth?
The E-commerce Manager is expected to play a crucial role in scaling online revenue, improving brand visibility, and enhancing customer experience. Your ability to implement high-impact digital strategies, optimize conversion rates, and drive customer retention will directly contribute to the company’s long-term profitability and success in the DTC market.
6. What is the company’s culture and work environment like?
The company fosters a fast-paced, data-driven, and innovation-focused work culture. They value leaders who embrace change, drive collaboration, and focus on delivering exceptional customer experiences. You will have the opportunity to work in a dynamic environment where your ideas and strategies will directly influence business growth.
What Remuneration Can You Expect from This Job?
As the E-commerce Manager – Direct-to-Consumer (DTC) Strategy, you can expect a competitive compensation package that reflects industry standards and rewards performance-driven professionals. The remuneration for this role typically includes:
1. Base Salary
The base salary for an E-commerce Manager varies based on company size, industry, and location. In mid-to-large-sized organizations, the annual base salary typically ranges from $80,000 to $150,000, with higher salaries offered in top-tier e-commerce companies or high-growth startups.
2. Performance-Based Bonuses
Many e-commerce companies offer performance-driven bonuses based on key business metrics such as revenue growth, conversion rates, customer acquisition, and return on ad spend (ROAS). These bonuses can range from 10% to 40% of the base salary, depending on individual and company performance.
3. Equity & Stock Options
For candidates joining fast-growing startups or publicly traded e-commerce companies, equity grants, stock options, or restricted stock units (RSUs) may be part of the compensation package. These incentives align leadership with business growth and can significantly enhance total earnings.
4. Profit-Sharing & Long-Term Incentive Plans (LTIPs)
Some companies provide profit-sharing programs or long-term incentive plans (LTIPs), offering additional financial rewards based on sustained business success over multiple years. These incentives help retain top talent and encourage long-term growth strategies.
5. Executive Benefits & Perks
E-commerce professionals often receive comprehensive benefits, including:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Remote work flexibility or hybrid work options
Professional development budgets for certifications or training
Travel allowances for industry events and conferences
Employee discounts on company products or services

6. Signing Bonuses & Relocation Assistance
For high-caliber candidates, some companies offer signing bonuses or relocation assistance, typically ranging from $5,000 to $25,000, depending on the company and candidate’s experience.
Total Compensation Potential
When factoring in base salary, bonuses, stock options, and benefits, total compensation for an E-commerce Manager can range from $100,000 to $200,000+ annually. In leading DTC companies or high-growth brands, earnings can be even higher, especially with long-term incentives and equity participation.
How to Apply
If you are an innovative and results-driven professional with expertise in direct-to-consumer (DTC) e-commerce strategies, we invite you to apply for the E-commerce Manager – DTC Strategy role. This is an exciting opportunity to drive online sales growth, optimize digital marketing strategies, and enhance customer engagement for a leading e-commerce brand.
To apply, please submit your resume and a cover letter outlining your experience in e-commerce strategy, digital marketing, conversion rate optimization, customer acquisition, and performance analytics. Highlight your expertise in leveraging SEO, PPC, social media, and email marketing to drive sales and enhance customer retention.
This role offers a high-impact career opportunity, where you will play a critical role in scaling the company’s online presence, implementing data-driven strategies, and maximizing e-commerce revenue. Apply today to take the next step in your career as an E-commerce Manager – DTC Strategy!
For more information or to explore similar opportunities, visit our E-commerce Career Opportunities Page.
Tags:
E-commerce Manager | Digital Marketing Strategy | Online Sales Growth | DTC Strategy | Conversion Rate Optimization | Customer Acquisition | SEO & PPC | Performance Analytics | E-commerce Leadership