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# Chief Marketing Officer (DTC) – Salt Lake City UT




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  "@context": "https://schema.org/",
  "@type": "JobPosting",
  "title": "Chief Marketing Officer (DTC) – Salt Lake City, UT",
  "description": "JRG Partners has been retained to recruit an innovative Chief Marketing Officer (CMO) for a high-growth direct-to-consumer (DTC) brand headquartered in Salt Lake City, UT. This executive will lead brand strategy, performance marketing, customer acquisition, lifecycle marketing, creative, digital infrastructure, retention, and full-funnel demand generation across DTC channels.",
  "jobBenefits": "Competitive executive salary, annual bonus, equity participation, long-term incentives, relocation assistance, health benefits, PTO, and professional development.",
  "datePosted": "2025-11-20",
  "validThrough": "2026-05-20",
  "employmentType": "FULL_TIME",
  "hiringOrganization": {
    "@type": "Organization",
    "name": "JRG Partners",
    "sameAs": "https://www.jrgpartners.com"
  },
  "jobLocation": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Salt Lake City",
      "addressRegion": "UT",
      "addressCountry": "US"
    }
  },
  "applicantLocationRequirements": {
    "@type": "Country",
    "name": "US"
  },
  "jobLocationType": "ON_SITE",
  "responsibilities": "Lead DTC marketing strategy; oversee growth and performance marketing; manage brand, creative, and content; drive customer acquisition and retention; lead digital product and CRO initiatives; optimize lifecycle and retention programs; manage marketing budgets; build data-driven reporting; collaborate with operations, product, and sales teams.",
  "qualifications": "15+ years of marketing experience with at least 7+ years leading DTC or e-commerce brands; deep expertise in performance marketing, paid social, paid search, SEO, CRO, email/SMS; strong brand strategy skills; proven track record scaling revenue; leadership experience; Salt Lake City presence or willingness to relocate."
}


The Opportunity
JRG Partners has been exclusively retained by a rapidly scaling direct-to-consumer (DTC) brand headquartered in Salt Lake City, Utah to recruit an experienced, data-driven Chief Marketing Officer (CMO). This executive will lead the company’s entire marketing vision, driving full-funnel customer acquisition, brand expansion, conversion optimization, and retention strategies to propel the next phase of exponential growth.
The ideal candidate is an entrepreneurial, analytically sophisticated marketer who understands how to scale consumer brands through paid media, storytelling, lifecycle engagement, and digital product improvements.
About the Organization
Our client is a high-growth DTC brand with a loyal customer base, strong online traffic, a compelling product ecosystem, and ambitious expansion plans across digital and retail channels. With significant investments in digital infrastructure, creative capabilities, and supply chain scalability, the company is positioned for transformational growth.
As a key member of the executive team, the CMO will shape customer experience, build a world-class growth engine, and steward the brand’s identity as it expands nationally and globally.
Key Responsibilities
The CMO will own the end-to-end marketing ecosystem—brand, performance, creative, retention, analytics, digital, and growth operations.
Marketing Strategy & Brand Leadership

Brand Strategy: Define and evolve brand architecture, messaging, visual identity, and consumer storytelling.
Positioning: Ensure consistent brand positioning across web, social, email, packaging, partnerships, and campaigns.
Creative Oversight: Lead creative direction, content strategy, video development, and campaign concepts.

Growth & Performance Marketing

DTC Acquisition: Lead growth strategies across paid social, paid search, YouTube, affiliate, influencers, SEO, and display.
Performance Optimization: Improve ROAS, CAC efficiency, media allocation, and attribution modeling.
Analytics: Build dashboards to measure channel performance, customer behavior, LTV, and funnel metrics.

Customer Lifecycle, Retention & Loyalty

Email/SMS: Oversee lifecycle programs including onboarding, reactivation, win-back, segmentation, and personalization.
Loyalty Programs: Build improved retention strategies through VIP programs, loyalty incentives, and subscription models.
CRO: Partner with digital teams to drive A/B testing, landing page improvements, and checkout optimization.

DTC Digital Product, E-commerce & Omnichannel Growth

E-commerce Leadership: Partner with product and engineering teams to optimize UX, website functionality, and mobile experience.
Conversion Optimization: Improve funnel performance from acquisition to checkout.
Future Channels: Support strategies for retail partnerships, wholesale expansion, and omnichannel distribution.

Executive Leadership & Cross-Functional Collaboration

Team Development: Build, mentor, and lead high-performing teams across Growth, Creative, Brand, Retention, and Analytics.
Budget Management: Own marketing budgets, forecasting models, and resource allocation.
Collaboration: Partner with Product, Operations, Finance, Sales, and Engineering to support company-wide initiatives.
Culture: Foster a culture of creativity, experimentation, data-driven decision-making, and operational excellence.

Candidate Profile & Qualifications
The ideal candidate blends analytical sophistication with creative leadership, backed by deep DTC experience.
Required Qualifications

15+ years of progressive marketing leadership experience.
7+ years leading growth for DTC or e-commerce brands.
Paid Media Expertise: Mastery of performance channels including Meta, Google, TikTok, YouTube, and emerging platforms.
Lifecycle & Retention: Experience with advanced segmentation, automation, and CRM systems.
Creative Leadership: Ability to guide brand storytelling, content direction, and campaign development.
Data Fluency: Strong grasp of analytics, attribution modeling, LTV forecasting, and funnel optimization.
Education: Bachelor’s required; MBA or advanced degree preferred.
Location: Salt Lake City, UT or willing to relocate.

Compensation & Benefits

Executive Salary: Competitive and benchmarked to DTC marketing leadership roles.
Performance Bonus: Based on revenue growth, CAC/LTV performance, and brand expansion milestones.
Equity/Ownership: Equity or LTIP participation.
Benefits: Health, dental, vision, PTO, wellness programs.
Relocation: Assistance available.

Location
This role is based in Salt Lake City, Utah.

On-Site Executive Role: Requires regular collaboration with creative, digital, and executive teams.
Travel: Occasional travel for shoots, events, or agency management.


How To Apply
If you are a strategic, hands-on, and results-driven DTC marketing executive with a strong background in growth leadership, brand building, and scaling direct-to-consumer brands, we invite you to apply for the Chief Marketing Officer (DTC) role in Salt Lake City, UT.
To apply, please submit your resume/CV and a cover letter outlining your experience in leading DTC marketing strategy, your track record of driving customer acquisition and retention at scale, and your philosophy on building modern, data-driven brand engines.
This is a high-impact, career-defining executive opportunity with the ability to shape the marketing future of a rapidly expanding DTC brand. Apply today to take the next step in your executive career as Chief Marketing Officer (DTC) – Salt Lake City, UT!
For more information or to explore similar opportunities, visit our Marketing Executive Search Firm page.
Our client is an equal opportunity employer committed to diversity, inclusion, and building a world-class leadership team. Candidates from all backgrounds are strongly encouraged to apply.