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# Chief Digital Marketing Officer – Health-Tech Company – Boston, MA


 
Chief Digital Marketing Officer (CDMO) – Health-Tech Company
Are you a digital-first leader with a proven ability to scale brands and create breakthrough customer experiences? We are seeking a Chief Digital Marketing Officer (CDMO) to spearhead digital transformation for a rapidly growing Health-Tech company based in Boston, MA. This is an exciting opportunity to shape digital strategy, elevate brand presence, and influence how technology improves healthcare outcomes. If you excel at building high-impact marketing teams, leveraging data-driven insights, and executing multi-channel growth strategies, this role is made for you.
Lead Digital Growth & Innovation in a Fast-Growing Health-Tech Organization
A leading Health-Tech innovator in Boston, MA is looking for a Chief Digital Marketing Officer (CDMO) to build and scale customer acquisition, engagement, and retention strategies across digital platforms. The ideal candidate will be a strategic thinker with deep expertise in digital ecosystems—SEO/SEM, paid media, email automation, CRM, analytics, and brand storytelling—particularly within fast-paced or mission-driven environments. If you have a passion for transforming complex healthcare solutions into compelling digital experiences, this is your opportunity to make a meaningful impact on how patients and providers interact with technology.
Key Responsibilities of the Chief Digital Marketing Officer – Health-Tech Company
Digital Strategy & Vision:
Develop and execute a comprehensive digital marketing strategy that aligns with business objectives, product roadmap, and market opportunities. The Chief Digital Marketing Officer will lead digital innovation and position the brand as a leader in the Health-Tech space.
Customer Acquisition & Growth:
Drive data-backed marketing campaigns across paid, organic, and earned channels to accelerate lead generation, customer acquisition, and subscription growth. Optimize conversion funnels to maximize ROI.
Brand Positioning & Digital Presence:
Strengthen brand identity and storytelling through compelling digital content, performance marketing, and consistent multichannel messaging. Enhance the company’s presence across web, social media, and emerging digital ecosystems.
Marketing Analytics & Performance Optimization:
Use data analytics, KPIs, dashboards, and performance tracking tools to measure and improve campaign effectiveness. The Chief Digital Marketing Officer will leverage insights to refine strategies, reduce acquisition costs, and improve user engagement.
Team Leadership & Collaboration:
Build, mentor, and lead a high-performing digital marketing team. Foster collaboration with Product, Sales, and Customer Success teams to ensure unified messaging and seamless execution across all digital initiatives.
Customer Experience & Engagement:
Create personalized digital experiences to improve patient and provider engagement. Develop lifecycle marketing strategies to increase customer satisfaction, retention, and loyalty.
Budget & Resource Management:
Manage the digital marketing budget, allocate resources efficiently, and ensure maximum impact from paid campaigns, technology investments, and marketing tools.
Stakeholder Reporting & Alignment:
Communicate digital performance insights, campaign outcomes, and strategic recommendations to executive leadership and stakeholders. Influence decision-making through data-driven insights.
Innovation & Market Opportunity:
Identify new marketing opportunities, emerging platforms, and Health-Tech industry trends. Experiment with innovative approaches to maintain a competitive edge and expand market share.
Compliance & Risk Management:
Ensure all digital marketing efforts adhere to healthcare industry compliance standards, including HIPAA guidelines, data privacy laws, and ethical marketing practices.
What the Client is Looking for in You
As the Chief Digital Marketing Officer for a rapidly expanding Health-Tech company, the client seeks a visionary digital leader who thrives in data-driven environments and excels at creating high-impact brand experiences. You should be a strategic thinker with the ability to translate business goals into innovative digital initiatives that drive measurable growth and market positioning in the Health-Tech space.
Proven Leadership in Digital Marketing & Growth
The ideal Chief Digital Marketing Officer brings deep experience in building and scaling digital marketing strategies across high-growth or SaaS-driven environments. You should have a strong track record of leading digital transformation, optimizing customer acquisition funnels, and driving multi-channel demand generation. Experience within Health-Tech, Med-Tech, or other regulated industries is highly valued.
Strategic Mindset with a Passion for Data
The client is looking for a strategic leader who excels at combining creativity with analytical thinking. You must demonstrate the ability to use data insights, market intelligence, and performance metrics to shape digital decisions and maximize ROI. The ability to forecast growth, manage KPIs, and turn complex data into actionable strategy is essential to this Chief Digital Marketing Officer role.
Expertise in Brand Building & Digital Experience
Your expertise should include branding, digital storytelling, omnichannel marketing, and customer lifecycle journey management. The client values candidates who can elevate brand visibility, enhance digital engagement, and convert users into long-term advocates—particularly in mission-driven, patient-centered environments.
Collaborative Leader & Team Builder
You should be an empowering leader who excels in building, mentoring, and inspiring high-performing marketing teams. The client wants a Chief Digital Marketing Officer who fosters collaboration across Product, Sales, Engineering, and Customer Success, ensuring alignment around growth goals and unified brand messaging.
Deep Understanding of Health-Tech Compliance & Ethics
Given the nature of the industry, you must be comfortable navigating HIPAA, data privacy standards, and ethical digital communication. The client values someone committed to responsible marketing, patient privacy, and regulatory compliance—while still driving innovation and growth.
Stakeholder Communication & Executive Influence
You should be able to clearly communicate strategy, performance results, and digital ROI to the executive team, board members, and external stakeholders. Strong presentation skills and the ability to influence leadership decisions are crucial for success in this Chief Digital Marketing Officer role.
FAQs About the Role – Chief Digital Marketing Officer – Health-Tech Company
1. What are the key responsibilities of the Chief Digital Marketing Officer in this role?
As the Chief Digital Marketing Officer, you will lead the digital marketing strategy to drive brand expansion, customer acquisition, and revenue growth. You will oversee online campaigns, performance marketing, analytics, website optimization, and CRM initiatives. Additionally, you will collaborate with Product, Sales, and Executive Leadership to ensure all digital efforts align with business objectives and support overall company growth in the Health-Tech sector.
2. What qualifications and experience are required to become a Chief Digital Marketing Officer?
The ideal candidate should have extensive leadership experience in digital marketing, preferably in Health-Tech, SaaS, or other technology-driven industries. A strong background in data analytics, digital campaign management, demand generation, brand storytelling, and omnichannel marketing is essential. Experience scaling marketing operations in high-growth environments is highly valued. A degree in Marketing, Business, or a related field is required; a master’s degree or MBA is preferred but not mandatory.
3. What leadership qualities are essential for success in this Chief Digital Marketing Officer role?
The client seeks a strategic, results-oriented leader who can inspire and mentor high-performing marketing teams. You should demonstrate strong analytical thinking, creativity, excellent communication skills, and the ability to collaborate cross-functionally. The Chief Digital Marketing Officer must be comfortable making data-driven decisions and leading digital transformation initiatives while keeping a customer-first mindset.
4. What challenges can I expect in this role?
In a fast-paced Health-Tech environment, challenges may include rapidly evolving industry trends, regulatory compliance (such as HIPAA and data privacy laws), and competitive digital markets. As the Chief Digital Marketing Officer, you will need to balance growth with responsible marketing practices, optimize digital channels continuously, and adapt strategies to meet changing patient and provider expectations.
5. What impact will the Chief Digital Marketing Officer have on the company’s growth?
This role directly influences market visibility, lead generation, and revenue acceleration. Your ability to build strong digital programs and elevate the brand’s online presence will significantly affect customer acquisition, retention, and long-term scalability. The Chief Digital Marketing Officer is expected to drive measurable business outcomes and help position the company as a leader in the Health-Tech space.
6. What is the company culture and work environment like?
The company fosters a collaborative, innovative, and mission-driven environment. They value leaders who encourage creativity, accountability, data-backed decision-making, and continuous learning. As the Chief Digital Marketing Officer, you will have the opportunity to shape the digital culture, build high-performing teams, and create a marketing organization that thrives on experimentation and growth.
What Remuneration Can You Expect from This Job?
As the Chief Digital Marketing Officer at a rapidly expanding Health-Tech company in Boston, MA, you can expect a highly competitive and performance-driven compensation package. The remuneration is designed to attract visionary marketing executives who can drive digital growth and transform brand presence in a fast-evolving healthcare technology landscape.
1. Base Salary
The base salary for a Chief Digital Marketing Officer in the Health-Tech sector varies depending on company size, funding stage, and market traction. For mid-to-large-scale Health-Tech organizations, annual base compensation typically ranges from $220,000 to $350,000+, with funded or publicly traded companies offering higher salaries.
2. Performance-Based Bonuses
In addition to base salary, compensation generally includes annual performance bonuses tied to marketing KPIs such as lead acquisition growth, revenue impact, digital engagement, and brand performance. Bonuses may range from 25% to 75% of the base salary, depending on individual and organizational results.
3. Equity & Stock Options
Health-Tech companies commonly include equity or stock options as part of the total compensation package. This allows the Chief Digital Marketing Officer to build long-term wealth, aligned with company valuation and growth. Equity grants may include RSUs (Restricted Stock Units) or option grants vested over a multi-year schedule.
4. Long-Term Incentive Plans (LTIPs)
Some organizations offer long-term incentive plans to reward sustained achievement over multiple years. These incentives are directly tied to milestone achievements such as user acquisition growth, market expansion, or successful digital product launches.
5. Executive Benefits & Perks
In addition to compensation, the Chief Digital Marketing Officer can expect a comprehensive executive benefits package, which may include:

Medical, dental, and vision insurance
401(k) plans with company match
Paid executive-level travel and conference budgets
Professional development and leadership training support
Remote, hybrid, or flexible work options
Wellness and mental health programs tailored for executives

6. Signing Bonuses & Relocation Assistance
To secure top marketing leadership talent, companies may offer signing bonuses and relocation support, especially for executives moving to Boston, MA. These incentives vary depending on experience and company urgency.
Total Compensation Potential
When combined—base salary, bonuses, equity, and incentives—total earnings for a Chief Digital Marketing Officer in a well-funded or growing Health-Tech company can reach $400,000 to $800,000+ annually, with even higher earnings in high-growth or publicly traded organizations.
How to Apply
If you are a visionary digital leader with a strong track record of driving growth, brand elevation, and digital transformation, we invite you to apply for the Chief Digital Marketing Officer position at this fast-growing Health-Tech company in Boston, MA. This is a rare opportunity to lead digital strategy, scale customer acquisition, and shape how technology impacts patient experience and healthcare innovation.
To apply, please submit your resume and a compelling cover letter highlighting your expertise in digital marketing leadership, data-driven decision-making, performance marketing, brand strategy, CRM automation, and multi-channel campaign execution. Be sure to demonstrate your ability to lead high-performing teams, optimize digital growth funnels, and execute measurable strategies that accelerate market impact.
This role offers a high-impact executive career opportunity where you will have the autonomy to define digital direction, scale marketing operations, and play an instrumental role in building a category-leading brand. Apply today to take the next step in your executive journey as a Chief Digital Marketing Officer in the Health-Tech sector.
For more information or to explore similar digital leadership roles, visit our Healthcare CMO Executive Search Firm page.
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Chief Digital Marketing Officer | Health-Tech Executive Jobs | Digital Strategy Leadership | Growth Marketing | Brand Building | Digital Transformation | Executive Marketing Careers | Boston MA Marketing Leadership Roles | Data-Driven Marketing | Digital Executive Search