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# Digital Marketing Manager – CPG Industry – Cincinnati, OH


 
Digital Marketing Manager – CPG Industry
Are you a data-driven marketing expert with a passion for consumer engagement in the Consumer Packaged Goods (CPG) industry? We are seeking a Digital Marketing Manager to lead innovative marketing strategies, enhance brand presence, and drive customer acquisition in Cincinnati, OH. This is an exciting opportunity to shape digital campaigns, optimize performance, and elevate brand loyalty in a competitive market. If you excel in digital strategy, analytics, and cross-channel marketing, this role is for you.
Lead Digital Growth for a Leading CPG Brand in Cincinnati
A prominent Consumer Packaged Goods (CPG) company in Cincinnati, OH is looking for a Digital Marketing Manager to spearhead its digital initiatives and customer engagement strategies. The ideal candidate will have a strong background in SEO, paid media, social media marketing, and e-commerce growth. If you have a knack for leveraging data-driven insights, executing high-impact campaigns, and driving brand awareness, this is your chance to make a significant impact in the industry.
Key Responsibilities of the Digital Marketing Manager – CPG Industry
Strategic Digital Marketing Leadership
Develop and execute comprehensive digital marketing strategies that align with business objectives, consumer trends, and industry best practices. Drive digital transformation initiatives to enhance brand visibility and engagement.
Performance Marketing & Campaign Execution
Plan, implement, and optimize paid media campaigns across search, social, display, and programmatic channels. Leverage data analytics to track performance, improve ROI, and maximize customer acquisition and retention.
SEO & Content Optimization
Oversee SEO strategies to improve organic search rankings and drive website traffic. Develop compelling digital content, manage editorial calendars, and optimize web assets to enhance user experience and conversion rates.
E-Commerce & Digital Sales Growth
Lead e-commerce marketing initiatives, including conversion rate optimization, online promotions, and omnichannel integration. Partner with sales and product teams to drive direct-to-consumer (DTC) growth and marketplace success.
Social Media & Community Engagement
Manage and grow brand presence on social media platforms through organic and paid strategies. Develop engagement-driven content, collaborate with influencers, and implement social listening to enhance brand reputation and consumer trust.
Data Analytics & Consumer Insights
Utilize data-driven insights to monitor customer behavior, optimize marketing spend, and improve campaign effectiveness. Leverage CRM tools and marketing automation to personalize customer experiences and drive retention.
Cross-Functional Collaboration
Work closely with product, sales, creative, and IT teams to ensure marketing efforts align with brand positioning and business goals. Manage agency partnerships, vendor relationships, and external marketing resources.
Brand Storytelling & Digital Innovation
Develop and execute compelling brand storytelling strategies across digital channels. Stay ahead of industry trends, emerging technologies, and new marketing tools to maintain a competitive edge in the CPG space.
Budget Management & ROI Optimization
Manage digital marketing budgets, ensuring cost-effective allocation of resources across channels. Monitor KPIs, report on campaign performance, and make data-backed decisions to optimize marketing spend and drive profitability.
What the Client is Looking for in You
As the Digital Marketing Manager – CPG Industry, the client seeks a results-driven marketing professional with a deep understanding of digital strategies, consumer engagement, and performance optimization. You should be a creative yet analytical thinker who thrives in fast-paced environments and excels at driving brand awareness, customer acquisition, and revenue growth through innovative marketing campaigns.
Proven Expertise in Digital Marketing
The client is looking for a seasoned digital marketing professional with hands-on experience in developing and executing high-impact campaigns across multiple digital channels. You should have a strong track record of leveraging SEO, paid media, content marketing, and e-commerce strategies to grow brands and increase customer engagement in the CPG industry.
Strategic Thinker with a Data-Driven Approach
As a Digital Marketing Manager, you must be able to analyze key performance indicators (KPIs), identify market trends, and translate insights into actionable strategies. Experience in A/B testing, marketing analytics, conversion rate optimization (CRO), and customer segmentation is highly valued.
E-Commerce and Omnichannel Growth Expertise
The ideal candidate will have experience driving e-commerce sales, optimizing digital marketplaces, and managing omnichannel marketing strategies. You should understand how to leverage platforms like Amazon, Shopify, and direct-to-consumer (DTC) websites to maximize sales and enhance the online customer experience.
Proficiency in Paid Media & Social Media Strategy
The client seeks a digital marketing leader with hands-on expertise in Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and programmatic advertising. You should also have experience in social media growth strategies, influencer collaborations, and community engagement to build strong brand affinity.
Content Creation & SEO Excellence
A strong grasp of content marketing, storytelling, and SEO best practices is essential. The client values professionals who can create compelling digital content, optimize websites for organic search, and drive traffic through on-page and off-page SEO strategies.
Experience with CRM, Marketing Automation & Personalization
The ability to leverage CRM tools (Salesforce, HubSpot, Klaviyo, etc.), execute email marketing campaigns, and implement marketing automation is a plus. The client is looking for someone who can personalize customer experiences and increase lifetime value (LTV) through data-driven retention strategies.
Cross-Functional Collaboration & Leadership
The client values a team-oriented professional who can work collaboratively with product, sales, creative, and analytics teams. Strong project management skills and the ability to lead cross-functional initiatives will set you apart.
Ability to Adapt and Innovate in a Competitive Market
The CPG industry is fast-evolving, and the client seeks a candidate who stays ahead of digital trends, embraces emerging technologies, and continuously innovates to improve marketing efficiency and drive business growth.
FAQs About the Role – Digital Marketing Manager – CPG Industry
1. What are the key responsibilities of the Digital Marketing Manager in this role?
As the Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, customer engagement, and revenue growth. Your role includes SEO, paid advertising, content marketing, social media management, email marketing, and e-commerce optimization. Additionally, you will analyze key performance metrics, manage digital campaigns, and collaborate with cross-functional teams to enhance the company’s digital presence.
2. What qualifications and experience are required for this position?
The ideal candidate should have a strong background in digital marketing, preferably in the CPG industry. A bachelor’s degree in marketing, business, communications, or a related field is preferred. Experience with Google Ads, Meta Ads, SEO strategies, CRM tools, and marketing automation platforms is highly valued. Proven success in managing multi-channel campaigns and driving e-commerce growth is essential.
3. What skills are essential for success in this role?
You should have expertise in digital advertising, content strategy, social media marketing, and analytics. Strong analytical skills, creativity, and a data-driven mindset are crucial. The ability to interpret campaign performance, optimize ROI, and implement conversion rate optimization (CRO) strategies will set you apart. Additionally, strong project management, communication, and leadership skills are important for working with cross-functional teams.
4. What challenges can I expect in this role?
In this role, you may encounter challenges such as rapid changes in digital marketing trends, evolving consumer behavior, and increasing competition in the CPG space. Managing budget constraints, optimizing ad performance, and ensuring seamless collaboration across teams will also be key aspects of the role. Staying ahead of algorithm changes, privacy regulations, and emerging marketing technologies will be critical to success.
5. What is the expected impact of the Digital Marketing Manager on the company’s growth?
Your impact will be measured by increased brand visibility, higher customer acquisition and retention rates, and improved digital sales performance. By executing data-driven marketing campaigns and optimizing digital channels, you will play a significant role in enhancing customer engagement, driving revenue, and positioning the brand as a market leader in the CPG industry.
6. What is the company’s culture and work environment like?
The company values collaboration, innovation, and a results-driven approach. They foster a fast-paced environment where creativity and analytical thinking are encouraged. You will work with dynamic teams across marketing, sales, and product development, contributing to a culture of continuous learning and digital transformation.
What Remuneration Can You Expect from This Job?
As the Digital Marketing Manager – CPG Industry, you can expect a competitive compensation package that reflects your expertise in digital strategy, performance marketing, and brand growth. The remuneration typically includes:
1. Base Salary
The annual base salary for a Digital Marketing Manager in the CPG industry varies depending on experience, location, and company size. Typically, salaries range between $80,000 and $130,000 per year, with higher-end salaries offered in larger organizations and high-demand markets.
2. Performance-Based Bonuses
Many companies offer performance incentives tied to key business metrics such as ROI on ad spend, lead generation, customer acquisition, and revenue growth. Bonuses can range from 10% to 30% of the base salary, depending on individual and company performance.
3. Stock Options & Equity Incentives
For mid-to-senior-level roles in growing CPG brands, companies may provide stock options or equity-based incentives to align long-term growth with company success. These can significantly enhance overall earnings over time, particularly in high-growth or venture-backed companies.
4. Comprehensive Benefits Package
Digital Marketing Managers typically receive a robust benefits package, which may include:
✅ Health, dental, and vision insurance
✅ 401(k) with company matching contributions
✅ Paid time off (PTO) and holidays
✅ Professional development allowances
✅ Flexible work arrangements (hybrid or remote work options)
5. Additional Perks & Incentives
Many CPG companies provide additional perks, such as:
🎯 Annual marketing training budgets for certifications and courses
🎯 Company-provided technology (laptops, software, etc.)
🎯 Wellness programs and gym memberships
🎯 Expense accounts for industry events and networking opportunities
6. Career Growth & Long-Term Incentives
High-performing Digital Marketing Managers often receive opportunities for promotions, salary increments, and leadership roles within the company. Some firms offer profit-sharing or long-term incentive plans (LTIPs) for sustained performance.
Total Compensation Potential
When factoring in base salary, performance bonuses, stock options, and benefits, the total compensation for a Digital Marketing Manager in the CPG industry can range from $90,000 to $160,000+ annually, with additional incentives for top performers in high-growth organizations.
How to Apply
If you are a data-driven and strategic marketing professional with a strong background in digital marketing and brand growth in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the Digital Marketing Manager – CPG Industry role in Cincinnati, OH.
This is a high-impact opportunity to lead digital strategy, performance marketing, and brand engagement in a fast-paced and competitive CPG market. You will play a key role in driving customer acquisition, optimizing digital ad spend, and enhancing brand visibility across multiple digital platforms.
To apply, please submit:
📌 Your resume, showcasing your expertise in SEO, PPC, social media marketing, content strategy, email campaigns, and data analytics.
📌 A cover letter, highlighting your experience in consumer behavior insights, digital campaign optimization, eCommerce growth, and revenue-driven marketing strategies.
This role offers an exciting opportunity to shape digital marketing strategies, lead high-performing teams, and drive measurable business success in the CPG sector.
Apply today to take the next step in your career as a Digital Marketing Manager in Cincinnati, OH!
For more information or to explore similar opportunities, visit our CPG Marketing Careers Page.
Tags:
Digital Marketing Manager | CPG Marketing Jobs | Brand Strategy | Performance Marketing | Social Media & Paid Ads | eCommerce Growth | SEO & Content Strategy | Customer Acquisition | Data-Driven Marketing