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# Chief Executive Officer for a functional beverage startup in , Austin, TX



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  "@type" : "JobPosting",
  "title" : "Chief Executive Officer – Functional Beverage Startup",
  "description" : "Seeking a visionary CEO for a high-growth, venture-backed functional beverage startup in Austin, TX. Responsible for scaling the brand, expanding national distribution, and leading all strategic operations and fundraising.",
  "jobBenefits" : "A highly competitive executive compensation package, including a significant equity stake, annual bonus, and comprehensive benefits.",
  "datePosted" : "2025-11-16",
  "validThrough" : "2026-05-16",
  "employmentType" : "FULL_TIME",
  "hiringOrganization" : {
    "@type" : "Organization",
    "name" : "JRG Partners",
    "sameAs" : "https://www.jrgpartners.com"
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  "jobLocation": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Austin",
      "addressRegion": "TX",
      "postalCode": "78701",
      "addressCountry": "US"
    }
  },
  "responsibilities": "Strategic Leadership & Vision, Brand & Marketing Strategy, National Distribution & Sales, Supply Chain & Operations, Investor Relations & Fundraising.",
  "qualifications": "Minimum 10-15 years CPG leadership. Direct experience in beverage (functional, non-alcoholic) is required. Proven track record of scaling a D2C and/or retail brand. Experience raising capital (VC/PE). Strong P&L management."
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The Opportunity
Our client, a high-growth, venture-backed functional beverage startup, is seeking a dynamic and entrepreneurial Chief Executive Officer (CEO). Based in the CPG hub of Austin, TX, this is a career-defining opportunity to lead a disruptive brand through its next phase of explosive growth.
Reporting to the Board of Directors, the CEO will be responsible for the company’s complete P&L, strategic direction, and operational execution. This leader will be charged with scaling the brand nationally, building a world-class team, optimizing the supply chain, and securing future rounds of funding. This is a hands-on role for a proven CPG leader who thrives in a fast-paced, high-stakes startup environment.
About the Organization
Our client is a private, mission-driven company that has quickly established a loyal community in the booming functional beverage space. Their innovative, health-conscious products are tapping into a major consumer trend. With strong initial traction in both D2C and retail channels, and backing from top-tier consumer venture funds, the company is poised to become a household name.
Key Responsibilities
The CEO will have full ownership of the company’s strategy and execution.
Strategic Leadership & Vision

Develop and execute a comprehensive strategic plan to drive profitable growth and long-term brand equity.
Serve as the primary liaison to the Board of Directors, managing investor relations and board communications.
Act as the external face and chief evangelist for the brand, building its reputation with consumers, investors, and retail partners.

Brand & Marketing Strategy

Lead the development of a powerful, data-driven marketing strategy that builds brand love and drives customer acquisition (LTV/CAC).
Oversee all marketing functions, including brand, performance, social media, influencer, and PR.
Champion a customer-obsessed culture, using consumer insights to guide product innovation and messaging.

Sales & Distribution Expansion

Architect and execute a multi-channel sales strategy to rapidly scale national distribution in retail (grocery, natural, convenience) and e-commerce.
Build and lead a high-performance sales team; manage key relationships with distributors and national retail buyers.
Own the D2C e-commerce channel, driving traffic, conversion, and profitability.

Operations & Supply Chain Management

Provide strategic oversight of the end-to-end supply chain, including demand planning, sourcing, and logistics.
Manage relationships with co-packers (contract manufacturers) and 3PL partners to ensure scalability, quality control, and COGS optimization.
Implement systems and processes to manage inventory and ensure operational efficiency.

Financial & P&L Management

Assume full P&L responsibility, managing the company’s budget, cash flow, and financial forecasting.
Lead all future capital-raising efforts in partnership with the Board to fund the company’s growth.
Establish and monitor key performance indicators (KPIs) to drive a culture of accountability and results.

Candidate Profile & Qualifications
The ideal candidate is a “full-stack” CPG/beverage executive with a proven track record of scaling a high-growth, disruptive brand.
Required Qualifications

A minimum of 10-15 years of progressive CPG leadership experience.
Direct experience in the beverage industry (e.g., functional, non-alcoholic, natural) is required.
Proven track record of scaling a CPG brand from an early stage to a nationally recognized name ($50M-$100M+ in revenue).
Full P&L management experience is essential.
Demonstrable experience in both e-commerce/D2C and retail distribution channels (managing brokers, distributors, and key accounts).
Experience managing a physical supply chain (co-packers, logistics, inventory).

Preferred Attributes

Experience in a high-growth, venture-backed (VC/PE) startup environment.
A proven track record of successfully raising capital.
An existing network of relationships in the CPG, beverage, and retail/distribution space.
Based in or willing to relocate to Austin, TX.
An MBA is highly preferred.

Compensation & Benefits
A highly competitive executive compensation package will be provided, including a strong base salary, annual performance bonus, and a significant, a life-changing equity stake.
Location
This position is based in Austin, TX. This is an on-site executive leadership role requiring a full-time presence with the team.
To Apply
If you are a strategic, brand-focused, and results-driven CPG leader with a strong background in the beverage industry, brand building, and operational excellence, we invite you to apply for the Chief Executive Officer – Functional Beverage Startup role in Austin, TX. This position offers a unique opportunity to lead a high-performing CPG brand, enhance its national footprint, and drive long-term organizational growth.
To apply, please submit your resume and a cover letter outlining your experience in CPG/beverage leadership, brand strategy, sales & distribution growth, supply chain management, and team development. Highlight your achievements in scaling revenue, expanding into new retail channels, building a national brand, and leading high-growth teams in a fast-paced startup environment.
This is a high-impact executive role where you will directly influence brand strategy, market share, and long-term business success. Apply today to take the next step in your executive career as Chief Executive Officer – Functional Beverage Startup – Austin, TX!
For more information or to explore similar opportunities, visit our CPG & Beverage Executive Search Firm Page.
Our client is an equal opportunity employer and is committed to building a diverse and inclusive team. We strongly encourage candidates from all backgrounds to apply.