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# Chief Growth Officer – Natural Foods Brand – Boulder, CO


 
Chief Growth Officer (CGO) – Natural Foods Brand
Are you a forward-thinking leader with a proven track record of scaling consumer brands in the natural foods or better-for-you (BFY) category? We are seeking a Chief Growth Officer (CGO) to accelerate growth for a rapidly expanding natural foods brand based in Boulder, Colorado. This is an exciting opportunity to own the brand’s growth strategy, drive market expansion, and lead customer acquisition across retail and digital channels. If you excel at blending data-driven decision-making with creative brand-building, you’ll thrive in this role.
Drive Expansion for a Fast-Growing Natural Foods Brand in Boulder, Colorado
A mission-driven natural foods company in Boulder, CO is looking for a Chief Growth Officer (CGO) to spearhead its next phase of aggressive growth. The ideal candidate has extensive experience scaling revenue in the natural/organic foods sector, deep understanding of omni-channel marketing, and a strong background in consumer behavior analytics. You will shape the go-to-market strategy, lead brand development, and expand the company’s presence across national retail, e-commerce, and emerging platforms. If you’re passionate about better-for-you products and ready to make a measurable impact, this is your chance to lead in one of the fastest-growing markets in the U.S.
Key Responsibilities of the Chief Growth Officer – Natural Foods Brand
Growth Strategy & Vision:
Develop and execute a comprehensive growth strategy aligned with market trends, consumer behavior, and brand mission. The Chief Growth Officer will identify new opportunities, set measurable goals, and lead strategic planning to accelerate brand expansion.
Revenue Acceleration & Market Penetration:
Drive revenue growth through omni-channel strategies including retail, DTC, and e-commerce. Identify high-potential customer acquisition channels and optimize pricing, promotions, and distribution to increase market share.
Brand Leadership & Positioning:
Lead brand storytelling, messaging, and market differentiation within the natural foods industry. Strengthen brand awareness and enhance customer loyalty through innovative marketing and community-driven engagement.
Data-Driven Decision Making:
Leverage analytics, consumer insights, and performance data to guide growth strategies. Monitor KPIs, track campaign effectiveness, and ensure data-informed decisions that unlock sustainable revenue expansion.
Cross-Functional Collaboration:
Work closely with marketing, sales, product development, operations, and finance to ensure alignment with growth goals. The Chief Growth Officer will foster collaboration across teams to accelerate execution and streamline go-to-market strategies.
Retail & Channel Expansion:
Identify and secure new retail partnerships, expand product distribution, and optimize shelf presence across national and regional outlets. Lead trade marketing initiatives and strengthen retail relationships.
Digital & E-Commerce Leadership:
Scale digital and e-commerce growth through performance marketing, SEO, social strategies, and conversion optimization. Enhance customer acquisition, engagement, and retention across all digital platforms.
Team Development & Leadership:
Build and lead a high-performing growth team. Mentor and develop talent across marketing, growth, and digital functions while cultivating a culture of innovation, accountability, and continuous improvement.
Budget Management & ROI Optimization:
Manage growth and marketing budgets to maximize ROI. Continuously evaluate channel performance and reallocate resources to high-impact initiatives.
Market Research & Competitive Intelligence:
Conduct ongoing research on competitors, emerging trends, customer expectations, and category growth opportunities to maintain a competitive edge.
What the Client is Looking for in You
As the Chief Growth Officer, the client is seeking a visionary leader who can fuel aggressive growth while staying true to the brand’s mission and values. You should be a strategic thinker with deep expertise in scaling consumer-facing brands within the natural, organic, or better-for-you food space. The ideal candidate thrives in fast-paced environments, loves data-driven decision-making, and knows how to turn customer insights into measurable results.
Proven Growth Leadership in the Natural Foods or CPG Sector
The client is looking for a senior executive who has successfully scaled a consumer product brand — ideally within natural foods or CPG. You should have a strong track record of leading go-to-market strategies, growing sales across channels, and achieving breakthrough revenue results. Experience with omni-channel growth (retail, DTC, and e-commerce) is highly valued.
Strategic Vision with High Growth Execution
As the Chief Growth Officer, you must demonstrate an ability not only to develop an ambitious growth vision but also to execute it flawlessly. The ideal candidate excels at uncovering new market opportunities, launching campaigns that convert, and prioritizing initiatives that drive bottom-line results. You anticipate trends, adapt to change quickly, and build strategies backed by consumer data and insights.
Strong Analytical and Financial Skills
The client wants a leader who can make informed, data-backed decisions. You should be comfortable analyzing performance metrics, forecasting revenue, and optimizing spend to maximize ROI. Expertise in interpreting consumer analytics, sales reports, and marketing performance dashboards is critical to success in this role.
Builder of High-Performing Growth & Marketing Teams
You should be a leader who inspires others and knows how to build a team that delivers results. The Chief Growth Officer will mentor, coach, and lead cross-functional teams across growth, marketing, sales, and digital. A collaborative leadership style that encourages accountability, continuous improvement, and innovation is essential.
Deep Understanding of the Consumer and the Brand
The client values a consumer-obsessed leader who understands shopper behavior, category trends, and brand storytelling. You should know how to translate customer insights into compelling campaigns, increased conversions, and long-term brand loyalty.
Excellent Stakeholder Communication & Alignment
You must be able to clearly communicate goals, performance updates, and data-backed recommendations to founders, investors, and board members. The client wants a leader who can align stakeholders around a shared growth roadmap and inspire confidence through transparency and results.
Passion for Natural Foods, Wellness, and Ethical Growth
Above all, the client is looking for a Chief Growth Officer who believes in the mission and understands the importance of sustainability, transparency, and responsible growth. A passion for natural foods and a commitment to better-for-you products will make you a natural fit.
FAQs About the Role – Chief Growth Officer (Natural Foods Brand)
1. What are the key responsibilities of the Chief Growth Officer in this role?
As the Chief Growth Officer, you will lead the company’s overall growth strategy, focusing on revenue acceleration, brand expansion, and market penetration. You will drive omni-channel growth across retail and e-commerce, oversee marketing and digital initiatives, and leverage consumer insights to increase customer acquisition and retention. Additionally, you will collaborate closely with cross-functional leaders to ensure alignment between growth, sales, operations, and product innovation.
2. What qualifications and experience are required for this position?
The ideal candidate should have senior leadership experience in the natural foods, CPG, or better-for-you (BFY) consumer space. Experience in scaling brands, developing successful go-to-market strategies, and driving measurable revenue growth across multiple channels is essential. Strong analytical skills, knowledge of consumer insights, and expertise in digital and performance marketing are highly valued. An MBA or advanced degree is a plus but not required.
3. What leadership qualities are essential for the Chief Growth Officer role?
The client is looking for a strategic, data-driven, and results-focused leader who can inspire cross-functional teams and deliver rapid growth. You should demonstrate strong communication skills, the ability to translate insights into actionable growth plans, and a collaborative leadership style. A passion for natural foods, sustainability, and consumer wellness is key to thriving in this environment.
4. What challenges can I expect in this role?
The Chief Growth Officer will be expected to navigate competitive market dynamics, shifting consumer trends, and the complexities of omni-channel distribution. Challenges may include optimizing marketing spend for maximum ROI, balancing rapid growth with brand integrity, and scaling operations to support increased demand. Agility, creativity, and strong analytical problem-solving will be critical to overcoming these challenges.
5. What impact is the Chief Growth Officer expected to have on the company’s expansion?
You will play a direct and pivotal role in accelerating revenue growth, strengthening brand presence, and driving national market penetration. Success in this role means successfully scaling sales across retail and DTC channels, increasing customer lifetime value, and positioning the brand as a leader in the natural foods space.
6. What is the company culture and work environment like?
The company offers a collaborative, mission-driven, and entrepreneurial environment. They value leaders who take initiative, encourage innovation, and stay grounded in consumer and market data. As Chief Growth Officer, you will help cultivate a culture of accountability, performance, and continuous improvement while supporting the brand’s commitment to health, quality, and sustainability.
What Remuneration Can You Expect from This Job?
As the Chief Growth Officer of a fast-growing Natural Foods Brand based in Boulder, Colorado, you can expect a competitive executive compensation package designed to attract high-impact leadership talent. This role offers a blend of fixed pay, performance incentives, and long-term wealth creation opportunities tied directly to company growth.
1. Base Salary
The base salary for a Chief Growth Officer in the natural foods and CPG space typically ranges from $200,000 to $350,000 annually, depending on experience, growth achievements, and company revenue stage. Rapidly scaling brands or companies backed by growth capital may offer salaries on the higher end of the range.
2. Performance-Based Bonuses
In addition to base salary, compensation packages often include annual performance bonuses tied to measurable KPIs such as revenue growth, new customer acquisition, market expansion, and profitability. These bonuses can range from 30% to 75% of base salary, with potential for higher payouts when growth milestones are exceeded.
3. Equity & Stock Options
Equity is a major component of the compensation package. As the Chief Growth Officer, you play a critical role in accelerating company valuation, and stock options or restricted stock units (RSUs) allow you to benefit directly from that success. Equity grants at high-growth natural food brands can represent a substantial wealth-building opportunity.
4. Long-Term Incentive Plans (LTIPs)
Many companies offer additional long-term incentives that reward sustained business growth over multiple years. These plans are often tied to metrics such as revenue targets, strategic expansion milestones, or successful launch of new product categories.
5. Executive-Level Benefits & Perks
In addition to financial rewards, the role typically includes executive benefits, such as:

Comprehensive medical, dental, and vision coverage
401(k) or retirement contributions
Paid executive coaching or leadership development programs
Travel allowances for trade shows, retailer meetings, or industry events
Wellness perks (common in mission-driven, health-focused brands)

6. Signing Bonus or Relocation Assistance (If Applicable)
For top-tier candidates, companies may offer signing bonuses or relocation support, especially if moving closer to the brand headquarters in Boulder, CO.
Total Compensation Potential
When combining base salary, performance bonuses, equity, and long-term incentives, total earnings for a high-performing Chief Growth Officer can range from $350,000 to $700,000+ annually, with significant upside potential based on company performance and valuation growth.
How to Apply
If you are a strategic, data-driven leader with a passion for scaling consumer brands in the natural foods or CPG industry, we invite you to apply for the Chief Growth Officer role at this Boulder, Colorado–based Natural Foods Brand. This is an exciting opportunity to drive exponential revenue growth, lead omni-channel expansion, and shape the brand’s presence in one of the fastest-growing consumer markets.
To apply, please submit your resume and a cover letter that highlights your experience in revenue acceleration, digital and retail growth strategies, brand expansion, and cross-functional leadership. Demonstrate your ability to leverage consumer insights, optimize marketing performance, and lead high-performing teams to achieve aggressive growth goals.
This high-impact executive role places you at the forefront of business expansion, consumer engagement, and market innovation. Apply today to take the next step in your executive career as a Chief Growth Officer and play a pivotal role in shaping the future of this mission-driven natural foods brand.
For more information or to explore similar executive roles, visit our CPG & Natural Foods Executive Search page.
Tags:
Chief Growth Officer | Natural Foods Executive Jobs | Revenue Growth Strategy | Omni-Channel Growth Leadership | Brand Expansion | Consumer Insights | Marketing & Digital Strategy | CPG Industry Leadership